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1.
Abstract Distance learners are a unique target-population for the marketing of library services and resources. Because these patrons do not visit the library often, if at all, it is crucial to actively promote the library resources and services available to them. Marketing strategies for distance learning library services need to take a multifaceted approach to reach distance learners in as many ways as possible, and collaboration with various groups and departments on campus is an important part of the process. Promotion of distance library services can take advantage of high-tech options, but it should also work in the realm of “traditional” publicity as well. 相似文献
2.
Ruth Mirtz 《图书馆管理杂志》2013,53(7-8):857-866
ABSTRACT A close analysis of spatial metaphors used in distance education, such as “distant” education and “extended” courses, shows how these metaphors affect the design and goals of distance education library services. While some metaphors emphasize the possibilities of growth and communication, other metaphors continue to emphasize the isolation of distance learners. Distance librarians can reduce students’ confusion and forge new concepts about distance library services with thoughtful choices of metaphors. 相似文献
3.
Abstract This article describes the current distance education environment for university libraries and the distance education library services for faculty and students. The authors surveyed selected Association of Research Libraries (ARL) members to determine current services and the changes in distance education library services since the 1996 ARL SPEC Kit Survey. The 2003 survey included the library services listing from the “Guidelines for Distance Learning Library Services: A Draft Revision,” prepared by the Distance Learning Section of the Association of College and Research Libraries, ALA. 相似文献
4.
Abstract This study focuses on college and university library services provided to distance education students and a content analysis of library Web sites. The Web sites chosen were categorized by the amount of distance education the institution offered to students. Results indicated that the size of the institution had the strongest correlation to library services offered to distance education students (Spearman's rho of .618), not the degree to which distance education is provided (rho of .076). This study suggests that just because an institution offers distance learning courses does not necessarily mean that its library offers a full range of Web services to meet distance learner needs, and it brings into question whether some institutions have been too quick to provide distance education services without properly addressing student library needs. 相似文献
5.
《The Reference Librarian》2013,54(83-84):193-202
SUMMARY Distant education offerings are growing at a phenomenal rate for academic institutions, creating new groups of library users that are remote from the main campus with unique library and research needs. Recent studies examining the needs of this unique and growing population note that reference and research assistance are key services needed. Many institutions have appointed or hired distance education librarians to help provide services to distant learners. They are often, however, one-person operations that function more as coordinators rather than full-service providers. Since the coordinator cannot provide all of the reference services alone, the key to providing these services for distant education students is to create and sustain good working relationships both in the library and with external entities. Offerings to distance students include phone reference and accessibility to online resources, plus virtual reference and often 24/7 services. This article will examine issues and experiences in bringing together different groups to provide reference services to distant learning communities. It will also describe key relationships necessary for keeping distance reference services at an optimal level. 相似文献
6.
《图书馆管理杂志》2013,53(3-4):459-470
Abstract As distance education programs continue to grow, so do the services offered by libraries to the communities created by such programs. However, for these programs to be successful, the people that they are intended to serve need to be aware of the support and services available to them. Without such awareness, the services will go unused. Through a survey, the librarians at Emporia State University learned that making distant students aware of services was essential to the success of distance learning library services. Librarians discovered that creating a marketing plan to guide the marketing process was essential. This tool serves as a road map to visually illustrate the path from the conception of ideas to the realization of the marketing goals and objectives. This paper examines the process of writing a marketing plan and intends to illustrate how it can assist the library in marketing its services to a distant population. 相似文献
7.
ABSTRACT This article provides guidance in using the needs assessment process as a planning tool specifically for library services supporting distance learning programs. The first section covers pre-assessment planning activities, which include defining the specific purpose or purposes of the assessment, assigning responsibility for various aspects of the project, establishing time frames, and defining target groups. The section related to conducting the assessment itself discusses, along with other issues, selecting data collection tools and constructing questions. Promotion of the assessment and methods of encouraging participation are also considered. Since Interlibrary Loan and Document Delivery personnel are an integral part of library services, they may be called upon to support distance learning programs. Thus, topics discussed in this article will be applicable to their situations. 相似文献
8.
Abstract The Houston Community College System (HCCS) is one of the largest community colleges in the nation, serving over 52,000 students. Though there is no dedicated full-time distance education (DE) librarian at HCCS, “traditional” librarians are meeting the needs of a rapidly growing population of DE and hybrid students by adapting to new roles and applying technology in innovative ways. An adventuresome cadre of information professionals has been reaching out to students to engage them where learning takes place. These “virtual librarians” are embedded in Web-based courses in order to promote library services to students who may never set foot in a HCCS campus library. As DE enrollment continues to expand, however, it has become necessary to consolidate efforts, and this is being accomplished through the utilization of a Web log (blog) and syndication tools, as well as some additional free applications. 相似文献
9.
Abstract This paper examines the research that has been conducted to date on the topic of library support for distance learning programs and identifies some priorities for future research. The two main types of studies prevalent in the literature on this topic are surveys of libraries and user studies. Research findings from the United States, United Kingdom, Australia, and Canada provide a perspective on the knowledge base in this area and enable some generalizations to be made about service provision and user needs. The results of a recent survey of librarians indicate that the number one research priority in distance learning library services is collaboration with faculty to integrate library and electronic resources into Web-based distance learning courses. 相似文献
10.
《Journal of Interlibrary Loan, Document Delivery & Electronic Reserve》2013,23(2):219-227
Abstract This article documents the development of library services to distance education students in conjunction with the growth of online distance education courses at the University of Scranton. Personal computers and the development of the Internet have had a significant impact on the delivery of library services to patrons and have given academic libraries the ability to provide distance education students with library services and resources equivalent to those provided for campus students. 相似文献
11.
《Journal of Library & Information Services in Distance Learning》2013,7(1):99-104
Abstract Change in distance learning is occurring at a rapid pace. As new technologies appear, institutions of higher education incorporate them into course delivery options. Library services must also change to meet new user needs. This article examines the process used to change a distance learning service model. After describing the strategies used by the author, a literature review analyzes the works that are especially relevant. Finally, a checklist for initiating change is provided to help others work through a similar process. 相似文献
12.
Abstract For institutions of higher education, accreditation and re-accreditation are facts of academic life. Since accreditation standards now include distance education and related support services, librarians and library administrators involved with distance learners and distance education programs need to know the published guidelines and methods for demonstrating that standards are being met. This article discusses ways to become familiar with relevant accreditation standards; it highlights a study of assessment by Bonnie Gratch-Lindauer, and it reviews pertinent items from the ACRL Guidelines for Distance Learning Library Services. It also notes practices suggested in the Guidelines, especially those related to assessment and evaluation, which provide methods and data that can be used to document how specific standards are met. 相似文献
13.
Emily F. Blankenship 《图书馆管理杂志》2013,53(3-4):317-328
ABSTRACT Academic libraries are facing additional calls for improved accountability while the academic library distance education service environment continues a rapid pace of evolution. The Nash Model for Improved Demonstration and Reporting of Organizational Performance assists librarians in the assessment of distance education services by focusing on integrating and aligning the assessment process components of capacity, stakeholders, participation, technology, and organizational leadership to improve effectiveness and increase positive outcomes. Using the Nash Model for Improved Demonstration and Reporting of Organizational Performance, libraries can effectively align their distance education processes and services with the distance education service environment in which they operate and support. Nash Model aligned assessments for distance education services have the potential to be more successful in exhibiting and reporting assessment of their overall performance to stakeholders, therefore opening new doors to strategic opportunities and resources. 相似文献
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15.
Lindsey N. Wharton 《Journal of Library & Information Services in Distance Learning》2017,11(1-2):196-205
ABSTRACTWhile broad assessment projects are often used to steer library strategic planning initiatives, this article will present the benefits of qualitative interviews with distance learning constituents as a framework for developing a focused vision and targeted services. This article will describe the planning and execution of an assessment project used to build a foundation for future library resources and services to target off-campus users. The benefits of this analysis will be detailed. Based on the data, implementation strategies were devised to strengthen and further develop the distance learning unit at Florida State University Libraries. 相似文献
16.
《图书馆管理杂志》2013,53(3-4):557-558
ABSTRACT With distance education rapidly expanding at many institutions, the successful promotion of services designed for distance learning faculty, staff, and students is essential since most of the students will never visit the library building. While many libraries have created a logo for their main web page that is also used on publications and handouts, an evaluation of distance learning sites and portals reveals that few libraries use a logo specific for distance learning. Creating a brand identity is a marketing element underutilized in promoting distance learning library services. In the fall of 2004, it was determined that a distance learning specific logo would help to better promote services. The logo is used on all the library's distance learning sites as well as publications including brochures, bookmarks, and presentations. The goal is to create a unique “brand” to unify all of the library's distance learning materials. This poster session focuses on the history of the design and selection of the logo. During the creation process, several images were considered as logos. The poster describes the reasons for selecting one design over others, and includes tips for the institutional approval process. This poster demonstrates the uses of the distance learning logo to brand presentations, publications, and Web pages to successfully increase use of distance learning services, and create a name for the services. 相似文献
17.
《图书馆管理杂志》2013,53(1-2):279-300
Abstract With the proliferation of distance education programs, it is essential to consider methods to reach faculty who are often at a distance themselves. This paper discusses how the Libraries and School for Professional Studies Distance Learning department at Regis University collaborated to develop an online workshop in WebCT designed to raise faculty awareness of library resources and services and to train them to integrate library activities into the courses they teach. 相似文献
18.
ABSTRACT As technology continues to influence the way we do business, change has been and will continue to be inevitable. All around us, we see the Internet playing a major role in our lives from the way we pay bills and do banking to the way we buy stock, shop as consumers, and obtain an education. You can't escape it, and librarians long ago realized this truth. To wit library services have evolved to accommodate the informational needs demanded by this ever-expanding industry. This evolution of library services can be seen, for example, in the way we promote and provide reference, circulation, and reserves services with inroads even into technical or resource services. With distance education libraries are positioning themselves to be major players in this phenomenon at all levels: local, national, and international. One library service that is beginning to proceed into the distance-learning arena is interlibrary loan/document delivery. Interlibrary Loan, a traditional library service for local users, whether provided by an academic, public, or special library is finding itself in the distance education movement. To explore this, the focus of this article is to examine the ways in which interlibrary loan impacts and supports distance education through technology and services. 相似文献
19.
《图书馆管理杂志》2013,53(1-2):439-447
Abstract The state of Louisiana has a long history of consortial activities among academic libraries. Having this infrastructure in place contributed to the ease of creation of a distance library services network that includes both public and private universities. This paper traces the history of academic library consortia in Louisiana, and provides methodologies and results of several surveys of distance education students. The results of a survey currently being conducted are forthcoming. 相似文献
20.
ABSTRACT Depending upon the context and how institutions employ it, the term document delivery can mean several things. In some cases, it refers to access of articles via commercial vendors or via full-text databases. Yet for others, it may be a delivery of physical items (such as library books) directly to the faculty member's department or office. For the University of Florida Smathers Libraries, document delivery is a unique service unit administered under the Interlibrary Loan operation, and it is through this element that the distance learning service component was created. The intent of this article is to present a view of a distance learning service model that interlibrary loan and other librarian practitioners may find beneficial when considering the establishment of such a service. 相似文献