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1.
《Communication monographs》2012,79(2):252-270
This study surveyed German heterosexual men's interest and engagement in a variety of dominant behaviors observed in recent analyses of pornography. Interest in watching popular pornographic movies or more frequent consumption of pornography was associated with men's desire to engage in or having already engaged in behaviors such as hair pulling, spanking a partner hard enough to leave a mark, facial ejaculation, confinement, double-penetration (i.e. penetrating a partner's anus or vagina simultaneously with another man), ass-to-mouth (i.e. anally penetrating a partner and then inserting the penis directly into her mouth), penile gagging, facial slapping, choking, and name-calling (e.g. “slut” or “whore”). Consistent with past experimental research on the effect of alcohol and pornography exposure on men's likelihood of sexual coercion, men who had engaged in the most dominant behaviors were those who frequently consumed pornography and regularly consumed alcohol before or during sex.  相似文献   

2.
The subject of homosexuality remains taboo in contemporary China, given that the public maintains a considerably negative attitude toward the subject. Recent Pew Research indicates that, on average, 21% of Chinese respondents believe that homosexuality should be accepted. However, parallel surveys of Internet users paint a different picture, as online surveys found a more liberal atmosphere toward homosexuality and same-sex marriage. The online and offline discrepancy in attitudes toward homosexuality begs the question of whether the Internet carries a stigma-reducing function in terms of views on sexual minority groups. Guided by the contact hypothesis and parasocial contact theory, the current study investigates the de-stigmatizing effect of the social media on homosexuality in China. A web-based survey with 980 social media users with a heterosexual orientation confirmed the positive role of interpersonal-mediated contact with lesbian and gay celebrities via social media venues in stigma reduction; but findings did not lend support to the parasocial-mediated contact hypothesis.  相似文献   

3.
This study examines the effects of gay-themed ads on young Korean consumers. In its evaluation of such ads, the study investigates how attitude toward ads, attitude toward brands, and purchase intention are influenced by gender (male vs. female), tolerance of homosexuality (low vs. high tolerance), and self-construal (independent vs. interdependent self-construal). Findings suggest that a gay-themed ad does not impact how young Korean heterosexual consumers evaluate the ad, the brand, or their purchase intention. Regarding brand evaluation and purchase intention, no statistically significant differences were found between males and females. Concerning a person's tolerance, those with high tolerance tend to evaluate the ads and brands more favorably and have higher purchase intentions than do those with low tolerance. Concerning a person's self-construal – independent versus interdependent – the study found no main effects but did discover interaction effects between gender and self-construal and between tolerance and self-construal. Theoretical and practical implications of this study are discussed.  相似文献   

4.
5.
《Journalism Practice》2013,7(6):720-737
As user-generated content (UGC) and citizen-driven forms of journalism have risen to prominence alongside professional media production, they have presented a challenge to traditional journalistic values and processes. This study examines that challenge from the perspective of the creators and consumers of citizen-driven news content, exploring their perceptions of citizen journalism and the professional tenets of good journalism. Through a nationally representative survey of US adults, this study finds that citizen journalism consumers hold more positive attitudes toward citizen journalism, but do not show a significant identification with professional journalistic values, while general news consumption is positively related with affirmation of professional journalistic values. Compared with consumption, content creation plays a relatively insignificant role in predicting attitudes toward citizen journalism and the professional tenets of good journalism. Implications for understanding the changing perspectives of news creators and consumers are discussed.  相似文献   

6.

This study examined factors that were predicted to be related to the effect that attitude dissimilarity has on interpersonal attraction in the first few minutes of an initial interaction. In this study, 114 participants engaged in dyadic interactions with same‐sex partners that varied in attitude similarity. Prior to and after interacting with one another, participants rated their partner's personal character and whether they believed that a future interaction would be a positive one. These data revealed that the perceived quality of future interactions significantly improved over time and character attributions partially improved. The global predictions made in this study were framed and supported as an expectancy violation explanation.  相似文献   

7.
This study investigates the framing effects of gay-themed entertainment media in China. Specifically, the study explores the mechanisms underlying attribution framing and value framing, through two separate experiments. The results of the first experiment indicate that exposure to attribution frames had considerable influence on the participants' perceptions of the controllability of homosexuality and their emotional responses. In addition, fictional entertainment media's framing of the origin of homosexuality indirectly influenced the participants' opinion through anger. Those participants exposed to a program homosexuality as a type of ‘controllable’ sexuality were likely to express anger and thus were not likely to support gay rights. The results of the second experiment indicate that the core values reflected in a gay-themed program affected the participants' opinions by changing their perception of the importance of value-related beliefs. Those participants exposed to a frame reflecting family values were likely to consider beliefs about family values to be important, which facilitated their support for gay people's personal dignity and equal rights to jobs, housing, and freedom of expression, among others.  相似文献   

8.
The study tested the Theory of Reasoned Action in Korea. Questionnaires measuring behavioral intention to study for final exams were distributed to 144 Korean college students. The findings indicated that attitude toward behavior and subjective norm predicted behavioral intention. When attitude toward behavior was divided into social and personal attitudes toward behavior based on the types of outcomes that behavior brings about, it was only social attitude toward behavior had a significant weight in predicting behavioral intention among the Korean students. Positive correlations were observed between the strength of interdependent self‐construal and the normative component and between the strength of independent self‐construal and the attitudinal component. Self‐construals, however, did not influence the relative weights of the two components in predicting behavioral intention.  相似文献   

9.
American newsrooms are adopting social media as an innovation for greater engagement. However, several organizational and individual factors may affect the extent to which news outlets adopt social media innovations. In particular, there is assumed to be a divide among different age groups of journalists in embracing social media. Utilizing a structural equation modeling (SEM) analysis, the study seeks to understand how social media culture in newsrooms affects journalists’ strategies of taking social media as an innovation, and how journalists of different age groups differ in the SEM model fit. The analyses indicated Twitter engagement mediates social media culture and journalists’ attitude toward social media. However, that was not the case with Facebook. Additionally, while younger journalists favored Twitter, older journalists embraced Facebook and middle-aged journalists adopted both Facebook and Twitter. The analyses showed the more that middle-aged journalists interacted on Twitter, the more they tended to have a positive attitude toward social media. However, the more that younger and older journalists engaged on Twitter, the more they tended to have a negative attitude toward social media. Journalists from all three age groups tended to hold a negative attitude toward social media if they engaged more on Facebook.  相似文献   

10.
Group affiliation plays a key role in shaping individual opinions on public policy issues. Understanding group-related differences may be important for global organizations that depend on broad public acceptance of their policies. Research indicates that people's opinions become polarized to match perceived opinions of their group and that media reports may signal normative opinions group members should adopt. Surveys administered before and after the World Trade Organization's (WTO) 1999 meeting in Seattle indicated significant differences in opinion by group affiliation. Respondents overall held negative views of the WTO before the meeting, and more negative views after the meeting. Business and civic group members were more positive toward the WTO than were human rights and environmental and union group members, reflecting their self-interests. However, contrary to public opinion theory between-group differences in opinion in many cases became less polarized, whereas attention to media coverage served to further polarize only the opinions of union group members.  相似文献   

11.
《Communication monographs》2012,79(3):250-263
This study assesses the usefulness of voters' emotions toward presidential candidates in predicting voter attitudes toward, involvement with, and learning of the candidates' statements at a debate. Three different models of the effects of emotions, including the bipolar model, Marcus and MacKuen's (1993) two-dimensional model, and a discrete emotions model were tested for their efficacy in predicting the responses of 81 participants who watched the 2000 Presidential Debate at Wake Forest University. Overall, the bipolar model in which positive and negative emotion terms fall along one continuum of affective valence was most consistent with the data. With regard to both presidential candidates, the more positive the emotion felt toward the candidate, the more positive the voters' attitudes were toward that candidate. Likewise, attitudes predicted greater involvement with the candidates, which subsequently predicted greater learning from the candidate at the debate.  相似文献   

12.
This study examines the relationship between Singaporean college students'attitude toward Americans and their exposure to U.S. exported entertainment media.

The 328 Singaporean college student participants expressed relatively neutral attitudes toward Americans and reported high consumption of U.S. entertainment media (movies, television shows, magazines, music). Exposure to American media was found to correlate positively with student attitudes toward Americans.

In contrast to some media critics' contention that exposure to U.S. media fosters negative attitudes among citizens of other countries, this study suggests that U.S. entertainment may influence attitude toward Americans in a positive direction.  相似文献   

13.
From the Sunday Pictorial's 1952 ‘Evil Men’ series, the first postwar exposé on homosexuality to appear in the British popular press, to the 1964 achievement by its stable mate the Daily Mirror of record circulation figures, both papers commodified and sensationalized homosexuality for consumption by mass newspaper audiences. Sensationalism was combined with homosexuality as a deliberate strategy to succeed in Britain's highly competitive postwar circulation wars and also to promote particular personal and political agendas of key directors. But historians have tended to focus on the vitriol of sensationalism, emphasizing its homophobic content, without fully interrogating the tactic itself. This paper looks at the origins of sensationalism as a strategy at Mirror Group newspapers, asserting that sensational treatments of homosexuality concretely illuminate the multiple interactions between subjective beliefs and the seemingly objective profit motive. At the Daily Mirror and Sunday Pictorial, homosexuals held a negative moral, political, and social value, but critically, they also held a high commercial value.  相似文献   

14.
色情传媒是最备受争议、也是研究大众传媒必然要正视的领域之一.目前学术界对色情传媒还没有一个统一、明确的定义.本文将大众传播媒体中涉及性某些的内容统称为色情传媒,将之作为一个中性内容,首先考察了其渊源,然后从立法和实验研究两个方面分析了色情传媒的争议.最后,作者从加强立法、家长的中介作用和强化正面性教育等角度,探讨了限制色情传媒负面影响的有效途径.  相似文献   

15.
This study predicted that variations in the content of a narrative organ donor appeal (i.e., the age of the donor, the age of the person whose life was saved, the donor's cause of death, and the number of people whose lives were saved) would have a differential impact on a person's affective and cognitive reactions to that message, which would in turn influence a person's attitude toward signing an organ donor card. Two hundred sixty-eight individuals who had not signed an organ donor card previously read one of several narratives and then answered a series of questions designed to measure their attitudes toward signing an organ donor card. These data revealed that how a person dies (accident vs natural causes) and the number of people who are saved through organ donation indirectly influence a person's attitude toward signing an organ donor card with vividness, sympathy, and happiness acting as mediating variables. These findings and their implications are discussed.  相似文献   

16.
胡适作为中国现代史上最有影响力的学者之一,他通过创办报刊“谈”政治,从而实现自己作为自由主义知识分子的理想抱负。本文拟从胡适创办的报刊入手,分析他的角色位置和个人意识,虽然他的话语建构带着精英的色彩,人格的独立使他将目光关注到大众,却并未和大众站在一起,但自由宽容的态度以及独立超然的精神却值得我们思考。  相似文献   

17.
Pornography use is often associated with less-progressive sex-role attitudes, such as endorsement of a sexual double standard between heterosexual partners, but the process by which this relationship occurs is still largely unexamined. The present study was conducted to examine how perceptions about pornography may play a role in the relationship between pornography use and sex-role attitudes. Perceived general acceptance and perceived influence of pornography on most people partially mediated the relationship between pornography use and sex-role attitudes. The more participants reported using pornography, the more they believed pornography was generally accepted and had a positive influence; however, conversely to what was hypothesized, the more positive they perceived pornography’s influence, the less likely they were to report sex-role attitudes that endorse a sexual double standard.  相似文献   

18.
The proliferation of new communication technologies over the last 2 decades has increased opportunities for audience activity by offering more choices and greater control aver the communication process for media consumers. However, extant research on the degree of user activity with new media portrays conflicting views of audience members as more active or more passive. This study attempts to sort out this issue by exploring audience activity levels among users of new and traditional media, as indicated by instrumental or ritualized orientations toward media use. Results indicate that new communication technologies are motivated by both instrumental and ritualized motives, but are used more instrumentally than traditional channels, particularly among older users.  相似文献   

19.
This study explored connections between media use and college students' attitudes of acceptance towards homosexuality (AATH). Data were collected from 1,761 undergraduates (62.7% female, MAge = 19 years). Results varied by the gender, ethnicity, and religiosity of the participants. Overall, greater media consumption among men and those who are highly religious was associated with greater AATH, whereas the reverse was true among women and those who are less religious. Although the associations were modest, the results support evidence of a mainstreaming effect, whereby increased media exposure may draw groups with disparate attitudes towards a more similar viewpoint on homosexuality.  相似文献   

20.
论文选择微博为代表的社交媒介,从网络公共事件入手,以群体视角论述用户信息交互行为的社会责任取向,通过个案分析,阐明社交网络用户社会责任的实现途径。结果发现,在网络场域中,传统道德权威并未瓦解,社交网络中的个体行为并非完全以个人情感和利益为中心。网络用户的道德感和网络社会正义得以持续源于2个激励因素:个体的被认同感以及网络言论的公共化。社交网络用户的信息交互行为仍受传统道德、规则的约束,但存在群体极化的风险。  相似文献   

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