共查询到20条相似文献，搜索用时 31 毫秒
1.
The paramount importance for mobile retailers, expecting higher sales and cost savings is customer retention. Though previous studies have explored various nuances of customer behaviour towards mobile commerce applications, this study majorly aims to understand the drivers of repurchase intention and satisfying experience in an m-commerce shopping environment. The study follows the stimulus-organism-response (S-O-R) theoretical approach. A cross-sectional design was adopted for this study involving data from 420 regular mobile shoppers in India through a non-probabilistic sampling procedure. The collected data were later analysed using structural equation modeling. The results indicate perceived ubiquity and m-commerce app incentives as two strongest predictors of impulsiveness and perceived value respectively. It was further observed that impulsiveness negatively affects consumers repurchase intention but positively enhances the satisfying experience, whereas perceived value favourably affects both the variable. The study contributes in various ways; first, a holistic model using the S-O-R framework is a new addition in literature ground; second, the extra focus on the construct satisfying experience will give a larger understanding to optimise the m-commerce applications efficiently. Moreover, the study also presents managerial implications for practitioners working in areas related to m-commerce. 相似文献
2.
In the modern business era, mobile commerce (m-commerce) is changing the way the business is conducted using the Internet. However, the prominence of m-commerce among small and medium-sized enterprises (SMEs) in the UK is minimal. The purpose of this study is to evaluate the existing literature and to extend the research surrounding the barriers that prevent the adoption of m-commerce amongst SMEs. The study uses an Interpretive Structural Modelling (ISM) and MICMAC approach for guiding and helping managers of SMEs. Data was collected from an expert participant group each of whom had extensive knowledge of m-commerce. The findings represent the unstable nature of variables in the context of their impact on each other, their relationships, and themselves. The listed factors in the proposed framework and the interrelationships between them highlight the multi-dimensional element of m-commerce adoption prevention. This observation proves criticality of analysing data as a collective entity rather than viewing the barriers in isolation. The findings also indicated ‘perceived risk’ being a key barrier that demonstrates how personal opinions of the concept of adoption can have a great significance on the outcome and whether other variables will come into effect. 相似文献
3.
基于信息系统、行为科学和心理学理论,从一般技术因素、特定技术因素、消费者心理因素和社会影响因素四个方面构建了一个整合的移动服务用户采纳行为的结构方程模型。在我国移动服务背景下,以移动阅读为研究对象,运用SPSS 13.0和PLS结构方程分析软件验证模型和假设。研究发现:影响用户采纳基于工作环境下的传统信息技术和基于日常生活环境下的移动信息技术的关键因素存在显著差异。感知愉悦性、心流体验、感知易用性和感知移动性是影响用户采纳移动阅读的主要因素,而感知有用性、感知货币价值和社会影响对用户采纳移动阅读的影响不显著。 相似文献
4.
The advancement in mobile technology has enabled the application of the mobile wallet or m-wallet as an innovative payment method to substitute the traditional functions of the physical wallet. However, because of pro-innovation bias, scholars have a focus on the adoption of technology and very little attention has been given to the resistance of innovation, especially in the m-wallet context. This study addressed this absence by examining the inhibitors of m-wallet innovation adoption through the lens of innovation resistance theory (IRT). By applying a sophisticated two-staged structural equation modeling-artificial neural network (SEM-ANN) approach, we successfully extended the IRT by integrating socio-demographics and perceived novelty. The study has unveiled the noncompensatory and nonlinear relationships between the predictors and m-wallet resistance. Significant predictors from SEM analysis were taken as the ANN model’s input neurons. According to the normalized importance obtained from the multilayer perceptrons of the feed-forward-back-propagation ANN algorithm, we found significant effects of education, income, usage barrier, risk barrier, value barrier, tradition barrier, and perceived novelty on m-wallet innovation resistance. The ANN model can predict m-wallet innovation resistance with an accuracy of 76.4 %. We also discussed several new and useful theoretical and practical implications for reducing m-wallet innovation resistance among consumers. 相似文献
5.
移动数字阅读用户体验动态行为模型及实证研究 总被引：2，自引：0，他引：2
随着移动互联网的发展与普及，用户体验成为移动数字阅读领域备受关注的因素。本文从用户体验的动态阶段出发，从体验维度、认知和情感以及持续采纳行为等角度构建移动数字阅读领域用户体验动态行为的理论模型以及研究假设。通过收集434份有效问卷，利用Lisrel8.70对理论模型进行了检验和修正。结果表明：1）在用户体验决策阶段，期望确认程度和满意度是影响持续采纳意向的重要变量；2）在用户体验交互阶段，期望确认程度对于感知易用性和感知愉悦存在显著影响；3）在用户体验期望阶段，用户体验三层维度对于用户的持续采纳意向都具有显著影响，其中反思层体验的影响最大，其次是认知层体验，最后是感官层体验。 相似文献
6.
Rapid changes in digital consumer behaviour, influenced by exponential adoption of smartphones, require timely and sophisticated responses from retailers to these consumer needs. With a growing amount of big data available, fashion retailers need to innovate and develop more sophisticated analytics for new consumer behaviours such as m-commerce. This research has considered how Google Analytics data can be applied to develop customer journey maps to understand digital consumer behaviour. A multi-method research design was used, incorporating an innovative mobile eye tracking technology and mobile fashion consumer data from Google Analytics. Digital customers’ shopping journeys on the fashion retailer’s website were mapped using data sourced from eye tracking and Google Analytics, gathered in parallel. The comparison of these shopping journeys allowed a critical evaluation of the precision and usefulness of the Google Analytics database. Google Analytics tracked only half of the digital users’ activities, whereas eye tracking data documented digital consumers’ interaction with all elements of the fashion retailer’s website. The conclusion reached is that eye tracking can be used to audit the Google Analytics database for potential gaps in data and also to inform and improve marketing decision-making. 相似文献
7.
在分析国内外研究现状的基础上,以情报学、经济学、行为学等相关理论作为基础,基于技术接受模型,引入移动设备可用性、信息服务机构权限、用户学历结构、信息质量、信息服务机构环境等因素,构建移动用户学术采纳模型,分析各个变量之间的影响关系,提出假设。在问卷调研的基础上,通过结构方程模型进行实证分析。结果表明,感知有用性、感知易用性、信息质量显著影响学术用户使用态度,移动设备可用性和信息服务机构权限都不同程度地影响了学术用户的感知易用性,用户学历对用户使用态度影响明显,信息服务机构环境也是影响用户使用态度的重要因素,模型对于移动用户学术采纳行为影响因素具有较好的解释度。 相似文献
8.
There are studies showing that utilitarian (perceived ease of use and perceived usefulness) and hedonic (entertainment and aesthetics) attributes of products are two fundamental resources that ensure brand equity in the mobile domain. However, few studies examine the attributes of products and how and why such resources influence mobile brand equity. In this study, a survey was carried out on 262 mobile users in Taiwan to examine the mediating effects of customer experience on the relationship between product attributes on mobile brand equity. Our findings suggest that utilitarian and hedonic attributes of products affect mobile brand equity through customer experience. In other words, perceived ease of use, perceived usefulness, entertainment, and aesthetics may not be intrinsic value; their value on mobile brand equity is realized through customer experience. However, whereas the effect of perceived ease of use on mobile brand equity is partially mediated, perceived usefulness, entertainment, and aesthetics are fully mediated by customer experience. By showing the differential effects of product attributes on mobile brand equity, this study provides a more refined understanding of the interplay among product attributes, customer experience, and mobile brand equity. The results suggest that by overlooking the mediating role of customer experience, previous research may have provided an overly optimistic view of the value of product attributes in mobile brand equity. 相似文献
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10.
Zhaohua Deng Yaobin Lu Kwok Kee Wei Jinlong Zhang 《International Journal of Information Management》2010
With the rapid development of mobile technology and large usage rates of mobile phones, mobile instant message (MIM) services have been widely adopted in China. Although previous studies on the adoption of mobile services are quite extensive, few focus on customer satisfaction and loyalty to MIM in China. In this study, we examine the determinants of customer satisfaction and loyalty. The findings confirm that trust, perceived service quality, perceived customer value, including functional value and emotional value, contribute to generating customer satisfaction with MIM. The results also show that trust, customer satisfaction and switching cost directly enhance customer loyalty. Additionally, this study finds that age, gender, and usage time have moderating effects. Finally, implications for the marketing of MIM are discussed. 相似文献
11.
移动互联网用户采纳研究——基于感知利益、成本和风险视角 总被引：1，自引：0，他引：1
基于感知利益、成本和风险视角,对移动互联网用户采纳行为进行研究,构建用户采纳的结构方程模型,以揭示影响用户采纳移动互联网的关键因素及其作用机理。利用SPSS软件对模型量表进行探索性因子分析,使用SmartPLS软件对模型量表进行验证性因子分析和对结构方程模型的假设进行检验。结果显示用户对移动互联网的感知有用性、感知乐趣、无所不在性、感知成本对感知价值影响显著,感知价值、社会影响和感知有用性对用户采纳意向有直接影响,用户创新意识对感知价值与用户采纳意向的关系有显著负向调节作用。最后,对研究结果进行了讨论,提出促进我国移动互联网发展的建议。 相似文献
12.
Awareness of antecedents and consequences of trust in m-commerce can enable m-commerce service providers to design suitable marketing strategies. Present study conducted a meta-analysis of 118 related empirical studies. The results indicate that antecedents namely perceived usefulness, perceived ease of use, system quality, information quality, service quality, user interface, perceived risk, perceived security, structural assurance, ubiquity, and disposition to trust, while consequences namely attitude, user satisfaction, behavioral intention, and loyalty have significant relationship with trust in m-commerce. Further, all the relationships were found to be moderated by culture except perceived ease of use, disposition to trust, and attitude. 相似文献
13.
Nadia Jimenez Sonia San-Martin Nuria Puente 《The Journal of High Technology Management Research》2019,30(1):15-26
The mobile technology involves an unexplored world of doing business and consumer behavioral change that constitutes a revolution in the application of technologies to marketing. A key factor in the adoption of mobile commerce is the compatibility that the consumer perceives with his/her life. Given that the research on compatibility with mobile purchases made so far treats it as an antecedent of adoption, this pioneer research studies the influencing role of two more personal factors (self-efficacy and innovativeness) and two factors more related to the shopping (involvement and perceived entertainment). The model was tested using PLS with information from 583 Mexican mobile buyers. Our results show a positive effect of innovativeness, involvement and perceived entertainment on compatibility. On the contrary, self-efficacy does not seem to influence the perception of compatibility of mobile shopping with consumer life. This work has important implications for the practice of professionals dedicated to mobile commerce. 相似文献
14.
Mobile banking is one of the most promising technologies that has emerged in recent years and could prove to have considerable value to both banks and customers. Thus, this study recognises the need to test the main factors that could predict the use of mobile banking as well as how using such a system could contribute to both customer satisfaction and customer loyalty. The conceptual model of this study combines two models (i.e. UTAUT2 and the D&M IS Success Model). A questionnaire survey was conducted to collect the required data from convenience sampling of Saudi bank customers. The main factors – performance expectancy, price value, facilitating conditions, hedonic motivation, habit, system quality and service quality – were found to have a significant impact on actual use behaviour. This study was cross-sectional, therefore future studies should implement longitudinal studies in order to re-collect the findings. Further, this study adopted convenience sampling of Saudi M-Banking users. This may adversely impact the issue of generalisability to the whole population. The gap in the M-Banking literature in Saudi Arabia would be bridged by proposing a comprehensive conceptual model that scrupulously clarifies the use of M-Banking from the perspective of Saudi users. Furthermore, this study would consider the adoption of numeric data in order to inferentially analyse them using SEM. This in turn would assist in generalising the findings to the whole Saudi population. 相似文献
15.
《International Journal of Information Management》2016,36(5):711-723
This paper examines the key drivers of mobile marketing adoption intention by South African SMEs using a multi-perspective framework that combines elements in the technological, organisational and environmental contexts of the enterprises. Data was collected from a random sample of 205 SMEs from Gauteng, South Africa. Structural equation modelling was used to analyse the data. The results identified perceived relative advantage, perceived cost, top management support, employees’ IT capability, and customer pressure as important drivers of mobile marketing adoption intention. Of these factors, top management support emerged as the strongest driver of adoption intention. The implications of these findings for mobile marketers and others interested in accelerating the adoption of mobile marketing among SMEs are highlighted. 相似文献
16.
User acceptance of a digital library system in developing countries: An application of the Technology Acceptance Model 总被引：1，自引：0，他引：1
Namkee Park Raul Roman Seungyoon Lee Jae Eun Chung 《International Journal of Information Management》2009
This study examines the factors that influence people's adoption and use of a digital library system and tests the applicability of the Technology Acceptance Model (TAM) in the context of developing countries. Using data from a survey of 16 institutions in Africa, Asia, and Central/Latin America (N = 1082), a path analysis revealed that perceived ease of use of the library system had a significant impact on perceived usefulness, which ultimately led to behavioral intention to use. In addition, the study examined the similarities and differences in the significant predictors of the digital library acceptance across countries and continents. Further, the current study suggests that external variables that affect perceived ease of use and usefulness need to be considered as important factors in the process of designing, implementing, and operating digital library systems. Such consideration will help decrease the mismatch between system design and local users’ realities, and further facilitate the successful adoption of digital library systems in developing countries. 相似文献
17.
为解决不同学者对移动图书馆用户采纳行为影响因素在程度和方向上的差异,探索影响移动图书馆用户采纳行为普适性的因素,综合已有国内外移动图书馆用户采纳行为32篇实证研究共8725个独立样本进行综合分析,采用定量和定性相结合的元分析方法,从四个方面即知识内容特性、技术媒介特性、情境特性和个体特性考虑影响采纳行为的变量。研究结果表明,感知有用性、感知质量、任务-技术匹配、感知易用性、兼容性、可访问性、主观规范、自我效能、创新精神是影响用户采纳意愿的主要因素,感知成本则对采纳意愿有显著的阻碍作用。同时,针对研究结果,结合移动图书馆应用情境从知识内容构建、系统技术保障、营销推广和用户引导四个方面提出了促进移动图书馆用户采纳行为的策略。 相似文献
18.
Mobile payments are the future as we move towards a cashless society. In some markets, cash is already being replaced by digital transactions, but consumers of many developing countries are slower in transition towards digital payments. This study aims to identify major determinants of consumer mobile payment adoption in India the country with second largest mobile subscribers in the world. Existing mobile payments adoption studies have predominantly utilised Technology Acceptance Model (TAM), which was primarily developed in organisational context and criticised for having deterministic approach without much consideration for users’ individual characteristics. Therefore, this study adapted meta-UTAUT model with individual difference variable attitude as core construct and extended the model with consumer related constructs such as personal innovativeness, anxiety, trust, and grievance redressal. Empirical examination of the model among 491 Indian consumers revealed performance expectancy, intention to use, and grievance redressal as significant positive predictor of consumer use behaviour towards mobile payment. Moreover, intention to use was significantly influenced by attitude, social influence, and facilitating conditions. The major contribution of this study includes re-affirming the central role of attitude in consumer adoption studies and examining usage behaviour in contrast to most existing studies, which examine only behavioural intention. 相似文献
19.
面对移动互联网快速向社会渗透的这一现实背景,是否及如何采纳移动商务是企业必须思考的问题。尽管目前已经有大量移动商务采纳的文献,但是大多数移动商务采纳研究都停留在个人用户视角,而只有少部分学者开始关注企业移动商务采纳行为。对目前企业移动商务采纳文献从理论基础、国内研究、国外研究等方面进行系统梳理,进一步对影响企业移动商务采纳的因素进行总结,提出企业移动商务采纳影响因素的分析框架,并在对现有文献述评的基础上提出下一步的研究方向。 相似文献
20.
Mobile--> commerce (m-commerce) has become increasingly important for organizations attempting to grow revenue by expanding into international markets. However, for multinational mobile retailers (m-retailers), one of the greatest challenges lies in carefully managing their websites across multiple national markets. This work advances cross-national research on m-retailing by (1) examining how value dimensions shape m-shoppers’ motivations, (2) analyzing differential effects of hedonic and utilitarian motivations on intention and habit, and (3) examining the competing roles of conscious (intentional) and unconscious (habitual) m-commerce use drivers across developed and developing countries. This research also examines the moderating role of m-commerce readiness at the country level on the effect of motivation on intention and habit, along with their impact on m-commerce use. Based on data from 1,975 m-shoppers in nine countries (Australia, Bangladesh, Brazil, India, Pakistan, Singapore, the United Kingdom, the United States, and Vietnam) across four continents, the results demonstrate differential relationships: consumers at an advanced (early) readiness stage are more likely to be hedonism-motivated (utility-motivated) when using m-commerce and tend to use it intentionally/consciously (habitually/unconsciously). In addition to advancing knowledge about m-commerce from a scientific perspective, the findings can help multinational firms decide whether to standardize or adapt m-shopping experiences when internationalizing. 相似文献