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1.
全国两会是观察中国政治经济走向的风向标,也是集中展现代表委员参政议政风采的重要窗口.媒体融合传播在去年两会中小试牛刀后,今年以更加融合、开放、清新的方式,传递两会好声音,讲述两会好故事,形成了全国两会融合传播新格局,两会也从庙堂之高飞入寻常百姓家.
主体:多主体融合传播
在传统的两会传播中,媒体作为单一传播主体,沟通两会官方与社会公众.随着媒体融合发展时代的到来,形成了两会官方、媒体、代表委员、公众等多主体交叉融合传播新格局.代表委员以更加主动、开放的心态通过新媒体收集民情,发声交流;媒体报道从热衷于两会花絮、明星名人到聚焦两会议题以及代表委员履职成果,实现了从关注“颜值”到“言值”的跨越;公众通过网络参政议政的意愿和能力也得到提升,主动通过各种途径建言献策、发表评论. 相似文献
2.
媒体融合时代的到来,电视媒体遭遇前所未有的挑战。作为电视人首先要有媒体融合的意识,要认识到融合是电视业生存发展的根本出路;将内容作为新旧媒体融合的核心竞争力,重视节目质量,“内容为王”;同时利用新媒体技术扩展传播渠道,实行品牌延伸。通过与新媒体的多平台、全方位“竞合”与互动,实现资源效益的最大化利用。 相似文献
3.
在新媒体成长之初,我们听到的关于传统媒体与新媒体的讨论,多半是“如何应对新媒体冲击”“如何在与新媒体的竞争中取胜”,思路大多集中在“竞争”“防范”而非“合作”“融合”层面。现在,大家越来越清晰地看到,传播技术、传播理念的革新是历史的必然,传统媒体必须转变对待新媒体的思路。如何将传统媒体与新兴媒体结合,打造全媒体传播新模式,实现新形势下传统媒体的新突破,成为全世界传统媒体共同面临的新课题。 相似文献
4.
重大主题报道是检验媒体深度融合成果的重要实践场。作为政务新媒体,“共青团中央”在中国共产主义青年团成立100周年的重大主题报道中,以前沿技术赋能融合传播,与新华社、腾讯等多主体深度跨界融合,展现出多元融生的鲜明特点。 相似文献
5.
当前,传媒环境正在发生着更深层次的变化,互联网基因全方位地影响着传统电视媒体,而传统的融合方式是将电视内容一成不变地搬到网上,或成立几家新媒体公司,甚至将跨媒体间的新媒体业务剥离出来组建新媒体集团,实践证明这些都不是行之有效的媒体融合方式.真正的媒体融合,应是以“TV+”理念来实现传统媒体基因与互联网基因的深度融合,从而激发和催化电视媒体在各种相关要素融合过程中的主导作用,以电视媒体为逻辑基础,创建电视媒体发展的新业态. 相似文献
6.
数字技术的成熟、“三网融合”的实现以及相关产业政策的出台,都是推动媒体生产融合的强大力量.考虑到媒体之间传播特性的优势互补、受众对信息的个性化需求以及市场生存压力,全媒体营销策略的优势与品牌延伸带来的巨大利益都足以使传统媒体和新媒体的生产融合速度加快.我国媒体生产融合还存在很多问题,传统媒体改革从业理念和体制、转变生产思路,提高新媒体的生产力等措施势在必行. 相似文献
7.
新媒体的广泛应用,对传统媒体的冲击不言而喻,如何在“三网融合”的大背景下,利用新媒体提高传统媒体的舆论引导力,传播核心价值和主流思想,做负责任的媒体是地方台的机遇,也是挑战。地方台要顺应新媒体的发展要求,提升传统媒体的影响力。就必须加快新媒体与传统媒体的有机融合,通过对传播平台的升级改造,拓展传统媒体在微博、微信等新媒体中的有效传播,来提高传统媒体在社交化平台转型的大背景下,实现地方台的竞争与发展。 相似文献
8.
移动互联网的蓬勃兴起正在颠覆传统媒体的传播模式,在“互联网+”的时代背景下,分众传媒控股有限公司选择借力iBeacon技术,积极谋划战略转型布局,打造中国最大的O2O媒体集团,实现自我进化的新媒体融合之路.本文以分众传媒为例,对其新媒体环境下面临的挑战以及与iBeacon技术的深度融合发展进行研究剖析,旨在思考站在“互联网+”风口的传媒业,如何实现以技术为要的新媒体融合之路. 相似文献
9.
吉宇宽 《图书馆理论与实践》2012,(1):45-49
“三网”融合促进了图书馆信息服务变革,建设新媒体信息资源体系、开展新媒体信息服务,还必然引发著作权最重要的权能——传播权的整合,即重新界定广播权、调整表演权的内涵、增设信息网络传播权.面对新一轮传播权整合,公益性图书馆主张“有限的”信息网络传播权、表演权和广播权,将有利于其“适当”分享著作权利益. 相似文献
10.
学术期刊是学术研究成果传播的重要渠道.当前,各种新媒体的出现与推进为刷新学术期刊传播提供新的路径.面对传统媒体的式微和新媒体的强势崛起,媒体融合恰如其分地突破了学术期刊传播的困局,为其注入全新的动力.从某种意义上说,媒体融合是传统媒体与新媒体相向而行的会师之路,学术期刊将以此为契机谱绘期刊传播的新图景. 相似文献
11.
《Communication Booknotes Quarterly》2013,44(4):52-53
INFORMATION AND COMMUNICATION TECHNOLOGIES: VISIONS AND REALITIES edited by William H. Dutton (New York: Oxford University Press, 1996— price not given, ISBN 0–19–877459–1 hard, 0–19–877496–6 paper, 464 pp., figures, tables, notes, bibliography, index) ETHICAL ISSUES IN THE COMMUNICATION PROCESS by J. Vernon Jensen (Mahwah, NJ: Lawrence Erlbaum, 1997—$49.95/ 27.50, ISBN 0–8058–2035–3 hard, 0–8058–2036–1 paper, 236 pp., notes, bibliography, index) TEXT ANALYSIS FOR THE SOCIAL SCIENCES: METHODS FOR DRAWING STATISTICAL INFERENCES. FROM TEXTS AND TRANSCRIPTS edited by Carl W. Roberts (Mahwah, NJ: Lawrence Erlbaum, 1997—$74.50/ 34.95, ISBN 0–8058–1734–4 hard, 0–8058–1735–2 paper, 316 pp., charts, notes, references, index) TOTAL PROPAGANDA: FROM MASS CULTURE TO POPULAR CULTURE by Alex Edelstein (Mahwah, NJ: Lawrence Erlbaum, 1997—$79.95/29.95, ISBN 0–8058–0892–2 hard, 0–8058–0892–2 paper, 345 pp., notes, index) RELIGION, AND CULTURE by Stewart M. Hoover and Knut Lundby (Thousand Oaks, CA: Sage, 1997‐$24.95, paper, ISBN 0–7619–0171‐X, 332 pp.. notes, index) 相似文献
12.
《Communication Booknotes Quarterly》2013,44(1)
MEDIA ECONOMICS: THEORY AND PRACTICE edited by Alison Alexander, James Owers and Rod Carveth (Hillsdale, NJ: Lawrence Erlbaum, 1993— price not given, paper, ISBN 0–8058–1307–1, 391 pp.) MEDIA MANAGEMENT: A CASEBOOK APPROACH by Stephen Lacy, Ardyth B. Sohn and Jan LeBlanc Wicks (Hillsdale, NJ: Lawrence Erlbaum, 1993—price not given, paper, ISBN 0–8058–1308‐X, 391 pp.) MEDIA ANTHROPOLOGY: INFORMING GLOBAL CITIZENS edited by Susan L. Allen (Westport, CT: Bergin & Garvey/Greenwood, 1994—$49.95, ISBN 0–89789–342–5, 208 pp.) 相似文献
13.
Tyler R. Harrison 《Journal of Applied Communication Research》2014,42(2):135-149
Communication design is first and foremost about creating, engineering, or critiquing approaches to communication that achieve specific goals or values. A design approach acts as an integrative perspective for finding the relevance of theory to a specific site of intervention. Communication design processes are illustrated through work on ombuds processes and organ donation campaigns. This research highlights four propositions related to communication design. First, design should be about both creation and critique. Second, design is complementary to, and strengthens, theory (and vice versa). Third, design can be both unique to an intervention or context and iterative from previous designs. Finally, design helps us uncover unexpected and unintended consequences, uncovering hidden properties of communication and leading to opportunities for modifying and correcting communication practices. These unintended consequences and other design successes and failures provide opportunities for learning and creating better systems. In these ways, a commitment to design processes strengthens both our research and our practice of communication across a variety of communication contexts and across different levels of communication. 相似文献
14.
Jason J. Teven Virginia P. Richmond James C. McCroskey Lynda L. McCroskey 《Communication Research Reports》2013,30(3):263-270
This study examined the degree to which six self-perceived communication traits are related to self-perceived communication competence (SPCC), both individually and collectively. The results indicate communication apprehension and shyness were strongly and inversely related to SPCC, whereas willingness to communicate was strongly and positively associated with SPCC. When examined collectively, several communication traits were found to predict SPCC. 相似文献
15.
Ascan F. Koerner 《Journal of Applied Communication Research》2005,33(3):231-241
Using grounded theory, 57 narratives of communication scholars detailing their experiences and relationships with institutional review boards (IRBs) were examined. From this analysis, 24 concepts emerged constituting five larger categories characterizing the communication relationship between communication scholars and IRBs: antagonistic actions of IRBs, negative perceptions of IRBs, actions of researchers, positive perceptions of IRBs, and protagonistic actions of IRBs. Results indicate that the main difference between positive and negative experiences with IRBs was associated with the nature of the relationship between scholars and IRBs. Scholars who saw their IRBs as adversarial bureaucracies had the most negative experiences, whereas scholars who saw their IRBs as partners in the research process had the most positive experiences. Recommendations for how both IRBs and researchers can improve their relationships conclude this essay. 相似文献
16.
Armand Mattelart 《Communication Booknotes Quarterly》2013,44(3):65-67
Armand Mattelart's Multinational Corporations and the Control of Culture: The Ideological Apparatuses of Imperialism (Brighton, Sussex: Harvester Press Ltd./Atlantic Highlands, N.J.: Humanities Press, 1979 ---$37.50) Unesco, two other reports on media in developing nations Statistics on Radio and Television, 1960-1976, Statistical Reports and Studios No. 23 (1979, 124 pp.---$4.75, paper) 相似文献
17.
Peter Horsfield 《Communication Booknotes Quarterly》2013,44(9-10):194-195
18.
Gerd D. Wallenstein Oswald H. Ganley Gladys D. canley 《Communication Booknotes Quarterly》2013,44(5):121-124
Gerd D. Wallenstein, International Telecommunication Agreements (Dobbs Ferry, N.Y.: Oceana Publications, 1977—$175.00 for a two volume set) Oswald H. Ganley and Gladys D. canley, International Implications of United States Communications and Information Resources (price is $990 with a discount for noncommercial institutions, paper) 相似文献
19.
Kathleen Hall Jamieson Sidney Kraus Edwin Diamond Stephen Bates Jeffrey B. Abramson Hugh Winebrenner 《Communication Booknotes Quarterly》2013,44(5):91-92
ELOQUENCE IN AN ELECTRONIC AGE: THE TRANSFORMATION OF POLITICAL SPEECHMAKING by Kathleen Hall Jamieson (New York: Oxford, 1988—$24.95, ISBN 0-10-503826-6) TELEVISED PRESIDENTIAL DEBATES AND PUBLIC POLICY by Sidney Kraus (Hillsdale, NJ: Lawrence Erlbaum, 1988—$14.95, paper, ISBN 0-8058-0008-5) THE SPOT: THE RISE OF POLITICAL ADVERTISING ON TELEVISION by Edwin Diamond and Stephen Bates (Cambridge, MA: MIT Press, 1988—$25.00/10.95, ISBNs 0-262-04095-6 and 0-262-54049-5) THE ELECTRONIC COMMONWEALTH: THE IMPACT OF NEW MEDIA TECHNOLOGIES ON DEMOCRATIC POLITICS by Jeffrey B. Abramson, et al.(New York: Basic Books, 1988—$21.95, ISBN 0-465-01878-5) TEE IOWA PRECINCT CAUCUSES: THE MAKING OF A MEDIA EVENT by Hugh Winebrenner (Ames: Iowa State University Press, 1987—$15.95, ISBN 0-8138-1001-9) 相似文献
20.
《Communication Booknotes Quarterly》2013,44(5):82-84
ELECTRONIC ENTERPRISES: LOOKING TO THE FUTURE by the Office of Technology Assessment (Washington: Government Printing Office, May 1994—$12.00, Superintendent of Documents No. 052–003–01375–4, 176 pp.) INTELLIGENT NETWORKS by Jan Thorner (Norwood, MA: Artech, 1994—price not given, ISBN 0–89006–706–6, 191 pp.) COMMUNICATION TECHNOLOGY UPDATE edited by August E. Grant (Newton, MA: Focal Press, 1994— $34.95, paper, ISBN 0–7506–9593–5, 350 pp.) NAB 1993 GUIDE TO HDTV IMPLEMENTATION COSTS by S. Merrill Weiss and Rupert L. Stow (1993—$75.00, paper, ISBN 0–89324–167–9, about 200 pp.) UNDERSTANDING DAB: A GUIDE FOR BROADCAST MANAGERS & ENGINEERS by Kenneth Springer and Janella Newsome (1994—$40,00, paper, ISBN 0–89324–152–0, 167 pp.) DBS: THE TIME IS NOW by Michael S. Alpert and Marcia L. De Sonne (1994—$29.50, paper, ISBN 0–89324–213–6, 150 pp.) CONVERGENCE: TRANSITION TO THE ELECTRONIC SUPERHIGHWAY edited by Marcia L. De Sonne (1994—$395, paper, ISBN 0–89324–212–8,260 pp.) MULTIMEDIA WORLD JOURNAL (1994—$50.00, paper. ISBN 0–89324–217–5, 528 pp.) 1994 FM SUBCARRIER MARKET REPORT by Kenneth D. Springer and Mark R. Fratrik (1994_$30.00, paper, ISBN 0–89324–215–2, 17 pp.) DICTIONARY OF IMAGE TECHNOLOGY by BKSTS (Newton,MA: Focal Press, 1994— $29.95, paper, ISBN 0–240–51364–9, 168 pp.) PUBLIC TELEVISION IN THE INFORMATION AGE by James Trautman and Paul Bortz (Association of America's Public Television Stations, 1350 Connecticut Ave. NW, Washington, DC 20036—apparently free on request, paper, 45 pp.) COMMUNICATIONS TECHNOLOGY FOR EVERYONE: IMPLICATIONS FOR THE CLASSROOM AND BEYOND by Peter David Blanck (Washington: Annenberg Program, 1994—free on request, 24 pp.) 相似文献