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1.
面对知识经济时代激烈的市场竞争,知识管理发挥了重要的作用。本文重点从知识管理和组织学习两方面,阐述了知识经济条件下企业的学习,并指出向学习型组织转化应注意的问题。  相似文献   

2.
职业能力培养是市场营销课程适应市场、服务企业、创新人才培养模式的需要。从市场营销课程内容的改革、教学方法的改革、考试的改革以及教学中应当把握的原则4个方面,提出了市场营销课程改革必须从知识传授型向职业技能型转变,从课堂为中心向社会实践为中心转变,变教师为教练,变封闭学习为开放学习的建议。  相似文献   

3.
在市场经济体制下,高等教育面对外部激烈竞争和内部问题,应借鉴现代企业营销管理变革传统封闭的管理方式。高校营销在产品属性、营销目标、服务对象、受公众监督程度等方面呈现出与企业营销不同的特征。高校管理者应做到:(1)重构与营销管理相适应的大学组织体系和运行机制;(2)建立高质量的营销信息体系;(3)建立科学的市场定位战略;(4)在教育内容上求变求新求差异,营造自己的品牌特色。同时有效运用营销组合的“7P”策略。  相似文献   

4.
学生会组织文化对学生会管理是十分必要的,组织文化是现代学生会高效管理的组成部分。高校学生会组织文化包括物质文化、制度文化和精神文化三个方面,应信守共同理念,突出各自特色,淡化学生会各部门界限,强化学生会共同目标,加强团队学习,构建学习型学生会,建立学生会成长知识库,实现学生会知识技能共享与创新,只有这样才能构建起先进的高校学生会组织文化。  相似文献   

5.
数字图书馆要实现有效的知识管理必须建立学习交流机制,文章从图书馆内部、外部等方面来论述学习交流机制构建的举措,包括营造知识共享型的图书馆文化、优化图书馆组织结构、提供个性化、无等级的知识培训、构建数字图书馆知识管理中学习交流机制的网络系统环境等措施,为数字图书馆成功实施知识管理提供参考。  相似文献   

6.
This integrative literature review synthesizes the concepts and process of organizational knowledge creation with theories of individual learning. The knowledge conversion concept (Nonaka & Takeuchi, 1995; Nonaka, Toyama, & Byosière, 2001) is used as the basis of the organizational knowledge creation process, while major learning theories relevant to working adult learners are newly synthesized into four types of individual learning processes: adaptive, generative, transformative, and reflective. The results suggest an integrative conceptual flow map of individual and organizational learning facilitated by culture and management system enablers. Implications for using this conceptual framework for practicing performance technology solutions are also discussed.  相似文献   

7.
This paper argues that key aspects of UNESCO's organizational culture are a major impediment to the realization of its important educational agenda. Drawing upon sustained observations over a four-year period, the paper describes the nature and consequences of UNESCO's highly ritualized and ‘inward-oriented’ work activities, especially the weak links between what happens at Headquarters and the realities on the ground in formal and non-formal educational frameworks worldwide. By establishing a more open, interactive and egalitarian organizational milieu, focused on collaborative learning and knowledge creation, accumulation and dissemination, this paper argues that these linkages can be tightened. A genuine learning-oriented culture at UNESCO would encourage professional empowerment, independent thinking, human resource development, greater dialogue and critical debate, and the creation and dissemination of quality publications. Thus, for UNESCO to regain its leadership role in the education world and effectively serve as a broker of innovative ideas and effective programs, it must overcome the stultifying tendencies of its current organizational culture and find ways to develop dynamic learning cultures both from without and from within.  相似文献   

8.
近十余年来,我国煤炭业在全行业范围内大规模地开展了学习型组织建设和信息化建设,以改进组织管理绩效,提高企业的核心竞争力。煤炭业的核心竞争力可分解为核心技术能力、核心管理能力、核心市场能力。运用结构方程模型对煤炭业的组织学习、信息化建设与核心竞争力形成之间的微观机理进行实证检验,以期对我国煤炭业先进管理方式的全面推行提供借鉴。  相似文献   

9.
文章通过分层随机抽样法对4所高校493名教师进行问卷调查,探讨了高校组织文化对其知识管理的影响。研究发现:(1)高校组织文化整体水平及各因子得分高于中等水平;(2)高校知识管理整体水平及各因子得分均高于中等水平;(3)高校组织文化对知识管理影响显著,且为正向高相关影响;(4)高校组织文化各因子对知识管理的影响力不同,参与性影响力最大,其余依次为适应性、使命性、一致性。  相似文献   

10.
非正式群体的个体是知识传播的有效途径,知识通过个体传播到正式组织形成组织知识。在分析并提出必要假设基础上,构建不同条件下知识传播模型,分析组织成员流动性对知识传播的高峰期和组织的知识存量的影响,为组织管理者促进学习型组织形成提供理论依据。  相似文献   

11.
本文从行政组织理论和学理比较角度,对学习型组织的核心概念:个体学习、组织学习和学习型组织三者之间的区别和联系以及个体学习和组织学习的转化机制、知识传递机制进行了研究和辨析,结果显示:个体学习是构建学习型组织的基础,组织学习是个体学习的系统性整合,学习型组织是组织学习的学习指导理念与奋斗目标.  相似文献   

12.
Since the 1990s we have seen an increase in consideration of social and cultural aspects of learning as a way to foster organizational learning and human performance. Despite strong interest among practitioners and scholars, the study of organizational learning is lacking in empirical research. The study described here calls attention to the importance of informal learning in designing effective learning environments for the training of professionals. The study examines how people share and construct their knowledge in a Public Defender's Office and conclude that there are six attributes of communities of practice (CoPs) that serve as scaffolding for organizational learning. The attributes are (1) a group of professionals, (2) development of a shared meaning, (3) informal network, (4) supportive culture‐trust, (5) engagement in knowledge building, and (6) individuals' negotiation and development of professional identities. Implications for education and training in relation to the concept of CoPs are discussed.  相似文献   

13.
教练式营销策划法是集营销知识传导和营销策划于一起并结合策划咨询方和客户方双方智慧的营销策划咨询模式.在这种模式中,策划咨询方就像一名运动队伍的教练,而客户方核心成员就像运动队伍成员."教练"掌握方向,控制原则,辅导方法,评估结果;"队员"学习基本营销管理知识和方法,结合自己对本企业和市场的深入了解,在教练的指导下,找到问题的答案.  相似文献   

14.
教师专业知识及其发展:图式观与组织文化条件   总被引:1,自引:0,他引:1  
对教师专业知识及其性质和特点的认识是决定教师专业发展途径的前提与基础。教师专业知识是依据特定的学生状况和教育情境,由教育教学观、学科教学知识、课堂管理知识等整合而成的一系列实践性知识,并以图式结构表征。其发展途径主要是基于问题的学习,并需要合作的组织文化条件的支持。  相似文献   

15.
对于汽车行业来说,汽车品牌文化营销是一种成本低,持久有效,并且能让厂家领先市场的营销模式。文章主要分析了汽车品牌文化营销的构成要素,论述了汽车品牌的文化定位以及提升汽车品牌文化的途径,即提升品牌新形象、强化品牌老形象,从而指出良好的汽车品牌文化可以有效地促进汽车营销,赢得市场,获得效益。  相似文献   

16.
对加强企业文化营销建设的思考   总被引:3,自引:0,他引:3  
随着世界经济的全球化,市场竞争从有形向无形转化,使得营销活动中化因素的独特作用越来越重要,化营销必将成为21世纪市场竞争中最锐利的武器。在跨化经营的背景下,只有重视世界化的融合,加强产品化,品牌化,企业化,本土化等方面的企业化营销建设,才能让我们的企业走出国门,在复杂的国际市场竞争中拥有一席之地。  相似文献   

17.
从知识溢出、组织学习及技术创新的路径依赖三个方面分析了集群企业技术创新能力的影响因素。集群企业通过组织学习获取集群内外的知识溢出,从而提升了企业技术创新能力,但同时企业技术创新能力的提升还受到技术创新的路径依赖的影响。  相似文献   

18.
This study explored the extent to which knowledge‐sharing processes mediate organizational cultural factors and knowledge management effectiveness among Korean organizations. The findings show that knowledge‐sharing processes play as mediators in the effect of trust, collaboration, and learning on knowledge management effectiveness. Employees from knowledge management practicing companies in Korea were surveyed. Results from mediation analysis show that knowledge‐sharing processes have both practical and statistical significance to enhance knowledge management effectiveness. Trust and a learning culture are also significant to increase knowledge management effectiveness. We discuss the implications of these findings to facilitate knowledge sharing and make suggestions for future research.  相似文献   

19.
采用横断研究的方式,随机选取216家样本企业进行问卷调查,采用多元回归分析和路径分析等方法考察知识管理、组织学习、创新与核心竞争力的内在关系,其结果表明:(1)整体上知识管理对组织学习、创新和核心竞争力的回归效应显著,组织学习对创新和核心竞争力的回归效应显著;(2)知识管理中“隐性知识创造”对组织学习、创新和核心竞争力的回归效应显著,而“知识转移与分享”对以上变量的回归效应均不显著;(3)组织学习中除“共同愿景”外其他各因子对组织创新和核心竞争力的回归效应显著;(4)组织学习对核心竞争力有间接的影响作用。因此,知识管理对核心竞争力既有直接的影响作用,也有间接的影响作用;隐性知识创造是知识管理的核心内容,是组织核心竞争力的重要来源;组织不仅要重视加强知识管理以直接提升组织的核心竞争力,也要重视将知识管理与组织学习相融合,通过创新间接的提升企业的核心竞争力。  相似文献   

20.
This paper investigates how key elements of school culture are associated with teachers’ capacity to find and act on new information. We analyzed survey data from 3,579 teachers located in 117 schools which were a randomly selected sample from 9 states in the US. We found that school cultural components such as academic press, student support, and trust and respect among teachers promote teachers’ capacity for organizational learning. We also found that the role of teacher professional culture in molding the capacity for organizational learning is critical. In terms of school contexts, we identified that school level (elementary, middle, and high school) was associated with teachers’ capacity for organizational learning in 2 different ways. First, as the school level increases, the capacity for organizational learning tends to decrease. Second, as school level increases, the positive relation between reflective dialogue and teachers’ capacity for organizational learning is weakened. Implications of these results are discussed.  相似文献   

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