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当今电视广告媒体的发展对儿童的影响是非常大的,儿童通过观看电视广告,学习遣词造句,受到了潜移默化的文化影响。而电视广告不规范用语现象对儿童语言发展的不利,也引起了家长和老师的关注。本文通过研究电视广告与学龄儿童语言发展的关系,尤其是对学龄儿童的负面影响,关注儿童在现代教育的背景下语言能力的发展。 相似文献
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随着经济的迅速发展,特别是传播媒介的快速发展,广告的问题日益突出.本文通过一些具体广告案例,分析电视广告对儿童成长的影响,探讨了如何使电视广告“兼具销售效果与社会责任“两大重任,从而促进儿童的健康成长,呼吁社会各界在广告宣传中关注儿童的成长,受益全社会. 相似文献
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大众传播媒介的日益普及越来越显著地影响人们的日常生活,尤其是认知能力还很薄弱的儿童,他们越来越频繁地接触电视媒介,接触各类错综复杂的信息内容,其造成的影响是潜移默化且无法预估的。本文采用了定性的研究方法,通过调查儿童对收看电视广告的态度来描述儿童观看电视广告后的行为、心理以及他们对电视广告的相关认知。 相似文献
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电视广告中儿童形象的广泛使用,往往能使广告具备较好的传播效果,在一定程度上促进了广告业的发展。但是,儿童形象的泛用现象也必然存在着其不良影响,导致广告制作手法单一化,不利于儿童自身的健康成长等。 相似文献
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本研究通过文献法、内容分析法、访谈法,分析了儿童电视广告内容及编排方面的特点,归纳了儿童电视广告中的主要价值取向．探讨了儿童电视广告对儿童消费行为、道德行为及审美等方面产生的影响。在此基础上,就提高儿童电视广告的质量提出了几点对策和建议。 相似文献
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电视广告是为了宣传商品或服务、宣传企业形象和树立消费观念,为了得到消费者的认可,它可以借助多种媒介潜移默化地影响着儿童的思想认识和价值判断。电视广告是一把双刃剑,正面的广告激励人、负面的广告误导人,既可以宣扬真善美,也可以带来假丑恶,其对儿童道德教育的负面影响是多方面的:会对儿童的成长产生深远的不良影响,需要引起社会相关群体的注意。 相似文献
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现代社会中,广告日益成为影响并左右人们观念与行为的重要因素之一。广告所蕴含的社会文化价值观,对广告受众的道德观、价值观产生潜移默化的影响,其中电视广告对儿童的影响值得引起特别的关注。 相似文献
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电视广告发布方式可分为插播广告和非插播广告。通过对两者不同的发布方式与特点的分析,我们研究了它对受众接受心理的影响,并对这两种不同的影响在实际到达率、受众认知度和受众心理变化效果上进行了比较。 相似文献
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《海外英语》2007,(5):10-11
Many college freshmen arrive woefully unprepared to do college work, and as disadvantaged populations continue to grow, the share of the American work force that has made it through college is expected to plummet. Many experts blame that educational failure not just on high schools but also on colleges. School & College, a special report by The Chronicle, looks at efforts to fix the system. What reforms would better prepare students for college? What should schools and colleges be doing differently? How should state and federal officials help? 相似文献
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《海外英语》2007,(4):36
There are numbers of crossroads on our long and unpredictable life journey where we totally have no idea about which direction to choose. No matter what our decision is, we should not turn back, but face the music and go ahead instead. I am this kind of girl who always does try without regretting, one example is how I dealt with my love. 相似文献
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Migration occurs behind a variety of reasons and has a great effect on the whole world. People may migrate in order to improve their economic situation, or in order to escape civil strife, persecution, and environmental disasters. The impact of migration is complex, bringing both benefits anddisadvantages. This paper briefly talks about the causes of migration, the allocation of benefits, and the ways in which individual countries and the international community deal with this important subject. 相似文献
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Sister Carrie is one of the most controversial characters in American literature.Thought as a "fallen woman" firstly,she was defined as a "new woman" by some critics later. However, by digging into the motivaton behind the whole process of Carrie's "success", the relationship between Carrie and her creator (the author), the social conditions of then American, it can be found that Carrie has never been free-standing on her thought and she has never found her real-sdf even after becoming a famous actress. In a society dominated by mass consumerism Carrie is only an adherent of her own desires. She also is a representative of all those country girls flooded into cities, a symbol and a sacrifice of the urbanization of America in a time countryside was overcome by cities. 相似文献
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RUZBEHANI Mohsen 《重庆大学学报(英文版)》2004,3(1):20-25
1.IntroductionOne-cyclecontrolmethod,whichwasproposedaboutonedecadeago[1],hasbecomeanattractivemethodinspecialfieldssuchaspowerfactorcorrection[2-6],switchingamplifiers[7,8],etc.Themainideaofthiscontrollerisbasedonintegrationofdiodevoltageinone-cycleandforcesittobeexactlyequaltothereferencevalue.Themainadvantageofthiscontrollerisitsrealtimeabilitytorejectthevariationofinputvoltage[1].Despitethisgreatability,ithasnogoodperformancesinrejectingofloaddisturbanceandfollowingreferencecommands.Espec… 相似文献
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唐芳 《读与写:教育教学刊》2008,5(6)
During interview with English majors, it was found that a majority of students expressed disappointment with their experience of English literature classes. Students' dislike of learning English literature appears to be the major problem of teaching English literature in China. Reader response approach is a good way to solve this problem. In this paper, I explain the rationale behind the reader response approach, such as its origin, definition, features, assumptions, and strategies. Then I illustrate how reader response approach works as a teaching strategy by presenting several teaching models. At last I evaluate its usefuiness for teachers and present the advantages of reader response approach in Chinese context. 相似文献