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1.
In the 1880s, Lord James Bryce traveled extensively throughout the United States to study and write about the American democracy. As part of his multivolume work, he developed a theory of the nature and power of public opinion with a central role for the media (newspapers). Today, new communications technologies vastly increase the exposure of politicians and voters to each other, resulting in an increase in the power of public opinion. Bryce's theory is formalized into 12 propositions and a theorem is derived that has significant implications for society in the contemporary age of multiple channels of communication.  相似文献   

2.
张金凯 《新闻界》2020,(4):85-92
自20世纪媒介技术迅猛发展以来,对于媒介的认识和争论一直没有停止,传播学和媒介研究也正是在此背景下不断发展前行。上世纪六十、七十年代媒介研究范式变革时期,鲍德里亚与恩岑斯贝格两位思想家就媒介理论的基本认识展开一场争论,秉持法兰克福学派传统的恩岑斯贝格在法国"五月风暴"的氤氲下推进本雅明的技术文化理论,发展出了意识工业概念,对于思考媒介理论的合法性问题具有重要意义;对于鲍德里亚来说,媒介技术的"进化",实为一种拟真替代本真的社会交往,以媒介技术为中介的传播活动中,最终将导致人的本真缺失,因而宣告传统媒介理论已失去解释力。本文认为,这两个看似不在一个水平线上的对话实则包含了媒介理论研究的两种路径,即作为生产工具的技术论与作为传播工具的文化论。当我们在回顾和梳理鲍德里亚和恩岑斯贝格的争论时,需要从媒介化社会的视角来重新审视媒介理论的技术论和文化论之间的平衡。  相似文献   

3.
The media-saturated nature of everyday life is well acknowledged in current audience research, but the role of journalism for people living in this digitalised environment remains less clear. To provide a better understanding of the role of journalism and news in everyday life, this article states the case for combining two complementary analytical perspectives in cultural audience research that draw on the framework of practice theory. We need to focus on both interpersonal communication practices within social networks and on discursive practices and patterns of how people use the media. Empirically, this article draws on an extensive audience study conducted in Finland, whose findings provide a cause for moderate optimism regarding the sustaining relevance of journalism in people's everyday life in the digital era. Firstly, social networks—both offline and online—constitute a vital structure within which the output of journalism is rendered meaningful by users. Secondly, the discursive practices applied by the participants emphasise the importance of news as a central means of orientation to society and making sense of the political nature of the public world. However, much of this potential remains unknown to journalists because users' activities occur at a distance from journalism and political institutions, which poses a challenge to digital journalism.  相似文献   

4.
Issue advocacy groups play a central role in today's political system, and the choices they make concerning media and communication have lately been a scholarly concern. This study investigates how issue advocacy groups choose media and communication technologies from the perspective of uses and gratifications approach and the niche theory. Drawing upon a national telephone survey of 209 randomly chosen advocacy groups in the United States, the findings suggest that new communication technologies (including e-mail and websites) are perceived to be competitively superior to traditional media and provide more gratifications when it comes to extending public mobilization. Grassroots-oriented advocacy groups in particular more actively utilize new technologies in public mobilization than do professional associations.  相似文献   

5.
在风险社会中,科技的发展不仅是衡量现代性的核心要素,同时也是催生不确定性的重要原因。社交媒体的发展很大程度改变了风险传播的景观,使得风险认知和媒介信息之间的关系更加复杂。本研究采用问卷调查法对临近核电站建设区域社交媒体用户进行调查,旨在探讨社交媒体环境下的信息对受众风险信息搜索行为的影响。本研究采用结构方程模型的分析方法,从社会认知理论出发考察社交媒体环境中信息的质量对受众反应的作用过程。结果显示信息质量可以通过影响用户的风险认知、风险知识水平和自我效能三个变量影响其风险信息搜索行为,从而证明社交媒体所构建的信息环境会显著作用于人们对于风险的认知和行为反应。本研究的发现期待可以为风险传播中的有效公众沟通策略以及线上风险信息管理提供参考。  相似文献   

6.
The discursive construction of “baby brain” functions to legitimize gender stereotypes and deflect attention from a host of material conditions that influence how women experience pregnancy and motherhood. This essay focuses on how the baby brain myth gains public legitimacy by tracing and analyzing its recent emergence in both scientific and mass mediated discourse. I argue that the myth gained legitimacy through a rhetoric of significance—one that conflates statistical significance and functional significance—that operates in both science and media discourse. In the conclusion, I offer an alternative interpretation of baby brain's cause, one that highlights the social structures that make pregnancy and motherhood difficult.  相似文献   

7.
This narrative case study examines the news and information role played by WWL Radio and the United Radio Broadcasters of New Orleans during the real life drama of Hurricane Katrina. The performance of United demonstrates that media consolidation, deregulation and the threat of emerging technologies do not justify abandoning the idea that broadcasters still have a moral and ethical responsibility to serve the public interests of audiences; that traditional radio should stop looking over its shoulder at threats posed by other media, and instead should make use of the medium's greatest strength—taking care of the communities it serves on the local level. This study provides further proof that traditional radio is still vital, especially in times of disaster and catastrophe; that radio's attention to the local community, and its ability to collaborate among other broadcast outlets in that community, may be two of many distinct factors that keep the public tuned in to the medium.  相似文献   

8.
Journalists and media organizations are often criticized by politicians, the public, and media scholars for not fulfilling their role in society. This study analyzed 242 codes of ethics in 94 countries to identify journalistic social role as perceived by media organizations. It identified and compared journalistic social roles toward society and toward loci of power, based on each country's geopolitical characteristics and type of media organization. Findings indicated a rather consensual perception of journalistic role around the world and across media organizations: neutral, detached from society and defensive—but not adversary—toward the loci of power. Findings also highlighted the control media organizations have in shaping these roles.  相似文献   

9.
The work of the modern police apparatus is highly dependent upon media technologies. This article traces crucial developments in this history, analyzing the central role that media have played in policing practices since the advent of the modern patrol in the late eighteenth century. We trace how the governmentalized police force has used media to govern efficiently what Foucault calls the three great variables: territory, speed, and communication. In conclusion, we consider the possibilities for resistance in a time when digital police media have given rise to alarming strategies for surveilling populations, stifling dissent, and exerting control over public and private space.  相似文献   

10.
In this article, I advance an explanation to account for the exceptionally vested nature of soap opera viewers in “their stories.” After reviewing relevant literature on soap operas and fan contemporary media, I highlight the complex, co-constructed narrative intersections that contribute to powerful and multilayered experiences related to daytime dramas. In particular, I contend that soap operas matter to viewers because the multigenerational nature of audiences and mediated texts foster interconnections between viewer and textual narratives. Second, I argue that soap operas resonate so deeply with viewers due to increasingly blurred boundaries between ever-emergent personal, public, and mediated narratives. As such, the crossing of these narrative paths over time necessarily results in the very real and powerful interrelationships between the show, viewers, and actors in each other's emergent life narratives.  相似文献   

11.
Our physical health depends, at least in part, upon the health of our media environment. Unfortunately, the commercial media system produces countless messages that not only misinform Americans about their health but also actively promote unhealthy behaviors. Rather than taking the existing media system as a given, this commentary argues that health communication scholars should work with media reformers to transform the media system in ways that advance public health goals. In particular, the ongoing regulatory struggle over low-power radio provides an important opportunity for health communication scholars and media reformers to join forces.  相似文献   

12.
Our physical health depends, at least in part, upon the health of our media environment. Unfortunately, the commercial media system produces countless messages that not only misinform Americans about their health but also actively promote unhealthy behaviors. Rather than taking the existing media system as a given, this commentary argues that health communication scholars should work with media reformers to transform the media system in ways that advance public health goals. In particular, the ongoing regulatory struggle over low-power radio provides an important opportunity for health communication scholars and media reformers to join forces.  相似文献   

13.
The vision of empowerment espoused by the community television movement is explored through an interpretive study of producers at a public access cable television facility. The findings address media literacy, the dialectical nature of societal change, and critical pedagogist Paulo Freire's taxonomy of social action. The findings suggest that the application of advanced media technologies to more democratic purposes is possible with a focus on the critical use of the technological tools for social change.  相似文献   

14.
许多研究者担忧,以派别化信息接触为特征,社交媒体难免会带来舆论极化,派别对立,乃至社会分裂。使用行动者模型模拟人工社会莫尔国,本研究观察了社交媒体与政治舆论演化的关系。结果显示:(1)社交媒体与舆论极化没有必然联系;(2)社会稳定程度、对主流媒体的干预策略,主流媒体派别观点的极端程度以及信誉,都可能影响舆论演化的结果;(3)只有在社会失稳和主流媒体信誉流失条件下,社交媒体对极化有明显推助作用。本文还讨论了莫尔社会舆论分布模式的涌现机制,模拟研究的启示与局限。  相似文献   

15.
国外对于传媒与政治信任的关系有不少重要的研究,其研究的焦点集中在传媒是否对公众的政治信任有负面影响上,不少学者持"媒体抑郁论"的观点。但这种观点不断被检验,研究者发现不同传媒变量对不同层次政治信任的影响各不相同。国内在传媒与政治信任方面的研究比较缺乏。该领域的研究可以考虑综合运用质化、量化的研究方法、关注新媒体与政治信任之关系,以及探讨中国传媒与政治信任的关系。  相似文献   

16.
Responding to the rapid adoption of new technologies, political parties, both incumbent parties and minor ones, have been quick to leverage web 2.0 technologies for party communication and mobilization. A coterie of work addressed how social media such as Facebook are used as political tools for the promotion of candidate and party campaign platforms. However, a present bias is observed as current literature focus on western democracies. To bridge the gap, this study examines the gradual, yet significant, evolution in technology deployment by the ruling elite in Singapore. This paper traces the developments in e-engagement to bridge the affective gap between the ruling elite and an increasingly IT-savvy population, one which has demonstrated its astuteness in using new media to articulate its disenchantment. Developments in the last five years indicate that the government's earlier endeavor to centralize and streamline its political engagement via a single portal, REACH, is insufficient to say the least. Between the general election in 2006 and the watershed election in May 2011, the repertoire of media tools deployed by the political elite has broadened, with the inclusion of personal blogs, Facebook, and Twitter. In this paper, we apply Kent and Taylor's public relations dialogic communication framework to examine how Facebook fosters greater mutuality, propinquity, and empathy between the government and the electorate. However, problems arising from new technologies themselves inadvertently create risks and challenge the government's ability to commit to dialogic communication.  相似文献   

17.
This study examined an organization’s crisis communication strategy (i.e., crisis response strategy and technical translation strategy) on social media and the public’s cognitive and affective responses. Twenty crisis communication messages posted by Foster Farms regarding a salmonella outbreak and 349 public responses were analyzed. The results showed that a technical translation strategy generated more public acceptance of the message and more positive emotions than a crisis response strategy. A crisis response strategy generated more public rejections of the message and more negative emotions than a technical translation strategy.  相似文献   

18.
It is hard to imagine a more challenging arena for communication research than that presented by new media and their impact on our society. We have witnessed the fastest evolution in communication technology in human history and, along with it, the evolution of communication conceptions and theories used to assess its impact. More than a decade has passed since Chaffee and Metzger first published their intriguing article “The End of Mass Communication?” and suggested that the new media will change the notions of mass communication and, as a result, the theories used in communication research. Today, we know more about new media and its effect on communication, society, and communication theories. The present article, therefore, sets out to reassess Chaffee and Metzger's claim by describing the development of several core theories of communication research, namely the agenda-setting theory and the notions of media audiences and the Digital Divide, in light of the new media. Our review shows that the role played by communication technologies in social, cultural, political, and economic processes is as central and influential in the new media era as it was in traditional media environment and that, although theories may change to accommodate the changes of the new media environment, researchers are still dealing with the “old” issues of power and resistance, and structure and ownership.  相似文献   

19.
As new media technologies and platforms emerge and take hold in our society, traditional publishers are wondering: What’s in this new content climate for me? The simple answer is: a lot. The digital world, mobile content delivery mechanisms and the public’s increasing comfort—even preference for—a media menu from which they can pick and choose what they want and how they want to receive it, brings exciting and potentially lucrative opportunities. For publishers who understand how to leverage their brand and create authentic, identifiable value in the eyes of the customer, risk can be reduced and new revenue streams built. Here are four best practices to position your publishing company for growth.  相似文献   

20.
The WTO protests in Seattle witnessed the emergence of an international citizens' movement for democratic globalization. With the tactical exploitation of television, the internet, and other technologies, Seattle also witnessed the enactment of forms of activism adapted to a wired society. In the wake of Seattle, this essay introduces the “public screen” as a necessary supplement to the metaphor of the public sphere for understanding today's political scene. While a public sphere orientation inevitably finds contemporary discourse wanting, viewing such discourse through the prism of the public screen provokes a consideration of new forms of participatory democracy. In comparison to the public sphere's privileging of rationality, embodied conversations, consensus, and civility, the public screen highlights dissemination, images, hypermediacy, publicity, distraction, and dissent. Using the Seattle WTO protests as a case study and focusing on the dynamic of violence and the media, we argue that the public screen accounts for technological and cultural changes while enabling a charting of the new conditions for rhetoric, politics, and activism.  相似文献   

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