共查询到20条相似文献，搜索用时 31 毫秒
1.
Stephanie K. Van Stee 《Communication Studies》2018,69(5):545-566
This study uses meta-analysis to compare the persuasive effects of metaphorical and literal messages and assess various theoretical explanations for the relatively greater persuasiveness of metaphor. The meta-analysis includes studies from 2001 to 2015 that use various message formats and topics. Results indicate an overall effect size of r = 0.09, p < .001, 95% CI [0.06, 0.12], which supports the conclusion that metaphorical messages are more persuasive than literal messages. Moderator analyses indicate differences in effect sizes based on metaphor target familiarity, message topic, and message format. A meta-regression using the theoretical moderators indicates that message format was the strongest predictor of variation in effect size. This study provides implications related to the theoretical mechanism behind the greater persuasive effects of metaphor. 相似文献
2.
Narratives have the ability to highlight climate change information in a relatable and engaging format. The purpose of the present investigation was to test the effects of five story structure types containing climate change information on perceived message effectiveness. Furthermore, we measured whether political affiliation moderated persuasive effectiveness of climate change messages among U.S. eligible voting adults (N = 594) who identified as Republican, Democrat, and Independent. The highest rated story overall was situated in the past, was realistic, and had clear moral values, indicating that certain appealing stories can serve as effective conduits for persuasive messages across the political spectrum. There were few differences between political affiliations, namely, that Democrats and Republicans rated messages differently on effectiveness when they differed on moral themes. 相似文献
3.
Greater fear arousal is associated with greater engagement with persuasive messages, and negative information and events are more potent than their positive counterparts. Hence loss-framed persuasive appeals, which emphasize the undesirable outcomes of noncompliance with the communicator's recommendations, should elicit greater message processing than do gain-framed appeals, which emphasize the desirable outcomes of compliance. But a meta-analytic review (based on 42 effect sizes, N = 6,378) finds that gain-framed messages engender slightly but significantly greater message engagement than do loss-framed messages. This effect is apparently not a result of whether the appeals refer to obtaining or averting negative (e.g., “skin cancer”) rather than positive (e.g., “attractive skin”) outcomes. 相似文献
4.
Lijiang Shen 《Communication Studies》2013,64(3):337-352
Using six television public service announcements (PSAs) and with a 3 (message topic) × 4 (frame combination) × 2 (messages) mixed design (N = 270), this study explores the impact of incidental affect on message processing in a broader horizon that incorporates operationalization of depth of message processing and how incidental affect is conceptualized and induced. Results showed that (a) there was no significant main effect of incidental affect on message processing in support of the cognitive capacity or affect as information explanations, and (b) there were significant simple main effects of incidental affect on message processing, but such an effect was consistent with the affect as resource explanation, rather than the hedonic contingency model. Implications and direction for future studies were discussed. 相似文献
5.
Franklin J. Boster Rain Wuyu Liu Ying Cheng Wonkyung Kim Sonia Jawaid Shaikh 《Communication Studies》2018,69(1):4-22
Stickiness refers to the set of persuasive message properties: simple, unexpected, concrete, credible, emotional, and stories (SUCCES). Heath and Heath (2007) argue that a sticky message is expected to be more memorable and hence more persuasive than a non-sticky message. A 2 (sticky v. non-sticky message) x 3 (pretest v. posttest v. delayed test) longitudinal experiment is employed to examine the persuasiveness of sticky messages on applying sunscreen. Results of a mixed model analysis of variance show that the sticky message produces attitudes and behaviors more favorable to the message recommendation than the non-sticky message. Specifically, a time × message induction non-additive effect was found, which sustained only in the sticky message condition across time. Despite this interesting effect, its explanation remains elusive. 相似文献
6.
Pradeep Sopory 《Communication Studies》2013,64(2):164-181
Metaphor is ubiquitous as a persuasion device although the process by which its effects are achieved is still not yet fully understood. The study proposes that the trope's persuasive outcomes derive from an emergent structural match between linguistic and conceptual metaphor that produces coherence among the structural components of attitude; a literal-only message offers no such match and hence by comparison less attitude coherence. To test this proposition, four hypotheses related to metaphor's effect on attitude and intra-attitudinal structural coherence were tested by manipulating message type (metaphor vs. literal), knowledge of metaphor target/attitude object (low vs. high), and placement of metaphor/literal equivalent (message introduction vs. conclusion). Results provided moderate support for the predictions. 相似文献
7.
Joshua M. Averbeck 《Communication Studies》2013,64(3):356-372
Language expectancy theory (LET) provides the basis for a study of the relationship of ironic and literal messages in terms of persuasiveness and expectedness. The experimental design was a 2 (literal vs. ironic) × 2 (compliment vs. criticism) factor design. The expectation was that literal messages would be more expected and criticisms less preferred to compliments. The results indicated that the ironic messages tended to be negative, unexpected, and attributed to the situation as opposed to the sender. Compliments were associated with fewer behavioral intentions than were criticisms. The interaction also revealed that the ironic messages were a safe middle ground between literal criticisms and compliments in terms of fostering behavioral changes. 相似文献
8.
Jorge Peña Subuhi Khan Christopher N. Burrows Hart Blanton 《Communication Research Reports》2018,35(4):293-302
This study examined whether persuasive health messages embedded in shooter games have broad or targeted effects on players’ willingness to engage in risk behaviors (N = 145). Participants presented with in-game health messages discouraging alcohol-impaired driving of motor vehicles showed reduced willingness to drink alcohol and to operate both motor and nonmotor vehicles, compared to those in a no-message gaming control condition. There were no spillover effects on willingness to smoke cigarettes or marijuana, thus implying targeted persuasive effects. In addition, players experiencing high instead of low cognitive load showed decreased postexperiment willingness to drink and operate nonmotor vehicles, thus suggesting that playing a game under high cognitive load can influence players’ attitudes. The findings replicate previous research and further expand on knowledge-activation and thought-disruption mechanisms underlying the persuasiveness of health messages. 相似文献
9.
This experimental study assessed the effectiveness of fundraising messages. Based on recent findings regarding the effects of message framing and evidence, effective fundraising messages should combine abstract, statistical information with a negative message frame and anecdotal evidence with a positive message frame. In addition, building on research into social dilemmas, it was hypothesized that information about charity goal attainment (e.g., the contributions of others) should increase donation intentions. The hypotheses were tested in a 2 (goal attainment: yes/no)×2 (framing: positive/negative)×2 (evidence: statistical/anecdotal) factorial design. Abstract information was more effective when combined with a negatively framed message, whereas anecdotal information was more effective when combined with a positive frame. In addition, donation intentions were higher for messages that addressed charity goal attainment issues. 相似文献
10.
《Communication monographs》2012,79(4):386-399
Based upon politeness theory and a cognitive rules perspective, it is argued that anticipated resistance to a persuasive message should effect compliance-seeking message behavior. Using controlled interviews to elicit persuasive messages, results indicate that persuaders used a greater number of strategies when confronting a positively predisposed target who refused to comply. Beyond an initial opening gambit, negative sanctions were employed more extensively against positively predisposed targets. Overall, a pattern of compliance-gaining behaviors involving a gradual shift to negative sanctions was observed. The findings are explained in light of current perspectives on information processing, possibly shedding light on past failures to find evidence of strategic adaptation based on situational factors. 相似文献
11.
Allison J. Lazard Michael S. Mackert Mary A. Bock Brad Love Anthony Dudo Lucy Atkinson 《Visual Communication Quarterly》2018,25(1):16-30
In our media landscape, consumers view a plethora of messages with visual assertions, created through postproduction photo manipulation, which communicate meaning at-a-glance. These visual assertions are processed initially and directly and greatly influence how consumers think, feel, and behave. Yet the impact of visuals, which likely color all processing, is not incorporated in persuasive message processing models. Using dual processing models from multiple disciplines as a theoretical foundation, this study demonstrates through two experiments that the effects of photo manipulation, as visual assertions, in food advertising increased consumers' perceptions of healthfulness, positive attitudes, and purchase intentions. Dual processing models for persuasive messages should be extended to account for the initial, influential visual processing of implied assertions, often manipulated during postproduction. 相似文献
12.
This study compared two fundamentally different approaches to assessing the development of persuasive skills in children: asking them to generate messages versus having them select from preformulated messages or strategies. Also investigated was the approach of asking children to indicate their rationale for choosing a particular message. Using criteria of showing a developmental progression with age and positive correlation with social cognitive measures presumed to be relevant to persuasive skills, the present study suggests more success with message generation than with selection of preformulated messages. Elicitation of the rationale may prove a useful supplement to either of the former approaches. 相似文献
13.
《Journal of Applied Communication Research》2012,40(5):527-547
ABSTRACTA deliberative democracy is reliant on an informed electorate discussing issues and presenting persuasive arguments. Individuals acquire information from exposure to political messages. Partisan cues, however, undermine learning outcomes. The current study experimentally examines the social cognitive processes that underlie this learning process. Integrating the social identity theory, elaboration likelihood model, and the theory of motivated reasoning to construct the theoretical concept of identity-motivated elaboration, the results indicate that partisan social identities motivate biased processing of new information, which subsequently influences the valence of elaboration. Positively and negatively valenced elaboration are situated as mediating variables in the structural model, which predicts learning from a persuasive political message. The current study extends the partisan social identity hypothesis to the elaborative and learning outcomes of political messages. 相似文献
14.
《Communication monographs》2012,79(4):231-240
Subjects differing in construct comprehensiveness and cognitive complexity wrote persuasive messages directed at a fictitious target person and gave written justifications for each argument or appeal used in their messages. Messages were scored for number of appeals used and appeal justifications were scored for the degree of strategic adaptation to the message target they reflected. Construct comprehensiveness correlated positively and significantly with level of strategic adaptation; cognitive complexity correlated positively and significantly with number of appeals used and level of strategic adaptation. 相似文献
15.
John O. Greene Melanie Morgan Jennifer McCullough Elizabeth Gill Angela R. Graves 《Communication Studies》2013,64(1):118-134
It is commonly recognized that messages are simultaneously patterned and creative, but studies of message production have tended to focus on repetitive features of messages, to the relative exclusion of examination of their novel characteristics. This study is concerned with creative facility—the ability readily to construct novel, appropriate messages. In order to investigate this phenomenon, subjects produced a series of simple SITUATION-ACTION-BECAUSE narratives and also completed measures of speed of information processing (Digit-Symbol Substitution Test, DSST), cognitive tempo (Matching Familiar Figures Test, MFFT), and need for cognitive structure (Personal Need for Structure scale, PNS). Results indicate each of these measures was related to the speed with which participants were able to formulate their narratives. Moreover, the impact of both cognitive tempo, assessed as number of errors on the MFFT, and need for cognitive structure was heightened under more cognitively demanding message-production conditions. Implications of these results and suggestions for future research are discussed. 相似文献
16.
Third- and first-person perceptions (TPPs/FPPs) are considered to be biased judgments of media influence on self and others. Research suggests that perspective taking, i.e., thinking from another person’s position, decreases perceptual gaps between self and others via assimilation. In a two-factorial experiment (n = 431), we test whether this effect of perspective taking (Factor 1) holds true for the presumed influence of desirable and undesirable messages (Factor 2). Results indicate that perspective taking significantly reduces TPPs in the case of an undesirable message but not FPPs that are provoked by the desirable message. The observable effect traces back to a change in presumed message influence on the self. Presumed influence on others was independent of both factors, desirability of message influence and perspective taking. These findings are discussed in the light of cognitive and motivational explanations for FPPs/TPPs. 相似文献
17.
A total of 361 college students recalled situations when they were the targets of verbally aggressive messages. Results indicated that message source predicted perceived relational harm better than the trait variable of verbal aggressiveness. Greater relational harm was perceived from romantic partners and short-term acquaintances. Males were higher in verbal aggressiveness. Targets’ levels of trait verbal destructiveness predicted which coping strategy each reported, and which coping strategy they chose predicted perceived relational harm. 相似文献
18.
Higher education has recently faced significant budget cuts. In response, academic leaders must communicate negative information to stakeholders while simultaneously attempting to maintain morale and credibility. This project investigated how students interpret a bad-news message from the university president and examined the impact of person-organization fit and demographic characteristics on interpretations and credibility. In Study 1, participants (N = 52) provided 19 varying interpretations for a real-life message. Using 5 components derived from the interpretations, Study 2 (N = 466) determined that person-organization fit and demographic characteristics influence interpretations and source credibility. Some outcomes varied according to whether participants had previously read the bad-news message. 相似文献
19.
The purpose of this study was to investigate how rotoscope animation affects cognitive and emotional processing of depression drug ads. A 2 (animation) × 2 (position of tone) × 4 (message) experiment was conducted. Participants (N = 100) viewed 4, 90-s messages. STRTs (secondary task reaction times) and self-report of emotional responses were collected. Participants also completed an audio recognition task following each message. Among the key findings from this study were that participants in the animated condition showed signs of cognitive withdrawal and descent into a defensive cascade reflective of increasingly fast STRTs and poor encoding of drug side effects. 相似文献
20.
《Communication monographs》2012,79(3):204-216
The cognitive-functional model of discrete negative emotions and attitude change (CFM; Nabi, 1999) attempts to bridge the theoretical gap between “emotional” and “rational” approaches to persuasion by focusing on how emotions motivate attention to and processing of persuasive messages. As a first test of the CFM, this study explored the effects of 2 emotions, anger and fear, and 2 levels of expectation of message reassurance, certainty and uncertainty, on attitudes toward domestic terrorism legislation. Results supported a main effect for emotion type, suggesting that anger promotes deeper information processing than fear, and a main effect for reassurance certainty level, with uncertainty promoting deeper information processing. The expected interaction between emotion type and reassurance expectation level was not found. Implications of these findings for the model and persuasion research generally are discussed. 相似文献