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1.
《Popular Communication》2013,11(1):41-49
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2.
Relying upon archival research, this article examines children's food advertising during the 1930s. More specifically, I highlight advertiser-created “clubs.” As a complement to 1930s radio and comic strip sponsorships, dozens of national food brands introduced “clubs” for children. Through a series of case studies, I argue that by creating these clubs, national food advertisers embedded themselves in children's popular culture with the outcome of brand socialization—not simply immediate sales. These clubs offered access to exclusive branded communities, encouraging children to be brand-conscious and brand-loyal consumers. Unlike toy advertisers, who did not enter children's popular culture until the television era, food advertisers sold products meant to be consumed daily; as such, brand loyalty was highly sought after.  相似文献   

3.
Abstract

This article intends to explore the relationship between the mainstream ideology formed in Mainland China since the 1990s, and the real estate market and its related advertising industry, by taking Shanghai as an example.  相似文献   

4.
《Int J Intercult Relat》1987,11(2):155-169
Recent research has begun to recognize the role that mass media plays in acculturation. Equally important, however, may be the media's ability to influence the host society's perception of ethnic group members. Misperceptions by either group may inhibit or halt the acculturation and assimilation processes. As a first step to determine the degree of shared perceptions, the present study compared Hispanic, black, and Anglo respondents' beliefs about the adequacy of minority character portrayals on television programs and commercials. Additional analyses explored the impact of demographic and media use variables on these perceptions.The results indicate that there are significant differences in perceptions between ethnic viewers and Anglos. Minority group members were more likely to believe that there are too few minorities on TV. No significant differences, however, were found in the perceived fairness of ethnic portrayals. Among Anglo respondents, heavy TV viewing was associated with a greater belief that television portrayed Hispanics fairly, while among Hispanic respondents the opposite was true. Total amount of television viewing among blacks was positively correlated with the belief that there are too few blacks on television. These results have important theoretical implications for the way the media may effect acculturation and assimilation. Implications for advertising and programming practitioners are also discussed.  相似文献   

5.
Good community consultation is a powerful tool in developing new museum projects and exhibitions, facilitating a more effective delivery of service to a diverse public. Existing techniques for both user and community consultation are limited with front end evaluation particularly undeveloped in the sector, often providing no meaningful base by which to compare project outcomes. Tension exists between government, which values quantitative data, and researchers who argue qualitative methods are more appropriate for evaluating community projects. This article reports a pilot study using the repertory grid technique to examine a ‘socially excluded’, ethnically diverse local community's perceptions, expectations and previous experiences of similar projects, to provide a benchmark against which to compare outcomes. This research formed part of the front end evaluation for a New Deal for Community's Project run by Sheffield Galleries and Museums Trust. The repertory grid technique was developed in psychological studies as a means of understanding respondents' own world views, and is particularly helpful in working with people with poor language skills. Although this study only used the technique qualitatively, it can be used to combine both quantitative and qualitative data, providing more robust data for evidence-based policy decisions. Using the repertory grid technique, respondents were able to list both perceived and practical barriers to participation in projects. The technique also enabled them to articulate what would motivate them to become involved in future projects. The repertory grid technique has significant potential for use in community consultation and project evaluation as a means of understanding local residents' perceptions and its visual representation means that its findings can be easily understood by participants, policy-makers and practitioners.  相似文献   

6.
This article explores creative activism for environmentalism through an examination of culture jamming. Specifically, it looks to the action of the Brandalism project during COP21. This was the replacement of bus stop advertising with original artworks. This form of creative activism is unique in that it addresses the advertising industry as a key battlefield over cultural meaning and environmental sustainability. Through its use of the logic of appropriation inherent in culture jamming, this case challenges critiques about the incorporation of culture jamming within consumer culture. This work theorizes the case through the new politics of consumption, political consumerism, and culture jamming. It argues for the logic of appropriation, before it introduces the case study and explores the visual narratives of environmentalism: corporate greed, inadequate politicians, consumer saturation, Earth in mourning, and public commitment to the environment. Finally, it evaluates the contribution of Brandalism as a form of creative activism for environmentalism.  相似文献   

7.
The success of Kung Fu Hustle within and beyond Hong Kong provides a convenient starting point for a discussion of actor‐director Stephen Chow's films and the manner in which they present themselves as belonging to a particular ‘local’ context. The production of the local is a critical issue in south Indian cinemas, where the local has been named as the linguistic‐cultural identity and became available for political mobilization. Chow's work has significant implications for the study of south Indian cinemas because the dissimilarities between the two facilitate the identification of similar cinematic techniques used by both.  相似文献   

8.
《Popular Communication》2013,11(4):231-255
In this article, I present an analysis of Steven Soderbergh's The Limey that is informed by auteurism and an effort to unpack the film's antinomies. Although it was not as high profile as subsequent Soderbergh films, The Limey presents an interesting entry in the director's corpus for its stylistic signature and its "liberal" politics; a political posture that, nonetheless, only extends so far in entertaining a critical discourse about the society that produced it. I begin the investigation by filling in the background. First, I unpack the newer formulations of auteur theory and emphasize themes, stylistic signature, and social determinations in constituting auteurs. Second, I characterize the independent sector of U.S. film production and its relation to the major studios while positioning Soderbergh as a chimerical case between an independent and a studio director. Thereafter, I orient to the film and its place within Soderbergh's corpus. I analyze Soderbergh's striking and acclaimed stylistic signature (notably with respect to editing). Proceeding to the themes embedded in the film, I examine some of the antinomies in The Limey and their political valence. In particular, I discuss The Limey's class antinomies, its presentation of the United Kingdom in contrast with that of its former colony, the US, and the tropes of femininity that circulate within the film. On the view developed here, Soderbergh's The Limey entertains some fundamental criticisms of the United States, class striation, masculinity and femininity, before making a partial and uneven retreat.  相似文献   

9.
The present study examines the treatment of the Prophet's mount in Shī‘ite tradition. We discuss the different opinions concerning the ass's name, ‘Ufayr or Ya‘fūr and present various traditions concerning utterances spoken by it, including utterances addressed to the Prophet, and other cases of human-like behaviour on its part, such as an ability to distinguish Muslims from Jews. We then go on to compare the Prophet's ass to those of other prophets, and find a number of similarities between them, in particular their ability to speak a human language. We also discuss the ass's death, which according to Shī‘ite tradition was by suicide, occasioned by the ass's fear following his master's death that someone else, not a prophet, would use it as a mount. We compare the Prophet's ass to those of Noah, and Solomon's Hoopoe, and show how Shī‘ite tradition has focused on similarities among them and utilized those to support the idea of the Imāmate as the Prophet's legacy in Shī‘ite doctrine. We further discuss the preference which Shī‘ite Imāms had for asses as against other mounts, a preference based on their wish to follow in the Prophet's footsteps.  相似文献   

10.
The teacher readaloud is an instructional tool established in its ability to foster children's language and literacy development. Increasing cultural and linguistic diversity and changing standards place pressure on teachers to provide literacy and language instruction relevant to children's everyday lives and learning. This article presents a framework for conducting culturally and linguistically relevant readalouds within two essential components, talk and text, in terms of developing cultural competence, maintaining high academic expectations, and fostering a critical stance. Particular attention is given to the interactive nature of these readalouds and how they can be used to promote children's active co-construction of textually-based meaning.  相似文献   

11.
This article seeks primarily to call for a reappraisal of Richard Bulliet's well-known “curve of conversion” and of its interpretation, for it has been largely misinterpreted. It is argued, with particular reference to the Christian experience in al-Andalus, that reading the data as Bulliet intended could have a significant effect on how we view the historical process of conversion in the early Islamic world. Thus, since Bulliet's data do not support the prevailing view regarding Christianity's survival under Muslim rule in the Iberian Peninsula, it is proposed that the evidence available in the particularly weak historical record for this period and place is enough to warrant reconsideration of the nature and length of that survival.  相似文献   

12.
ABSTRACT

In the period c.1660–1800, there was an unprecedented interest in the spoken word in Britain, and for those who aspired to be polite, a new emphasis upon the sounds of their speech. But what did this mean for the lives of those who stammered, stuttered or had a lisp? How far were speech impediments experienced or viewed as disabilities? This article argues that in their quest for polite manners and refinement, the socially ambitious were prepared to invest time and money upon improving their speech. This created demand for the services of speech specialists, a new occupational group who forged their identity during this time. The consequences of their advertising techniques, which suggested that speech impediments could and should be overcome, are explored. Finally, this article examines how polite society set standards for listening and responding to the sounds of people with speech impediments.  相似文献   

13.
Abstract

Through an in‐depth analysis of internationally acclaimed Turkish director Nuri Bilge Ceylan's 2008 film Three Monkeys (Üç Maymun), this article discusses the politics of Ceylan's cinema against the backdrop of the current memory debate in Turkey. Turkey has a troubling relationship with its past. The process of the foundation and the early development of the Turkish nation‐state included traumatic events during which ethnic and religious minorities were massacred, deported, or encouraged to migrate. There have also been several violent incidents in Turkey's subsequent history that include massacres, mass killings, political assassinations, as well as military coups. It is a widely held opinion that social memory in Turkey is based on forgetting and denial, that is, Turkish society deals with the troubling events in its past by turning a blind eye to them. Drawing upon the question of how it may be possible to make the traces of forgetting and silence observable, this paper argues that Ceylan's film, despite its seemingly apolitical story, has indeed profound political connotations since its narrative and visual organization serve to display the prevailing mood of silence, oblivion and complicity in Turkey.  相似文献   

14.
In this article the author speaks to the teaching of Barack Obama in U.S. schools. Drawing from scholarly literature on the heroification of American historical figures in public memory, the author argues that focusing on Obama's firstness as an African American may lead students to have incomplete and misleading understandings of what the 2008 election means for American racial politics and progress. Using a racial literacy framework, the author suggests Obama's narrative as an ideal subject for furthering students’ conceptions of race in its historical and contemporary manifestations. The author concludes with pedagogical recommendations for employing Obama's narrative toward improving students’ racial literacies.  相似文献   

15.
Abstract

The Tenth Regiment, a distinctly all-Malay regiment of the Malayan National Liberation Army (MNLA), was formed in Temerloh, Pahang, and it was Pahang that became its initial site of struggle. Although its key leaders, such as Abdullah C.D., Rashid Maidin, Suriani Abdullah and others, were not originally from Pahang, the majority among the original rank and file were sons and daughters of Pahang. By this account, there must surely be characteristics specific to the Temerloh district and Pahang that contributed to the birth of the Tenth Regiment, the establishment of its base, and its early struggle against the British in the said state. Moreover, two significant and related events preceded and precipitated the formation of the Tenth Regiment: the historic gathering at the All-Malaya School Camp at Temerloh and the emergence of a people's militia or peasant's front. Thus, these three subjects will be examined first under the header “Early beginnings” before we proceed to the account of the Tenth Regiment's struggle in greater detail. Subsequently, the history of the Tenth Regiment's liberation struggle will be expounded upon considering the following topics: (1) the birth of the Tenth Regiment; (2) its struggle in Pahang; (3) its struggle in Southern Thailand; and (4) the end of the struggle.  相似文献   

16.
The taifa of Denia on the Iberian eastern seaboard was one of the most dynamic of the regional polities that emerged from the disintegrated Cordovan caliphate. Mujāhid al-‘āmirī based his state not only on its continental territories, but especially on the maritime networks that linked it with the Mediterranean. Commerce with Muslim and Christian ports played a role in Denia's success, but both Latin and Arabic sources emphasise its practice of piracy on a grand scale. In fact, Mujāhid al-‘āmirī built his state as a continuation of the maritime policies of the Cordovan caliphate under which the piracy of independent coastal communities was adopted and expanded into a state-sponsored guerre de course. Mujāhid's pursuance of this policy stemmed from his role in the erstwhile caliphate, but was also motivated by a combination of religious, political and economic factors. The legitimacy provided by his “jihād on the sea” helped to shore up his power at a time of political instability. This policy also provided the taifa's economic foundation for much of its history. In fact, the Mediterranean maritime lanes became as much an extension of Denia as its continental territories. Denia's piracy thus reflects a coherent form of statecraft, informing definitions of the medieval state and territoriality.  相似文献   

17.
This chapter sets out the current context for historic environment management, and the associated information requirements to manage organisations successfully within the sector for the benefit of the country's heritage. The initiative undertaken by English Heritage (the English government's conservation advisors) in developing a pilot State of the Historic Environment Report is used as a case study in the collation of management information for advocacy purposes. Political support for such a development is considered, as well as the history of the report's development with its roots outside the heritage sector. The challenges of project management for report delivery are discussed, particularly where information collation and analysis is reliant on third‐party data sources, often created for separate purposes. Tourism data is focused on, showing how results from the former English Tourism Council's annual surveys of visitor attractions were used to inform key messages in the heritage sector. Comments are made on specific types of data used, and a review given of the methodology for collecting dedicated heritage management organisational data.  相似文献   

18.
Interdisciplinary in scope, this article takes up the 1950 short story, “Ko Danga,” by Burmese author Kyay Ni, as a critical lens through which to approach the contemporary political economy of Myanmar's inland fisheries. Due to its level of ethnographic detail, Kyay Ni's account of the inland fisheries regime in early postcolonial Burma provides an effective historic baseline against which to assess more recent developments in this sector – developments outlined herein based on interviews and research trips to inland fishery locations in Myanmar's Ayeyarwady Region. Going further, the article argues that Kyay Ni's writing offers heterodox insights into contemporary political economic concerns, of relevance in Myanmar and more broadly.  相似文献   

19.
ABSTRACT

During the summer of 2015, a series of events at the Museum of Fine Arts, Boston called Kimono Wednesdays encouraged visitors to try on a replica of the kimono Claude Monet's wife wore in her husband's 1876 painting La Japonaise and then pose for photos in front of the painting. This seemingly benign act of appreciation sparked protests from those who considered the events as perpetuating an exoticizing imperialist gaze and orientalizing stereotypes. This paper contextualizes this controversy by examining the history of white women cross-dressing as Japanese, how it constitutes a form of naturalized whitewashing linked to the pleasure of consumption through its connections to Gilbert and Sullivan's The Mikado (1885), and how the same act for Asian American women at the turn into the twentieth century is fraught with the anxiety of racial identity suppression.  相似文献   

20.
This article utilizes Michel Foucault's view of state racism to analyze the criminalization of sex workers in Taiwan. To explore the political significance underlying the term “sex work” for anti-prostitution activists, we must historically situate their discourses and their impact on legal control in the late 1980s women's movements. Their efforts to reform society followed from their commitment to child protection and from their long-standing goal of eliminating women's sexuality through motherhood. An uphill battle, marshaled chiefly by the amendment of the Youth Welfare Act in 1988 and the legislation of CYSTPA in 1995, it became more furious in its assault on sex workers. By 2009, whereas those anti-prostitution activists had promoted anti-human trafficking provisions to protect victims under the age of 18, such provisions had in reality become mechanisms for arresting anyone related with the sex industry. This means that what was put forward as a principle for the integration of society and its visible order was based on sexual inequality. Contrasting the strategies and rhetoric of regulating sex workers in Taiwan, what is really necessary is to bring the cultural dynamics behind policies into a sharper view of state racism.  相似文献   

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