| 袁桂清,李季秋.医药卫生期刊的广告产品:分类·设计·营销.编辑学报,2008,20(3):194-196 |
| 医药卫生期刊的广告产品:分类·设计·营销 |
| Classification, design and marketing of advertising products in medical periodicals |
| 投稿时间：2007-07-26 修订日期：2007-07-26 |
| DOI： |
| 中文关键词: 医药卫生期刊 广告产品 |
| 英文关键词: medical periodical advertising products |
| 基金项目: |
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| 摘要点击次数: 910 |
| 全文下载次数: 926 |
| 中文摘要: |
| 医药卫生期刊广告产品可分为平面广告产品、学术广告产品 、电子广告产品、立体广告产品和延伸广告产品。其设计原则为守法原则、学术推进原则、 科学真实原则、成果转化原则；其营销应瞄准市场,盯住客户,服务客户,同时策划先行并做好 组织运作。 |
| 英文摘要: |
| The advertising products of medical periodicals are classified into the plane advertising products, the academic advertising products, the three-dimensional advertising products and the derivative products. The design principles comprise the academic guide principle, the scientific principle, and the achievement transformation principle. The marketing strategy includes the market-orientation, the client-orientation and the client service as well as the good planning, design, and operation of the advertising products. |
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