| 梁洁.提高高校学报知名度的宣传策略.编辑学报,2013,25(2):153-155 |
| 提高高校学报知名度的宣传策略 |
| Improving popularity of university journals by propaganda strategy |
| 投稿时间：2012-12-03 修订日期：2012-12-03 |
| DOI： |
| 中文关键词: 高校学报 宣传 品牌 |
| 英文关键词: university journal publicity brand |
| 基金项目:中国高校科技期刊研究会基金资助课题(GBJXC1254) |
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| 摘要点击次数: 833 |
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| 中文摘要: |
| 科技期刊面临的竞争越来越激烈,高校学报编辑必须有紧迫感,通过利用刊物自我宣传、开展多种活动宣传、利用网络宣传和通过服务作者宣传等途径开展学报宣传工作,加强与科研活动的有机结合,进而扩大学报的读者群和作者群,逐渐树立起学报的品牌形象。 |
| 英文摘要: |
| Sci-tech journals are now facing more fierce competitions; therefore, university journal editors must have the sense of urgency. Journals should strengthen publicity through self-promoting, carrying out multiple activities, using network and serving authors, so as to strengthen participation of journals in scientific research activities, and then broaden readership and authorship of the journal, gradually setting up the brand image of the journal. |
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