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1.
Religious radio has grown substantially in recent years following changes allowing noncommercial organizations to establish remotely operated “translator” stations. In this article we examine the changing geography of religious radio emerging through the growth of translator networks by characterizing their spatial patterns and comparing socioeconomic characteristics of persons living in proximity to the five largest translator networks. Two types of networks emerge from the analysis: 1) networks that offer music and entertainment to attract younger, more affluent listeners, and 2) networks that extend the spatial coverage of syndicated programming carrying a stronger religious emphasis, often to more isolated communities.  相似文献   

2.
Scores of consumer behavior studies have confirmed what has been called a double jeopardy effect, whereby brands earning small market shares attract fewer customers but also experience less customer loyalty than more popular brands. This two-fold plight of the small brand has also been detected among consumers of media, such as newspapers and television programs. This study hypothesized a similar double jeopardy behavior among radio station audiences. Using ratings-based turnover ratio and exclusive cume as operationalizations for listener loyalty, an analysis of over 1,600 stations revealed that, despite radio's emphasis on niche marketing, a significant double jeopardy effect can still be found. Furthermore, station competition and program format were tested as intervening variables.  相似文献   

3.
This article explores the factors that contribute to the success of local commercial radio stations in Finland. Although the average station loses money, a few stations are profitable, and this study explores the reasons for their success. The study found that successful stations were less dependent on national advertising, spent less on major costs, and were more productive than the average station. It also found that successful local stations target older audiences, dominate their local radio markets, and have clear formats and a strong local orientation. Nearly all the differences result from choices within the scope of managers or in positioning and marketing strategies that are within the scope of management.  相似文献   

4.
Celtic Connections celebrated 20 years in public radio syndication this year, with the show dating back 25 years ago. The author interviewed the host on his notable accomplishment during a time when regionally produced shows with niche formats might seem out of era. The host recounts his experiences and offers some suggestions on how to follow your music passion, even today.  相似文献   

5.
For decades, radio was primarily a hidden or unseen medium to listeners. In recent years, digital technologies have transformed radio to a medium that can both be seen and heard. In particular, visuals on social media have given audiences a real-time glimpse of broadcast operations and talent, while enhancing interaction with stations. This study examined how commercial stations across the United States portrayed themselves through posts on Instagram. Using a qualitative methodology and social semiotic theory, results of the study revealed two dominant themes of station posts—station promotion and community—that signified the essence of radio stations.  相似文献   

6.
This study describes the changes over time in the portrayal of socio-cultural characteristics; namely gender, age, ethnicity, religious outlook, family unit, violence experienced, living conditions, and cultural values in Indonesian children's television programs. Using systematic-quantitative content analysis of popular locally produced Indonesian children's television programs in the 1980s and the 2000s, this study found that all socio-cultural characteristics changed over time, except for gender representation with male actors consistently outnumbering female actors. There were some predominant socio-cultural characteristics in the 1980s, the era of authoritarian broadcasting system in Indonesia: most of the major characters were children and preteens, from Western Indonesia, not showing religious symbols or practices, having more than one sibling, and the majority of the adult characters were married. In the 2000s, the era of liberal broadcasting system, major characters were children and teens, showing certain religious symbols, having no or only one sibling, and the majority of the adult characters were single. Indonesian children's television brought certain cultural values to the fore for their young audiences to identify themselves with: self-direction and benevolence.  相似文献   

7.
Nowadays, music festivals are very important for generating revenue streams in the music industry. However, studies on what makes music festivals a success are scant. In this article, a conceptual model to explain the success of music festivals is introduced and tested. Such a model seems pressing now that competition in the music festival industry is increasing. Our conceptual model includes variables that are under the control of music festival organizers, namely format and content characteristics. The content features include scope of the audience, lineup, age, and having a theme or message. Budget, ticket price, location, and having a maximum visitor capacity make up the format features. The model is tested with data from 47 music festivals in the Netherlands. The results show that relatively newer festivals can achieve good growth in terms of visitor attendance, especially if they have a narrow scope (niche). Interestingly, this is true for both large and small festivals. Our findings are important with respect to music festival diversity and choice for audiences, which may be at risk due to increasing competition. The fact that several festivals have a capacity constraint seems to be beneficial for diversity as well. Interestingly, budgets (and star lineup and ticket price), theme, and location are largely nonsignificant predictors of success.  相似文献   

8.
Memory and storytelling can provide valuable tools for media scholars aiming to better understand popular media audiences from a historical perspective. Girls' stories are particularly important because they have been absent from most official recorded history and archived documents. In this study, we interview 30 U.S. women born 1918–1948 in order to uncover their girlhood experiences with mid-20th Century media. Their narratives reveal 1) a shared experience of radio listening; 2) an emphasis on the “experience” of using media artifacts rather than on the content; and 3) the appeal of music and dance as a girlhood pastimes.  相似文献   

9.
This study investigated the degree to which religious pluralistic language varies as a function of the intergroup salience of a context and religious orientation. Based on a 2 (Religious Salience of Context) × 3 (Religious Salience of Topic) experimental design, participants (N = 239) were instructed to compose an e-mail to an interactional partner based on the randomly assigned condition. Messages were coded for religious pluralistic language, and participants completed measures of religious orientation and evaluations of the conversational partner. Modest effects were found for both intergroup salience of the context and topic as well as religious orientation.  相似文献   

10.
Entertainment news formats, such as radio talk shows and late-night comedy shows, continue to gain audience interest, while traditional news formats are slowly losing audience members. This study examines audience effects from entertainment news formats by comparing retention, involvement, attention and perceived credibility of information presented in a traditional radio broadcast news format and a nontraditional news quiz show format. Findings showed audiences recalled information from quiz questions significantly better than from the traditional news form. Levels of attention and involvement did not differ, and there were no differences for perceived credibility, suggesting audiences may be increasingly accepting of new formats.  相似文献   

11.
This study was performed in the context of the 2014 Sochi Winter Olympic Games to examine the patterns of competition among television sets, personal computers, and mobile devices in gratifying audiences of one of the world's greatest sporting event. In light of the theory of niche, three measures of niche – niche breadth, niche overlap, and competitive superiority – were examined. Of the major findings, personal computers appeared to overlap the most with, and were superior to mobile devices in fulfilling socialization and diversion gratifications. These findings indicate personal computers are, at least partially, replacing mobile devices with respect to socialization and diversion gratifications. In comparison, the television set appeared to overlap the most with, and was superior to the personal computer in fulfilling the eustress, aesthetic, learning, and self-esteem gratifications. These findings indicate that television sets remain the dominant medium for fulfilling these four gratification dimensions.  相似文献   

12.
This article reports a survey on the extent to which low power television (LPTV) stations have achieved their intended results of increased local programming, minority ownership, service to narrow audiences, and economic viability. The authors conclude that such stations produce some local programming but rely heavily on programming produced elsewhere, and that they are targeting underserved audiences. Ownerships of LPTV stations by minorities is low, according to the researchers, and economic viability of the stations has not yet been established.  相似文献   

13.
Seen as a whole, Brazilian radio allows for the identification of six distinct kinds of use: commercial, educational, cultural, communitarian, religious, and political. Subsequent to the educational and cultural broadcasting stations of the 1920s, commercial radios are established as the standard, as from the 1930s. During the trajectory of 9 decades of this means of communication in the country, Getúlio Vargas emerges as the politician who most influenced the national broadcasting industry, with laws and decrees that still apply today and are at the base of technological, legal, and content evolution.  相似文献   

14.
A content analysis examined offensive language spoken on popular morning radio programs on the five highest-rated radio stations offering live-streaming audio over the Internet in the top 10 US markets. While concerns over indecency have long existed, renewed interest in the issue of indecency on television and radio was sparked during the 2004 Super Bowl half-time show and, as evident in the 2007 firing of radio personality Don Imus, continues to be of concern today. The purpose of this study was to identify the amount and kind of offensive language spoken on-air. Overall, there were 872 instances of offensive language or 4.36 words spoken per hour. Of these, words classified as mild (words such as “hell” and “damn”) were the largest proportion (40.9%). The bulk of crude language was spoken on Rock and Popular formats. Additionally, broadcasts in the northeast part of the country contained significantly more instances of offensive language.  相似文献   

15.
ABSTRACT

This essay unravels the coalescence between bottom-up youth culture and state-led ideological work in China by examining the patriotic hip-hop music videos of a Chinese youth band. I attend to the ways in which the state-centric ideology is aesthetically evoked by co-opting popular cultural formats, maneuvering grassroots nationalistic expressions and appropriating symbols of both tradition and modernity. Hip-hop is thus localized and sanitized as a cultural medium of propaganda. The limitations of such co-optative tactics are also discussed, particularly the tradeoff between ideological control and authentic expressivity, and the risk of de-sublimating auratic cultural symbols for political persuasion.  相似文献   

16.
In this article the authors report the results of a year-long investigation into the state of the low-power FM (LPFM) industry on its 10th anniversary. They question whether LPFM stations give voice to the previously voiceless as envisioned or, as some research has indicated, benefit religious communities' efforts to expand their cultural reach. Using a 2-phase study, the authors first mapped the LPFM industry using Federal Communications Commission data and public information provided by LPFM stations and their owners and operators over the Internet. The authors then conducted interviews with dozens of LPFM operators across the United States. Results indicate that large interests, in particular religious organizations, have created de facto networks that rely on outside entities for the majority of programming, thus circumventing the spirit of the original policy.  相似文献   

17.
Editor's Remarks     
Radio is at its highest revenue levels ever while some of the industry's major mass formats are in flux. The Country boom of the early 90s has quieted, News/Talk and Alternative Rock formats are on the upswing. The changes in America's popular radio formats reflect changes in America itself The aging of the Baby Boom generation and the demassification of all media have changed radio in dramatic ways in just a few years. This paper studies where modern radio formats are today and how they got to this point.  相似文献   

18.
This article examines recent changes to the popular music industry in Taiwan in the light of globalization. Specifically, it seeks to answer the following three questions: What impact does transnational capitalist expansion have on local cultral industries? What is the the significance of changes taking place in local cultural industries? And, can the theories of globalization properly explain the dynamics of change? In order to answer these questions the paper presents a case study of the experiences of Taiwan's largest record company, Rock Records, looking in particular at how the company has managed to compete on an equal footing with multinationals backed by transnational capital.  相似文献   

19.
[目的/意义]以小众文化视角研究图书馆的阅读推广,有助于图书馆阅读推广的转型发展。目前,国内以小众文化视角展开图书馆阅读推广的研究较少,本研究可为今后相关研究提供参考。[方法/过程]基于小众文化及其在图书馆阅读推广的价值,提出三种小众文化视角下图书馆阅读推广方式,并结合温州市图书馆小众文化阅读推广实例,提出相应发展策略。[结果/结论]小众文化视角下图书馆阅读推广创新发展策略应在探索小众圈层,避免同质化竞争;发掘优质资源,强化价值引领;实现圈层共振,突破大众圈层壁垒;打造小众品牌,多维度宣传营销;增强群体粘性,建立深度情感纽带上进一步展开讨论。  相似文献   

20.
One of the most frustrating methodological problems facing researchers interested in broadcast programming is that of classification of target audiences and programming formats. The following article presents a new approach to this problem, one that keeps in mind the varying approaches to radio programming in the United States today. Robert Moomey is Program Manager of WIND, the Westinghouse Broadcasting Company radio station in Chicago. Roger Skolnik, who formerly was on the faculty of the University of Illniois at Chicago Circle, recently earned his doctorate in Michigan State Unversity and currently is Executive Producer at WIND.  相似文献   

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