| 基于SWOT分析的主题出版精品化发展策略研究 |
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| 引用本文： | 杨晓睿.基于SWOT分析的主题出版精品化发展策略研究[J].出版与印刷,2021,31(4):49-56. |
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| 作者姓名： | 杨晓睿 |
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| 作者单位： | 湖南师范大学新闻与传播学院 |
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| 摘 要： | 主题出版是主流话语和时代精神在出版活动上的直接投射和高度缩影，是中国特色社会主义文化的重要组成部分。文章通过SWOT分析法，对我国主题出版的优势、劣势、机会和挑战进行客观、科学、合理的分析，并根据SWOT矩阵分析，提出主题出版精品化发展策略，以期为我国主题出版的发展和研究提供参考。
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| 关 键 词： | 主题出版 SWOT分析法 精品化 中国文化“走出去” “主题出版+”模式 |
Research on the Optimization Development Strategy of Theme Publishing Based on the SWOT Analysis |
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| YANG Xiaorui.Research on the Optimization Development Strategy of Theme Publishing Based on the SWOT Analysis[J].Publishing & Printing,2021,31(4):49-56. |
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| Authors: | YANG Xiaorui |
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| Affiliation: | School of Journalism and Communication, Hunan Normal University |
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| Abstract: | As an important part of socialist culture with Chinese characteristics, theme publishing is the direct projection and high epitome of the mainstream discourse and the spirit of the times in publishing activities. Through the SWOT analysis, this paper makes an objective, scientific and reasonable analysis of the strengths, weaknesses, opportunities and threats of China's theme publishing. Based on the SWOT matrix analysis, this paper puts forward the strategy of theme publishing in order to provide reference for the development and research of China's theme publishing. |
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