共查询到20条相似文献，搜索用时 423 毫秒
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ABSTRACT Information professionals strive to understand the needs of communities in order to discover ways to connect and engage them in library resources and services. Positive word-of-mouth communication remains one of the most powerful tools used to develop mutually rewarding connections with the community. This article argues that libraries can harness the power of brand advocacy to transform their patrons into the most enthusiastic sharers of information, or informal brand advocates. Moreover, it emphasizes how libraries can carefully build and maintain mutually rewarding community connections through effective brand advocacy by utilizing the STEPPS framework – Social Currency, Triggers, Emotion, Public, Practical Value, Stories. Each principle in this framework can help an organization to effectively spread important brand messages. While the social currency principle encourages people to talk about topics that make them appear more favorable to others, triggers provide everyday cues that remind people of the library brand. Emotion focuses on appealing to feelings and the public principle calls for initiatives that advertise the brand. Finally, practical value motivates people to spread useful information and the stories principle explains that people share their experiences through memorable narratives. The article calls for adopting a holistic approach toward brand advocacy in applying the STEPPS framework in libraries. 相似文献
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ABSTRACT Public and academic libraries continue to have a vital role in providing reference services. As more and more information is only available in electronic form, reference librarians need to reaffirm their core values. Some of the changes happening in reference include smaller reference collections, the disposition of printed reference books, and the increased use of electronic tools. Other topics include different service models for the reference desk, the changing nature of reference questions, and changes in staffing at the reference desk. Finally, the authors speculate about the future of reference services. 相似文献
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《The Reference Librarian》2013,54(2):31-40
ABSTRACT A selective annotated bibliography of literature about reference services from 1984 to the present. The selected writings highlight how reference service has been challenged and changed over the last 20 years as a result of technological advances, shifts in information-seeking behavior, and inadequate monetary and human resources. This bibliography is meant to provide further reading on the topics covered by the articles in this issue on the current state and future of reference services. 相似文献
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《Public Services Quarterly》2013,9(1):105-111
Abstract Welcome to the new “Best of the Literature” column of Public Services Quarterly. Every issue of this column will provide a survey of the best of the recent library literature either on a particular topic within public services (as with this first column on services to distance learners) or on public services broadly conceived. I hope that this column can highlight library literature that deserves to be read by every public services librarian. Ideally, readers of the column and I will collaborate to select the best of the literature. In that spirit, suggestions for great articles or special topics are always welcome. 相似文献
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ABSTRACT This article provides guidance in using the needs assessment process as a planning tool specifically for library services supporting distance learning programs. The first section covers pre-assessment planning activities, which include defining the specific purpose or purposes of the assessment, assigning responsibility for various aspects of the project, establishing time frames, and defining target groups. The section related to conducting the assessment itself discusses, along with other issues, selecting data collection tools and constructing questions. Promotion of the assessment and methods of encouraging participation are also considered. Since Interlibrary Loan and Document Delivery personnel are an integral part of library services, they may be called upon to support distance learning programs. Thus, topics discussed in this article will be applicable to their situations. 相似文献
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《The Reference Librarian》2013,54(2):17-28
ABSTRACT Government information is becoming available to citizens more quickly than ever before due to electronic dissemination via the Internet. Two projects that rapidly capture, organize, and publicize regionally relevant government information are examined: Government News for Montana and New Mexico News Plus. These news-based sites serve as tools for collection development and digital archiving, proactive reference, content alerting services, information literacy, promotion, and outreach. Issues to consider and suggestions for the application of these services at other libraries are discussed. 相似文献
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Implementing Augmented Reality in Academic Libraries 总被引：1，自引：0，他引：1
Sandra Avila 《Public Services Quarterly》2017,13(3):190-199