| 主题出版的动力机制与评价机制分析 |
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| 引用本文： | 主持人:韩建民,嘉宾:周蔚华,毛小曼.主题出版的动力机制与评价机制分析[J].出版与印刷,2022,0(6):29-37. |
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| 作者姓名： | 主持人:韩建民 嘉宾:周蔚华 毛小曼 |
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| 作者单位： | 1.杭州电子科技大学融媒体与主题出版研究院 |
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| 摘 要： | 文章就主题出版的动力机制与评价机制展开深度对谈。三位对谈人结合各自的工作实践和学术背景，就近年来主题出版取得的成就、主题出版的动力机制和评价机制展开了深入的讨论，并达成如下共识:主题出版从宏观到微观、从选题到市场、从国内到国际，以及从内容到形式四个方面均取得了显著的成绩；主题出版的理论研究推出了一批有价值的学术成果；目前主题出版工作需在解决公益性和市场性、时效性和长久性等方面努力；主题出版的动力机制来自出版主管部门的顶层设计和政策推动、出版单位的主动作为、编辑个人的成长需要、读者和市场的驱动四个方面，其根本动力是以人民为中心；制约主题出版动力机制的关键因素包括政策、出版单位、作者和市场，出版单位是最重要的因素，要最大化发挥出版单位的作用；主题出版动力机制优化要强调目标导向，在策划方面转变观念，形成政府推动、出版单位主导、市场化运作的格局；目前主题出版缺乏较为权威的评价体系；主题出版动力机制和评价机制既相互促进又相互制约；为实现主题出版的高质量发展，需要建立政府评价、社会评价、专家评价和市场评价有机统一的评价机制。
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| 关 键 词： | 主题出版 动力机制 评价机制 出版高质量发展 |
Analysis on Dynamic Mechanism and Evaluation Mechanism of Theme Publishing |
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| Host: HAN Jianmin,Interviewee: ZHOU Weihua,MAO Xiaoman.Analysis on Dynamic Mechanism and Evaluation Mechanism of Theme Publishing[J].Publishing & Printing,2022,0(6):29-37. |
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| Authors: | Host: HAN Jianmin Interviewee: ZHOU Weihua MAO Xiaoman |
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| Affiliation: | 1.Institute of Convergence Media and Theme Publishing, Hangzhou Dianzi University |
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| Abstract: | This paper discusses the dynamic mechanism and evaluation mechanism of theme publishing. Based on their own work practice and academic background, the three experts conduct in-depth discussions on the achievements of theme publishing in recent years, the dynamic mechanism and evaluation mechanism of theme publishing, and reach the following consensus: theme publishing has made great achievements from macro to micro, from topic selection to market, from international to domestic, and from content to form. At present, theme publishing works need to make efforts in solving the problems of public welfare and marketability, timeliness and durability; the dynamic mechanism of theme publishing comes from the top-level design and policy promotion of the party and the publishing authorities, the initiative of the publishing houses, the growth needs of the editors, and the drive of readers and the market. Its fundamental driving force is people-centered; the key factors restricting the dynamic mechanism of theme publishing include policies, publishing houses, authors and markets. Publishing houses are the most important elements and should maximize the role of publishing houses. The optimization of the dynamic mechanism of theme publishing should emphasize the goal orientation, and finally change the concept in planning, forming a pattern of government promoting, publishing house leading and market operating. At present, theme publishing lacks a more authoritative evaluation system; the dynamic mechanism and evaluation mechanism of theme publishing promote and restrict each other; to achieve the high-quality development of theme publishing, it is necessary to establish an organic and unified evaluation mechanism of government evaluation, social evaluation, expert evaluation and market evaluation. |
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