体育国际传播是中国国际传播能力建设的重要组成部分,攸关国家形象塑造和国际话语体系建构。当前,中国体育国际传播实践存在着诸多现实挑战与理论难题。本文以2008年北京奥运会至2022年北京冬奥会的“双奥之旅”为时间节点,在梳理中国体育国际传播主要议题的基础上,将中国体育国际传播研究的主要议题总结为体育国际传播能力建设、体育国际话语权、体育赛事与奥林匹克国际传播、体育文化国际传播,认为国内相关学术研究在研究设计的整体性与规划性、研究视角的综合性与系统性、研究内容的创新性与全面性等方面存在不足,提出学界应注重体育国际传播的交叉学科属性,拓宽研究视野,推动中国体育国际传播理论创新与实践创新,探索中国体育国际传播的综合研究模式和多元研究方法。

The international communication of sports is an important part of China's international communication capacity building, which is crucial to national image shaping and the construction of international discourse system. At present, there are many practical challenges and theoretical problems in international communication of Chinese sports. Taking the "Double Olympic Journey" from 2008 Beijing Olympic Games to 2022 Beijing Winter Olympic Games as the time node, and based on sorting out the topics of the international communication of Chinese sports, the main topics of international communication of Chinese sports research are summarized into international sports communication capacity building, international discourse power of sports, international communication of sports events and Olympics, and international communication of sports culture. It is found that domestic relevant academic research is insufficient in the integrality and planning of research design, comprehensiveness and systematization of research perspective, and the innovation and comprehensiveness of research content. It proposes that the academic circle should pay attention to the interdisciplinary attribute of international sports communication, broaden the research horizon, promote the theoretical and practical innovation of international sports communication, and explore the comprehensive research mode and diversified research methods of international communication of Chinese sports.

G80

国家社会科学基金重点项目：新时代中国体育学术国际话语权提升研究(20ATY007)。