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买东西无需支付现金,通过发送手机短信,银行会自动将应付的款项划走。手机支付作为新兴的费用结算方式,由于其方便性而日益受到移动运营商、网上商家和消费者的青昧。据了解,近年来全球移动支付业务呈现快速增长态势。日韩等国85％以上的消费者使用手机支付,通过手机可以实现POS机支付,购买地铁车票,甚至已经可以进行移动ATM机取款。 相似文献
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随着网上购物在我国爆发式的发展,电子商务网站利用推荐系统向潜在购买用户提供针对性的购买建议。根据用户历史操作记录与商品历史被操作记录,使用适合的算法进行特征分类,取得用户行为特征和商品特性,从而进行针对性的推荐,提高推荐准确率与提升推荐商品的全面性,从而使推荐系统发挥最大的效益,使消费者购物成功率提高、满意度提升,使商家销售量提高、宣传成本降低。 相似文献
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企业对不连续技术创新产品早期市场侵入模式的选择与消费者购买意向密切相关。从动态视角构建不连续技术创新产品早期市场侵入模式选择与消费者购买意向之间的演化博弈模型,通过分析得出不同情形下企业和消费者的演化稳定策略,并对各参数赋予不同的数值进行模拟仿真,描绘不连续技术创新产品早期市场侵入模式与消费者购买意向之间的演化趋势和结果,为企业制定早期的市场侵入策略提供理论借鉴。 相似文献
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随着社会化商务的兴起,一种新的商业模式即社会化购物社区诞生了。对于社会化购物社区,消费者的购买转化率至关重要,然而到目前,还尚未有文献探讨社会化购物社区的技术特征对消费者购买意向的作用机制。本研究基于刺激-机体-反应框架,从认知信任和情感信任的集成视角,构建了社会化购物社区技术特征与消费者购买意向的关系模型。以社会化购物社区美丽说中的成员作为调查对象进行实证分析,结构方程模型分析结果表明,社交性技术特征显著正向影响消费者对社区诚实的认知信任和对社区的情感信任;自我参照性技术特征显著正向影响消费者的认知信任和情感信任;消费者对社区的认知信任和情感信任又最终对消费者通过社区购买产品的意向产生正向影响;情感信任对购买意向的作用要强于认知信任。研究结果为社会化购物社区提供商通过设计与监控社区的技术特征来提高社区的购买转化率提供了有价值的理论依据和建议。 相似文献
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随着互联网时代的发展和全球一体化,跨境电子商务近年来进入快速发展的时代,对于跨境电子商务消费者行为的研究十分必要。根据跨境电子商务的独有特点和消费者购买意愿的相关理论,结合技术接受模型建立跨境电子商务消费者行为模型,采用SPSS和AMOS软件对调查数据进行分析,发现感知有用性、感知风险、主观示范可以直接影响消费者的购买意愿,感知易用和互动性可以通过间接因素最终影响消费者购买意愿,而信任和态度作为间接变量对消费者购买意愿也有重大影响。 相似文献
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With the proliferation of online content service industry, understanding the factors affecting consumer intention to purchase online content services has become an important issue for academics and practitioners. While previous research has suggested that consumers’ perceived value and moral judgment are two main factors influencing behavioral intention to purchase online content services, few studies have explored what drives perceived value and if customers’ ethical self-efficacy will moderate the effect of perceived value on purchase intention. Thus, based on the value-based adoption model and previous literature, this study explores the antecedents of perceived value and the moderating effect of ethical self-efficacy for online piracy (ESEOP) on the relationship between perceived value and purchase intention in the context of online content services. Data collected from 124 respondents in Taiwan are tested against the research model using the partial least squares (PLS) approach. The results indicate that perceived enjoyment, perceived usefulness, perceived fee, and ESEOP have a significant influence on perceived value and that ESEOP can enhance the positive effect of perceived value on purchase intention. The findings of this study provide several important theoretical and practical implications for consumer online content purchase behaviors. 相似文献
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Hsuan Yu Hsu Hung-Tai TsouAuthor vitae 《International Journal of Information Management》2011,31(6):510-523
Blogs have recently become an influential medium and have demonstrated enormous marketing power. Consumers can freely conduct ongoing information searches through this new channel. However, the credibility of blogs plays an important role in creating opportunities for positive customer experiences that can shape consumers’ product/service purchase intentions and decisions. In light of this observation, this study proposes a theoretical framework that delineates the relationship among information credibility, customer experiences, and purchase intention in the blog environment. Data collected from 468 subjects in specific corporate blogs provide support for the proposed model using partial least squares (PLS). The results indicate that information credibility is critical for facilitating customer experiences, which, in turn, is necessary to enhance purchase intention. Additionally, greater involvement with blog significantly increases the effect of customer experiences on purchase intention. The detailed theoretical and managerial implications are presented. 相似文献
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基于中国网络购物环境,以SOR理论为基础,研究网络退货政策各维度对消费者购买意愿的影响机理.研究结果表明:网络退货政策的三个构成维度,退货时限、退货操作和退货费用是通过影响感知质量和感知风险来进一步影响消费者购买意愿的.三者对消费者购买意愿的影响程度从大到小依次排列为退货操作、退货费用和退货时限. 相似文献
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顾客担心个人隐私信息得不到有效保护是其不愿意使用网络银行的主要原因之一。研究表明,在网站上张贴隐私协议和隐私印章,能提高顾客对网络商家的信任和使用意愿。为此,本文以网络银行为研究背景,以理性行为理论为基础,探究隐私协议、隐私印章对我国网络银行顾客信任及其使用意向的影响作用,并应用结构方程方法进行实证研究。通过对198个有效调查样本的研究结果表明:隐私协议、隐私印章两者既会直接正向影响顾客对网络银行的信任和使用意向,又会通过信任这一中介变量,对顾客的使用意向产生间接正向影响。 相似文献
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网络团购日益成为一种新兴的购物方式。本文通过情景模拟实验,分析了网络团购中时间压力和参照群体对消费者购买意愿的影响,并研究了人格特质对于这些影响的调节作用。研究发现:(1)网络团购中时间压力对消费者的购买意愿有显著的正向影响。(2)网络团购中参照群体(已团购人数)对消费者购买意愿有显著的正向影响。(3)消费者人格特质对于参照群体影响网络团购消费者的购买意愿发生调节作用。消费者的人格特质越偏向于享乐主义,相对深思熟虑者,参照群体对购买意愿越有正向影响。本研究丰富了网络团购消费者行为理论,研究结论对网络团购行业具有重要的参考价值。 相似文献
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The mediating role of consumer trust in an online merchant in predicting purchase intention 总被引：1，自引：0，他引：1
It is widely known in related literature that trust in a merchant reduces the perceived risk of an online transaction. However, there are theoretical reasons to postulate that the perceived risk acts as a barrier to consumer trust. Furthermore, existing studies suggest that trust is an important predictor of purchase intention. Thus, this research aims at investigating the mediating role of consumer trust in an online merchant in the relationships between components of perceived risk and purchase intention: (1) examining the total effect without mediation, and (2) examining the mediation effect. When we probed the total effect, the findings revealed that performance, psychological, financial, and online payment risks have a significant negative influence on purchase intention. On the other hand, an examination of the mediation effect indicated that trust in an online merchant completely mediates the effect of performance risk, but partially mediates that of the psychological risk. Given the mixture of unmediated as well as mediated effect of perceived risks on purchase intention, the paper concludes that efforts, made by online merchants, to lessen certain types of risk will first improve consumer trust, and then ultimately, increase consumer's intention to buy online. 相似文献
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【目的/意义】互联网数据中隐藏着的消费心理、消费需求等消费者情报对提升企业竞争力意义重大。对用
户购买行为产生及演进机制的发掘,不仅能让企业掌握更多自身产品和服务中的具体细节信息,还能从本质上发
现用户的需求偏好,推进企业实施科学经营决策。【方法/过程】本文提出一种利用因果事理图谱的消费者情报获取
方法,以京东平台手机在线评论数据源为例,首先通过利用基于规则和依存句法分析结合的自然语言处理技术对
数据源之间的因果关系变量进行识别和事件知识抽取,再结合LDA模型进行事件聚类,最后利用Gephi可视化等
方法实现对用户购买行为的起源与发展机制等特征的识别与呈现,探测用户潜在需求偏好。【结果/结论】结果显
示,用户购买手机的行为是一系列严密的因果事理逻辑演进过程,包括买前需求、购买决策、买后评价三个递进阶
段,用户经历产生购买需求;多维需求驱动购买决策演化;最后是否获得对应需求服务的过程影响满意度的评价。
【创新/局限】采用事理图谱的用户购买行为分析,为拓展大数据情报挖掘方法提供了借鉴。但基于规则的事件知
识抽取受数据库限制,导致该方法实施效率受到一定程度影响。 相似文献
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本文以当当网商城、亚马逊中国和京东商城为研究对象,通过对收集到的257份调查问卷进行了实证分析来研究网站质量的不同维度以及客户服务对顾客满意度和在线购买意愿的影响。研究结果发现：网站质量中的定制沟通、情绪感染力、相对优势及客户服务显著影响客户对网站的满意度;网站质量中的直观操作性与情绪感染力则显著影响顾客的在线购买意愿。 相似文献
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《International Journal of Information Management》2017,37(3):202-213
Due to the proliferation of Web 2.0 technology, e-commerce has evolved into social commerce. In this social commerce era, consumers are increasingly dependent on each other and look for social support (informational and emotional) online even before making purchases. This study examines the content of consumer reviews, a fundamental construct of social commerce. Topics expressed in consumer reviews (collected from Amazon.com) are explored using a machine learning technique (i.e. latent semantic analysis). This study documents the thematic differences between positive and negative reviews and finds that negative reviews report service-related failures while positive reviews relate more to the product, among other things. Next, the informational support aspect of social commerce is explored by identifying the topics expressed in reviews that are helpful in purchase decisions. The findings demonstrate that potential customers (i.e. those who would like to purchase a product in the near future and currently are reading reviews with the intention to decide whether or not to buy that product) find the negative reviews containing service failure information and the positive reviews containing information on core functionalities, technical aspects, and aesthetics to be more helpful. Theoretical and managerial implications are discussed. 相似文献
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在线商品评论对产品销量影响研究 总被引：3，自引：0，他引：3
作为一种新型的口碑传播方式,在线产品评论成为了消费者和商家了解产品质量和服务的最为重要的信息来源。在线产品评论哪些因素影响到消费者的购买决策,对产品的销量产生多大的影响已经成为人们关注的重要问题。通过对在线手机评论研究发现,"在线评论数量"、"商品的关注度"对在线手机销量有显著性影响,更为重要的是我们发现"评论的时效性"和"顾客认为评论的有用率"对手机的销量也有非常重要的显著性影响,而"评论的正负情感倾向性"等对产品的销量无明显影响。 相似文献