| 我国社区体育经营型管理模式理论分析与市场考察 |
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| 引用本文： | 蒋纪康,郑敏.我国社区体育经营型管理模式理论分析与市场考察[J].武汉体育学院学报,2006,40(4):58-61. |
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| 作者姓名： | 蒋纪康 郑敏 |
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| 作者单位： | 浙江师范大学,体育学院,浙江,金华,321004 |
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| 摘 要： | 我国社区体育管理存在着经营型和非经营型不同的管理模式,对社区体育经营型管理模式的市场表现、体育的社会化、产业化特征等几方面进行了理论分析,探讨我国社区体育经营型管理现实市场的成败。研究表明,社区体育经营型管理的存在是对非经营型管理不足的一种补充,对社区体育发展起到了一种合力的作用,解决目前我国社区体育发展中存在的矛盾,经营型管理应从社区实际出发。
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| 关 键 词： | 社区体育 体育管理 经营型模式 市场考察 |
| 文章编号： | 1000-520X(2006)04-0058-04 |
| 收稿时间： | 01 12 2006 12:00AM |
| 修稿时间： | 2006年1月12日 |
Theoretical analysis of operation management mode of community sports in China |
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| JIANG Ji-kang,ZHENG Min.Theoretical analysis of operation management mode of community sports in China[J].Journal of Wuhan Institute of Physical Education,2006,40(4):58-61. |
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| Authors: | JIANG Ji-kang ZHENG Min |
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| Affiliation: | College of P. E. ,Zhejiang Normal Univ. ,Jinhua 321004,China |
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| Abstract: | There are operation and non-operation modes of community sports management in China.Success and failure of sports business management in China was analyzed from aspects of government failure,market performance,sports socialization and industrialization characteristics.The theoretical analyses were given on the "business type" management mode.The study showed that the operation mode of community sports was complementary to the non-profit sports management,and played a joint role in the community sports management.To solve the conflicts in the community sports development in China,operational management should be conducted on the basis of the practical conditions of the communities. |
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| Keywords: | community sports sports management mode operation mode market investigation |
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