| 共享图书的运营模式及可行性探析 |
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| 引用本文： | 刘菡,刘丙鑫.共享图书的运营模式及可行性探析[J].出版与印刷,2021,31(5):49-55. |
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| 作者姓名： | 刘菡 刘丙鑫 |
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| 作者单位： | 山东工商学院人文与传播学院 |
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| 基金项目： | 山东省大学生创新创业训练项目“互联网时代实体书店发展模式探析”（编号S202011688084）；教育部青年基金项目“基于效果测评的实体书店融合发展研究”（编号19YJC870015）。 |
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| 摘 要： | 共享经济的快速发展，为共享图书提供了成功的运营范式和技术支持。文章通过梳理探讨共享经济的定义、特征及已有的共享经济模式，厘清共享图书运营发展的几个关键要素:共享载体、运营流程、盈利模式及提供方式。进一步分析共享图书所具有的特点、优势及可操作性，希冀借鉴共享经济理念，结合已有成功案例，推进共享图书发展，丰富文化资源供给途径。
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| 关 键 词： | 共享图书 共享经济 实体书店 运营模式 |
Analysis on the Operation Mode and the Feasibility of Shared Books |
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| LIU Han,LIU Bingxin.Analysis on the Operation Mode and the Feasibility of Shared Books[J].Publishing & Printing,2021,31(5):49-55. |
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| Authors: | LIU Han LIU Bingxin |
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| Affiliation: | School of Humanities and Communication, Shandong University of Business and Technology |
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| Abstract: | The rapid development of sharing economy provides a successful operation paradigm and technical support for shared books. This paper discusses the definition and characteristics of sharing economy and the existing sharing economy models, and analyzes several key elements of the operation and development of shared books, including the sharing carrier, the operation process, the profit models and the supply modes. The characteristics, advantages and operability of shared books are further discussed. It is hoped that the concept of sharing economy can be used for reference and the existing successful cases can be combined to promote the development of shared books and enrich the supply channels of cultural resources. |
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