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构建可持续发展的图书馆电子资源建设模式 总被引：4，自引：0，他引：4
何钧 《图书馆理论与实践》2009,(1)
从建立一套科学的电子资源发展规划和决策机制、建立科学的电子资源评价机制、建立末位淘汰制、建立基于知识管理的数字资源知识仓库、选择正确的采购方式、建立一支基于电子资源建设的营销队伍等六个方面论述了构建可持续发展的图书馆电子资源建设模式. 相似文献
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图书馆电子资源绩效评价模型的建立 总被引：1，自引：0，他引：1
杨若冰 《大学图书情报学刊》2014,(3):41-43
图书馆电子资源绩效评价模型,是在数字环境下提升图书馆服务质量和用户满意度、最大程度发挥电子资源效益的重要评价途径。在与广大用户的沟通过程中,通过众多合理的量化指标形成对服务的量化评价,可完善评价模型、更好地应用电子资源为用户服务。 相似文献
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论文首先描述了图书馆电子资源质量评价指标体系的构建,并且详细阐述了采用BP神经网络建立图书馆电子资源质量评价模型的过程,包括BP神经网络基本原理、网络结构的确定和网络的检验。并通过实证进一步阐明为了能够有效地管理评价图书馆的电子资源,需要采用BP神经网络模型对图书馆电子资源的质量进行评价。 相似文献
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高校图书馆电子资源利用现状调查研究——以嘉兴学院图书馆为例 总被引：4，自引：0，他引：4
基于问卷调查法分析嘉兴学院图书馆部分师生利用图书馆电子资源的状况,电子资源内容丰富、时效性强的特点已深入人心,对用户的学习、科研工作等帮助也很大,因此,用户对电子资源普遍持赞成态度。但也存在电子资源利用率低,用户参与电子资源建设的热情不高,外文数据库的使用率明显低于中文数据库,用户对图书馆的硬件设施、相关服务工作等方面满意度不高等问题。为此,高校图书馆应该加强电子资源建设,优化图书馆资源结构、创新服务模式,构建信息共享中心以及开展图书馆信息资源营销,提升信息服务质量。 相似文献
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基于BP神经网络的图书馆电子资源质量评价研究 总被引：1，自引：0，他引：1
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《图书馆理论与实践》2014,(10)
介绍了高校图书馆开展电子资源评价工作的意义,结合电子资源的评价指标,从电子资源内容、检索系统及功能、使用统计、价值与成本核算、出版商/数据库商的服务、存档六个方面构建了高校图书馆电子资源评价指标体系,并提出了国内电子资源评价工作存在的问题及解决办法。 相似文献
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在图书馆文献资源采购决策中,如何科学评价文献资源的隐性价值,制定科学的采购计划,并在有限的经费下突显馆藏资源的使用效益,成为新时期图书馆业务中面临的重要课题。文章以高校图书馆电子资源库为例,借助条件价值评估法和投资报酬率的理论,通过计算图书馆电子资源的读者愿付价格(WTP)和投资报酬率(ROI),完成图书馆电子资源服务效益的定量分析,为图书馆科学评量其馆藏资源的价值和效益提供参考。 相似文献
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在新技术环境下,高校图书馆面临激烈的信息服务竞争,营销成为实现可持续发展的重要手段.文章对我国高校图书馆的营销情况进行调查,分析微博营销、SNS社区营销、视频营销等营销方式的具体应用,针对营销过程中存在的RSS缺乏特色资源推送、视频主题浅显陈旧、缺乏网络媒体营销、移动图书馆营销集中于移动短信服务等问题,提出深化RSS营销内容、拓展视频营销主题、拓宽媒体营销范围、拓展移动图书馆服务功能等对策. 相似文献
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《期刊图书馆员》2013,64(3):107-124
SUMMARY Marketing of electronic resources at Brock University is done according to a marketing plan that is aligned with the mission and goals of the institution. This chapter describes measures taken to understand user needs, promote electronic resources, and evaluate strengths and weaknesses of the collection and marketing. It includes sections on the use of surveys, instruction, Web sites and e-mail in marketing. Five key suggestions for marketing electronic resources are offered in the conclusion. 相似文献
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Jennifer L. Bol 《Learned Publishing》1998,11(1):33-37
Publishers and learned societies in the scientific marketplace are faced with new challenges as they move their existing journals from the traditional print format and distribution to an electronic environment. Many of the traditional marketing approaches need to be modified to reflect new features and benefits that online publications offer. In addition, the electronic environment, specifically the World Wide Web (WWW) offer different types of opportunities beyond traditional marketing channels. The following paper will cover several different aspects of marketing electronic journals: traditional marketing considerations; translating traditional methods into electronic marketing strategies; and an emerging marketing channel referred to as the virtual community. 相似文献
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针对电子资源数量大、类型多、价格昂贵、销售模式多样化、用户对各种数据库资源利用不均衡、大学城中多数图书馆中文电子资源配置较齐全而外文电子资源配置不足及资源重复配置等现状,从加强电子资源协调发展、灵活采用联合采购和分工采购方式、制定知识产权保护规则、跟踪用户信息需求等方面提出大学城图书馆电子资源合作建设策略,以期为实现资源的合理配置和有效利用提供参考。 相似文献
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SUMMARY Jacksonville State University's Cole Library implemented electronic course reserves in 2002. As with any new service, a marketing plan was prepared to ensure success. This article details the methods used to market the new service to the faculty and students at JSU. Included is a discussion of some unexpected benefits of the marketing effort and how to address resistance to the change from a traditional print service to an electronic service. This article will help fill a gap in the literature by describing one library's attempt at marketing electronic reserves to ensure a smooth transition from traditional reserves to electronic. 相似文献
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《The Reference Librarian》2013,54(67-68):41-55
Summary In an effort to provide desktop access to information at Texas A&M University, an increasingly greater portion of the University Libraries' budget is being spent on electronic resources and services. This study, a survey of a random sample of the faculty and teaching staff, was designed to determine if these resources and services are being used by the targeted population and, if not, why. The results of the study indicate that a lack of information is the greatest obstacle to the use of electronic resources/services, and they suggest that the Libraries should place greater emphasis on outreach to the faculty and improved marketing strategies. 相似文献
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《期刊图书馆员》2013,64(3):5-15
SUMMARY Librarians need to embrace marketing and promotion to better understand customers' needs and to communicate with them regarding the services libraries offer. This chapter discusses basic marketing concepts and adapts them to the non-profit library environment. The marketing process, including the development of a marketing plan and the utilization of the marketing mix to develop tactics for promoting library services, is reviewed. The chapter lays the groundwork for subsequent articles, where authors employ these promotional techniques to develop and implement successful campaigns for promoting electronic resources. 相似文献
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In her presentation titled “How to Market Your Library’s Electronic Resources” at the Mississippi State University Libraries’ eResource &; Emerging Technologies Summit in August 2013, Marie Kennedy provided research, strategies, and applications that answer the question, “How … do librarians best connect their patrons to appropriate electronic resources?” While librarians typically may resist the application of marketing strategies and terminology to library operations, we all have in common the challenge to connect patrons to the resources available to them. Kennedy presented her nine components to the marketing cycle and explicated cross-disciplinary techniques, evidence-based approaches, and experiments with crowd sourcing in pursuit of effective marketing. 相似文献
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《Journal Of Access Services》2013,10(1):41-62
ABSTRACT This paper reports the results of a survey of student satisfaction with electronic library resources other than the online catalog at Wayne State University. Undertaken in Fall Term 2000 as a class project for a marketing course, a student team designed, administered, and analyzed a survey of a random sample of students. Almost 40% of the responding students said that they were unaware of electronic resources though 53.8% of these same students answered subsequent questions about use of these resources. Students aware of electronic resources learned about them much more from their professors (38.3%) than from library efforts to publicize them (18.5%). Students were generally satisfied (68%) except when things went wrong. A high percentage of all students (92.4%) answered that the library should continue to expand electronic resources. 相似文献
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[目的/意义] 在数字与信息化时代,电子资源的地位日益突出,分析学科院系使用数据库的特点,有利于优化电子资源建设,推动高校"双一流"建设。[方法/过程] 以复旦大学图书馆为例,通过问卷调查,利用社会网络分析与Leiden聚类算法,探究学科、院系与图书馆电子资源利用间的关联性。[结果/结论] 学科、院系在对电子资源的利用中存在凝聚子群,交叉学科的发展促进跨学科专业数据库的使用,今后高校图书馆的电子资源建设,可参考学科、院系在电子资源利用方面的关联特征和集群特征,结合当前常用的COUNTER使用统计方法,多维度优化电子资源配置与采购,创新学科服务发展方向。 相似文献
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电子资源已经成为高校图书馆馆藏资源的重要组成部分。基于美国研究图书馆协会电子资源评估调查,通过调查结果对美国的电子资源发展进行综述,以此来借鉴国外图书馆获取新型电子资源的方法与途径,依据ARL电子评估调查现状和存在的问题进行分析。通过电子资源的评估调查分析为高校图书馆建设电子信息资源提供参考,从不同角度借鉴联盟采购和图书馆采购方式,以期推进电子资源的共建、知识的共享。 相似文献