运用文献资料、案例分析、专家访谈等研究方法，研究数字经济时代下体育服务业数字化的价值维度，以5G技术赋能北体传媒直播冰球赛、区块链赋能青鸟体育的“运动时间银行”、互联网赋能浙江黄龙体育中心为例，分析体育服务业数字化的场景样板，对发展趋势作出研判，并提出一些方略举措。研究认为，体育服务业数字化是在体育服务业中利用数字技术对服务进行升级与改造，进而提升服务质量及效率的过程。数字化在赋能体育服务业产生新业态、提高产业效率、优化要素配置、加强市场监管方面具有重要价值。体育服务业数字化趋势表现在价值创造方面，以体育消费需求为中心，新模式和新业态逐渐形成；数据集成方面，以数据为核心生产要素，数据服务和管理得到重视；平台赋能方面，以行业融合为突破方向，产业链协作将进一步加强。表现在政府层面，要强化顶层设计，完善体育服务业数字化的发展环境；表现在产业层面，集聚要素资源，推进体育服务业供给侧结构性改革；表现在企业层面，要对接消费需求，加快推进体育企业数字化转型。

Using research methods such as literature，case analysis，and expert interviews，this paper explores the value dimensions of the digitalization of sports service industry in the digital economy era. It also analyzes the digitalized scenario model of sports service industry，and then judges the future development trend and puts forward some strategic measures by taking5G technology empowering BSU Media to broadcast live ice hockey matches，the blockchain empowering the“bank of sports time”of NIRVANA Sports，and the Internet empowering Dragon Sports Center in Zhejiang as examples. According to the research，the digitalization of sports service industry is the process of using digital technology to upgrade and transform services in sports service industry，thereby improving service quality and efficiency. Digitization has important values in enabling sports service industry to generate new formats，improve industrial efficiency，optimize factor allocation，and strengthen market supervision. The development trend is manifested in value creation，focusing on sports consumption demand and gradually forming new models and new business formats; Data is used as the core production factor，and data services and management are valued in data integration; Industry integration is the breakthrough direction，and industry chain collaboration will be further strengthened in terms of platform empowerment. So the government should strengthen the top-level design and improve the digital development environment of sports service industry. At the industry level，it should gather factor resources and promote the supply-side structural reform of sports service industry. The sports enterprises should meet consumers’demand and accelerate the digital transformation of themselves.

G80-05、F719.9

国家社会科学基金重大项目：新时代体育产业高质量发展研究（19ZDA354）；武汉体育学院“互联网+体育”优势特色学科群资助项目；武汉体育学院“东湖学者”计划资助项目。