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1.
ABSTRACT

This article proposes a new appraisal of Brazil’s alternative media. By investing in the concept of the periphery, this study draws on past literature, semistructured interviews, and data collected from across the country (n = 50) to propose a repertoire analysis of media producers’ views of the country’s popular notion of the periphery. Evidence shows that they have shown nuanced views of the periphery as a site of purpose, pluralism, and authorship. Despite crisis and turmoil, this study presents some paths that could help reorientate the priorities of alternative media research toward a closer consideration of the periphery as entity that appears much more in line with local realities and expectations than previous international debates.  相似文献   

2.
《Communication Teacher》2013,27(1):63-70
Courses: Mass Communication and Public Opinion, Political Communication

Objectives: Often, there are media events (e.g., local and national elections, the Super Bowl) that match up with what we hope to accomplish in a particular class. The purpose of this semester-length project for students was threefold: (1) to read and comprehend literature related to communication studies, media, and political strategy; (2) to collect and analyze data; and (3) to participate in civic engagement by taking part in Presidential DebateWatch events, both as an audience member and through the use of Twitter.  相似文献   

3.
ABSTRACT

Purpose: The present study aims to determine and compare the views of directors and users of public libraries on the use of social media for the marketing of library services.

Methodology: Data collection was done through two researcher-made questionnaires, one from the viewpoints of directors and one investigating the views of users. The questionnaires’ validity was done by four libraries and Information Science professionals, and the reliability was determined by the Cronbach’s alpha coefficient. The statistical population of this research is made up of all directors and users of 12 public libraries of the city of Isfahan, one of the largest cities in Iran.

Findings: In users’ viewpoints, the “interaction capability” is the most important feature that social media marketing can have in libraries. From the viewpoints of the directors, “creating a true picture of the role of the library” and “informing users about library services” are among the most important reasons for the marketing of libraries in the social media. From the perspective of both groups, the Telegram is the most appropriate medium for the marketing of library services.

Results: To maintain their customers and their market position, libraries need to use more exciting tools such as social media for marketing. Library directors of this study emphasized on this fact and 79.1% of users expressed interest in receiving library information through social media.

Value: The findings of this study would help the library directors to better decide on the marketing of their library services in social media.

Type of the study: Scientific-Research  相似文献   

4.
Jay Stein's Mass Media Education, and a Better Society (Chicago: Nelson-Hall, 1979---$ )

Gavriel Salomon's Interaction of Media, Cognition, and Learning (San Francisco: Jossey-Bass Publishers, 1079---$ )

Dennis D. McDonald et al, Directory of Public Broadcasting Information Resources (Washington: Corporation for Public Broadcasting, 1979--- free , paper)

Religious media communication, two recent titles  相似文献   

5.
ABSTRACT

The measurement of media exposure is essential to not only traditional audience research, but also media effects research which relies on accurate estimates of media exposure. Even in the age of digital trace data and passive audience measurement, the workhorse of basically all communication research is self-report data. This article presents a meta-analysis of the reliability and temporal stability of media exposure self-reports in 33 panel studies. Results from a Bayesian multilevel analysis show that self-reported media exposure was moderately reliable (0.69, 90% HDI: 0.65, 0.72) and highly stable (0.90, 90% HDI: 0.88, 0.92). In line with previous studies, the reliability of media exposure measures was higher in adult samples (0.72, 90% HDI: 0.69, 0.76) compared to adolescents (0.60, 90% HDI: 0.53, 0.66). Rank-order stability of media exposure was comparable in adult (0.91, 90% HDI: 0.89, 0.93) and adolescent samples (0.85, 90% HDI: 0.81, 0.90). Moderation analyses showed that self-reported exposure to specific outlets was more reliable than general media use in adult samples. Media-specific differences in reliability were only found in adolescent samples. Overall, moderate reliability in combination with high temporal stability poses important challenges for scholars investigating causes and consequences of media exposure.  相似文献   

6.
ABSTRACT

This study explores how two nonprofit media organizations–PublicSource and Philadelphia Community Access Media (PhillyCAM)–have transformed their legacy practices to better connect within and serve marginalized populations in Pittsburgh and Philadelphia, PA. As traditional newsrooms have been depleted by dire financial realities, new journalism outcroppings have heeded the Knight Commission’s Informing Communities: Sustaining Democracy in the Digital Age (2009) report and, consequently, revised their approaches to community engagement. Adjacent to these reformed legacy newsrooms are community media organizations that operate a municipality’s public, educational, or government (PEG) access media production facilities. Although PEG access media’s legacy has no clear genealogical ties with traditional journalism, an increasing amount of PEG operations over the past ten years have started to intentionally test editorialized forms of community news reporting. The data collected and assessed in this study has indicated that news organizations like PublicSource have an explicit need to do more relational community engagement work that will enable it to fill hyperlocal information gaps and better serve marginalized populations. Community media organizations like PhillyCAM have extensive experience engaging diverse publics; however, as this study reveals, they could benefit from employing formalized news production methods that are guided by journalistic standards.  相似文献   

7.

One shortcoming of previous research using panel data for media and political studies has been the practice of treating the data as if they were collected from different sets of individuals at different times rather than as if they were collected at different times from the same individuals. The present study attempted to apply newer methods of analysis to panel data. Both R factor and Q factor analyses were applied to the data. The person‐types thus determined were found to be meaningfully interpretable and useful in explaining the election results. It was found that the image types were nearly as useful as associative indexes with actual voting behavior as was political affiliation.  相似文献   

8.
ABSTRACT

Although computational approaches to ideology-based audience fragmentation are promising, they are not without limitations. First, most existing studies have focused on the US, and the cross-national validity of their results has rarely been tested. Second, previous studies that rely solely on behavioral data from social media tend to make strong analytical assumptions such as that Twitter users prefer to follow media and politicians whose ideological positions are similar to their own, and that the ideologies of political elites can be extrapolated to infer the ideologies of ordinary users. We aim to address these limitations. First, we focus on Japan to test the generalizability of US findings in an Asian context. Second, we do not rely solely on behavioral measurement but combine survey and social media data to infer the ideologies of Twitter users. Results indicate that our classifier built based on these self-reported ideologies produces more valid estimates than naïve extrapolation from views of the elites. Based on these improved estimates of Twitter users’ ideologies, we demonstrate that the ideological distributions of those who follow major Japanese media accounts on Twitter largely overlap, suggesting an absence of ideology-based audience fragmentation.  相似文献   

9.

Diaries and narratives produced by 29 college students during the 1989 Loma Prieta earthquake served as the data for a qualitative analysis grounded in the conventional philosophy, if not the traditional methodology, of the uses and gratifications perspective. Two hundred ninety‐nine individual media episodes were interpreted. Audience activity before, during, and after media exposure was studied through the application of the Levy and Windahl Typology of Audience Activity which demonstrated the operation of the nine types of media activity proposed by its creators. Conclusions call for the redirection (rather than abandonment) of audience‐based research away from general‐trend audience consumption and towards more specific cultural interaction of people with media.  相似文献   

10.
Abstract

Entrepreneurship theory complements established approaches to media management research with an alternative frame for viewing media ownership and the media's capacity for content diversity. Established entrepreneurship metrics were applied to media industries in the United States. All media sectors experienced varying rates in the second half of the last century; by the turn of the new century, nearly all were more entrepreneurial than any other U.S. service or manufacturing industry.  相似文献   

11.
《资料收集管理》2013,38(1):77-90
Abstract

Over the years, the publishing industry has packaged single works of printed resources with accompanying media such as 3.5″ disks, CD-ROMs, videocassettes, audiocassettes, or web sites. Recognizing the importance of the information provided in the accompanying media and the library clients' access to them, the Library of Rush University (LRU) at Rush-Presbyterian-St. Luke's Medical Center developed and implemented “mixed media” policies and procedures. This paper discusses issues and Rush Library responses to the issues surrounding the management of “mixed media” titles in selection, cataloging, labeling, housing, circulation, loading data files, and the publicity that puts them in the client's hands.  相似文献   

12.

This study tracks magazines started from 1981 to 1983 that have survived to the present. It finds that magazines started by entrepreneurs, rather than media firms, and magazines that were consumer driven, rather than advertising driven, were more likely to survive.  相似文献   

13.
Abstract

A study of broadcasting libraries in Nigeria was carried out using the social survey method. Questionnaire, observation, and interview techniques were used to generate data from a representative sample of the nation's broadcast media stations (radio and television) located in the Bauchi and Plateau States of Nigeria. A general underdevelopment of the libraries was revealed. Staffing is inadequate in number and is also non-specialized. Preservation and conservation practices are virtually non-existent. Whereas the content of the modest collection shows a rich resource base, collection development is near-crippled while mediagraphic control is done more by common-sense than by any system. State stations generally fared better than federal ones. Poor funding was identified as the major constraint in the general development of the libraries. Suggestions were offered towards revenue generation and the need for professional leadership in the country's broadcasting libraries.  相似文献   

14.
Harold L. Nelson and Dwight L. Teeter, Jr.'s Law of Mass Communications: Freedom and Control of Print and Broadcast Media (Mineola, N.Y.: Foundation Press, 1978—$16.00)

David Gordon's Problems in Law of Mass Communications: Programmed Instruction (same publisher–inquire for copies), which in a few cases also updates the basic text (as in the Supreme Court case on crossownership of media)

John Foley, Robert C. Lobdell, and Robert Trounson, eds. The Southern California Conference on The Media and the Law (Los Angeles: Times Mirror Press, 1978—price not given, paper)  相似文献   

15.
Philip Schlesinger's Putting 'Reality' Together: BBC News (London: Constable, 1978---E8.50/4.50 or about $17.00/9.00)

Australia, latest round-up of media publications from

John A. Lent, Third World Mass Media and Their Search for Modernity: The Case of Commonwealth Caribbean, 1717-1976 (Cranbury, N.J.: Bucknell University Press, 1978---$22.50)  相似文献   

16.
Sue Pyne's “Current British Research on Mass Media and Mass Communication: Register of Ongoing and Recently Completed Research” (Documentation Centre for Mass Communication Research, Centre for Mass Communication Research, University of Leicester, 104 Regent Rd., Leicester LE1 7LT, England---£2.00 in the UK and £2.50 outside, paper)

British broadcasting annual yearbooks (BBC and IBA)

David Ellis' Evolution of the Canadian Broadcasting System: Objectives and Realities, 1928-1968 (Canadian Government Printing Office, Mail Order Service, 270 Albert St., Ottawa, Ontario K1A 0S9 ---$3.90, paper)

John C. Merrill and Harold A. Fisher's The World's Great Dailies: Profiles of 50 Newspapers (New York: Hastings House, 1980---$18.50/9.50)

Australian media, eight recent items reviewed by Henry Mayer

Harold D. Lasswell, Daniel Lerner, and Hans Speier, eds. Propaganda and Communication in World History: Volume III, A Pluralizing World in Formation (Honolulu: University Press of Hawaii, 1980---$25.00)  相似文献   

17.
Derick Unwin and Ray McAleese, eds. Encyclopedia of Educational Media Communications and Technology (London: Macmillan, l978---£20.00/Westport, Ca.: Greenwood Press, 1979---$59.95)

Two useful and recent publications on Public Radio in the United States have both been published by the Corporation for Public Broadcasting (1111 16th St. N.W., Washington, D.C. 20036)

Two recent publications provide some useful guidance on education for media, from different publishers

Maureen Harmonay, ed. The Arts (Cambridge, Mass.: Ballinger Publishing, 1979---$16.50/8.95)  相似文献   

18.
ABSTRACT

Second-level agenda-setting suggests that news media influence how we think. As a case study examining the nature and effects of mainstream news media’s coverage of the 2015 Apple/FBI dispute about data privacy versus national security, this study found via content analysis that a majority of articles covering the dispute (73.7%) made the same potentially misleading claim about how the American public feels about the dispute. Nearly half (45.6%) of those articles made public opinion claims without offering empirical evidence, and almost all articles (97.4%) that cited the Pew survey appeared to have inadvertently created an unsubstantiated social reality. Then, this study found in a subsequent experiment that, consistent with impersonal influence, the above-mentioned news portrayals significantly affected the participants’ view on Americans’ collective opinion towards the Apple/FBI dispute. The long-term effect of this journalistic oversight is notable. Theoretical implications and practical recommendations for future science communication in the news are discussed.  相似文献   

19.
ABSTRACT

Stuart Hall’s “Encoding/decoding” essay sparked an on-going focus in media studies on reception and audience studies that remains theoretically robust today. Hall’s insight that audience members decode media content in multiple ways, some in line with the dominant cultural ideology and some resistant to that ideology, illuminates the phenomenon of media resistance. Media resisters significantly limit their media consumption and they do so based on their decodings of media culture—decodings, or readings, that resist normative messages about commercialism and consumption, about the natural diffusion and inherent benefits of mobile technologies and social media, and about the political landscape depicted and generated by news media. Hall’s encoding/decoding model is expanded here to include not only audiences’ decodings of specific content, but of media culture broadly. Concerns about media culture in the aggregate lead to media resisters’ practices of limiting media engagement, practices themselves that are counter hegemonic.  相似文献   

20.

Using cultural studies and media ecology perspectives, I analyze data collected from 15 Generation Xers about how they remember and understand the roles played by family and news media in the development of their politics-what is usually referred to as political socialization. This study suggests that news media are understood best not as discrete agents of influence, but rather as environments within which individuals develop politically. It finds that news media are of subtle-but-fundamentally powerful ecological importance, not just because news media engagement interrelates with, and takes place in the context of, institutions and phenomena like the family, but because all aspects of the larger culture and society-including family-are themselves shaped by mass media. Future scholarship should denote and more fully explore this fruitful tension between the cultural studies theorization of subjectivity and agency, and the media ecology theorization of media as environments with structuring biases.  相似文献   

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