我国体育口号承载着中华体育精神、历史文化等方面的内涵，是对体育事业发展和社会主义精神文明建设具有重要影响的体育文化现象。研究聚焦我国体育口号的文化意涵、多维价值和价值实现，运用文献资料法、案例分析法和逻辑推理法，从文化研究的视角出发，基于体育强国和文化强国建设的战略部署，得出以下结论：我国体育口号是承载中华体育文化的典型符号，是展示不同时代体育价值观的重要窗口，是传承大众文化记忆、凝聚民族文化认同的重要方式，具有深刻的文化意涵。在全面加快建设体育强国和文化强国的背景下，我国体育口号具有创设全民健身风尚，推动人民群众身体壮起来；弘扬中华体育精神，助力中国人民精神强起来；凝聚共识情感，集聚民族复兴力量；发扬历史传统， 铸牢中华民族共同体意识；传播中华文化理念，塑造大国形象等时代价值。可以通过倾听人民心声，回应人民诉求；注重价值导向，传递体育精神；突出文化意涵，体现文化传承；精选表达方式，创新宣传手段等途径喊出时代强音，实现体育口号助推强国建设的多维价值。

China’s sports slogans carry the connotations of the Chinese sports spirit，sports culture，and history，making them an important cultural phenomenon that has a significant impact on the development of sports and the construction of socialist spiritual civilization. The research focuses on the cultural connotations，value dimensions，and value realization of China’s sports slogans. Using literature review，case analysis，and logical reasoning methods，starting from the perspective of cultural research and based on the strategic deployment of building a sports and cultural power，this paper concludes： Chinese sports slogans are typical symbols carrying Chinese sports culture，an important window to display sports values of different times， and an important way to inherit the memory of popular culture and condense national cultural identity，with profound cultural implications. Against the backdrop of comprehensively accelerating the construction of a sports and cultural power，sports slogans in China possess epochal values. They aim to establish a nationwide fitness trend，driving the physical well-being of the people. They also seek to promote the spirit of Chinese sports，contributing to the spiritual resilience of the Chinese people. Furthermore，these slogans aim to consolidate consensus and emotions，rallying the strength for national rejuvenation. They carry forward historical traditions，forging a strong sense of community for the Chinese nation. Additionally，they serve as a means to disseminate Chinese cultural ideals and shape a positive image of a great nation. We can respond to the people’s demands by listening to their voices； emphasize value orientation and convey the spirit of sports； highlight cultural connotations and reflect cultural inheritance； and select expression methods and innovate propaganda techniques. By so doing， we can shout out the strong voice of the times，and then leverage the multidimensional value of sports slogans to help build a strong country.

G812

国家社会科学基金重点项目（21ATY004）