| 黄杰,尤建忠.农业科技期刊广告的问题与对策研究.编辑学报,2020,32(1):14-17 |
| 农业科技期刊广告的问题与对策研究 |
| Problems and countermeasures for advertising issues in agricultural journals |
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| DOI：10.16811/j.cnki.1001-4314.2020.01.004 |
| 中文关键词: 农业科技期刊 广告管理 乡村振兴 |
| 英文关键词: agricultural journals advertising management rural revitalization |
| 基金项目:*杭州市哲学社会科学规划课题(M19JC027)；教育部人文社会科学研究一般项目(18YJA840016) |
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| 中文摘要: |
| 乡村振兴战略给农业科技期刊发展带来了机遇,但是作为农业科技期刊重要组成部分的广告,在史上最严广告法实施的情境下,仍存在着违犯广告法现象,以及广告词语表述规范性、广告版面设计和体验等方面也存在问题。这些问题的存在,不利于农业科技期刊的良性发展。对此,本文提出了农业科技期刊需要坚持不断学习相关的法律、法规,规范广告审查标准,完善与广告客户的沟通机制以及优化广告创新形式等对策,以期解决农业科技期刊广告存在的问题。 |
| 英文摘要: |
| The rural revitalization strategy has brought opportunities to agricultural journals. However, as an important part of agricultural journals, advertising law violations still exits. There are also problems in terms of wording, layout design and user experience. This paper proposes that agricultural journals need to continue to learn relevant laws and regulations, exercise advertising review standards, improve communication mechanisms with advertisers, and optimize advertising innovation forms. Therefore, the problems of agricultural journals advertising can be solved. |
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