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1.
Hosting sporting mega-events involve considerable investment in and significant engagement with local communities. This paper contributes to the burgeoning literature about sporting mega event’s socio-geographical impacts on tourism, employment, urban regeneration, and socio-economic and cultural benefits. Within the context of 2014 FIFA World Cup in Brazil, we assess, utilizing interview data from local communities, the impact of the construction of the 2014 World Cup’s opening venue, ‘Arena Corinthians’ soccer stadium, in Itaquera, as well as other infrastructure developments more widely in the East Zone of São Paulo. The results point to the diversity of opinions among the resident community about the real legacies resulting from this sport mega-event.  相似文献   

2.
This study aims to analyse the issue of child sex tourism (CST) and its correlation with sporting mega-events, taking into consideration the implementation of preventive public policy in the host city of Recife (located in the north-east of Brazil), during the 2014 FIFA Football World Cup. Through a qualitative approach based on a three-year longitudinal study – using interviews, observation and photographs – the theme will be analysed by considering the involved social issues, and the implications for excluded sectors of society in the organization of so-called mega-events. A total of 36 interviews were conducted with 22 individuals, who were divided into three groups: project managers, local population and children abused. CST does not occur in a vacuum and cannot be disconnected from more general social, economic and cultural concerns, which are often overlooked in analyses. Although this study is based upon a short-term timescale, the results obtained in the analysed projects have been satisfactory, but over the long term, effective social and educational measures must be prioritized in order to improve the situation for the actors involved. As part of a sporting mega-event, the topic of child sex tourism remains marginal, particularly in countries where social inequality persists.  相似文献   

3.
Abstract

Little research has been published as to the ways in which the commercial aspects of the Fédération Internationale de Football Association’s (FIFA) World Cups are organized. Extant literature has instead tended to focus upon infrastructure issues, economic geography, and cultural aspects. Drawing upon ‘swarm theory’ and historian Wray Vamplew’s typologies of entrepreneurial activity in sport, we compare and contrast the commercial aspects of two World Cups; first, the 1966 tournament held in England, the first time that a serious attempt had been made to produce and licence a mascot character (‘World Cup Willie’) to exploit merchandizing opportunities. This approach became an important part of World Cups thereafter; Second, the 1994 tournament in the USA, the most commercially successful World Cup ever, realizing record profits and catalyzing the re-launch of elite professional soccer in the USA. These cases enrich understanding of the networks and entrepreneurial activity of the World Cup, one of the most significant sporting and cultural mega-event projects in the world.  相似文献   

4.
The 2010 FIFA World Cup held in South Africa was the biggest mega-event ever to be hosted on the African continent. This historical event had several social, economic and developmental imperatives, including destination profiling and changing negative perceptions of South Africa, specifically, and the African continent more generally. This research undertakes a media analysis of the 2010 FIFA World Cup in selected key markets, namely the UK, Germany, the Netherlands and the USA. The study investigates the media impact of the 2010 FIFA World Cup on South Africa as the host nation and Africa's major tourism destination by undertaking a media analysis of the key source markets. Africa's first mega-event provides an ideal opportunity to examine how a host country (in this case South Africa) is profiled in relation to sport and leisure consumption patterns, including shifts in sentiment over time. Four time periods were identified, namely pre-, leading up to, during and post-2010. A qualitative analysis is undertaken, which includes content sourcing, content identification, semantic cluster analysis and the use of Leximancer, an analytical tool used to evaluate the content of textual documents, in this case primarily online newspaper articles. For each of the source markets identified, 400–600 articles were extracted. The findings show generally positive or favourable media coverage in relation to sport and leisure consumption patterns. However, a higher level of unfavourable media coverage was discernible during the pre- and lead-up periods, which may have influenced World Cup attendance figures and therefore leisure consumption. Specific tourist products (in particular Table Mountain and Robben Island) and the main host cities (Johannesburg, Cape Town and Durban) had more mentions and stronger associations than South Africa generally. The positive imagery which prevailed during the event needs to be further emphasised in future sport events and the tourism and leisure marketing of South Africa.  相似文献   

5.
Soft power is a two-step process. First, countries need to possess national cohesion and international credibility. Second, they can then project certain marketable images to other countries. When transferred into a discussion of sports, it can be argued that sporting mega-events have become important arenas through which to exercise aspects of this soft power matrix. This article considers Brazil’s hosting of the 2014 FIFA World Cup and 2016 Olympics Games. I seek to understand whether they successfully promoted national cohesion by renewing a Brazilian national identity and healing social divisions. The result, I argue, is largely negative. Neither the World Cup nor the Olympics spread the message of national cohesion hoped for by the political establishment that successfully bid for the events. Instead sporting mega-events in Brazil provided a unity of protest and only the hope, that in time, the periphery can be heard over the centre.  相似文献   

6.
运用文献资料调研、访谈、数理统计等方法,以第19届世界杯足球赛为研究对象,利用秩和比法对参赛队伍攻守能力进行了综合评价.通过透视近10届世界杯比赛成绩,对当代世界足坛实力格局进行了探讨;结合世界杯强队的优异表现,论述了现代足球战术打法特征.第19届世界杯足球赛巴西队、阿根廷队2支南美球队攻守综合实力最强,其次是德国队、西班牙队、葡萄牙队和意大利队4支欧洲球队.球队要想取得好成绩不仅要解决好全队的进攻问题,也要提高防守实力,达到攻守兼备.据RSR攻防能力的分布特征,南非世界杯足球赛参赛球队综合实力大致分为4档.当今世界足坛形成以德国队、意大利队、荷兰队、法国队为代表的欧洲球队与以巴西队、阿根廷队为代表的南美洲球队之间"欧美争霸"的格局.非洲、北美洲、大洋洲及亚洲球队与欧美强队之间有较大差距.现代足球战术打法大致可以分为直接型打法、控制型打法、攻击型打法等6种类型.  相似文献   

7.
浅谈文化历史对足球风格的潜移默化   总被引:1,自引:0,他引:1  
2010世界杯已尘埃落定,来自五大洲的32支队伍以其各自迥然不同的风格的打法给人们留下了深刻的印象,试以世界杯上欧洲、拉美球队中的翘楚为例,分析潜在的历史文化因素对他们各自足球风格的影响。  相似文献   

8.
通过文献资料、录像观察和数理统计法,对第5届FIFA女足世界杯赛中国与巴西两支球队进攻战术统计数据进行比较与分析。结果表明,中国队整体的进攻能力低于巴西队,包括比赛进球时间、进球队员位置和进攻有效手段。针对中国女足与巴西女足的实际表现,揭示中、巴两国足球队的共性特征及差异,为改善中国女足的进攻战术打法提供参考。  相似文献   

9.
ABSTRACT

The 1966 FIFA World Cup has become part of the iconography of its hosts and champions, England. Extant literature has tended to focus on the cultural and symbolic legacy of the tournament, or engaged with diplomatic relations between Britain and North Korea. Contrastingly, we use archival sources from footballing and government institutions to explore the less studied topic of how the tournament was reported and perceived in Latin America, where England had commercial interests and influence, but where there were allegations that FIFA, the FA and even the UK government manipulated the tournament to the advantage of England and other European teams. We provide fresh perspectives on the social and cultural significance of the 1966 FIFA World Cup by analysing how the tournament’s organizers attempted to manage the situation and resulting negative public relations, and how 1966 fits within longer-term footballing and diplomatic relations between England and Latin America.  相似文献   

10.
ABSTRACT

This article argues that the decision to award Qatar the World Cup in 2022 will have a lasting impact on the Gulf state. I suggest that hosting the 2022 World Cup is a central part of Qatar’s strategy to announce itself as a legitimate actor on the world stage, one unique amongst other Muslim and Arab nations. I contend that the World Cup is a vital part of this process because it allows Qatar a space that permits the emirate to address specific issues within its society in a manner which coexists with, rather than surrendering to, external values and norms. The article concludes by arguing that if Qatar 2022 is to justify FIFA’s decision to cross one of the last civilizational bridges left in global sport, it will have to demonstrate that the image and reform it presents to the rest of the world are genuine and lasting.  相似文献   

11.
The FIFA World Cup for men (hereafter referred to as the FIFA World Cup) is possibly the biggest global media event. Winning or losing often gives rise to expressions of collective degrees of national pride or disappointment. But, it is not only the performance of the teams that is of significance in this respect; the devotion of fans to the game and their loyalty to their own national team are also an important vehicle of identity and self-affirmation as a nation. Thus, no country can afford to dispense with the travelling model of the enthusiastic fan as a representative of national identity. Through an ethnographic study of Ghana’s state-financed fan trip to the FIFA World Cup 2010 in South Africa, we will show how the actors involved (government, opposition, fans and media) negotiate national identity and representation.  相似文献   

12.
Abstract

The purpose of the study was to examine of the representation of women athletes during the 2015 FIFA Women’s World Cup. More specifically, we examined how individuals used various event-related hashtags (ie #SheBelieves and #FIFAWWC) on Instagram during the 2015 FIFA Women’s World Cup to frame identity, and challenge or reinforce gender stereotypes from the bottom-up. A content analysis of athlete photos containing #FIFAWWC (n = 706) and athlete photos containing #SheBelieves (n = 629) revealed that users primarily portrayed women athletes as athletically competent. Specifically, nearly 90% of Instagram posts containing either #FIFAWWC or #SheBelieves portrayed athletes in either athletic action or preparing for athletic action. These findings demonstrate that social media provide an opportunity to challenge gender stereotypes in women’s sports and thereby illustrate that social media users are willing to create their own frames around women athletes.  相似文献   

13.
The controversial awarding to Qatar of the 2022 FIFA World Cup, the world's most important sporting event alongside the Olympic Games, has emerged as a potential monkey wrench for social and political change. The tournament has to the Qataris' surprise given international trade unions, human rights groups and a reluctant governing world soccer body, Fédération Internationale de Football Association (FIFA), leverage they lacked prior to the awarding to pressure Qatar to radically reform the Gulf state's long-criticised labour system. It has also offered critics of the awarding of the event a stick with which to beat Qatar. In response, Qatar has pledged significant reform in a bid to secure achievement of its soft and subtle power goals and fend off demands that would fundamentally alter its political and social structures. In doing so, it is walking a tightrope, balancing the soft power-dictated need to embed itself favourably at multiple levels in the international community and defeat the mounting threat of losing the right to host the World Cup with maintaining a socially and politically restrictive system whose long-term viability is being called into question.  相似文献   

14.
Due to their periodicity and global reach, sports mega-events play a role in the symbolic construction of an imagined community progress towards a given politic agenda. In the case of Brazil, the FIFA World Cups organized in the country, in 1950 and 2014, may serve as key occasions to the understanding of the historical development of two principles which have been central to Brazilian politics since her independency: unity and modernity; or – as in the national flag motto – order and progress. Therefore, this article sets Brazil’s (inter)national sociopolitical context in the 20th and 21st centuries first halves to, then, analyse the promotional material of the 1950 and 2014 FIFA World Cups (i.e. posters, ceremonies and so on). Such analysis is focused on the (re)creation of Brazilian identity through the games as well as the role of regional cultures in this process.  相似文献   

15.
ABSTRACT

One of the most memorable moments in the World Cups history is Marco Tardelli’s second goal in Italy’s win over Germany in the 1982 World Cup finals. Better known as Tardelli’s scream, it is thus a perfect object to analyse in order to understand football’s deeper social meanings and its political and cultural undertones, in this case both for the World Cup champions, Italy, and for the host country, Spain. In the Spanish case, organizing the World Cup was a huge political opportunity for the just restored democracy to showcase to the world a modern and pluralistic society leaving behind the authoritarian and outdated dictatorship. As for Italy, their first World Cup winning since World War II was heavily politically used by actors across the political spectrum. Such nationalistic approach constituted a novelty after decades of a low profile national discourse.  相似文献   

16.
ABSTRACT

The present study aims to investigate the ability of a new framework enabling to derive more detailed model-based predictions from ranking systems. These were compared to predictions from the bet market including data from the World Cups 2006, 2010, and 2014. The results revealed that the FIFA World Ranking has essentially improved its predictive qualities compared to the bet market since the mode of calculation was changed in 2006. While both predictors were useful to obtain accurate predictions in general, the world ranking was able to outperform the bet market significantly for the World Cup 2014 and when the data from the World Cups 2010 and 2014 were pooled. Our new framework can be extended in future research to more detailed prediction tasks (i.e., predicting the final scores of a match or the tournament progress of a team).  相似文献   

17.
This paper reviews the FIFA World Cups 1998–2010 with data available from the FIFA website and assesses the performance of each region in relation to the number of World Cup qualifications spots that the region is awarded. We raise the issue of whether FIFA should be more concerned with the participation of more members from its federations in the World Cup than the financial gain from doing so. Our non-econometric analysis illustrates that the current allocation may be resulting in the awarding of qualification spots to teams that if not unfair, certainly warrants discussion. We seek to demonstrate that the current system of qualification is based neither on ensuring the qualification of the best 32 teams in the world, nor does it fairly allocate qualification spots on the number of teams per federation or any other metric. We conclude with a plea for more transparent allocation processes.  相似文献   

18.
2014年巴西世界杯吉祥物"弗莱古"的形象设计与命名独具巴西特色,而且与巴西丰富的足球文化、古老悠久的历史与天主教生态观念的兴起都有着深层的联系,具有典型的文化载体意义。本文通过对2014年巴西世界杯吉祥物弗莱古的解读,分析了弗莱古所蕴含的巴西丰富而强烈的足球文化、悠久而独特的历史信息、生态理念和宗教理念的结合与传播以及巴西人民对足球的热爱和对生态环境改善的美好愿望。  相似文献   

19.
The FIFA World Cup provides opportunities to attract visitors to host cities and for local residents to enjoy event-related celebrations. This paper directs attention to Fortaleza, in the north-east of Brazil, where a survey was conducted of 285 spectators to identify the relative importance of enjoyment and competitive outcomes as motives to attend games at the 2014 World Cup. The study also examined the relationship between motivation, event setting and event satisfaction and whether any differences in these relationships existed between local and visiting spectators. In the case of visitors to Fortaleza, factors that influence intentions to revisit the city were also examined. Although satisfaction did not have an impact on visitation intentions, visitors were strongly influenced by competitive motives associated with the team they support. In comparison, local residents were more motivated by event excitement. The need to recognize the propensities of different types of spectators and the complexity of the relationship between spectators and the event setting are discussed.  相似文献   

20.
雅典奥运会和日韩世界杯足球赛电视收视状况的比较   总被引:1,自引:0,他引:1  
运用文献资料、比较研究等方法,对雅典奥运会和日韩世界杯足球赛电视收视状况进行研究。结果显示:日韩世界杯足球赛收视规模稍高于雅典奥运会,但奥运会收视人群分布范围更广。世界杯足球赛和奥运会电视转播权价格相近,但奥运会电视转播权却是购销两旺而购买世界杯足球赛转播权的公司处境艰难,缺少美国市场的支撑是关键原因。两大赛事对我国电视体育市场都有巨大的拉动作用,我国运动员参加的比赛最受观众关注,节目播出时间是影响收视率的重要因素。奥运会收视的“全民性”特征更为明显。  相似文献   

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