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1.
Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators. 相似文献
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《Communication methods and measures》2013,7(3-4):224-246
The literature on selective exposure has made inestimable advances in our understanding of media and its effect on politics and the general public. However, much of the research on this topic has relied on potentially inaccurate assumptions. In our paper we apply an open-source, publicly available, high-dimensional measurement of meaning through word co-occurrence context (Shaoul & Westbury, 2010), which has historically been applied to questions of semantic relationships between words. This method allows scholars to avoid pitfalls from previous assumptions and determine previously unknown ideological positions of previously unknown sources. We demonstrate the validity and range of this method and provide a series of best practices for scholars who wish to employ this tool in their own research. Our method will ultimately expand the variety of research questions available as well as improving inferences, opening up new lines of research for scholars studying media consumption and political behavior. 相似文献
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Framing has become one of the most popular areas of research for scholars in communication and a wide variety of other disciplines, such as psychology, behavioral economics, political science, and sociology. Particularly in the communication discipline, however, ambiguities surrounding how we conceptualize and therefore operationalize framing have begun to overlap with other media effects models to a point that is dysfunctional. This article provides an in-depth examination of framing and positions the theory in the context of recent evolutions in media effects research. We begin by arguing for changes in how communication scholars approach framing as a theoretical construct. We urge scholars to abandon the general term “framing” altogether and instead distinguish between different types of framing. We also propose that, as a field, we refocus attention on the concept's original theoretical foundations and, more important, the potential empirical contributions that the concept can make to our field and our understanding of media effects. Finally, we discuss framing as a bridge between paradigms as we shift from an era of mass communication to one of echo chambers, tailored information and microtargeting in the new media environment. 相似文献
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Avery E. Holton 《Journalism Practice》2016,10(7):917-927
As newspapers continue to wrestle with diminishing resources, they have, in part, turned to freelance journalists to help fill holes in content production. In light of this amplified reliance on freelancers, some media scholars have examined the ways in which they fit into the news process, arguing that they have the potential to override traditional journalistic norms in ways that can enhance news work and audience engagement while possibly breathing new life into news organization business models. Semi-structured interviews with 19 freelance journalists and nine newspaper editors in the United States help reveal that freelancers are harnessing social media to engage with and build audiences and individual brands. Freelancers frequently immerse themselves in social media experimentation that editors monitor and often incorporate into organizational strategies that may help inform newsroom practices and audience engagement. This hints at a shift for freelance journalists from the timeworn role of newsroom outsider to one of “intrapreneurial informant.” 相似文献
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Serena Carpenter 《Communication methods and measures》2018,12(1):25-44
Scale development involves numerous theoretical, methodological, and statistical competencies. Despite the central role that scales play in our predictions, scholars often apply measurement building procedures that are inconsistent with best practices. The defaults in statistical programs, inadequate training, and numerous evaluation points can lead to improper practices. Based on a quantitative content analysis of communication journal articles, scholars have improved very little in the communication of their scale development decisions and practices. To address these reoccurring issues, this article breaks down and recommends 10 steps to follow in the scale development process for researchers unfamiliar with the process. Furthermore, the present research makes a unique contribution by overviewing procedures scholars should employ to develop their dimensions and corresponding items. The overarching objective is to encourage the adoption of scale development best practices that yield stronger concepts, and in the long run, a more stable foundation of knowledge. 相似文献
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Content Analysis of the Portrayal of White Characters in Black Films Across Two Decades 总被引：1，自引：1，他引：0
Race and media research in the United States emphasizes the representations of ethnic minorities in mainstream media. These sometimes-poor representations of minority groups have implications for social attitudes. However, social groups are defined in relation to one another, and race specifically is a hierarchical category with Whites positioned above. Some scholars suggest that whiteness has meaningful implications for Whites’ racial identity formation. Yet little empirical attention has been given to the portrayals of Whites in racially targeted or ethnic-oriented media, where whiteness is most conspicuous. This study uses social identity theory and critical race theories to examine the portrayals of Whites in Black films. We conduct a content analysis of 32 Black-oriented films spanning two decades. We argue that such investigations (a) position race-oriented films as necessary sites for understanding racial discourse and (b) shed insight into how ethnic media creators may use film as a platform to accept or resist dominant ideologies. 相似文献
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Judy Polumbaum 《亚洲交流杂志》2013,23(2):189-201
Research access to mainland China, once severely circumscribed, has expanded tremendously during the post-Mao reform period, with important implications for the study of Chinese mass communication. Fieldwork possibilities mean that scholars are privy to a great deal more of the media circuit – not only to voluminous content that can be systematically sampled, but also to structures, contexts, practices, processes, places, and people involved in production and reception. Drawing on experiences in the field, this article discusses challenges and rewards of studying Chinese journalism from within. 相似文献
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[目的/意义] 我国对于信息媒介使用的研究逐渐成为学界关注的热点。为进一步把握该领域的前沿动态和研究趋势,需对已有研究进行梳理。[方法/过程] 基于中文社会科学引文索引(CSSCI)数据库,选取"信息媒介使用"相关文献进行内容分析。[结果/结论] 研究主题聚焦于信息媒介使用的载体、现状、动机等三维论域,以国外理论进行本土实践或基于国内典型案例作为研究路径,以实证分析方法为主导研究媒介使用与其他变量的关系,但仍缺乏理论创新的自觉性,信息媒介使用主体研究对象有待扩展,议题研究程度发展不均等。建议图书情报学加强对信息媒介使用的相关研究。 相似文献
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《Library & information science research》2019,41(1):31-38
While LIS literature addresses queer individuals' information practices in certain contexts, a gap exists in understanding interactions with entertainment media (EM), which can be broadly defined as fictional and creative non-fiction content such as movies and television. Ten semi-structured interviews with queer individuals and content analysis of EM resources using constructivist grounded theory found that participants viewed EM as a salient part of their identity-related information practices. In particular, participants engaged in discovery practices that included seeking, satisficing, and triangulation, and consumption practices that included validation, fact-finding, evaluation, and creation. Participants discussed the complex and contextual positive and negative attributes of queer-representative EM, as well as their experiences attempting to access such content in information institutions. Findings suggest ways in which knowledge workers may improve EM-related information systems and services to better assist queer individuals. 相似文献
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[目的/意义] 靖继鹏先生是我国情报学界最早从事信息经济学研究的代表性学者之一,探究其信息经济学学术思想的发展脉络与内容体系,有助于启发后辈研究学者,推动信息经济学学科的创新与发展。[方法/过程] 首先结合先生个人经历与时代发展因素分析先生信息经济学思想的形成背景,然后通过研读先生信息经济学领域成果概括其信息经济学学术思想的内容体系,在此基础上总结先生信息经济学学术思想的特征及贡献,最后提出研究展望。[结果/结论] 先生构建了信息经济学学科体系,凝练了信息经济学理论体系,拓展了信息经济学应用领域,他的信息经济学学术思想具有前瞻引领性、系统全局性、应用实践性3个典型特征。结合先生信息经济学思想与现实发展,从创新理论基础、拓展应用实践、追踪发展前沿3个方面提出研究展望。 相似文献
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Heidi E. Huntington 《Communication Studies》2016,67(1):77-93
Social media are increasingly important in protest movements for communication and organization. As such, scholars should consider these ephemeral messages as a tool for understanding such movements’ rhetoric. This article draws on Kjeldsen’s method for the critique of visual political rhetoric and adds consideration of intertextuality, synecdoche, and metaphor to demonstrate a method for the rhetorical analysis and a critique of Internet memes as visual, political rhetoric. The Pepper Spray Cop meme arising from Occupy Wall Street is presented as a case-study example. The article considers the centrality of the intertextual nature of memes as a unique form of visual rhetoric in activist contexts and contributes to the literature on user-generated and activist rhetoric. 相似文献
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Louise Woodstock 《Critical Studies in Media Communication》2016,33(5):399-408
ABSTRACTStuart Hall’s “Encoding/decoding” essay sparked an on-going focus in media studies on reception and audience studies that remains theoretically robust today. Hall’s insight that audience members decode media content in multiple ways, some in line with the dominant cultural ideology and some resistant to that ideology, illuminates the phenomenon of media resistance. Media resisters significantly limit their media consumption and they do so based on their decodings of media culture—decodings, or readings, that resist normative messages about commercialism and consumption, about the natural diffusion and inherent benefits of mobile technologies and social media, and about the political landscape depicted and generated by news media. Hall’s encoding/decoding model is expanded here to include not only audiences’ decodings of specific content, but of media culture broadly. Concerns about media culture in the aggregate lead to media resisters’ practices of limiting media engagement, practices themselves that are counter hegemonic. 相似文献
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[目的/意义]社交媒体是网络信息资源的重要组成部分，对国内外社交媒体存档的相关研究成果进行总结与梳理，形成比较完整的综述内容，为国内该领域研究提供参考与借鉴。[方法/过程]基于多学科视角，通过文献计量与内容分析得到社交媒体存档领域的文献分布情况，总结社交媒体存档的理论基础，从宏观层面将社交媒体存档理论与实践研究归纳为"目的与主体""政策与指南""问题与障碍"三个研究主题并展开综述。[结果/结论]国内外社交媒体存档研究具有发展速度较快、与实践结合紧密、区域发展不均衡等特征，在未来研究中需要重视研究对象的变化、管理标准的构建以及多主体间的协作。最后对国内社交媒体存档研究与实践的发展提出建议。 相似文献
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Cristina Mislán 《传播与批判/文化研究》2019,16(1):43-60
In Ferguson, Missouri, Palestinian activists and black protesters created a transnational collective identity defined by what some scholars call a “community of feeling” following the murder of Michael Brown in August 2014. This paper focuses on the transnational politics of the Ferguson Movement through a textual analysis of digital media discourse and interviews with local community activists. Findings reveal that activists generated a transnational collective identity based on their shared experiences of oppression and resistance, which activists made visible across various digital platforms, including social media, blogs, and livestreaming. Informed by the literature on social movements, collective identity, and affect, the authors move beyond theoretical analyses that emphasize activists’ communicative practices as strategic; instead, this article underscores the affective linkages that led to the development of a transnational collective identity within the movement. 相似文献
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Belgium-based Mvslim.com is a citizen media platform that aims to create a space for Muslims and non-Muslims to contribute content dedicated to challenging stereotypical portrayals of Muslims in legacy media. Launched in 2015, this non-profit digital media startup claims to reach over 10 million unique visitors per month worldwide and is one example of a successful grassroots citizen media initiative that attracts and appeals to a global community. Based on a combination of content analysis and in-depth interviews with the platform’s editors and contributors, this paper examines the citizen media practices used by the editorial team at Mvslim to foster participatory engagement amongst contributors and connect Muslims and non-Muslims. Theoretically, the study takes the practice approach proposed by Stephansen, which enables us to understand “what citizen media do” not only as news-making practices, but also as “public-making practices”. We argue that digitally native citizen media platforms like Mvslim are blurring the boundaries of journalism, as they can fulfil democratic functions once limited to legacy media. 相似文献
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Albert N. Greco 《Publishing Research Quarterly》1998,14(3):12-28
Between 1984 and 1994, the U.S. consumer marketplace was transformed with the introduction or wide acceptance of personal
computers, CD-ROMs, VCRs, video-cassettes, the Internet, E-mail, cable television, etc. U.S. Department of Commerce data indicated
conclusively that these products and services competed directly for media usage and media expenditures with all other media
formats, including consumer books. Many media economics scholars who investigated media usage and expenditures came to believe
that consumer allocations for various media products and services remained at a “constant” percent of Domestic Consumer Expenditures
(DCE), which they termed the “Principle of Relative Constancy.” 相似文献
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《Library & information science research》2022,44(4):101199
Qualitative content analysis is a methodological approach for the subjective interpretation of data. Using empirical research to illustrate the methodological advantages and disadvantages of qualitative content analysis, this article examines the suitability of qualitative content analysis for the field of LIS and illustrates how the method can be used to inform LIS information practices research of marginalized populations through emerging information and communication technologies (ICTs). Specifically, this article examines the suitability of qualitative content analysis through its application in an ongoing study exploring how individuals who engage in nonsuicidal self-injury circumnavigate algorithmic exclusion in the emerging ICT TikTok. Qualitative content analysis can advance LIS research and practice by refuting deficit thinking and understanding information creation practices in context. Methodological shortcomings relate to the reduction of data and the inability to determine cause-and-effect relationships. The author recommends that researchers supplement qualitative content analysis with additional qualitative approaches to address these limitations. 相似文献
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方兴未艾的数字传播技术革命将有力推动内容服务产业化的步伐。内容服务的本质是版权经济,广告服务的本质是注意力经济。传媒产业的经济本质具有双重内涵:版权经济和注意力经济。 相似文献