共查询到19条相似文献，搜索用时 218 毫秒
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“定向网络营销”是“网络营销”向纵深方向的最新发展,它依托WEB数据库和eCRM(电子化客户关系管理),以全新的“一对一营销”和“持久关系营销”为理念,运用成熟的网络技术和数据库技术,解决现行“网络营销”中存在的显著问题,同时全面提升电子商务网站的网络营销管理质量。本文在大量研究国内外一流的电子商务网站的基础上,提出了基于数据挖掘的“定向网络营销系统”的系统设计模型。 相似文献
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网站数据库的主要目的就是存储信息,通过前台页面与浏览者的交互收集信息,然后结合前台的程序,实时生成浏览者所看到的最新内容,从而具备普通静态页面所不能达到的效果．数据库设计一方面需要科学与规范的方法,另一方面也需要丰富的经验指导．通过阐明企业网站数据库设计的步骤,以提高大家网站数据库设计的效率． 相似文献
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丁海燕 《昆明师范高等专科学校学报》2009,31(3):77-79
Dreamweaver不仅可以生成静态页面,而且提供了较强的数据库访问功能,利用数据库访问技术,通过表单就能实现对数据库记录的插入、修改、删除和查询操作．在动态网站制作中,实现对数据库的访问是难点和关键,要实现数据库访问需要安装与配置Web服务器环境,创建数据库和站点,将视窗操作与SQL代码相结合,无须编写程序代码就能开发出能够查询、添加、修改和删除教师信息的动态网站． 相似文献
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JSP技术是基于Java Servlet和整个Java体系的Web开发技术,利用这一技术可以建立先进、安全、快速和跨平台的动态网站。通过网站动态页面访问后台数据库,则需要JD-BC（Java Bean）,而要快速地访问后台数据库,就要用到数据库连接池。 相似文献
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采用JSP+SQLServer2000的开发环境来设计整个动态网站系统,JSP设计前台网站页面,SQLServer2000搭建数据库,主要实现了身份验证、公告通知、课程简介、焦点论坛以及课程教学资源发布等功能。 相似文献
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一、网页的动态生成 用HTML语言或FRONTPAGE制作一个静态网页,将货品逐一放在页上显示应不成问题,但是这样做势必带来另外问题,即以后一些商品一旦更新,整个HTML页面就必须重写或重做。因此整个页面必须是动态生成的,将数据库中商品逐一动态放入到页面中,一旦管理员对某些商品进行增加,删除,或者是修改,在页面上能自然灵活显示,而不需要改变页面上的HTML代码。实现这种效果就必须与数据库建立连接,可以采用WINDOW中的ODBC数据源建立DSN文件与数据库连接。我们采用下列语句: 相似文献
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Paul Lefrere 《British journal of educational technology : journal of the Council for Educational Technology》1995,26(3):166-178
"Edutainment" publishers have begun to deploy an alternative to traditional physical artefacts such as videos, books and cartridges, namely "logical pages", stored electronically and able to be selected from, to provide content in various physical forms, including multimedia, hypertext and hypermedia. Educational texts can be created using the paradigm of logical pages, which is notionally equivalent to treating a course as if it were a database of learning resources. In the case of a study text, those notional databases can contain more study guidance and raw information than conventional educational texts. Each user can select differently from the notional database, and post-process the retrieved information. Thus, some users can choose to view, on screen, a teaching text whose content and layout are identical to a conventional text, then can print a single copy, "on demand". Other users can select other page layouts or content, then transform their selection to suit their individual learning style and learning needs. This paper considers the implications of logical pages for teachers and learners. As yet, there is relatively little research into the educational uses of logical pages, so the paper extrapolates from the literature on reading and writing physical pages, including hypertext pages. 相似文献
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李江立 《广东技术师范学院学报》2008,(3):71-74
随着Internet网技术的日益发展和普及,人们对WEB网络技术的应用日觉重要,特别是应用于网上的浏览、查询、网上数据库的管理及使用等。目前在INTERNET/INTRANET大都采用Server/Client模式。网页制作技术大都采用了交互式设计方式,有许多设计工具和实用软件,较好掌握。但对在CLIENT与SERVER端之间的交互和网上数据管理、查询及应用就复杂一些。微软推出的ASP的技术可方便地实现上述要求。那么何为ASP?有何特点?ASP技术的核心即内置对象的使用方法又如何?本文提供一些探讨和研究。 相似文献
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作为垂直搜索的关键技术之一,网页结构化信息抽取近年来得到越来越多的关注.网页结构化信息抽取通过打碎网页,从中提取"精细化"、"条目化"的信息,存储在数据库中,通过对数据库的查询达到垂直搜索"精准"的目的.已有的方法大多是基于规则的模型和基于隐马尔可夫的模型,这些方法要么依赖特定网页结构,适用性差;要么依赖大量的训练样本,训练效率低.结合垂直搜索特定领域特征词数量有限的特点和统计方法,提出基于特征词统计的结构化信息抽取技术,解决了只能抽取特定HTML标记节点和单个信息块的问题,关键信息块的抽取平均准确率为97%. 相似文献
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Holly Henderson 《Journal of Further & Higher Education》2018,42(8):1105-1117
This paper first argues for the importance of continued analysis of marketising discourses in Higher Education (HE), both despite and because of their ubiquity. Secondly, the paper looks specifically at college-based HE provision in English Further Education (FE). Using the ‘possible selves’ concept alongside critical discourse analysis, the paper analyses the representations of prospective students on marketing web pages for HE provision in FE colleges. Arguing that the web pages reveal more than just the limited language of HE marketing strategy, the paper highlights common representations of the college-based HE student across policy, research and marketing sources. By exploring both the celebratory and the limiting nature of these representations, the paper therefore asks what the pages’ projections of future or prospective students can tell us about current understandings of English college-based HE. 相似文献
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我国小排量汽车营销策略 总被引：1，自引：0，他引：1
李津津 《天津职业院校联合学报》2010,12(1):153-155
在国家政策鼓励和节能减排的大背景下,有高科技含量、品质过硬的小排量汽车将会有更多的发展机遇。在众多利好因素推动下,做好小排量汽车的营销工作,采取行之有效的营销策略就显得尤为重要。 相似文献
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为了更方便地实现Web页面对服务器端数据库的访问,对ASP．NET数据库访问进行了研究,总结了ADO．NET数据库连接和操作对象的功能、使用方法等;阐述了面向连接和面向无连接的数据库访问过程;提供了实现数据库访问的相关代码;对ASP．NET数据库访问的优点也作了简要介绍。 相似文献
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黄立靖 《宁波职业技术学院学报》2006,10(5):53-55
分析了基于网络多媒体教学系统MIS(MultimediaInstructionSystem)的结构与功能,论述了多媒体设计、动态网页设计、网页数据库设计和安全性设计等方面内容。 相似文献
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Jemma Helen Oeppen Hill 《Journal of Marketing for HIGHER EDUCATION》2020,30(1):87-104
ABSTRACT This article utilises rhetorical analysis as a method to investigate course level marketing communications for undergraduate fashion marketing degrees in England. The purpose of this method is to explore the persuasive appeals of Aristotle’s triad of logos, ethos and pathos, how they are used and how these appeals could differ by university type. Sixteen course pages were analysed, with the analysis of course web pages shows a clear distinction between ‘types’ of university, with Post 92 institutions relying heavily on appeals to emotion (pathos) and giving more focus to ‘value for money’ that would be a concern to their students. Russell Group and Specialist universities rely more on appeals to ethos (credibility) and logos (fact/data) to market their courses. This research finds evidence of market segmentation, demonstrated through the different use of persuasive appeals to express the course focus, and giving insight to their target audience. 相似文献
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Efthymios Constantinides Marc C. Zinck Stagno 《Journal of Marketing for HIGHER EDUCATION》2013,23(1):7-24
The importance of social media as platforms of social interaction, communication and marketing is growing. Increasing numbers of businesses in various industries have already integrated or plan to integrate social media applications into their marketing programs. Higher education institutions show increased interest in the potential of social media as a marketing tool. Particularly important is the potential of these tools to reach and attract future students. An important issue for research is to understand how potential students use social media and what their role is in the decision making process of choosing a program of study, a University, or College. This paper identifies market segments among future students based on the use of the social media and examines the impact of the social media on the choice of a higher education program and institution. The study is based on data collected by means of a national survey among future university students in the Netherlands. Future students are pupils from the last two years of secondary education. Market segmentation was carried out based on the use of social media, by means of a cluster analysis and a factor analysis; the latter proved to be the best choice since it produced more differentiated market segments. The findings indicate the existence of three distinct segments in the population of future students in the Netherlands on the basis of social media use. Another major finding of the study is that future students are mostly interested in social interaction and information seeking when using social media, while the content contributed by this group is limited to photo and video sharing. Compared to traditional communication channels social media still play a secondary role in the students' choice. While penetration of social media is extremely high among future students, the impact of these in the choice of study and institution is relatively low compared to more traditional forms of university marketing. This paper provides university marketers with a useful insight into the developments in the market and discusses various options and opportunities for engaging social media as effective marketing tools. 相似文献