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1.
The authors show that although there is increasing competition between cable television, broadcast television, and radio, broadcast television remains a strong competitor and has not yet been displaced by cable television in the advertising market. Radio still remains competitive, but not to the degree of broadcast television. The authors suggest that cable television will not rapidly overwhelm and push broadcast industries out of the market. 相似文献
2.
《Journal of Media Economics》2013,26(4):265-277
Product competition for news viewers in the cable national all-news market was examined. As the cable news networks do not directly compete with each other on price to consumers, it was expected that they would compete for audience by differentiating programming. A content analysis identifies program differentiation among the competing cable all-news networks. Each offered a distinctive style of programming. The different program formats and substantive content in each have the effect of counterprogramming, giving viewers a choice. 相似文献
3.
The authors explore demand for cable services in individual households and find that the quality of over‐the‐air reception, interest in nonprogramming entertainment services, and service quality directly affect that demand. The study also explores demographic and behavioral differences in demand for basic and pay services and outlines their implications for cable systems operators. 相似文献
4.
The authors examine the satisfactions obtained by audiences from different video media (broadcast television, cable television, videocassette recorders, premium cable television, and pay‐per‐view cable services) and examine the extent to which the different media compete in meeting those satisfactions. The study illustrates how merging niche theory with gratifications research can be used to effectively study competitive relationships. 相似文献
5.
《Journal of Media Economics》2013,26(4):279-294
Using industrial organization as the theoretical framework, this study examines the relation between market competition and the media performance of Taiwan's cable television industry. The media performance of cable television systems is defined as the subscribers' satisfaction with program service, customer service, and community service. A telephone survey was conducted to collect data for the study. This study's findings in general support a positive relation between market competition and media performance, which accords with most previous studies. 相似文献
6.
《广播与电子媒介杂志》2013,57(3):330-345
This study is designed to examine the uses and impact of interactive program guides (IPGs), a television technology that enables viewer inter- activity. Data were obtained from a television survey of 365 IPG users in a medium-sized Midwestern community. Results showed that age, premium channel subscribership, perceived IPG utility, and IPG complexity were significant predictors for IPG use. Further, the study found evidence that the IPG has influenced users' viewing behaviors. IPG use was related to watching more television, viewing enriched program types, and having a larger digital cable channel repertoire. 相似文献
7.
The senior author is an assistant professor of radio‐television at Indiana University, where Robert Blau is working toward a PhD. The article which follows is based on research done originally for an Indiana cable company for which the authors served as consultants. 相似文献
8.
Maxwell E. McCombs 《Journal of Media Economics》2013,26(2):23-36
How the principle of relative constancy of media spending has fared across time is explored in this study. The authors use both income‐share and time‐trend regression models to study consumer spending on media in the U.S. since 1929. They conclude that the principle of relative constancy clearly held from 1929 to 1974, but that evidence since that time (which corresponds with the emergence of cable television and VCRs) is unclear, although partially supporting the principle. 相似文献
9.
Jessica Vitak 《广播与电子媒介杂志》2013,57(4):451-470
Here the author suggests that a close similarity in goals makes for useful comparison of approaches between Canadian and U.S. attempts at shaping cable as a localized access medium. Research for the study was conducted as part of the Canadian Communications Studies Program at the S.I. New‐house School of Public Communications at Syracuse University, where the author is on the faculty. The contribution of the William H. Donner Foundation in support of this program is gratefully acknowledged. 相似文献
10.
This study updates and extends our knowledge of cable television community access viewership, a little researched topic of the past decade. Results of a random telephone survey are reported that reveal community access viewership has increased in recent years. Program viewership preferences and sources of program information are discussed. Community access viewing motivations and satisfaction are examined as predictors of channel viewership. Possible factors explaining the high level of reported viewership are suggested and recommendations for future research are proposed. 相似文献
11.
基于博弈论的图书馆营销策略 总被引：5，自引：0，他引：5
博弈现象在现代图书馆事业的发展中大量存在。从较详细地分析图书馆博弈现象入手,查找出现代图书馆发展面临的诸多困难与问题,并从营销学角度进一步探讨这些问题,提出了基于图书馆博弈的若干营销策略。希望有关图书馆博弈的分析以及具有现实意义的营销策略建议,能对现代图书馆事业的发展有所裨益。 相似文献
12.
J. Vernon Jensen 《广播与电子媒介杂志》2013,57(4):461-473
Concern in Canada about U.S. cultural and economic “invasions” is not new—and here is some support for the contention that despite Canadian content regulations of recent years a large portion of the Canadian population still sees heavily Americanized TV programming simply because much of that programming comes directly from the U.S.—not via cable or Canadian stations subject to Canadian controls. The authors (a husband‐wife team) work in the Boston area, where Richard Nielson is on the Boston University faculty. Angela Nielson is a freelance writer‐researcher. 相似文献
13.
Amanda D. Lotz 《Critical Studies in Media Communication》2013,30(1):22-43
This essay explores the struggles experienced in the creation, production, and promotion of a U.S. television series that deliberately sought to encourage cultural reflection about ethnic diversity and defied industrial norms as an original narrative program produced for a cable network. Any Day Now (1998–2002) was the first successful original series produced for the Lifetime Television network and was one of the first successful original cable series. Through an analysis of the production process, interviews with the creators and writers of the series, and examination of the series' promotion, this essay explores how the transition to a post‐network era of industrial organization and competitive practice affected the production and promotion of the series and its narratives. These findings are informative both in terms of the specific case and as they might be extrapolated as characteristic of the development of the post‐network era. 相似文献
14.
GOOGLE数字图书馆计划及其启示 总被引：7，自引：0，他引：7
在介绍Google数字图书馆计划的主要内容及其选择与图书馆合作的原因的基础上,分析了Google数字图书馆计划反对者的动机,探讨了Google数字图书馆计划对图书馆界的影响,指出在促进公众能够普遍获取信息这个目标上,图书馆界和Google应该携手前进。 相似文献
15.
This article investigates experimentally the effects of sensational content on viewing choices and satisfaction in television consumption. The authors found that the presence of verbal violence in one program causes subjects to watch more of that program. However, subjects do not experience higher satisfaction with the program. In addition, they report lower satisfaction with the overall viewing experience. These findings are robust to the use of different program types for the experimental manipulation. Overall, the results pose a challenge to the use of audience figures as a measure of enjoyment or satisfaction. 相似文献
16.
《Journal of Media Economics》2013,26(3):193-194
Digital cable is a technological innovation featuring interactivity, which is still in its infancy. This study identifies a profile of early digital cable subscribers based on a telephone survey. The study results indicate that digital cable subscribers are more likely to watch television, subscribe to premium services, perceive their cable operator to be technologically progressive, and express greater satisfaction with current cable service compared to analog-only subscribers. It was also found that the more people watch television, have premium channels, and evaluate their cable operator as innovative toward technology, the sooner they can be expected to upgrade to new cable services. Implications for cable service structuring and marketing behaviors are also discussed. 相似文献
17.
Jin Won Chung 《广播与电子媒介杂志》2017,61(2):430-448
This study investigates the relationship between the concentration of ownership among cable companies and diversity in the cable networks during a period of regulatory uncertainty—a period when the cable ownership rules were announced but did not have legal impact due to legal challenges from the industry. The results show that although cable ownership rules had not been legally in effect, they did pose potential threats to the industry and affected the cable television industry by decreasing the level of concentration among cable networks while increasing the level of concentration among cable system operators. 相似文献
18.
Donald O. Case 《Library & information science research》1998,20(4):377-413
Passage of the Telecommunications Act of 1996, and events leading up to it, brought to public attention a proposed National Information Infrastructure (NII) that would connect homes, businesses, universities, schools, and government offices. The policy discourse surrounding the Act reveals a variety of perspectives among stakeholders, including the Clinton administration, federal agencies, Congress, telephone companies, the computer industry, broadcast and cable TV companies, educators, and other interest groups.While there are many reports and commentaries on the NII, few authors have tried to characterize the political viewpoints behind the public discourse. This article reviews more than 80 NII-related documents, published from 1988 through 1997, and classifies their views and authors according to a two-dimensional typology by policy analyst William Dutton. Comparisons are made between those advocating Public versus Market leadership in NII development, and between Promotional and Restrictive statements regarding NII policy. 相似文献
19.
Isabel Silver 《Public Services Quarterly》2013,9(4):263-282
The Authors@UF program series emerged to showcase the scholarship and creativity of faculty, creating an intellectual forum within the academic library, and providing informal, extra-curriculum, academic engagement between students and faculty outside the classroom. This article identifies steps to launch an author program, and considerations in finding authors, locating the event, publicizing, budgeting, catering, selling books, and creating an off-shoot vehicle (i.e., “The Authors@UF Bookshelf”) to place University of Florida (UF) authors in the institutional repository. This new UF program embraced current academic library service trends, expanded roles for library liaisons, and advanced the library's fundamental role as an intellectual forum for the campus community. 相似文献
20.
The University of Arizona Library opened its Information Commons in January of 2002. The University of Arizona Library developed an in-depth training program to ensure that the individuals staffing the Information Commons Reference Desk were able to support the varied and complex questions that can be asked in a resource and technology rich environment. In this article, the authors describe the development and evolution of the training program that was created at the University of Arizona and share examples of training documents. 相似文献