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1.
基于数据仓库的企业CRM综合决策支持系统研究   总被引:3,自引:2,他引:3  
韩明华  高功彪 《情报杂志》2004,23(12):96-98
在分析企业实施CRM的必要性及数据仓库在CRM中的作用的基础上 ,对企业CRM中的决策支持问题进行了阐述 ,提出了基于数据仓库的企业CRM综合决策支持系统解决方案。  相似文献   

2.
以数据仓库为基础的企业CRM系统的研究与实现   总被引:1,自引:1,他引:0  
高功彪 《情报杂志》2005,24(6):33-35
对企业实施CRM的必要性进行了讨论,提出数据仓库是CRM的核心,在此基础上设计了CRM系统中的数据仓库星形模型,并以此模型为基础对系统中的OLAP和数据挖掘进行了分析,最后给出了以数据仓库为基础的企业CRM系统的实现。  相似文献   

3.
本文介绍了CRM和数据仓库技术,及数据仓库在CRM系统中的重要地位,并设计CRM中的数据仓库,为企业引入CRM系统时构建数据仓库提供了参考依据。  相似文献   

4.
数据仓库对商业银行CRM的支持研究   总被引:1,自引:0,他引:1  
王李  赵树宽 《情报科学》2008,26(3):400-403
商业银行是数据密集型企业,每天都会产生巨大的业务数据,需将业务数据整理成有价值的信息并对这些信息进行综合处理分析。随着商业银行经营战略的变革、信息技术的快速发展,商业银行信息化已经进入一个崭新的时代,数据仓库技术已经成为商业银行业务分析和营销决策不可缺少的重要工具之一,是商业银行构建CRM的基础。  相似文献   

5.
基于数据仓库的CRM应用研究   总被引:1,自引:0,他引:1  
吴华 《中国科技信息》2007,(16):103-105
客户关系管理(CRM)逐渐成为企业的焦点,也是数据仓库技术的重要应用领域,本文介绍了客户信息管理以及数据仓库技术,分析了数据仓库技术在CRM中的应用;阐述了目前数据仓库应用面临的困境;并从应用及技术的层面,分析了成功实现基于数据仓库的CRM的关键点.  相似文献   

6.
数据仓库和数据挖掘在客户关系管理中的应用   总被引:9,自引:1,他引:8  
米天胜 《情报杂志》2005,24(9):18-20
介绍了CRM的基本概念,分析了在CRM中运用数据仓库和数据挖掘技术的必要性,给出了综合数据仓库和数据挖掘技术的CRM体系结构及其工作流程。  相似文献   

7.
马莹珺 《情报探索》2006,(3):114-117
文章从CRM数据仓库与其他数据仓库的区别出发,介绍了其功能、操作上的特别之处。在CRM数据仓库逻辑结构基础上详细介绍了信息存储模式和数据处理模式。  相似文献   

8.
电子商务环境下建设企业CRM系统的思路和策略   总被引:5,自引:0,他引:5  
从探讨在电子商务环境下建设客户关系管理的思路和策略出发,分析了客户关系管理在电子商务环境下的特点,从营销管理、销售管理、客户服务管理三个方面提出了企业如何建设和实施CRM的策略,提出了在企业CRM建设中引入数据仓库和数据挖掘技术的必要性,并给出了面向CRM的综合决策支持模型。  相似文献   

9.
随着银行业竞争的日益激烈,引入客户关系管理理论(CRM)已成为商业银行的当务之急.客户经理制作为CRM在银行的具体运用,充分体现了"以客户为中心"的原则.本文首先简要介绍了CRM理论及其在国内银行业的应用状况,随后分析了CRM与客户经理制的关系,指出客户经理制是CRM在银行的具体应用,最后针对目前实施客户经理制出现的问题提出了若干完善的建议.  相似文献   

10.
构建面向CRM的商业银行客户经理制   总被引:1,自引:0,他引:1  
客户经理制的引入不仅为商业银行的发展注入了新的活力,也给银行和客户关系带来一场深刻变革。CRM是企业利用网络资源和信息技术发展与客户关系新的管理手段,利用CRM来实施客户经理制将会给银行带来新的竞争优势。  相似文献   

11.
Aresearch group led by Prof. ZHAI Qiwei from the Institute for Nutritional Sciences under the CAS Shanghai Institutes for Biological Sciences has discovered that even relatively low doses of resveratrol--a chemical found in the skins of red grapes and in red wine--can improve the sensitivity of mice to the hormone insulin, according to a report in the October,2007 issue of Cell Metabolism. As insulin resistance is often characterized as the most critical factor contributing to the development of Type 2 diabetes, the findings“provide a potential new therapeutic approach for preventing or treating” both conditions, the researchers said.  相似文献   

12.
CAS should stick to the principle of rendering service to, and giving impetus for, the development of China's science enterprise by making S&T innovations, said CAS President LU Yongxiang. The CAS president made the remarks in a recent talk to communicate the gist of the winter session of the Party's Leading-member Group at CAS, which was held from 7 to 11 January in Beijing.  相似文献   

13.
This study examined how students who had no prior experience with videoconferencing would react to the use of videoconferencing as an instructional medium. Students enrolled in seven different courses completed a questionnaire at the beginning of the semester and again at the end of the semester. Students at the origination and remote sites did not differ in their reactions toward videoconferencing but there was a significant difference for gender. Women reacted less favorably to videoconferencing. Compared to the beginning of the semester, students reported significantly less positive attitudes toward taking a course through videoconferencing at the end of the semester. There were no significant differences in students' attitudes toward videoconferencing across courses at the beginning of the semester but there were significant differences across the courses at the end of the semester. The results suggest the need for better preparation for both students and instructors.  相似文献   

14.
With great care, Dr. ZHOU Zhonghe takes out a package wrapped by cotton tissue from a drawer and says: "This is the gem of our collections: the fossil of a bird that lived 125 million years ago!" Then, pointing at a tiny mound, he explains: "Look, this is the claw and that is the head. It was in the egg shell and ready to hatch ... The species fell into a family of waterside inhabitants."  相似文献   

15.
Ajoint study by Prof. ZHANG Zhibin from the CAS Institute of Zoology and his co-workers from Norway, US and Swiss have indicated that historical outbreaks of migratory locusts in China were associated with cold spells, suggesting that China's projected climate warming could decrease the pest's numbers. The study was published in Proceedings of theNational Academy of Sciences on 17 September, 2007.  相似文献   

16.
Active biological molecules and functional structures can be fabricated into a bio-mimetic system by using molecular assembly method. Such materials can be used for the drug delivery, disease diagnosis and therapy, and new nanodevice construction.  相似文献   

17.
A computer-mediated group is a complex entity whose members exchange many types of information via multiple means of communication in pursuit of goals specific to their environment. Over time, they coordinate technical features of media with locally enacted use to achieve a viable working arrangement. To explore this complex interaction, a case study is presented of the social networks of interactions and media use among members of a class of computer-supported distance learners. Results show how group structures associated with project teams dominated who communicated with whom, about what, and via which media over the term, and how media came to occupy their own communication niches: Webboard for diffuse class-wide communication; Internet Relay Chat more to named others but still for general communication across the class; and e-mail primarily for intrateam communication. Face-to-face interaction, occurring only during a short on-campus session, appears to have had a catalytic effect on social and emotional exchanges. Results suggest the need to structure exchanges to balance class-wide sharing of ideas with subgroup interactions that facilitate project completion, and to provide media that support these two modes of interaction.  相似文献   

18.
Electronic data interchange (EDI) provides means for interorganizational communication, creates network externalities, requires an advanced information technology (IT) infrastructure, and relies on standards. In the diffusion of such innovations, institutional involvement is imperative. Such institutions contain governmental agencies, national and global standardization organizations, local government, and nonprofit private organizations like industry associations. The last type of organizations we call intermediating institutions. They intermediate or coordinate ("inscribe") the activities of a group of would-be adopters. Unfortunately, little is known of how these organizations shape the EDI diffusion trajectory. In this article we examine one specific type of intermediating organizations?industry associations?and how they advanced the EDI diffusion process in the grocery sectors of Hong Kong, Denmark and Finland. We identify six institutional measures, placed into a matrix formed by the mode of involvement (influence vs. regulation) and the type of diffusion force (supply push vs. demand pull), that can be mobilized to further the EDI diffusion. Industry associations were found to be active users of all these measures to varying degrees. Their role was critical especially in knowledge building, knowledge deployment, and standard setting. Furthermore, institutional involvement varied due to policy and cultural contingencies and power dependencies.  相似文献   

19.
This essay focuses on universal service and the Internet as means to support social and political participation. The emphasis on access to telecommunications systems in conventional approaches to universal service is contrasted with access to content. A model of the information environment is described that accounts for the roles of content and conduit, both of which are necessary conditions to achieve true access. A method is outlined for employing information indicators to observe or measure the information environment.  相似文献   

20.
The increasing prospects of digital piracy has prompted the perceived need by electronic publishers to adopt technical systems of protection, and governments to reform their copyright laws. This article is a preliminary study of the management of intellectual property by electronic publishers, defined as those involved in the production of online databases, and CD-ROMs. It focuses on three main issues: (1) how electronic publishers view the increasing threat of piracy; (2) the methods of protection employed to protect intellectual property in digital format; and (3) the importance of technological protection of intellectual property in electronic publications. The analysis is based on a sample of 23 UK electronic publishers. The interviews revealed an interesting assortment of protection methods and did not show that technological protection was a preferred way. Instead, the means of protection, in addition to copyright law, comprised niche markets, pricing, trust, bad publicity, and nontechnical and technical means.  相似文献   

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