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电子图书应该如何定价,这是一个恼人的问题。亚马逊的"火种"阅读器开辟了电子图书市场之后,美国出版社起初将电子书按纸质书一样定价,批发给电子书店 相似文献
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电子书阅读器，现在与未来的桥梁——2009年电子书阅读器产业的发展与影响述评 总被引：4，自引：0，他引：4
电子书阅读器在2009年是一个相当热门的话题,以亚马逊的电子书阅读器Kindle为代表的阅读器产品也成为市场上抢手的产品。电子书阅读器产业的发展也带动了真正的电子图书个人消费的增长,使得电子图书从B2B市场开始走向B2C市场,从而推动了整个出版产业的数字化进程。文章介绍了电子书阅读器的概念、技术与历史,回顾了2009年整个产业发展的进程,也分析了电子书阅读器与电子书内容相关联的商务模式和博弈双方的互相促进作用。同时评论了国内外图书馆对电子书阅读器的相关应用。最后本文指出电子书阅读器起到了连接传统出版与数字出版、传统阅读与数字阅读以及纸质社会与无纸化社会的桥梁的作用,作为深受影响的图书馆行业应该做好迎接未来的准备。 相似文献
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目前,电子图书成为越来越多读者的阅读选择,电子阅读器作为电子图书的载体,也日益受到出版人和读者的关注.本研究选取阅读活跃的在校大学生作为阅读主体,新兴的手持电子阅读器作为客体,通过问卷调查方式,对电子阅读器接受和使用影响因素进行实证研究,以探讨电子图书的载体及其内客对于读者的适用性,读者接受、使用和阅读电子阅读器的倾向,以及电子阅读器的未来发展趋势,为电子阅读器制造商、运营商和电子图书出版人提供一些借鉴. 相似文献
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目前生产电子阅读器的厂商很多,国外的诸如亚马逊、索尼,国内的品牌厂商有汉王、纽曼等;还有一些多用途设备,例如苹果的iPad。电子阅读器已经成为一种新的阅读习惯和市场的争夺点,谁能够抢占终端市场,谁就能占得先机。 相似文献
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今年夏天,高温天气不断创下纪录,美国电子图书市场也是热浪滚滚.
6月21日,苹果公司宣布,已经售出300万台iPad.有专家据此预测,亚马逊"火种"阅读器的死期不远了.但是亚马逊称,自从6月将价格由259美元降到189美元,"火种"阅读器的销售增加了三倍.同时,巴诺书店也说,自从降价后, 相似文献
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日本的电子图书市场,形成规模大约在2000年前后,发展至今已有七八年历史。本文盘点的"电子图书",主要指面向PC阅读器的电子图书和面向便携式阅读器的电子图书。本文盘点的时间段为2000～2007年。一、日本电子图书市场快速平稳发展日本从2002年开始对电子图书市场进行一年一度的调查统计。据估算,2000 相似文献
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The book market is one of the last media markets affected by digitization, so the question is whether this market follows the same patterns as other media industries before. Our study analyses if these digitization processes lead to a stronger market orientation thus commercialization of a market that traditionally has been understood as a market of cultural goods. We conduct a market analysis and a survey among authors, publishers and booksellers in Germany and Switzerland to answer this question. Our findings support the notion of an increased market orientation among publishers and booksellers. However, the tendencies towards commercialization cannot be attributed to digitization alone but might happen even without it. 相似文献
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《Journal of Media Economics》2013,26(4):39-58
Due to technological development and economic pressures, deregulation of the West European broadcasting market during the 1980s has led to an enormous increase in the number of television channels. The opening of the markets to commercial interests and the demand for TV software (programming material) at the same time give media companies diverse opportunities to become active across frontiers. Being the biggest broadcasting and advertising market in Western Europe, Germany has become an interesting target for foreign companies. The introduction of digital television in the summer of 1996 and further liberalization of ownership regulations have made entry into the German broadcasting market even more attractive. This article describes the development of the German TV sector and analyzes opportunities, restrictions, and consequences of international and particularly U.S. activities in the German market. 相似文献
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Abstract This article reviews the test of a home market model of international trade in media products using a movie industry database covering 6 major countries (the United States, Japan, Germany, Italy, France, and the United Kingdom) over the 1950 to 2003 period. In support of the model, this study finds a consistently positive relation between domestic theater box-office market shares and various measures of domestic movie spending or domestic movie attendance, and negative relations between domestic movie spending and the market shares of imported American film products. Based on these results, declining domestic film production industries in Europe and Japan after about the 1970s, along with growing dominance of the world film market by the United States, is attributed to a relatively rapid growth of domestic consumer spending on movies in the United States. 相似文献
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《Journal of Media Economics》2013,26(1):27-44
The traditional approach to studying media markets based on structure-conduct-performance relations has become more complex as the analysis of firms' strategic behavior has emphasized the heterogeneity of possible market outcomes. It is argued that although greater analysis of firm strategic behavior is required, an investigation of market structure and ownership patterns remains critical for the elucidation of the nature and extent of market power. The recent history of television markets in Germany and the United Kingdom provides an example of the significance of trends in concentration and ownership for the development of competition. In addition, a full account of firms' power may require consideration of alternative perspectives on the competitive process, but again market structure remains important. 相似文献
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G. Chandler 《International Information and Library Review》2013,45(2):167-172
Electronic markets provided by public or private networks are of growing importance and interest for providers as well as users of information. Following a Z-year practical experiment with a very large regional market place (the Electronic Mall of the Lake of Constance — Germany, Switzerland and Austria), risks and opportunities of electronic markets are discussed in detail; among others, the following topics are emphasized: management, marketing, technical and financial aspects, commercial and infrastructure information, global vs regional organization, acceptance and quality criteria. 相似文献
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Abstract The purpose of the article is to provide a first exploration of success drivers and inhibitors of mobile business start‐ups in Germany. Based on this objective we reviewed various written sources and interviewed specialised venture capital managers. This led to the identification of about 50 m‐business start‐ups in Germany. Most of these new ventures address business rather than residential customers. Our preliminary analysis suggested nine general hypotheses on internal success factors likely to be of particular importance for m‐business start‐ups. Among these factors were the pursuance of a fo‐cussed differentiation and pioneering market entry strategy or the ability to adapt services to the variety of mobile devices in the market. Young m‐business ventures follow different business models (e.g. application infrastructure provision, application service provision or mobile portal operation), which possess model‐specific success drivers or inhibitors. Further, more long‐term research with larger samples is needed to validate and to specify the article's rather general hypotheses on success factors of German m‐business ventures. 相似文献
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《媒体管理杂志》2013,15(4):182-192
Music majors, who have been suffering from dwindling revenues in their core business, are placing extraordinary hopes on the new market of over-the-air (OTA) downloads. However, until now there has been no broad academic discussion about this market. In particular, two central questions have not yet been addressed: (a) Which factors influence the success of music majors in the OTA-download market?, and (b) How can music majors increase their success in this market? To answer these questions, this study used a holistic research approach, which combines an economical and a sociological perspective. This study first identified the drivers for the success in the OTA-download market and analyzed these factors in 1 large-scale survey (n = 1,780) in Germany and a series of expert interviews. Subsequently, a mathematical Excel-based tool was constructed and data optimization techniques from operations research were applied to derive the optimal mix of strategic measures that maximizes the success of music majors in the German OTA-download market. Finally, recommendations for implementing these strategic measures are presented. This explorative study provides a systematic understanding of the general factors driving success in any OTA-download market. Therefore, there is hope that it will be relevant for both German and international scholars and managers. 相似文献
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Christina Biamonte 《Publishing Research Quarterly》2002,18(3):26-42
Conclusion Children’s books are cultural products that face unique challenges when crossing cultural boundaries. Among these challenges
are the translation into a new language, the cost of the translation both in terms of money and content, and the culture of
the destination market. The main consumers of translations of children's books are currently developed countries such as France,
Germany, and Italy. Less developed countries such as China and Korea, though, are experiencing a growth in their children's
book markets.
Although international boundaries are becoming less defined in today's market place and although there is an emphasis on multiculturalism
within the United States, more children's books are licensed for translation in foreign markets than in the domestic American
market. American publishers need to feel more secure in their ability to publish translations of children's books profitably.
Only then will American children be able to have this important tool to help prepare them for a growing international environment. 相似文献
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Does Hollywood dominate world cinema markets with American taste, culture, and values through the exportation of films produced mainly for its domestic (US and Canada) market? Or does Hollywood supply the films that world audiences demand and, because of the logistics of distribution, screen these films first in the domestic market prior to exhibition in foreign markets? In this article, the authors empirically analyzed the global market for motion pictures to provide statistical evidence that can speak to these questions. They examined data on nearly 2,000 films exhibited from 1997–2007, inclusive, in the United States and Canada, Australia, France, Germany, Mexico, Spain, and the United Kingdom—markets that today collectively account for over 75% of worldwide cinema box-office revenue. The empirical evidence provides support for the hypothesis that the supply of Hollywood films has accommodated global demand as the relative size of the U.S. domestic market has decreased. There is no evidence that box-office success in the United States creates a contagion that spreads to other film exhibition markets; however, box-office success in international markets appears to be less uncertain for films that have been successful in their U.S. releases. 相似文献