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戴时英 《读与写:教育教学刊》2009,6(6)
随着国际贸易的日益发展,商标,这个产品市场战略的重要组成部分也开始与产品一起并肩迎接国际市场的挑战。产品的国际化不仅将商标的翻译提上议事日程,而且对其提出了更高的要求。本文以商标翻译的具体方法为基础,着重分析了商标翻译中的创造性。 相似文献
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商标对于产品市场开拓有着至关重要的作用。而商标词由于其功能特殊,意义多重及负载文化的特性,翻译难度颇高。Verscueren提出的顺应论认为语言使用应该根据不同的交际语境灵活选择语言,以达到交际意图。在翻译商标词的过程中,译者应顺应产品特性,目标语语言习惯,目标市场社会文化内涵及消费者心理需求,实现翻译技术与审美艺术的完美结合。 相似文献
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在激烈的国际经济市场竞争中,进口商品商标翻译的优劣影响着该商品在销售国的认可度和销售量。该文在功能翻译理论的基础上,研究婴幼儿产品商标翻译过程中应遵循的原则,探索不同翻译策略对婴幼儿产品商标翻译产生的影响。 相似文献
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《佳木斯教育学院学报》2017,(1)
在当今社会,商标不只是产品或公司的象征,同时也是企业间竞争的武器。随着国际化的不断发展,商标翻译对国内外市场的起到至关重要的作用。商标翻译是一种跨文化活动,在翻译的时候应将延伸意义和文化思想考虑在内。本文从宏观的角度浅析商标翻译的文化特征,并介绍商标翻译的几种常用方法。 相似文献
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刘扬 《零陵师范高等专科学校学报》2008,(3):144-146
商标是代表商品质量、性能、技术水平和其它特征的一种标志,具有识别产品、诱导联想、加深印象、鼓励促销的功能。商标的功能决定商标翻译应特别注重选词的简洁明快,并与原商标所指产品具有功能及文化上的对等性。 相似文献
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赵鑫 《甘肃广播电视大学学报》2010,20(3):26-27,77
商标作为一种特殊的语言符号,它不仅承载着商品的信息,更是产品形象的代表、品质的象征。商标的翻译不是简单的语际转换,而是一种文化交流。本文揭示了当前商标翻译中存在的一些问题,介绍了商标翻译的基本原则,探讨了商标翻译的一些基本方法。 相似文献
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《校园英语(教研版)》2015,(23):227-228
近年来,市场经济飞速发展,国际贸易不断增加,产品流通逐渐活跃,跨文化交际活动也日益频繁。而好的商标词翻译能使产品在营销和推广中具有市场竞争力。本文主要从语用学角度探讨跨文化背景下中国商标品牌的翻译问题。 相似文献
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商标翻译是国际贸易过程中必不可少的一个环节。根据目标市场不同的需求以及其特色的文化,恰当地翻译每款产品的商标有利于贸易业务的拓展。不同的文化氛围赋予文字不同的含义,该文拟从商标应用方面浅谈商标翻译的技巧。 相似文献
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商标词特殊的功能决定了商标词的翻译要以产品为核心,要注重商标词目的语的语义和文化内涵,同时兼顾消费群体的审美心理,使用灵活多样的翻译策略以达到最佳的效果。 相似文献
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《海外英语》2007,(4):36
There are numbers of crossroads on our long and unpredictable life journey where we totally have no idea about which direction to choose. No matter what our decision is, we should not turn back, but face the music and go ahead instead. I am this kind of girl who always does try without regretting, one example is how I dealt with my love. 相似文献
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Migration occurs behind a variety of reasons and has a great effect on the whole world. People may migrate in order to improve their economic situation, or in order to escape civil strife, persecution, and environmental disasters. The impact of migration is complex, bringing both benefits anddisadvantages. This paper briefly talks about the causes of migration, the allocation of benefits, and the ways in which individual countries and the international community deal with this important subject. 相似文献
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Sister Carrie is one of the most controversial characters in American literature.Thought as a "fallen woman" firstly,she was defined as a "new woman" by some critics later. However, by digging into the motivaton behind the whole process of Carrie's "success", the relationship between Carrie and her creator (the author), the social conditions of then American, it can be found that Carrie has never been free-standing on her thought and she has never found her real-sdf even after becoming a famous actress. In a society dominated by mass consumerism Carrie is only an adherent of her own desires. She also is a representative of all those country girls flooded into cities, a symbol and a sacrifice of the urbanization of America in a time countryside was overcome by cities. 相似文献
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RUZBEHANI Mohsen 《重庆大学学报(英文版)》2004,3(1):20-25
1.IntroductionOne-cyclecontrolmethod,whichwasproposedaboutonedecadeago[1],hasbecomeanattractivemethodinspecialfieldssuchaspowerfactorcorrection[2-6],switchingamplifiers[7,8],etc.Themainideaofthiscontrollerisbasedonintegrationofdiodevoltageinone-cycleandforcesittobeexactlyequaltothereferencevalue.Themainadvantageofthiscontrollerisitsrealtimeabilitytorejectthevariationofinputvoltage[1].Despitethisgreatability,ithasnogoodperformancesinrejectingofloaddisturbanceandfollowingreferencecommands.Espec… 相似文献
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Rajesh Kanoi 《海外英语》2007,(1):52
Today, Sunday morning, I sit thinking and typing at my computer. My thoughts are in my homeland, India and my body is in China. The body is here and mind there for a good reason. Mr. Hu is president and I am resident and both are in each other's countries (what a difference the absence of one small letter makes!). Mr. Hu will return in a few days and I will stay on longer. 相似文献
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正A One day a pig went to the stable(马棚)to see his good friend,an oldhorse,and was going to stay there forthenight.Night came and it was time forsleep.The pig went into the straw heap(稻草堆)and lay comfortably.A longtime passed,but the horse was stillstanding there and did not move.Thepig asked the horse why he did not go tosleep."Standing like this is the begin-ning ofsleeping,"answered the horse. 相似文献
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《今日中学生》2014,(9)
正1.Any fool can count the seeds in an apple.Only God can count all the apples in one seed.2.Happy families are all alike;every unhappy family is unhappy in its own way.3.Memories are the key not to the past,but to the future.4.Sometimes in the dark you see what you want to see.5.There is a great difference between 相似文献
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《重庆大学学报(英文版)》2014,(2)
正Scope and Policy The Journal of Chongqing University-English Edition(JCQU-E)is a peerreviewed journal publishing research articles in multiple disciplines of science and technology,covering civil and environmental engineering,chemical engineering,biotechnology,mechanical and electrical engineering,computer and data processing,mining,metallurgy,materials science,and interdisciplines thereof. 相似文献