| 论中小企业的生存法则 |
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| 引用本文： | 曾志平.论中小企业的生存法则[J].惠州学院学报,2006,26(5):51-55. |
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| 作者姓名： | 曾志平 |
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| 作者单位： | 惠州市海燕房产投资有限公司,广东,惠州,516001 |
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| 摘 要： | 企业与大自然中的生物体一样, 都得遵循“适者生存”的法则。必须适应生存的外部环境, 必须有适合于自己的生存方式和独特的生存方法, 必须为适应环境打造企业生存核心竞争力。生存法则包括: 顾客满意法则、成本领先法则、人本管理法则、社会责任法则、营销创新法则、博弈双赢法则、和谐生财法则、资源整合法则、资本回报法则、技术领先法则
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| 关 键 词： | 中小企业 生存 法则 |
| 文章编号： | 1671-5934（2006）05-0051-05 |
| 收稿时间： | 2005-10-11 |
| 修稿时间： | 2005-10-11 |
The Survival Law for Small and Medium-sized Enterprises |
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| ZENG Zhi-ping.The Survival Law for Small and Medium-sized Enterprises[J].Journal of Huizhou University,2006,26(5):51-55. |
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| Authors: | ZENG Zhi-ping |
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| Affiliation: | Haiyan Real Estate Investment Co. Ltd., Huizhou 516001, Guangdong China |
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| Abstract: | Enterprises,as well as other organisms on earth,abide by the law of "survival of the fittest".The survival or extinction of each organism is determined by that organism's competitiveness to adapt to its external environment.On enhancing competitiveness,this paper discusses the impact of the following rules: customer satisfaction,cost leadership strategy,humanistic management,social responsibility,marketing innovation,game theory,enterprise resource planning,return of capital,and technology advancing. |
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| Keywords: | small and medium-sized enterprises survival laws |
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