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1.
Drawing on published research and three new studies, this essay relates analyses of viewing motives and context with analyses of soap opera content and form. As a result, three general claims are made about the nature of student soap opera watching. First, student soap opera watching provides an especially cogent illustration of the social emergence of mass communication entertainment. Second, soap operas provide a particularly important sort of social entertainment: the opportunity to experience the role of communication in facing irresolvable conflict. Third, the pleasure of this social experience is itself an important motive for student exposure to soap operas.  相似文献   

2.
This essay addresses why Rosie O'Donnell's “coming out” as a lesbian, as a gay parent, and as an advocate for gay adoption generated such little and lukewarm response, arguing that O'Donnell's lesbianism was rationalized in the public discourse by powerful preexisting narratives that constructed her as both maternal and childlike. These narratives converged with the narrative alterity of O'Donnell's homosexuality in such a way as to sharpen and strengthen established heteronormative discursive margins. The O'Donnell case contributes to an understanding of how dominant narratives negotiate competing narratives of resistance and offers an opportunity to examine mediated representations of “coming out.”  相似文献   

3.
Radio soap operas espouse a domestic ideology that they present as a common‐sense view shared by men and women. Narratives about World War II veterans coming home from the hypermasculine battlefield dramatize the soaps’ vision of masculinity. There are two dominant narratives about veterans: The hardships of war make the man treasure home more; or they alienate him from the home and the story is structured around the revelation of his hidden attachment to domesticity. This presentation of domestic masculinity simultaneously masks the oppression of women and offers a progressive vision of what masculinity should be.  相似文献   

4.
In The Cattle King, a Brazilian telenovela, melodramatic elements of class ascension, love and betrayal, adultery, and pre‐marital sex played a central role in the lives of the main characters. This ethnographic study of viewers in Macambira, a small rural community in the backlands of northeast Brazil, discusses how these rural viewers appropriated telenovelas in their daily lives and how the meanings assigned to the texts were interpreted according to their own values and beliefs about gender roles, relationships, and sexuality. I argue that the geographical isolation and the local patriarchal culture mediated the process of reception, interpretation, and appropriation of telenovelas. The isolation in which Macambira is located in relation to the urban representations in the telenovela narratives intensified the perceived gap between the local patriarchal culture and the urban reality constructed in the television text.  相似文献   

5.
This study examines how narrative is used by remote stakeholders to cope with organizational change. Specifically, I focus on the public narratives of community leaders because these narratives often function as a rhetorical resource to attract businesses, receive grants, and retain local residents. Public stories announcing, explaining, and managing the ripple effects of organizational change warrant deeper analysis in order to refine our ability to respond to these effects at a community level. This in-depth case study analysis of one community's efforts to respond to the loss of its largest employer suggests that naming a change event as a crisis, disaster, or opportunity positions actors differently within narratives, creating powerful implications for social action. Specifically, crisis narratives call for punishment of the causal agent and legislation of responsibility; disaster narratives call for assistance to affected communities and legislation of support; and opportunity narratives create an unclear policy mandate and demand transformational leadership to mobilize action.  相似文献   

6.
《Communication monographs》2012,79(4):428-447
In this essay I use an updated approach to Richard Hofstadter's paranoid style to analyze the contemporary birther movement. While the paranoid style provides a set of characteristics that describes paranoid narratives, it does not account for why some narratives ring true for certain audiences. Thus, in order to explain how and why the birther narrative resonates with a substantial portion of Americans, I argue that the resonance of the birther narrative can be explained through Kenneth Burke's scapegoating process, which activates the conspiratorial story for the birther audience. I use an analysis of a popular birther film, materials on the birthers' website, and media commentary on the group to illustrate this position.  相似文献   

7.
This study describes the development and pretest of a content analytic category scheme for objectively measuring the sexiness of women's business attire in media presentations. In a test of the validity of the category scheme, presentations of women's business attire in television soap operas were compared to real world examples. The television samples were found to be significantly more provocative than the real world attire. In addition, the results of the content analysis of soap opera attire was compared to an intuitive perception of “sexiness.” A significant positive correlation was found between the degree of sexiness as measured by the content analytic category scheme and subject's perception of sexiness.  相似文献   

8.
This study describes the development and pretest of a content analytic category scheme for objectively measuring the sexiness of women's business attire in media presentations. In a test of the validity of the category scheme, presentations of women's business attire in television soap operas were compared to real world examples. The television samples were found to be significantly more provocative than the real world attire. In addition, the results of the content analysis of soap opera attire was compared to an intuitive perception of “sexiness.” A significant positive correlation was found between the degree of sexiness as measured by the content analytic category scheme and subject's perception of sexiness.  相似文献   

9.

This two‐pronged study analyzed soap opera content, centering on demographics, problems, conversations and sex behaviors, and surveyed soap viewers to determine viewing motives, involvement, and possible effects of soap viewing.  相似文献   

10.
11.
《Communication monographs》2012,79(2):212-232
Secondary-school students in the United States score notoriously low on tests of their reproductive and sexual knowledge despite attempts by educators and legislators to provide them with informative sex-education courses. In this paper, we build from narrative theory to explore how low-income women perceived their formal sex-education experiences and how they connected those experiences to their sexual-health knowledge, beliefs, and behaviors. Drawing from interviews with 30 low-income women, we identify and develop a typology of sex-education narratives: narratives of regret, narratives of satisfaction, and narratives of uncertainty. We also investigate existing theoretical claims that lapses in time between lived events and the narration of those events connect to sensemaking efforts. We find that younger women in the sample were more likely to tell narratives of uncertainty than were older women. These results have implications for the study of narrative theory, sexual-health communication, and the discourse of public sex education.  相似文献   

12.
In the summer of 2013, the United Nations and NBC began a season-long collaborative campaign involving the primetime television series Revolution (2012–2014), a show about the global loss of electricity, to promote the former’s energy resource campaigns. The two entities collaboratively produced various texts and events encouraging audiences to learn more about United Nations energy initiatives and how people throughout the world lack consistent access to electricity. This essay offers a close, rhetorical reading of the collaboration’s paratexts, examining stated responses from actors, creators, interviewers, and panel participants within this content. In particular, I argue that contact between the paratexts and the “formative” text (that of the show’s narrative) can encourage viewers to think about electricity from the perspective of their own material practices, dependencies, and fears over losing the technological world. I examine how these invested viewers interpreted the United Nations’ efforts through such commitments. Naming a fictive world, and its feared loss, as metonymic of energy politics illustrates how meaning, emotion, and texts circulate, while also implicating the use of celebrity platforms for sociopolitical issues such as energy access.  相似文献   

13.
This paper examines and theorizes the intra-east-Asian cultural flow of televisual imaginaries between Japan and Hong Kong. With an analysis of survey data, in-depth interviews, and the comparison of soap operas of Hong Kong and Japan in terms of audience interpretation of gender values, marriage, capitalistic relationships, and love, the author illustrates that there is a strong degree of cultural homologies between Japan and Hong Kong and argues that the regional values from Japan have gradually displaced the global culture to become Hong Kong's emancipatory power to resist the control of the state.  相似文献   

14.
This study focuses on the expanding trend of marathon (“binge”) television viewing. It examines the personality antecedents of such media consumption (attachment style, depression, and self-regulation deficiency) as well as the psychological experiences of marathon viewers relative to the narrative (transportation, enjoyment) and its characters (parasocial relationship, identification). In a two-study design, theoretical models of media use and involvement, on one hand, and models of media addiction, on the other hand, are applied to predict the extent of marathon viewing and to compare it with “traditional” viewing. Results advance understanding of enjoyment and involvement theory and support cognitive theories of media addiction. At the same time, the study’s findings reveal that marathon television viewers are active both cognitively and emotionally during and after the media exposure, thus alleviating some concerns about the “problematic” nature of the “binge” viewing phenomenon.  相似文献   

15.
This paper follows the construction of a televisual public space in Brazil since the 1950s until the present, with special attention to television fiction and soap operas, known as novelas in Brazil. The role of novela writers as mass mediators responsible for weaving together a growing public is investigated, with emphasis on their political projects and their responsibilities when writing for millions. Although aided by an industrial process, their task of reaching the public is one full of misunderstandings, which I contend is an intrinsic part of the environment of mass communication. The acceptance of these unavoidable misunderstandings by all involved in mass communication is crucial for the continuation of a communicative game, as we see in the case of Brazilian television.  相似文献   

16.
By considering a neglected realm of narrative discourse, this article contributes to the communication scholarship on narrative authority. Authors of self-help books face a challenge that demands different methods of cultivating authority. Rather than do so by articulating professional expertise, they construct their authority based on personal narratives of self-transformation. Throughout the self-help genre's history, a particular type of talking cure has been intimately woven with ideas of selfhood. Positive thinking holds that our thoughts produce reality. Narratives about the self then place a tremendous power in and responsibility on the self, just as they deny the influence of social structures. In this study I aim to expose the implicit values of selfhood and storytelling that are occluded by the explicit stories of a free and helping self espoused in self-help and to demonstrate that that occlusion is enacted through the cultivation of narrative authority.  相似文献   

17.
Guided by communicated narrative sense-making, the present study explored the themes that characterize adult siblings’ stories about their experiences with sharing care of aging parents. Interviews with 20 adult siblings revealed the varied and emotional nature of their shared parental caregiving stories. Adult siblings primarily constructed meaning of their caregiving experiences by drawing upon three overarching narratives: (1) the narrative of (in)equity, (2) the narrative of ideal versus real, and (3) the narrative of interconnectedness. These findings highlight the need for adult siblings providing care for their parents to work together as a team, exercise empathy in their interactions, and express gratitude for one another’s contributions. Several practical applications are discussed that can help siblings manage and overcome the relational challenges associated with caring for a parent.  相似文献   

18.
This article analyzes online qualitative survey responses from 43 television time shifters who knew narrative content (spoilers) about a particular show before they decided to watch. Twenty of the study participants cited narrative content and/or their spoiler sources as the reason they chose to watch. We ultimately argue that television spoilers can function as teasers, leading would-be viewers to enjoyable shows. In doing so, we expand the definition of spoiler, offering insight into how spoilers can create rather than ruin opportunities for narrative pleasure.  相似文献   

19.
This study examined the role of three personality characteristics, Psychoticism, Extraversion, and Neuroticism (PEN), on viewers' level of attention to five different genres of television programming: news, soap operas, reality shows, talk shows, and crime dramas. A survey of 381 college students showed psychoticism to be negatively related to attention to news and reality show programming. There was a positive relationship between extraversion and attention to reality programming. Finally, neuroticism was positively associated with attention to all genres assessed. The implications of these findings for future research are discussed.  相似文献   

20.
Although research suggests that there is no meaningful real-world connection between crime rates and undocumented immigrants, media coverage of this group almost exclusively portrays them as criminals. The present two-study investigation experimentally tests the effects of exposure to crime news depicting undocumented immigrant suspects on White viewers’ social judgments. To this end, assumptions from social identity theory were applied to research and theorizing on mediated intergroup threat and compound penalties for immigrant criminality. Results from Study 1 and Study 2 indicate that when White viewers are exposed to threatening crime news featuring undocumented immigrants, out-group bias emerges in the form of harsher sentencing. In Study 1, when exposed to highly threatening coverage, attitudes toward immigration and in-group identification partially mediated and moderated this relationship, respectively.  相似文献   

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