共查询到20条相似文献，搜索用时 125 毫秒
1.
周洁 《河北大学成人教育学院学报》2010,12(2):123-123,125
随着人民群众对于文化需求的不断提高,国内各电视媒体的竞争也日趋激烈,品牌频道和品牌栏目如雨后春笋般不断涌出,以求在激烈的市场竞争中占得一席之地。打造品牌成为了电视媒体在市场竞争中的必然选择,品牌价值的高低也成为衡量电视媒体综合实力的重要标准,实施品牌战略更成为了提升电视频道形象、增强竞争力的一项重要策略。 相似文献
2.
杨向东 《青海师范大学民族师范学院学报》2011,22(1):85-87
策划开展有利于电视传播效应最大化的各类活动,对于提升媒体影响力有着举足轻重的作用,是创造电视民生新闻品牌的重要手段。在多媒体、多频道时代,品牌对媒介的生存至关重要。电视媒体已经从收视率竞争转向品牌竞争的发展路径。电视品牌是一种竞争力、吸引力、亲和力,标志着一种超越时空的品味和文化。电视媒体要利用先天优势,策划组织形式多样、内容丰富的特色活动,吸引受众参与,扩大品牌影响力,推进品牌建设,进而在激烈的媒介市场竞争中一如既往地独占鳌头。 相似文献
3.
电视节目主持人的形象包装与品牌维护 总被引：1，自引：0，他引：1
蒋丽芬 《湖南大众传媒职业技术学院学报》2009,9(1):74-76
在电视媒体激烈竞争的时代,主持人就如同电视媒体的“名片”,是观众认同其所在媒体的直接对象。打造主持人的良好形象,以主持人品牌拉动媒体品牌,已成为当下电视媒体的共识。 相似文献
4.
郑刚 《湖南城市学院学报》2011,32(4):90-92
新媒体的冲击和媒体的市场化导向,使精英文化传播淹没在大众文化传播的潮流中。电视媒体作为中国受众接触最多的媒体,其精英声音的缺失比较突出,凤凰卫视在精英文化的成功传播和特点,对电视媒体的精英文化传播提供了借鉴。 相似文献
5.
乔捷 《南阳师范学院学报》2014,(8):34-35
在新媒体时代,随着新型传播媒介不断涌现,电视媒体面临的竞争越来越激烈,电视媒体传统的霸主地位受到了挑战。对于电视栏目而言,要迅速适应新媒体时代的激烈竞争,就要对节目的理念和形式不断进行创新,同时也要积极加强电视栏目的营销和推广。唯有如此,才能在众多的电视栏目中脱颖而出,形成核心竞争力。 相似文献
6.
新世纪以来,中国电视媒体之间的竞争更为急剧,各大电视媒体纷纷进行形式多样的改制,在此背景下,本文试图从文化美学的角度对当代电视媒体的形象做一些初步的分析和研究,提出加强对电视媒体的文化美学形象建构的建议。 相似文献
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电视媒体历经几十年的发展,已成为目前最具传播力和影响力的媒体行业.但是随着科学技术的不断进步,以互联网为代表的新媒体蓬勃发展,对传统电视行业构成了巨大的冲击.电视媒体唯有努力加强品牌效应、加大电视策划、加强与别的媒介的融合,才能在竞争激烈的媒体市场有一席生存之地. 相似文献
9.
现今社会，媒体的竞争异常激烈，这其中既有报纸、广播与电视等不同的大众媒体之间的竞争，也存在着网络新媒体与大众媒体的竞争。就电视业本身而言，其竞争的激烈程度也绝非能用简单的语言来描述，这其中上星台之间的竞争，各大城市中有线台与无线台的竞争等等。国内竞争如此，面对即将加入世贸组织的现实情况，入世后世界各大电视组织势必将抢滩中国的电视市场，这又会给中国的电视行业形成新的冲击。在这样的竞争状态中，在这样的冲击压力下，教育电视台如何生存是摆在教育电视工作者面前的亟待解决的问题，是需要努力去研究的问题，需要… 相似文献
10.
面对电视媒体激烈的竞争,各地各级电视台都在努力创新节目形式,以期在激烈的竞争中寻求属于自己的一席之地.正是在这种环境下,电视方言节目脱颖而出,并凭借其浓烈的地方色彩和极具平民化的风格赢得了广大观众的喜爱.同时,方言节目作为普通话节目之外的一种调剂品,也极大地丰富了电视节目的内容和形式.但是,在电视方言节目取得成功的同时... 相似文献
11.
电视媒体的商业化生存中,收视率的竞争“晴雨表”作用日益凸显。在收视率语境下,电视理应寻求经济效益和社会效益的平衡点。“绿色收视率”强调和谐、健康、可持续发展,应成为收视率的标准。 相似文献
12.
《The Journal of educational research》2012,105(9):391-393
AbstractStudent attitude toward classroom observation experience in an educational psychology course were explored as a function of whether observations were made in person, by closed circuit television, or kinescope recordings. Two hundred fifty-seven college juniors were randomly grouped to observe the same classroom demonstrations by different means or to receive a control lecture.At the conclusion of the course mean subject ratings of the special observation (or lecture) experience were significantly different for the four treatment groups. Highest ratings were given by students who observed In person, next highest were given by “live” television observers, next highest by kinescope observers, and lowest by those who received the control lecture. No significant differences were observed between groups on ratings of the course of which the observations were a part. 相似文献
13.
Keith Lambert 《Learning, Media and Technology》1978,4(1):13-14
What are the first impressions of a newcomer to the world of educational film and television? First, he can hardly fail to be struck by the lack of integration of film and television production into the general academic scheme. Secondly, there seems to be a universal lack of awareness of the possibility of dividing educational production into two categories according to purpose ‐‐ those intended to impart knowledge and information and those intended to impart understanding. The author suggests general improvements to be made permitting more economic usage of educational media henceforward. 相似文献
14.
新媒介环境下教育电视人本化传播理据探究 总被引：1，自引：0，他引：1
教育电视人本化传播,是现代人类文明发展和教育传播发展的必然趋势。文章认为,新媒介环境下教育电视人本化传播,是整个社会需求和教育传播复杂巨系统综合作用的结果,但主要是在以人为本的发展理念、教育性的品格定位、差异化的受众需求、交融互补的节目形态和现代传媒技术创新这五大核心动力推动下实现的。这五大动力从根本上主导和推动着教育电视科学发展方向,决定着教育电视人本化传播进程和实践效果。 相似文献
15.
Boston Public as Public Pedagogy: Implications for Teacher Preparation and School Leadership 总被引：2，自引：2，他引：0
The media play a major role in the construction of popular cultural “texts,” such as films and television programs. These media forms are conceptualized as “public pedagogies”—i.e., as texts that have great potential to teach the public about a wide range of educational issues. This article focuses attention on the representation of teachers and principals in the popular television series Boston Public. Specifically, the authors provide two complimentary accounts of how the representations of teachers and principals can be engaged through critical analyses or “readings.” One account develops a deconstructive reading of how Boston Public treats teacher preparation, teacher competence, and principal leadership. The second account examines how preservice teachers were engaged in multiple readings of the program. The article concludes by suggesting that analyzing popular representations of teachers and educational leaders in film and television can become one important strategy, among others, for developing critically reflective educational leaders and teachers. 相似文献
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Katherine S. Cennamo Wilhelmina C. Savenye Patricia L. Smith 《Educational technology research and development : ETR & D》1991,39(1):5-16
Recommendations for the design of interactive video materials are often based on the premise that interactive video may overcome
learners' preconceptions of television as “easy.” This study investigated learner preconceptions of the difficulty of interactive
video, instructional television, and television, and examined the effects of actively or covertly responding to practice questions
on perceived mental effort, recall, and inferences.
Seventy-one undergraduate students completed a questionnaire assessing their preconceptions of the difficulty of the three
media, received their treatment, completed a questionnaire assessing perceived mental effort, then completed a recall and
inference posttest.
Before the lesson, the learners perceived it to be significantly easier to learn from interactive video than from instructional
television and television, and significantly easier to learn from instructional television than from television. There were
no significant differences in the mental effort ratings or inference scores among the three groups. The interactive video
group recalled significantly more information than the television group. Possible reasons for findings and suggestions for
further research are discussed. 相似文献
18.
Media constructions of schooling provide suggestions about what should be expected of the school experience. Studies on discourses of schooling have examined how the school is framed in media discourses, but few have examined how it is formed mundanely and repeatedly in advertisements promoting products that are not directly educational. This paper examines how the school is constructed in a range of television advertisements that sell products that are not directly educational such as cereal and broadband Internet, focusing on how schools come to be framed negatively in advertising narratives. The television advertisements often use the technique of governmentality, whereby they attempt to direct the conduct of viewers by suggesting that self-improvement is achievable through personal enterprise. These advertisements position parents as agentive consumers of education, whose consumption habits are central to their children's scholarly success within problematic educational spaces. 相似文献
19.
媒介生态下教育电视新媒体互动研究 总被引：1，自引：0，他引：1
新媒体以数字媒体技术为核心,具有数字化、交互性、以受众为中心等典型特征。教育电视媒体作为新媒介生态下一种新的媒体形式,亦由传统电视发展为网络电视、互联网协议电视、手机电视等多种形态。教育电视新媒体体现出来的突出特点是以受众为中心,强调受众参与创造信息,因此,互动成为教育电视新媒体研究的核心问题。教育电视新媒体包括基于受众需求的选择式互动、基于受众行为模型的信息推送式互动、基于受众参与的角色扮演式互动三种形式。目前支持电视媒体交互的常用技术有IPQAM和IPTv两种,但两者支持交互的传输机制有所不同。前者将音视频信息和互动回传信息通过不同的通道进行传输,后者均使用IP信道进行传输。为了提高教育电视媒体互动的质量,我们应采取积极的互动策略,如促进各种信息渠道融合,加强互动过程监控,精心设计互动内容,吸引受众长期注意等。 相似文献
20.
Robert Abelman 《Roeper Review》2013,35(2):100-112
This investigation explores the level, type, and extent of household mediation of television, the Internet, and videogames employed by parents of achieving and underachieving, intellectually gifted children in light of the recently declared “war on indecency.” It examines various child‐rearing practices and perceptions as well as salient child‐oriented attributes and their contribution to how the industry ratings and content‐blocking technologies are adopted into household mediation strategies. How much intervention occurs, what form it takes, and which electronic media are targeted for parental mediation were found to be largely contingent on the child's academic ability, age, and gender. Patterns of media consumption were also found to be significantly different among academically average, underachieving, and achieving gifted children. 相似文献