共查询到9条相似文献，搜索用时 15 毫秒
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Yanfang Wu 《Journalism Practice》2019,13(5):537-557
American newsrooms are adopting social media as an innovation for greater engagement. However, several organizational and individual factors may affect the extent to which news outlets adopt social media innovations. In particular, there is assumed to be a divide among different age groups of journalists in embracing social media. Utilizing a structural equation modeling (SEM) analysis, the study seeks to understand how social media culture in newsrooms affects journalists’ strategies of taking social media as an innovation, and how journalists of different age groups differ in the SEM model fit. The analyses indicated Twitter engagement mediates social media culture and journalists’ attitude toward social media. However, that was not the case with Facebook. Additionally, while younger journalists favored Twitter, older journalists embraced Facebook and middle-aged journalists adopted both Facebook and Twitter. The analyses showed the more that middle-aged journalists interacted on Twitter, the more they tended to have a positive attitude toward social media. However, the more that younger and older journalists engaged on Twitter, the more they tended to have a negative attitude toward social media. Journalists from all three age groups tended to hold a negative attitude toward social media if they engaged more on Facebook. 相似文献
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A sample of 114 radio stations measured attitudes toward the adoption of HD Radio? and found that stations that have gone digital were motivated the most by 2 of 5 identified factors: image enhancement and programming considerations. The lesser factors were competition, revenue, and cost. The study also examined the relation between risk and survival. The data confirmed the importance of managerial attitudes toward disruptive technologies and their relation to image, programming, and competition. 相似文献
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To succeed in a period of change, German book publishers need to adopt innovations, e.g., implement e-books into their product portfolio. Yet, in the book industry, the adoption of new technologies is not commonplace: Despite being the second biggest book market worldwide, only 1.2 % of all published books in Germany are available as e-books. This problem leads us to investigate the factors that determine whether publishing companies decide in favor or against entering the e-book market. Based on a standardized survey of more than 240 German publishing houses, barriers to innovation adoption are examined from a micro, meso and macro perspective. Our main findings show that individual characteristics of management and the company’s corporate culture strongly predict adoption. Also, organizational communication seems to be critical. Taking this into account, the key resource to enable innovation seems to be information underlining the necessity of communities of practice. 相似文献
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Stephen Lax 《Journal of Radio & Audio Media》2017,24(1):28-44
As digital radio broadcasting enters its third decade of operation, few would argue that it has met all expectations expressed at the time of its launch in the mid-1990s. Observers are now more circumspect, with views divided on the pace of transition to an all-digital future. In exploring this mismatch between expectation and actuality, this article considers the introduction of FM radio in the 1950s. It too was expected to replace its forebear (AM) but, like digital radio, its adoption by listeners was slower than anticipated. An examination of published literature, in particular engineering and technical documents, reveals a number of similarities in the development of digital radio and FM. Assumptions about listeners’ needs and preferences appear to have been based on little actual audience research and, with continual reference in the literature to the supposed deficiencies of the predecessor technology, suggest an emphasis in decision making on the technical qualities of radio broadcasting over an appreciation of actual audience preferences. 相似文献
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《Journal of Web Librarianship》2013,7(1):48-68
A debate has emerged in library literature concerning the advantages and disadvantages of adopting social media applications in academic libraries. This research examines the ubiquity of social media through a longitudinal study of the adoption rates and usage patterns of Facebook, Twitter, YouTube, and Flickr at academic libraries in the Canadian province of Ontario from April 2010 to April 2012. The findings from this study indicate that large discrepancies exist in adoption rates across libraries, with two-thirds of Ontario academic libraries maintaining at least one social media application during the period of examination. Unexpectedly, Twitter and Facebook were equally popular social media tools during the study period. Despite its low adoption rate and usage, YouTube was by far the most effective means of reaching patrons. We conclude by examining the implications of engaging with patrons via social media in ways that are effective, engaging, and meaningful. 相似文献
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In response to rising textbook costs, many have urged adoption of open educational resources (OER) for students. However, library-owned e-books also provide free access to students, without the potential disadvantages of OER. In this study the authors explore the suitability of e-books as textbooks by examining the social sciences textbook list in Fall 2017 at Florida Gulf Coast University (FGCU). Overall, 18% of the textbooks were available as a multi-user format and this rate increased with course level. Despite their limited availability, multi-user e-books provide a free, convenient option for students, and they may play a role in the textbook affordability solution. 相似文献
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Teresa Correa 《广播与电子媒介杂志》2016,60(1):123-139
This study examines to what extent children influence their parents’ acquisition of new technologies in a country with diverse levels of technology penetration, such as Chile. It also investigates the factors that play a role in the influence process, including children’s persuasive strategies (argumentative vs. non-argumentative) and parents’ attitudes toward technology (perceived ease of use and perceived usefulness). Using a parent-child survey and dyadic analyses, the results suggest that youths influence their parents’ acquisition of all technologies under study, particularly the Internet. Also, argumentative strategies have a greater influence than non-argumentative strategies. Finally, parents’ perceived usefulness played a more important role than perceived ease of use in the influence process. 相似文献
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Aaron F. Nichols Emily Crist Graham Sherriff Megan Allison 《Journal of Web Librarianship》2017,11(2):85-104
Discovery tools have been widely adopted by academic libraries, yet little information exists that connects common practices regarding discovery tool implementation, maintenance, assessment, and staffing with conventions for research and instruction. The authors surveyed heads of reference and instruction departments in research and land-grant university libraries. The survey results revealed common practices with discovery tools among academic libraries. This study also draws connections between operational, instructional, and assessment practices and perceptions that participants have of the success of their discovery tool. Participants who indicated successful implementation of their discovery tool hailed from institutions that made significant commitments to the operations, maintenance, and acceptance of their discovery tool. Participants who indicated an unsuccessful implementation, or who were unsure about the success of their implementation, did not make lasting commitments to the technical maintenance, operations, and acceptance of their discovery tool. 相似文献