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As the world embraces the Internet for media consumption, the concept of a hybrid newspaper—a printed newspaper with a companion Web site—is becoming more prevalent. Many hope that online advertising revenue (OAR) will help newspapers make up for losses in print (offline) revenue. However, there is little research that has empirically investigated whether and how investment in the “bricks” (i.e., the newsroom staff and resources that produce news content) will help to build “clicks” (i.e., more online visitors and, subsequently, OAR). This article examines the issue via an econometric analysis of 12 years of longitudinal data from a hybrid newspaper. The results show that the basic success of the clicks model depends on the investment in the bricks of the newspaper (i.e., its newsroom). Specifically, although news gathering is a very expensive part of the news business, it is also a creator of value and directly brings in OAR in addition to print advertising revenue. Therefore, as newspapers seek to capture more OAR, they may need to increase, rather than decrease, investment levels in the newsroom. 相似文献
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Maria Nilsson 《Journalism Practice》2015,9(4):484-501
An increasing flow of amateur images of global crises presents challenges and opportunities for mainstream news media. Furthermore, many news organizations now solicit eyewitness reports for near-instant upload to Web editions. Yet, there is a lack of empirical research on amateur images in the regular news flow, in particular in newspapers. Thus, this case study examines the general frequency of amateur content, the gatekeeping process and the opinions of editors making decisions about images for publication in the online and print editions of four Swedish newspapers. Our findings, based on quantitative content analyses and interviews, indicate that a majority of the content falls in the hard-news category in contrast to findings in previous research about user-generated text content. Moreover, it appears regularly but in small numbers in a tabloid-content daily and a regional paper but hardly ever in broadsheet-content papers, and that opinions in the newsroom about amateur images vary from a lack of interest to a stated need for them in the regular news coverage. The low impact of amateur content may be due to the gatekeeping process and professional standards of photography, as well as a lack of audience interest and difficulties in implementing new structures in the newsrooms. In sum, the findings disprove predictions in the literature of a near-paradigmatic rise of amateur content in the mainstream news media. 相似文献
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《Journalism Practice》2013,7(4):373-389
This article analyses whether a specific news event is reported differently online compared to print newspapers. The question is hardly new but has increased in importance as more readers pass from print newspapers to online news. The conditions of news selection and production are discussed departing from the theories of market-driven journalism and media logic, and are related to aspects of audience needs and gratifications, as well as professional norms and standards. A content analysis of news reporting during the 2010 Swedish election campaign reveals no significant differences between how major newspapers reported the aspects, issues and actors online compared to in print. Individuals using online news received the same information about the election campaign as those reading the print paper, which indicates a displacing rather than complementary effect of online journalism on print journalism. 相似文献
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Hsiang Iris Chyi 《媒体管理杂志》2013,15(3):227-250
Propelled by the recent economic recession that caused substantial declines in advertising revenue, some major newspapers have renewed their efforts to find alternative revenue models. This renewed interest in paid content strategy triggered another round of debates on the viability of the “paywall.” To address the recurring industry debate, this study, based on a national survey of 767 U.S. online adults, systematically evaluated users' paying intent for different newspaper formats, the amount they are willing to pay, as well as users' responses to various payment models being considered by the industry. Results showed the print edition outperforms other formats (Web & “apps”) in terms of usage, preference, and paying intent; and is perceived as the most valuable platform. Paying intent for the online formats (Web & apps) was weak, and so was people's response to each of the 6 payment models under study. Therefore, how users are charged does not make much difference—whether they are charged does. The analysis also identified the predictors of paying intent for newspaper formats and different payment models. Although multiplatform news delivery has become a reality, paying intent for digital news content remains elusive. 相似文献
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《Journalism Practice》2013,7(9):1106-1127
ABSTRACTThe smartphone is now an indispensable part of everyday life. Such mobile devices are increasingly used to consume news. Newspapers have embraced the mobile devices to augment their print and online versions. Newspapers, however, appear to offer different news content to mobile newsreaders when compared to their own print and online content. Mobile newsreaders are provided significantly more sensational, breaking, and entertainment-oriented news. Mobile devices on the mobile web also provide significantly less public affairs content as top stories. Analyzing a sample of 50 U.S. newspapers over a six-month period, this content analysis quantifies the heterogeneity of news content in print, online, and mobile platforms. 相似文献
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Shixin Ivy Zhang 《媒体管理杂志》2013,15(3-4):205-230
This study takes Beijing Youth Daily (BYD), Beijing's largest newspaper in terms of advertising revenue and second largest in terms of circulation, as a case study to examine and analyze how globalization influences the ownership, corporate strategies, and business models of local newspaper organizations in China; and, thus, accelerates Chinese-style capitalism and media convergence. Declining advertising revenue and the loss of readers due to the digital revolution and the availability of multimedia news channels are global challenges that face newspapers around the world. BYD is no exception. In response, BYD has shifted from an exclusively state ownership model to a split or dual-track management model that has allowed foreign capital into the business operations while the party/state still retains ideological control over the news content. BYD has reoriented its corporate strategies and carried out structural reforms, building a media conglomerate via new titles, acquisitions, concentrations, and convergences; and developed its business models with advertising as a major revenue source. All these measures are market-oriented and intended to maximize newspaper profits by pursuing economies of scale and scope. 相似文献
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英国报业面对销量与收入的整体下滑,在实施裁员、减少印刷成本等措施的同时,加大了数字新闻市场的开拓力度.其中,大数据技术在新闻生产、受众服务和广告开拓方面得到广泛应用.在新闻内容生产方面,体现为新闻信息源的大数据甄别、新闻写作的人工智能应用和新闻作品的可视化呈现;在报业受众服务方面,体现为利用大数据强化社交媒体的充分运用和付费墙的不断调整;在商业运营方面,体现为广告市场的精准服务和数据资源的深层加工. 相似文献
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J. Ian Tennant 《媒体管理杂志》2014,16(3-4):105-121
Free newspapers are a substantial segment of the U.S. newspaper industry, as well as an under-studied topic within media research. This study considers the economic health of free newspapers in the United States and whether they face a dire future given their heavy reliance on advertising, a source of revenue that has been in decline for newspapers. One question guiding this research is whether free newspapers face two options: continue producing free content by relying on advertising (in addition to other revenue sources), or abandon the advertising-based business model. Seven research questions address a number of issues, such as whether free newspapers are profitable, if decision-makers are considering changing their business model, whether they are seeking alternative sources of revenue, whether reader engagement is connected to the price, or a lack of one, of a newspaper, and whether decision-makers are optimistic or pessimistic about the future of their industry. A Web-based survey asked decision-makers at free newspapers in the United States to respond to questions related to the health and future of their newspaper or newspapers. This survey was complemented by in-depth interviews with publishers of four different types of free newspapers in Texas. The study concludes by suggesting free newspapers are not only viable but in many markets they are thriving. Sweeping generalizations (often seen in industry discourse) about the future of print newspapers can be misleading. This study contributes a reality check and calls for further research on the economics of print media in the digital era. 相似文献
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Kirsty Williamson Asim Qayyum Philip Hider Ying-Hsang Liu 《Library & information science research》2012
There is a paucity of research examining the everyday-life information seeking of young people, especially investigating the role that the news media has in providing information to young people for use in their everyday lives. A qualitative, interpretivist approach is adopted, involving 34 students, ages 18 to 25, from an Australian university. First, 20 students were interviewed about their news seeking (including topics and sources). Then 14 students participated in verbal protocol analysis, which involved a series of tasks concerning online and print newspapers. Lastly, students were interviewed about how they sought everyday-life information and whether they thought that they had incidentally acquired or encountered information on everyday-life topics in online or print newspapers in the recent past. Findings indicated that, contrary to expectations, traditional print media still played a role for young people, and social media were perceived as important for communication with friends, rather than for news gathering. Purposeful information seeking was more likely to occur online, but both print and online newspapers retained an incidental role in providing information to students for their everyday lives. Participants used a range of media to suit their particular needs and purposes. Thus, access to a wide variety of sources is important for everyday-life information seeking (ELIS) by young people. 相似文献
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In response to the newspaper crisis, U.S. newspapers are seeking new business models for their online operation, but often ignore non-local readers who constitute a non-traditional niche audience with market potential. This study attempts to expand the understanding of the U.S. online newspaper readership in the dual-geographic market by empirically comparing local and long-distance users on demographic characteristics, online behavior, and satisfaction level with the newspaper site. Utilizing a dataset containing 28 newspaper Web sites' 25,964 visitors, this study performed a large-scale, in-depth analysis of online newspapers' long-distance readership unseen in previous research. Results show that more than one fourth of these newspaper sites' online users reside outside the print market. Most long-distance users have personal ties with the geographic area associated with the newspaper. Compared with local users, long-distance users tend to be male, older, better educated, and with a higher income. They are more likely to obtain local sports information from the site, but are less likely to visit the classifieds areas of the site. They also tend to be more loyal to and satisfied with the newspaper site. Newspapers should perceive long-distance users as a potential audience segment rather than an inconvenient truth when developing content, pricing, and marketing strategies. 相似文献
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《期刊图书馆员》2013,64(3-4):449-454
Summary Two publishers of well-known print newspapers have launched successful Web versions. The editors described the evolution of their sites and discussed the advantages of Web editions: timeliness, depth of content, user-customized access to information, and community-building interactive forums. They detailed lessons learned, outlined future plans, and clarified similarities and differences between the two sites. Discussion centered on three main areas: library access and site licenses, the nature of archives and article retrieval, and advertising. 相似文献
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Maria Nilsson 《Journalism Practice》2020,14(3):259-276
ABSTRACTThis paper explores how news organizations visualize crises in a digital media ecology shaped by citizen witnessing and widespread image circulation on social media. Empirically, the paper draws on the events of 7 April 2017 in Stockholm when a hijacked truck plowed into crowds, killing five and injuring several others. The study is informed by theoretical perspectives and research on citizen photojournalism and witnessing, and examines the function of visual citizen contributions, degrees of explicitness in visual coverage and the impact of proximity on visualizations of crises. Qualitative analyses of visual content and text in digital and print editions of four Swedish newspapers showed both enhancing and featured positioning of visual eyewitness contributions from the public, few examples of explicit imagery, and journalistic commentary foregrounding ethical dimensions of showing and seeing. Based on the findings, the author considers journalism’s civic response as a strategy for staking a claim to credibility and ethics at a moment when the journalistic gatekeeping position is called into question. 相似文献
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《Journalism Practice》2013,7(3):347-360
The idea of geography is fundamental to local newspapers, both in the sense of community news and news from a community perspective. It has been suggested that “geography is dead.” This idea was tested through a self-administered mail survey of a sample of adults living in Maricopa County, Arizona, using geographic and online senses of community measures to determine the importance of geography in today's Internet-rich environment and determine if geography is really “dead.” The analysis focused on evaluating the mean sense of community measures among groups, and examining the use of newspaper weblogs in light of the print newspaper's coverage of a particular geographic area. Results rebuff suggestions that geography is “dead” and indicate that respondents are still attached to their geographic communities. In the struggle to find new models of journalism, newspapers must find a way to remain geographically relevant in print and on the Web. 相似文献
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ABSTRACTDeclining advertising revenue and print copy sales have propelled extensive paywall experiments in local newspapers to generate new revenue and fund local journalism. The success of these experiments is ultimately depending on whether or not they deliver the value that customers require. This article studies local newspapers’ potential to build successful paywalls by conducting a two-sided analysis of paywall value propositions and local news audiences’ responses to these value propositions. Drawing on mixed methods – in-depth interviews with 20 newspaper managers and a national survey (N = 1586) among local newspaper audiences – our study identifies a major gap between intended value of paywalls and customer value perception and behavior. These are misalignments between the intended attractiveness of paywalled content and audience attitude toward this content, and misalignments between access to paywalled content and use. Local newspapers’ offerings are particularly misaligned with younger, lower income and lower news interest customers. When these groups hit a paywall, they most likely bounce off. 相似文献
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Anthony Cawley 《Media History》2013,19(2):219-237
As, historically, has been common with newly emergent media, the World Wide Web in the mid-1990s was greeted with a discourse of revolutionary impacts, premised on a technological logic of development. In the case of news, the Web was expected to drive a more democratic, transparent and accountable journalism. This article argues that the application of a strong historical perspective to scholarship on online news is necessary to gauge the depth of any changes from and the strength of continuity with print and broadcast news. It examines the historical development of mass media and of journalism in the context of industrial capitalism to trace the emergence of the ‘news ecology’ that permeates print, broadcast and, now, online media. It examines this through a sample of websites maintained by Irish national and local newspapers, and the country's public service broadcaster, between 1994 and 2010. 相似文献
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Engaging the Social News User 总被引：1，自引：0，他引：1
Sanne Hille 《Journalism Practice》2014,8(5):563-572
One of the most common formats of audience participation in journalism consists of online reader comments in response to articles, weblogs, or online television and radio broadcasts. While initially the audience only commented on media platforms themselves, Facebook made it possible to outsource commenting to a third-party platform. The options users have, the rules commenters are obliged to follow, and the moderation regime they confront, could influence the quantity and quality of comments. In this study, we explore how news media deal with audience comments on Facebook and their own news site, and how this influences the quality and quantity of comments. We compared comments on news platforms and Facebook of 62 Dutch national and regional newspapers, public and commercial broadcasters, newsweeklies, national news programmes, and online news sites. Subsequently, we analysed the content of the comments with the qualitative text analysis tool MAXQDA. The results indicate that news media prefer outsourcing comments to Facebook although commenting on their own platforms is still possible. By discouraging anonymous responses, the quality of comments improved but above all the quantity of comments decreased after outsourcing comments to Facebook. 相似文献