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1.
The televised debates in the 2016 presidential election took place between two controversial candidates, Hillary Clinton and her opponent, Donald Trump, who faced a deeply divided electorate of highly opinioned voters that had already decided on their supported candidates. How did viewing the debates influence them? Would the debates reinforce their existing opinion, or provide them with useful information about the candidates? Drawing on Davison’s third-person effect hypothesis, this study aims to shed light on the question of how viewing the debates influences voters relative to others in the era of social media. The study focuses on the need for orientation as a predictor of debate exposure and the behavioral consequences of debate exposure for electoral engagement on social media. Findings show that partisans are not impacted by viewing the debates, but respondents perceived Independents to be most vulnerable. Further, need for orientation moderated the relationship between debate exposure and perceived effects of the debates on self, which prompted respondents to mobilize support for the candidate of their choice and to vote for their supported candidates.  相似文献   

2.
Having become fully integrated into the contemporary politicallandscape, infotainment-oriented media extend Americans’traditional news (e.g. newspaper, radio, and television) toinclude a greater number of sources for political information,and in some cases, political mobilization. Given the increasingprominence of infotainment-oriented media in contemporary politics,this study addresses the effects of one particular type of infotainment—late-nightcomedy—during the 2000 presidential campaign. Specifically,we are interested in whether watching late-night comedy showsinfluences viewers’ evaluations of the candidates whohave appeared on these shows; in particular, we investigatepriming as the mechanism by which such influences occur. Findingsfrom the 2000 National Annenberg Election Survey (N = 11,482)indicate that evaluations of candidates are based in part onrespondents’ sociodemographics, perceptions of candidatesto handle certain issues, and their character traits. Therewas a main effect of watching late-night comedy on evaluationsof candidates; more importantly, viewers were more likely thannonviewers to base their evaluations of George W. Bush on charactertraits after he appeared on The Late Show with David Letterman.  相似文献   

3.
A great deal of televised political advertising is seen every electoral year. Expenditures on this type of political communication have reached the all-time high in the past elections. Clearly, political candidates believe that televised political advertising is an effective way to communicate with voters. This study investigates the effects of repetition of negative political ads on candidate evaluations. A pilot study shows situations in which repetition can both benefit and harm the evaluation of the sponsor of a negative political ad. The main study explores a factor that makes a negative political ad more effective, increasing positive reactions toward the sponsor and negative reactions toward the target of the ad. Implications of these results for society, attitudes, and learning are discussed.  相似文献   

4.

Compared to televised debates using a single‐screen presentation, those using a split screen presenting both debaters simultaneously show viewers the nonverbal reactions of a debater's opponent. This study examined the effect of such reactions on viewers’ ratings of both the speaker's and the nonverbal communicator's veracity. Students watched one of four versions of a televised debate. One version used a single‐screen presentation, showing only the speaker, while the other three versions used a split‐screen presentation in which the speaker's opponent displayed constant, occasional, or no nonverbal disbelief regarding the content of the speaker's message. After watching the videos, students rated the veracity of the debaters’ communication. Analysis indicated that when the nonspeaking debater showed constant signs of disbelief, his communication was perceived as deceptive, while his opponent's communication was perceived as truthful. Moderate signs of disbelief lowered truthfulness ratings for both debaters’ communication. These results and their implications are discussed.  相似文献   

5.
Ronald Inglehart's Postmaterialism thesis has undoubtedly beenone of the most influential ideas in cross-national and cross-temporalresearch on political behavior over the past two decades. Thewide-ranging debate and criticism generated by the Inglehartthesis has focused both on theoretical issues concerning thenature of values and on methodological issues concerning themeasurement of Materialism and Postmaterialism, particularlythe method for ranking individual responses. Using a data setthat employed both the original ranking method for measuringvalues and an alternative rating method, we explore the dimensionalstructure of these values and discuss the implications of differencesbetween the two measurement strategies. The two-dimensionalsolution provided by the rating method is, we argue, a moretheoretically appropriate way of understanding Materialist andPostmaterialist values than the notion of a single conflictdimension, since it allows for a more flexible and realisticaccount of the choices made by most social actors—choiceswhich may represent both Materialism and Postmaterialism.  相似文献   

6.
This paper examines the results of studies in Britain and Franceon the views of the two peoples towards public opinion surveys: — their experience of surveys — attitudes towards the concept of sample surveys — the accuracy of sample surveys — the publication of polls during election campaigns — exposure to news information — interest in survey data The results in the two countries were, to a substantial degree,similar and showed an underlying positive attitude towards publicopinion surveys. There are, however, a number of points to bearin mind, where more public relations and more public informationis required to improve public awareness of, and public acceptanceof, opinion surveys.  相似文献   

7.
Throughout the literature much of the research on political campaign debates has focused on presidential debates and has largely ignored non‐presidential debates, particularly those featuring candidates competing in mixed‐gender races. The purpose of this study is to draw attention to these non‐presidential debates and particularly those in which gender may play a pivotal role. Through our analysis of four debates—two gubernatorial and two U.S. Senate debates—we advance the notion of debatestyle as a useful analytic scheme to examine the verbal content of female and male candidate debate dialogue. While few differences in female and male debatestyles ultimately emerged, results of the current study indicate that female and male political candidates, when engaged in debate, adopt a strategy of gendered adaptiveness that offers important contributions to both research on political debates as well as research on gender and politics.  相似文献   

8.
This study uses the contemporary debate over agricultural biotechnologyto conceptualize a theoretical model that can be used to explainhow citizens reach judgments across a range of science and technologycontroversies. We report findings from a mail survey of NewYork State residents that depicts a ‘low information’public relying heavily on heuristics such as value predispositions,trust, and schema to form an opinion about agricultural biotechnology.Science knowledge does play a modest role, with the news mediaserving as an important source of informal learning. Contraryto expectations and past research, we do not find any directeffects for news attention on support for agricultural biotechnology.Deference to scientific authority is a central value predispositionshaping support for agricultural biotechnology. Positively correlatedwith education, deference to scientific authority is the strongestinfluence on support for agricultural biotechnology in our model.Part of the variable's influence is direct, but part of it isalso indirect, as deference to scientific authority is a keypredictor of both trust in the sponsors of biotechnology andgeneralized reservations about the impacts of science. Received for publication July 18, 2005. Revision received December 2, 2005.  相似文献   

9.
This study investigated the extent to which the third-personeffect—the tendency of people to estimate greater impactof media messages on ‘other people’ than on themselves—mightdepend upon question-contrast effects (i.e. self-serving comparisonstriggered by back-to-back questions dealing with effect on othersand oneself), the order of questions, and respondents' levelsof background political knowledge. Two hundred and eighty-sevensubjects participated in two experimental studies involvingquestions about media coverage of President Clinton's possiblerole in the ‘Whitewater Affair’, his alleged frequentpolicy reversals, the O. J. Simpson murder trial, and childmolestation charges against Michael Jackson. Both experimentsresulted in significant third-person effects that did not dependupon having the same respondents answer both questions; meansfor single-question (no contrast) conditions did not differsignificantly from comparable means in two-question (contrast)conditions. No significant main effects of question order wereobserved. In Experiment 1 a significant interaction betweenpolitical knowledge and question order was found, such thata negative relationship between knowledge and perceived impacton oneself emerged when the ‘self’ question followeda question about perceived effects on others. Experiment 2 replicatedthe interaction for two of three news stimuli, and indicatedthat it was not a product of differences in the personal importanceof issues. Implications of these results for understanding thethird-person effect are discussed.  相似文献   

10.
This study examined two levels of media agenda effects on aggregatepublic opinion from different news sources. The effects wereinvestigated immediately and cumulatively. Content analysisdata from the 2000 U.S. presidential election coverage by fournational news organizations were related to the Gallup pre-electionpoll standings of each candidate. Regression analyses foundthat both the salience of a candidate and the salience of theattributes of a candidate cumulatively, but not immediately,influenced his standing in the polls. An analysis of news sourcessupported the finding that the two levels of agenda-settingeffects seemed mostly cumulative rather than immediate. Newsfrom different sources, however, tended to have effects of differentdegrees and sometimes different directions on candidate pollstandings. Cumulative effects of candidate salience on aggregateopinion change were found for non-partisan and neutral newssources—reporters, poll reporting and public documents—whereasthe effects of candidate attribute salience mostly came frompartisan sources—the candidate himself and members ofthe competing political party. Possible political implicationsof these findings are discussed.  相似文献   

11.
This study investigates the impact of dual-screening on audiences’ perceptions of presidential candidates during the 2016 electoral campaign. The results suggest that dual-screening can exert a significant moderation role, weakening the direct effects of the televised debates on candidate perceptions. The results also imply that the role of dual-screening might be dependent on the audience’s need-to-evaluate characteristic. These findings address the pressing societal questions on ways that digital disruption is impacting the role of traditional media in political campaigns and our theoretical understanding of this process.  相似文献   

12.
This paper compares the attitudes of Canadians and Americanstoward their governments and selected aspects of the privateenterprise system. It examines some of the historical differencesbetween the two countries and hypothesizes that these differenceswill be reflected in current attitudes. Further, it hypothesizesthat Canada's two main linguistic groups—the English andthe French—will be closer in attitude to each other thaneither will be to the American sample.  相似文献   

13.
In this article the authors argue that studies of the influenceof the mass media on public support for presidential candidatesin primary elections should return to the social pyschologicalmodel of attitude change. This model should take into account,however, that in the real world, unlike laboratory settings,randomization and complete controls of variables are not possible,and rational and strategic choice considerations come into play,along with the cumulative effects of new information on aggregateopinion. The variables found to be relevant to attitude change,especially the characteristics of the communicator and the communication,have not been studied systematically in natural settings. Littleis known about how new information unrelated to electoral ‘momentum’affects the public's evaluations and support for candidates.A fuller explanation is needed of what are complex media influenceson candidate support in primary elections—including especiallythose messages conveyed through the media which tend to be distinctiveand most accessible to memory: information about the viabiltiyof candidates; positive messages and images conveyed directlyfrom the candidates themselves and (to a lesser extent) fromother major party leaders who support or oppose them; and, ofspecial theoretical importance, the ostensibly credible newscommentary about the candidates.  相似文献   

14.
Since their beginnings pre-election polls have been under attackfrom politicians and journalists. One of the most fundamentalcriticisms of polls is that they can influence the outcome ofelections. This article investigates news media reporting ofpoll results and comments on public opinion research beforeFederal elections in Germany. It presents empirical findingsfor the quantity as well as the formal and substantial qualityof this press coverage. The database is a content analysis of443 pre-election poll articles published in Germany's leadingdailies Frankfurter Allgemeine Zeitung (FAZ), Frankfurter Rundschau(FR), Süddeutsche Zeitung (SZ), and Die Welt (Welt) between1980 and 1994. The quantity of news media reporting of publicopinion polls has improved over the years. Now, poll storiesare a standard feature of German newspapers. The frequency ofreports depends on the conditions of each election—e.g.on the expected closeness of the election outcome. The formalquality could be better—that is the conformity to AAPORstandards. Horse-race journalism isn't found as often as inthe USA. Journalists often use poll results to predict an electionoutcome. Moreover, the analysis revealed an ambivalent relationshipbetween liberal journalists and polls, while the reporting ofconservative journalists is more in favor of opinion research.  相似文献   

15.
In October 2004, the archival appraisal working group of the Association of German Archivists (Verband deutscher Archivarinnen und Archivare) presented a position paper outlining the present status of the debate on appraisal within the Federal Republic of Germany. What follows is an overview of this discussion as background and context for the group’s position paper; an examination of the common ground between appraisal as practised in Germany and macroappraisal as developed in Canada; and a glimpse at the future directions of this discussion in Germany. The position paper is appended to this article.  相似文献   

16.
This paper presents the results of a relatively large numberof public opinion surveys conducted in Britain during the Gulfcrisis—August 1990 to February 1991—many at weeklyintervals. The questions detailed here not only dealt with publicattitudes to the crisis itself but on its impact on the perceptionof the superpowers and the Arab world; again comparative trends,stretching back for almost forty years. There is also a discussionof the Gulf crisis and the British domestic political situation—wouldthe so-called ‘Falklands effect’ of 1982-1983 bereplicated by a ‘Gulf effect’ in 1991? This collectionof surveys probably represents one of the largest databaseson the topic in Britain. The paper shows a fairly stable positionof public opinion during the crisis; an improvement in the imageof the United States but a deterioration in that of the SovietUnion; but no significant effect on the British domestic politicalscene.  相似文献   

17.
The environmental movement is one of the most successful socialmovements of the twentieth century, and a key reason for itssuccess has been strong public approval of the movement's goalof environmental protection. This paper reports cross-nationaldata on public approval of environmental protection relativeto approval of the goals of other major ‘new social movements’—theanti-nuclear power movement, the nuclear disarmament movement,the women's movement, the human rights movement and the animalrights movement—in Western Europe and the United States.The data come from a 1990 ‘lifestyles and attitudes’survey conducted by Gallup for Reader's Digest, based on nationallyrepresentative samples in the United States and seventeen Europeannations, and show higher public approval for environmental protectionthan for the goals of other new social movements.  相似文献   

18.
Europe is characterized by a unique path of social differentiation.The ‘two swords’—state and church—thatstructured western European society in the Middle Ages havesince multiplied into six. Six cardinal institutions of society—theeconomy, government, science, religion, ethics, and art—eachmaintain a large measure of independence. Each is dependenton a special type of freedom: civic liberties, free trade, academicfreedom, religious toleration, the right to follow one’sconscience, artistic licence. The modern Europeans are offeredthe opportunity to create self-chosen biographies in their questfor wealth, order, truth, salvation, virtue, and beauty. Thesuccess of the EC depends on finding a form that suits thismainstream of European structuration. The appropriate form seemscloser to the model of ancient Athens that that of the RomanEmpire. Public opinion plays a vital role in integrating thistype of social order.  相似文献   

19.
《Communication monographs》2012,79(3):250-263
This study assesses the usefulness of voters' emotions toward presidential candidates in predicting voter attitudes toward, involvement with, and learning of the candidates' statements at a debate. Three different models of the effects of emotions, including the bipolar model, Marcus and MacKuen's (1993) two-dimensional model, and a discrete emotions model were tested for their efficacy in predicting the responses of 81 participants who watched the 2000 Presidential Debate at Wake Forest University. Overall, the bipolar model in which positive and negative emotion terms fall along one continuum of affective valence was most consistent with the data. With regard to both presidential candidates, the more positive the emotion felt toward the candidate, the more positive the voters' attitudes were toward that candidate. Likewise, attitudes predicted greater involvement with the candidates, which subsequently predicted greater learning from the candidate at the debate.  相似文献   

20.
The German registry system is unique in its approach to records management. By way of better understanding this approach, the historical development of this registry is portrayed in its characteristic phases: first the adoption of the practice of using registers in the Middle Ages; second the transposition of this practice into a complete recordkeeping system in the Prussian administrations of the 18th and 19th centuries; third the attempt to streamline this system in the early 20th century; and fourth the nature of the registry in modern German administrations, and in particular how it has adapted to the use of electronic records. Apart from the historical presentation, however, this study also aims to highlight central concepts of the German registry, including entries, action files, and the idea of registry itself being applied to the entire activity of keeping records. Finally, it is suggested that these concepts can provide new insights into various areas of archives as well as into current recordkeeping problems. This article is a completely revised version of the thesis which I submitted in 1997 (under the title “The German Registratur”) for the Master of Archival Studies degree at the School of Library, Archival and Information Studies, University of British Columbia. My thanks to Angelika Menne-Haritz and Wendy Duff for their comments during the writing of this revision.  相似文献   

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