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1.
Cristina Mislán 《传播与批判/文化研究》2019,16(1):43-60
In Ferguson, Missouri, Palestinian activists and black protesters created a transnational collective identity defined by what some scholars call a “community of feeling” following the murder of Michael Brown in August 2014. This paper focuses on the transnational politics of the Ferguson Movement through a textual analysis of digital media discourse and interviews with local community activists. Findings reveal that activists generated a transnational collective identity based on their shared experiences of oppression and resistance, which activists made visible across various digital platforms, including social media, blogs, and livestreaming. Informed by the literature on social movements, collective identity, and affect, the authors move beyond theoretical analyses that emphasize activists’ communicative practices as strategic; instead, this article underscores the affective linkages that led to the development of a transnational collective identity within the movement. 相似文献
2.
Saleem Alhabash Anna R. McAlister Elizabeth Taylor Quilliam Jef I. Richards Chen Lou 《Mass Communication and Society》2013,16(3):350-375
This study investigates the effects of social media marketing of alcoholic beverages using a 2 (likes: low vs. high) × 2 (shares: low vs. high) × 3 (display ad type: alcohol ad vs. antibinge drinking PSA vs. local bank) × 6 (status update repetitions) experimental design. The study examines how evaluations of alcohol marketing status updates and display advertisements predict social media users’ intentions to consume alcohol, as a function of message virality and display ad type. Participants’ viral behavioral intentions (intentions to like, share, and comment on) for status updates were strongest in predicting intentions to consume alcohol, and this relationship was strongest when the Facebook status update had high likes and shares. The article argues that alcohol marketing on social media reflects a social norm of alcohol consumption, which leads users to consume more alcoholic drinks. Findings are discussed within the framework of persuasion theories and policy changes regarding regulation of alcohol marketing on social media. 相似文献
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This is a multiple methods study that highlights the tension between awareness- and behavioral-based campaign successes, particularly when communicating using social media and pop-culture-referencing humor. To illustrate, it examines the Centers for Disease Control and Prevention's (CDC) “zombie apocalypse” all-disaster-preparedness campaign. An interview with a CDC campaign manager, campaign document analysis, and a 2 (information form: social vs. traditional media) × 2 (message strategy: humorous vs. non-humorous) experiment uncovers benefits and pitfalls of using social media and humorous messaging for risk communication. Findings show social media can quickly spread information to new publics for minimal costs; however, experiment participants who received the humorous (i.e., zombie) risk message reported significantly weaker intentions to take protective actions in comparison to those who received the traditional, non-humorous risk message. 相似文献
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ABSTRACTSocial media have become useful tools for audiovisual promotion, especially to reach niche audiences. Twitter promotional strategies have been widely studied, yet other growing platforms such as Instagram have been less analyzed. This paper examines the Instagram promotional strategies of two pay-per-view platforms (HBO and Netflix) in two markets (the USA and Spain). A total of 731 messages, posted between May and November 2017, were analyzed to identify their formal features, objectives, and their content’s emotional and cognitive elements posted on HBO and Netflix’s Spanish and US accounts. The results showed acute differences between how HBO and Netflix use their Instagram accounts in the two markets (Spain and the USA). The Spanish accounts mostly provided information, while the US accounts both provided information and promoted program content. Posts from US accounts more frequently included links to social media, particularly to celebrity accounts. Spanish accounts relied more on diegetic images, whereas US accounts emphasized non-diegetic and off-set images. Netflix used humor more than HBO did, and a stronger focus on celebrities. Humor and positive tone were found to be linked to higher engagement. 相似文献
5.
Yue Tan 《传播与批判/文化研究》2020,17(3):322-338
ABSTRACT While media frames reflect the dominant discourse about an issue, frame analysis can elucidate how they affect public perception. 1 Employing content analysis of news coverage of adolescents’ use of social media in mainstream newspapers (n?=?323) from 2014 to 2017, supplemented with secondary data from two national surveys of adolescents, this study investigates how news media construct the reality of adolescents’ use of social media; how the constructed reality differs from the subjective reality reported by adolescents’ themselves; and how news media reflect the elite discourse in terms of adolescence’s nature, agency, and needs in the context of using social media. 相似文献
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This study considered health coverage in 3 highly circulated U.S. feminist magazines: Ms., Bitch, and Bust. The authors used critical discourse analysis to examine 80 print and online articles for representations of liberal, social, radical, and postfeminist feminist ideologies in health coverage; the rhetorical strategies publications used for health content and how they compare with mainstream women’s magazines; and their emphasis on health policy and public health initiatives. The findings suggested that the magazines relied on discursive approaches resembling those of mainstream magazines when covering health, such as prioritizing personal health issues and individualized responses. However, through distinctive feminist lenses, they also performed better than mainstream women’s magazines in presenting health issues, representing a broader range of concerns affecting women, addressing people from diverse communities, and suggesting opportunities for collective response. 相似文献
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This study examines the mediating effects of information-processing strategies on the relationship between use of local news media, informational use of the Internet, and sources of social capital: interpersonal trust, reciprocity, and associational membership. Analyses of a telephone survey data (n = 546) of American adults show that even though local news media were influential, information-processing strategies were more powerful than attention in explaining learning from local news media about social norms at the individual level. These findings support the usefulness of the cognitive mediation model of information-processing behaviors in examining learning from local news media about social norms. Of the two strategies, elaborative processing played a more important role than active reflection in the mediating process. Informational use of the Internet had a significant and independent effect on associational membership, after demographic, structural anchoring, local media use, and information-processing measures were statistically controlled. 相似文献
8.
Philip Effiom Ephraim Tutku Akter Martin Gansinger 《Critical Studies in Media Communication》2017,34(1):44-57
New media are increasingly providing spaces and opportunities for media houses and activist groups engaged in socio-political reform in Africa. In Nigeria, social media are becoming platforms for communicating messages of resistance against oppressive political and exploitative economic power structures. This study analyzed Ogas at the top (OATT), an online puppetry series by Buni TV, as a way of examining new platforms and message content in Nigeria’s rapidly changing media sphere. Relying on semiotics and critical discourse analysis perspectives, the study analyzed select episodes of the series, to gauge how producers constructed powerful visual and linguistic messages to boldly satirize social injustices perpetrated by Nigeria’s political elites. 相似文献
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Amy B. Becker 《Mass Communication and Society》2014,17(3):424-445
The current study examines the relationships between exposure to partisan political parody, affinity for political humor given a desire to reduce anxiety, and internal political efficacy. Analyzing data from a spring 2013 experiment (N = 269), the results suggest that prior media exposure, an affinity for political humor given the desire to reduce anxiety, and a preference for humor that attacks the opposition are significant predictors of political efficacy. In addition, a three-way interaction between partisan identification, humor type, and affinity for political humor (AFPH)–anxiety relative to the dependent variable of internal political efficacy was significant. In particular, high AFPH–anxiety Republicans who viewed Democrat-directed humor were more likely to feel politically efficacious. The significance of the findings is discussed along with suggestions for potential theoretical mechanisms that can guide future academic research on the democratic impacts of politically entertaining media. 相似文献
11.
Stopping sexual violence has become a key issue in the public and media agenda. This study examines the role of social media and bystander intervention in predicting an individual’s willingness to engage in collective action against sexual violence. Two surveys were conducted in fall 2014 and early 2015 examining young adults’ views of social networking sites, rape culture, and collective action. Results indicated that gender and bystander intervention were key predictors of willingness to engage in collective action, along with the privacy concerns of social network users. Views supporting rape culture were found to have a negative association. Implications are discussed. 相似文献
12.
This study examined humor production in relation to attachment dimensions and interaction goals. Participants (N = 172) completed measures of attachment dimensions (anxiety, avoidance), humor production (affiliative humor, aggressive humor), and primary and secondary goals. Anxiety was negatively related to affiliative humor, whereas avoidance was positively related to aggressive humor. Affiliative humor was related to effectiveness and being playful in the interaction, as well as the secondary goals of arousal management and clarity. Aggressive humor was not related to any of the goals. 相似文献
13.
ABSTRACTSecond-level agenda-setting suggests that news media influence how we think. As a case study examining the nature and effects of mainstream news media’s coverage of the 2015 Apple/FBI dispute about data privacy versus national security, this study found via content analysis that a majority of articles covering the dispute (73.7%) made the same potentially misleading claim about how the American public feels about the dispute. Nearly half (45.6%) of those articles made public opinion claims without offering empirical evidence, and almost all articles (97.4%) that cited the Pew survey appeared to have inadvertently created an unsubstantiated social reality. Then, this study found in a subsequent experiment that, consistent with impersonal influence, the above-mentioned news portrayals significantly affected the participants’ view on Americans’ collective opinion towards the Apple/FBI dispute. The long-term effect of this journalistic oversight is notable. Theoretical implications and practical recommendations for future science communication in the news are discussed. 相似文献
14.
Sven-Ove Horst 《媒体管理杂志》2013,15(3):157-174
This article continues and extends the emerging scholarship of strategic media management by examining the day-to-day challenges that media managers face when managing strategic renewal in traditional print-oriented media firms. The aim, in particular, is to shed light on the tensions and paradoxical situations that middle managers need to deal with in contexts where taken-for-granted industry recipes and well-established business practices have become problematized as a result of industry-wide technological and cultural change. Based on an empirical case study, the article identifies and elaborates on three interconnected paradoxes, rooted in the history of the company and past decisions of its top-management: (1) balancing employees’ needs for stability with organizational needs for change; (2) bridging employees’ needs for security and tradition and the organizational need for learning and taking risks; as well as (3) reconciling employees’ needs to “focus on themselves” with organizational needs to collaborate for collective success. Theoretically, the article contributes to the literature by working toward a new paradox perspective on managing strategic renewal in media organizations. This theoretical perspective is offered as an interpretive framework for empirically exploring and critically examining the dynamics and complexities of strategic media management in the continuously changing business environments of the industry. 相似文献
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This study investigated how social media use and online social capital might have influenced social trust and risk perception of a public health crisis in China. It also tested the validity and reliability of the online social capital measurement in the context of a Chinese food-safety crisis. Study findings validated the impact of online social capital on social trust and risk perception. In addition, two new dimensions of online social capital scale were identified; these two dimensions are in parallel to Putnam’s [2000. Bowling alone: The collapse and revival of american community. New York: Simon and Schuster] conception of ‘bonding social capital’ and ‘bridging social capital.’ Social and policy implications of the study results are discussed. 相似文献
17.
Scott A. Myers James P. Baker Heather Barone Stephen M. Kromka Sara Pitts 《Communication Research Reports》2018,35(2):131-140
Guided by rhetorical/relational goal theory, the purpose of this study was to examine whether students’ impressions of their instructors’ credibility, attraction, and homophily are influenced by four specific rhetorical and relational communication behaviors that instructors use when communicating with their students in the classroom. Participants were 193 undergraduate students enrolled in a variety of introductory communication courses at a large mid-Atlantic university. Using a series of multiple regression analyses, it was found that (a) clarity emerged as the sole indicator of instructor competence, trustworthiness, and task attraction; (b) clarity and confirmation emerged as indicators of goodwill; and (c) humor and confirmation emerged as indicators of social attraction and attitude homophily. 相似文献
18.
The 2016 Orlando shooting offers an intriguing lens through which to evaluate the boundaries of media frames in the interpretation of terrorism. Using an experimental design (N = 243), the current study investigated the effects of two dominant frames—the homophobic hate crime and the Islamic terrorist frame—on collective guilt, collective victimization, and pro–lesbian, gay, bisexual, transgender, and queer (LGBTQ) political action. In addition, political partisanship and social network diversity were evaluated as potential moderators. Compared to the Islamic terrorist frame, exposure to the homophobic hate crime frame increased collective guilt and decreased collective victimization, subsequently enhancing support for the LGBTQ community. Moreover, social network diversity was shown to override the framing effect, as individuals who reported high diversity were more likely to sign a petition in solidarity with the LGBTQ community, irrespective of frame condition. 相似文献
19.
Sangwon Lee 《亚洲交流杂志》2019,29(2):111-127
This study sheds light on the recent use of social media for protests, with the 2016 South Korean candle light vigils as the case study. An extensive amount of literature has explored social media’s potential for informing and mobilizing the public to engage in protest activities. Previous research has mainly focused on the direct effect of social media on protest engagement. Moving beyond the direct effect, this paper sought a better understanding of social media’s role in the democratic process by examining how social media affects political knowledge and protest participation, depending on an individual’s political interest level. To test these relationships, this study used survey data collected in South Korea during the mass candlelight vigils in South Korea in 2016 (N?=?922). Findings suggest that the knowledge gap narrowed amongst those with high social media use, mainly due to a greater knowledge drop for those with high political interest. On the other hand, when it comes to participation, the participation gap widened amongst those with high social media use, largely due to a greater increase in participation for those with high political interest. Implications and directions for future research are discussed. 相似文献
20.
Disaster marathon was proposed by media communication scholars to differentiate the genre of disaster television broadcasting from media events. However, its theoretical framework is limited by its omission of findings from disaster social science literature, and its lack of examinations of marathons of domestic natural disasters. Using the August 2014 Yunnan (China) Television Station broadcast The Special Report on the August 3 Earthquake in Ludian, Yunnan, we conduct a qualitative content analysis to empirically examine the disaster marathon concept for natural disasters. During the content analysis, three themes emerge: authorities’ command and control, the involvement of armed forces, and convergence of social support. Our case study findings contradict the disaster marathon conceptualization and conclude that the local television coverage following a natural disaster can also be performed as a series of conventional media events and is consistent with the established disaster coverage literature. 相似文献