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我国儿童对电视广告的认知发展是受儿童年龄、所处环境和个性特点影响的,通过系统分析得出了电视广告与儿童之间的相互作用机制。了解儿童对广告的态度和儿童对电视广告的信任程度,并在此基础上分析了电视广告对儿童消费行为、价值观和其他行为的影响机理。同时说明了正面的、优秀的广告对儿童的发展有促进作用,而虚假的、低俗的电视广告会对儿童产生不良的影响。通过分析儿童对电视广告的态度和信任程度也可以看出当代儿童有较强的自主意识和选择意识,对待电视广告并不盲从。 相似文献
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当今电视广告媒体的发展对儿童的影响是非常大的,儿童通过观看电视广告,学习遣词造句,受到了潜移默化的文化影响。而电视广告不规范用语现象对儿童语言发展的不利,也引起了家长和老师的关注。本文通过研究电视广告与学龄儿童语言发展的关系,尤其是对学龄儿童的负面影响,关注儿童在现代教育的背景下语言能力的发展。 相似文献
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《佳木斯教育学院学报》2017,(6)
电视广告(TVC)是一种兼有视听效果并运用多种手段进行商品或服务信息宣传的广告形式,如今它的内涵早已不是以电视媒介为依托宣传产品或服务的广告类型,而是一种能够综合反映企业实力与品牌内涵的广告形式。本文主要从相关性、表意性、艺术性三个维度探究如何分析与评价电视广告文本,并根据"点子、价值观、领土广告"分类法相关成果,进一步完善、细化该种广告文本分类模式,为电视广告文本研究与创作实践提供参考思路。 相似文献
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随着经济的迅速发展,特别是传播媒介的快速发展,广告的问题日益突出.本文通过一些具体广告案例,分析电视广告对儿童成长的影响,探讨了如何使电视广告“兼具销售效果与社会责任“两大重任,从而促进儿童的健康成长,呼吁社会各界在广告宣传中关注儿童的成长,受益全社会. 相似文献
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宋新 《安阳师范学院学报》2013,(4):44-47
电视广告是一种经由电视传播的广告形式,通常用来宣传商品、服务、组织、概念等,它在中国的兴起和发展虽然是近十几年的事,但是电视广告以迅猛的势头影响着广大的中国消费市场。电视广告传播需要针对各类型消费者的心理才能占领更大的消费市场。 相似文献
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大众传播媒介的日益普及越来越显著地影响人们的日常生活,尤其是认知能力还很薄弱的儿童,他们越来越频繁地接触电视媒介,接触各类错综复杂的信息内容,其造成的影响是潜移默化且无法预估的。本文采用了定性的研究方法,通过调查儿童对收看电视广告的态度来描述儿童观看电视广告后的行为、心理以及他们对电视广告的相关认知。 相似文献
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电视虚假广告主要有两类表现:一是表现手法的虚假,二是所宣传商品的虚假。电视虚假广告对社会负面影响不可小觑,应对其进行严谨的法律判定,最终构建一个功能健全和强大的电视广告法治系统。 相似文献
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邱崇丙 《唐山师范学院学报》2014,(1):21-23
汉字的六书,《说文》对“转注”一类,语焉不详。后世学者提及转注,也仅限于许慎所举出的例字。《汉字例说》一文,作者从转注的角度综合考虑,对部分现代常用字作了分析,跟传统的解释有所不同。希望能抛砖引玉,互相切磋,以推进学术研究。 相似文献
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《海外英语》2007,(5):10-11
Many college freshmen arrive woefully unprepared to do college work, and as disadvantaged populations continue to grow, the share of the American work force that has made it through college is expected to plummet. Many experts blame that educational failure not just on high schools but also on colleges. School & College, a special report by The Chronicle, looks at efforts to fix the system. What reforms would better prepare students for college? What should schools and colleges be doing differently? How should state and federal officials help? 相似文献
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Rachel Zupek 《海外英语》2007,(11):40-41
我们绝大部分人都同意一件事情——我们喜欢金钱。但是你对金钱的喜欢之情足够到让你创立一份事业么?.财富通常被人忽视,主要在于人们不能真正了 相似文献
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《海外英语》2007,(4):36
There are numbers of crossroads on our long and unpredictable life journey where we totally have no idea about which direction to choose. No matter what our decision is, we should not turn back, but face the music and go ahead instead. I am this kind of girl who always does try without regretting, one example is how I dealt with my love. 相似文献
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YANGShiguo 《重庆大学学报(英文版)》2004,3(1):86-88
The problem on the geometrc inequalities involving an n-dimensional simplex and its inscribed simplex is studied. Aninequality is established, which reveals that the difference between the squared circumradius of the n-dimensional simplex andthe squared distance between its circumcenter and barycenter times the squared circumradius of its inscribed simplex is not lessthan the 2(n-1)th power of n times its squared inradius, and is equal to when the simplex is regular and its inscribed siplex is atangent point one. Deduction from this inequality reaches a generalization of n-dimensional Euler inequality indicating that thecircumradius of the simplex is not less than the n-fold inradius. Another inequality is derived to present the relationship betweenthe circumradius of the n-dimensional simplex and the circumradius and inradius of its pedal simplex. 相似文献
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Migration occurs behind a variety of reasons and has a great effect on the whole world. People may migrate in order to improve their economic situation, or in order to escape civil strife, persecution, and environmental disasters. The impact of migration is complex, bringing both benefits anddisadvantages. This paper briefly talks about the causes of migration, the allocation of benefits, and the ways in which individual countries and the international community deal with this important subject. 相似文献
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GUO Bao-feng Xiao Da-wei 《重庆大学学报(英文版)》2005,4(3):129-133
Using virtual reality for interactive design gives a designer an intuitive vision of a design and allows the designer to achieve a viable, optimal solution in a timely manner. The article discusses the process of making the Virtual Reality System of the Humble Administrator＇s Garden. Translating building data to the Virtual Reality Modeling Language （VRML） is by far unsatisfactory. This creates a challenge for computer designers to do optimization to meet requirements. Five different approaches to optimize models have been presented in this paper. The other methods are to optimize VRML and to reduce the file size. This is done by keeping polygon counts to a minimum and by applying such techniques as object culling and level-ofdetail switching. 相似文献