| 数字出版的五要素分析 |
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| 引用本文： | 龙正武.数字出版的五要素分析[J].出版与印刷,2023,0(1):63-67. |
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| 作者姓名： | 龙正武 |
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| 作者单位： | 1.人教数字出版有限公司 |
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| 基金项目： | 中国教育学会教育科研专项课题“深度学习导向的数字教材开发研究”（编号2020JYX013420ZB）。 |
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| 摘 要： | 为推动数字出版产业高质量发展，文章从出版的定义、特点等出发，提出了数字出版的“五要素”即内容、形式、体验、数据、服务，指出内容在数字出版中仍然处于核心地位，不管是哪种内容生产方式，内容的质量决定了数字出版的质量；形式与内容是密不可分的，数字出版的形式能够影响内容产生的实效；体验是决定用户是否会长时间使用产品的关键；数据是改进数字出版产品的力量；所有的数字出版手段，其终极目标都是为用户提供更好的服务。
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| 关 键 词： | 出版 数字出版 内容 形式 体验 数据 服务 |
Analysis of Five Elements of Digital Publishing |
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| LONG Zhengwu.Analysis of Five Elements of Digital Publishing[J].Publishing & Printing,2023,0(1):63-67. |
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| Authors: | LONG Zhengwu |
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| Affiliation: | 1.People's Education Press (PEP) Digital Publishing Corporation Ltd. |
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| Abstract: | In order to promote the high-quality development of the digital publishing industry, starting from the definition and characteristics of publishing, the article proposes the "five elements" of digital publishing, namely, contents, forms, experiences, data, and services. It points out that contents remain at the core of digital publishing, regardless of the content production methods, and the quality of contents determines the quality of digital publishing; forms and contents are inseparable, and the forms of digital publishing can affect the effectiveness of content production; experiences are the key to determining whether users will use the products for a long time; data are the power to improve digital publishing products; the ultimate goal of all digital publishing methods is to provide better services to users. |
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