| 积极情绪对用户信息技术采纳意向影响的实验研究——以电子商务推荐系统为例 |
| |
| 引用本文： | 马庆国,王凯,舒良超.积极情绪对用户信息技术采纳意向影响的实验研究——以电子商务推荐系统为例[J].科学学研究,2009,27(10). |
| |
| 作者姓名： | 马庆国 王凯 舒良超 |
| |
| 作者单位： | 浙江大学管理学院,浙江,杭州,310058 |
| |
| 摘 要： | 在技术接受模型(TAM)、情绪心理学、神经科学等理论的基础上,以一个电子商务推荐系统为例,通过情景实验的方式考察积极情绪对用户信息技术采纳行为的影响。对实验数据的统计分析表明积极情绪正向影响用户对信息技术的采纳意向,并存在直接和间接相结合的影响模式。即积极情绪既直接提高采纳意向,也同时通过感知风险、感知有用性和感知易用性作为不完全中介变量提高采纳意向。在考虑情绪因素后,技术接受理论得到了丰富,也为信息技术推广方获得更高的用户接受程度提供了新的切入点。
|
| 关 键 词： | 积极情绪 信息技术 技术接受 电子商务推荐系统 实验研究 |
Influence of positive emotion on users' adoption intention on information technology: an experimental study with RA |
| |
| MA Qing-guo,WANG Kai,SHU Liang-chao.Influence of positive emotion on users' adoption intention on information technology: an experimental study with RA[J].Studies in Science of Science,2009,27(10). |
| |
| Authors: | MA Qing-guo WANG Kai SHU Liang-chao |
| |
| Abstract: | Based on technology acceptance model(TAM),emotion psychology,and neuroscience,an experimental study was conducted with an e-commerce recommendation agents(RA) to explore the influence of positive emotion on users' adoption intention on information technology.Data analysis revealed that the positive emotion was found to have positive influence on users' adoption intention on information technology,and the influencing mechanism was consisted with both direct and indirect functions.On one side,the positive emotion exerted positive influence on adoption intention directly;and on the other side,positive emotion had indirect influence on this intention with perceived risk,perceived usefulness and perceived ease of use as incompletely mediator. |
| |
| Keywords: | positive emotion information technology technology acceptance e-commerce recommendation system experimental study |
| 本文献已被 万方数据 等数据库收录！ |
|
