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1.
ABSTRACT

This article develops the notion of the intimacy of surveillance, a characteristic of contemporary corporate marketing and dataveillance fueled by the accumulation of consumers’ economically valuable digital traces. By focusing on emotional reactions to targeted advertisements, we demonstrate how consumers want contradictory things: they oppose intrusive and creepy advertising based on tracking their activities, yet expect more relevant real-time analysis and probabilistic predictions anticipating their needs, desires, and plans. The tension between the two opposing aspects of corporate surveillance is crucial in terms of the intimacy of surveillance: it explains how corporate surveillance that is felt as disturbing can co-exist with pleasurable moments of being ‘seen’ by the market. The study suggests that the current situation where social media users are trying to comprehend, typically alone with their devices, what is going on in terms of continuously changing algorithmic systems, is undermining public culture. This calls for collective responses to the shared pleasures and pains while living alongside algorithms. The everyday distress and paranoia to which users of social media are exposed is an indicator of failed social arrangements in need of urgent repair.  相似文献   

2.
ABSTRACT

Via a discussion of public debates surrounding the potential minting of a trillion dollar platinum coin in the context of the American debt ceiling crises of 2011 and 2013, this essay seeks to make sense of the popular persistence of ‘commodity’ or ‘metallist’ understandings of money's value in the face of a scholarly consensus that all currency is ‘token’ or ‘fiat’ in nature. Scholars from Knapp to Desan have elaborated token theories of commodity money, wherein both precious and non-precious currencies are treated as the products of social construction. By contrast, I suggest the need to supplement such approaches with what I term a commodity theory of token money, wherein money objects made from both precious and non-precious materials are treated as inherently valuable. Exploring the semiotic convergence between gold, Bitcoin and modern paper money, I suggest that the broadly Peircean notion of rhematization in which symbol and indexical signs are (mis)taken for iconic ones is particularly suited to unpack the continuing social salience of commodity theories of money across the gold/paper divide. Moreover attention must be paid to how we define the icon itself.  相似文献   

3.
ABSTRACT

As an external visual marker of what is supposed by other characters in the novel as its wearer’s ‘internal,’ spiritual state, Hester Prynne’s Scarlet ‘A’ is, among other things, an emblem of a powerful American anxiety regarding the gulf between appearance and reality, symbol and meaning. The desperate and dangerous need for fixed signs and self-evident identities that obsesses Hawthorne’s Puritan-era characters is directly related to the gold-paper money debates that dominated the politics of Hawthorne’s own time, with their concern for issues of ‘character’ and value and what we might now call the gap between the symbolic and the real, or face value and material value.  相似文献   

4.
ABSTRACT

This paper examines the social construction of ‘fashionability’ – namely, what is ‘desirable’ and ‘fashionable’ – with reference to the concept ‘cultural mediators’ that foregrounds agency, negotiation and the contested practices of market actors in cultural production. It zeroes in on the cultural mediators’ attitudes and positions in the two markets by drawing on 25 in-depth interviews with industry veterans. It shows that the mediators in South Korea and China increasingly occupy hybrid occupational roles and social positions across industries and sectors yet achieve limited success in countering the status quo of Western fashion through mediation. The analysis contributes to the literature with a categorisation of seven mediation practices that shape the valuation of fashion products (i.e. ‘fashionability’) in two ways. Empirically, this categorisation illuminates how cultural mediators make reference habitually to the broader social and cultural contexts to co-construct cultural-aesthetic objects. Theoretically, it advances a cultural-economic approach to the understanding of cultural mediation and challenges the reductionist viewpoint of actor–network theory through the notion of a matrix of cultural-economic agency.  相似文献   

5.
ABSTRACT

A central trope of the information society is that of ‘information flows.’ The implicit assumption underlying such a vision involves the removal of gatekeepers and intermediaries who are perceived to impede such flows. Drawing from field research on information circulation, trade, and money in rural markets in Myanmar and India, we show why intermediaries persist alongside information and communication technologies (ICTs) in trade and financial transactions in the ‘Information Age.’ We examine the range of roles, (human and non-human) actors, and material practices that are involved in conducting financial transactions, and we show the importance of historical legacies and politics in explaining why both cash and financial intermediaries persist in the digital age. Focusing on the different value that human and non-human intermediaries bring to financial encounters helps explain what characteristics make each resilient or replaceable in a time of change. By situating intermediaries and mediations in the social relations within which they operate, we bring back the role of power and politics – an element that is often missing in accounts focused on the unmediated and ‘free’ circulation of information using ICTs – in explaining processes of mediation and circulation.  相似文献   

6.
ABSTRACT

The ‘blue economy’ has in recent years become a leading concept for envisioning what may come after the fossil-based era. In efforts at calculating the potential economic value of the ocean, policy-oriented documents seek to unite diverse actors around common goals. Through the calculation of numbers, large-scale and long-term policy visions are being crystallized. But how do such numbers come into being in practice? This article interrogates this question with an example from the Norwegian context: the established policy goal of a so-called ‘five-fold increase’ in marine value creation in the year 2050. While powerful numbers are commonly expected to be produced through the procedures of ‘mechanical objectivity’ that involve strict quantification and scientific methods, our analysis shows a rather different route towards a powerful number: By loosely combining tools developed for business management, the number is calculated by, first, openly combining qualitative and narrative operations into the calculation and then, next, decoupling qualitative uncertainties from the quantified potential. The result is a calculative process that takes the form of what we suggest to call ‘reflexive objectivity’ and a policy-oriented number that encourages risk-taking and action over restraint and precaution.  相似文献   

7.
ABSTRACT

The rapid reform of the Akihabara district of Tokyo during the first decade of the twenty-first century, in conjunction with the Japanese government’s policy on the global promotion of Cool Japan, has been envisioned under the Japanese government’s new direction of becoming a ‘ubiquitous society’. From the postwar period when Akihabara became the techno-gadgetry hub of Tokyo, into the twenty-first century where it transforms itself into the Mecca of anime and video games, Akihabara has become the embodiment of national hope and technological future. Noticeably, what also implemented alongside this advance of techno-future is a new form of governance and surveillance. After Katō Tomohiro’s murderous rampage in Akihabara in 2008, numerous CCTVs have been installed to secure the neighbourhood from crime and news of this solution became a spectacle in international media. This form of ubiquitous techno-governance integrated as part of everyday life had already been imagined in anime such as Dennō Koiru (Coil A Circle of Children), which broadcast on Japan’s national broadcast station NHK in 2007. In light of the concerted effort of the Japanese government’s promotion of anime to the global consumers seamlessly integrating the urban developmental project of Akihabara, the production of Dennō Koiru at that historical juncture presents a pertinent foreshadowing of Japan’s ‘society of control’. This article will examine the notion of ubiquitous society and surveillance in Dennō Koiru and situate its production against the backdrop of Japan’s growing techno-governance vis-à-vis its creative industries in the twenty-first century.  相似文献   

8.
ABSTRACT

Catherine Malabou's opinion of non-essentialist models of gender identity and art is unambiguous: in her words, they are ‘catastrophic’ to women and to artists (Malabou [2014]. ‘Sujet: Femme'. de(s)générations des féminismes 21, 29-38: 135). What, then, are the implications of Malabou's hallmark concept of ‘plasticity’ on theories of performativity? Has plasticity come to supplant performativity, just as Malabou believes that it has come to supplant Derridean writing? Or if, as Malabou suggests, philosophical concepts are inherently plastic, may we maintain that performativity was always already plastic? In the following article, I read Malabou's work on writing alongside her work on the feminine in order to question how plasticity and performativity might be examined together to theorise the ways in which the discursive and the material interact in the production of subjectivities. By highlighting the performativity at play within Malabou's own writing about the end of writing, I propose that her work challenges her claim that literature cannot deconstruct philosophy. In response to Malabou's anti-essentialist plastic theory of the essence of woman, I underline the parallels between performativity and plasticity and suggest that the two concepts overlap in their mutual configuration of identity and form as mutable and transformable.  相似文献   

9.
Abstract

The objective of this article is to critique the current literature on Jews and Jewishness in North American television. It is our contention that this work is problematic in a number of ways. First, it insists on a strict binary between ‘bad’ and ‘good’ television images, and ‘bad’ and ‘good’ audience responses to these images. Second, it assumes that a unified, ‘acceptable’ Jewish identity pre‐exists the production of these images, and that this identity merely needs to be incorporated into the television landscape to make its images ‘better’. Third, it assumes a direct and unproblematic relationship between what the viewers see on television and how they understand the world. In the second half of this essay we introduce scholarship in other areas of television and media studies, as well as in the emerging field of Jewish cultural studies, to point to the need to theorise a much more complex relationship between identity and spectatorship than is realised in much of the current literature on Jewishness and television. We argue that our relationship, as viewers, to television is inherently complex, contradictory, ambivalent, and shifting, and thus cannot be pinned down by rigid and hierarchical binary structures. Further, we argue that Jewishness cannot be reified as a single, visible, knowable identity, and that the ambivalent pleasures of viewers viewing Jewishness on television, including our own, must be accounted for rather than dismissed.  相似文献   

10.
ABSTRACT

This study compares the interactional practices for the main types of uses of the mobile dating applications Grindr and Tinder. The analysis shows that in both cases, a majority of users share a similar orientation towards a linguistic ideology regarding ordinary conversation as a social institution, as topic-based, as allowing individuals to share and update knowledge so as to enable rapport and intimacy. However, Grindr and Tinder users take almost opposite conversational stances regarding the organization of casual hookups as sexual, one-off encounters with strangers. While many gay Grindr users have to chat to organize quick sexual connections, they become wary of the way their electronic conversations might waylay them into more personal relationships and they try to prevent this by developing an interactional genre made of laconic, fact-checking and very short exchanges. On the other hand, many heterosexual users on Tinder are looking to achieve topically-rich chat conversations. Their interactional dilemma, then, is the achievement of such topically-rich conversation, but with complete strangers. The interaction-oriented comparison provides a more detailed and subtle perspective of the alleged ‘liquefaction’ of romantic relationships into a casual hookup culture through the use of location-aware mobile dating applications.  相似文献   

11.
In this article, we examine how models working on Chaturbate, one of the world’s most popular adult webcam platforms, negotiate and make sense of the dynamic ways in which this platform configures their competitive environment. By combining different perspectives from the field of economic sociology, we demonstrate how competition on Chaturbate is shaped by various market devices whose strategic negotiation informs – and is informed by – the moral economy articulated on web forums where models gather to discuss their work experiences and market strategies. We first introduce Chaturbate and the ways in which it organizes market competition, surveying the environment models have to negotiate. We then zoom in on two controversial strategies for beating the competition, each of which upset the moral economy of Chaturbate’s model community. Subsequently, we turn to what models term ‘the hustle,’ which encompasses a number of competitive strategies and criteria judged to be fair and thus legitimate. The final part of our analysis considers the limitations of the hustle, as well as the meritocratic and entrepreneurial discourse that surround it, in light of what we identify as Chaturbate’s ‘manufactured uncertainty.’  相似文献   

12.
ABSTRACT

This article examines the ways in which middle class Muslims in Turkey talk about Islamic ‘community’ and analyses these discourses in relation to the phenomenon of market Islam. The evidence is drawn from the author’s ethnographic fieldwork with donors, managers, and volunteers of a government friendly Islamic NGO, the Light House (Deniz Feneri Sosyal Yard?mla?ma ve Dayan??ma Derne?i) in 2009–2010, followed by subsequent trips in 2013 and 2015. I argue that Islamic charity is not merely a calculative economic behaviour or a reflection of deep-seated religious values, but rather a performative site of market Islam. In seeking to reconcile a faith-based understanding of charity with diverse interpretations of the neoliberal economy, I show that middle-class Muslims adhered to two discourses of ‘community’: whereas donors saw charitable giving as a market-enhancing mechanism, NGO managers defined their charitable work as part of an Islamic project focused on economic redistribution. Although they conceptualized the relationship between faith and markets in divergent ways, both discourses of market Islam posit ‘community’ as an intrinsic component of governing the poor in Turkey.  相似文献   

13.
With what mechanisms and cultural resources do market actors pursue change? Based on an analysis of business-to-business advertisements in two US food industry trade publications, we show the generative influence of social movements on perceived market opportunities. Building on recent scholarship on market-making, we find that market actors articulate and reshape critiques of their own industry by making claims about what consumers ostensibly want and about how their products can satisfy those desires. We find that business-to-business food ingredient advertisements selectively articulate precepts of the emergent ‘good food’ movement by urging manufacturers to develop healthy, natural, and ‘clean’ foods. While ‘good food’ advocates typically portray processed and packaged food as inherently unhealthy, suppliers and trade associations' advertisements transform this critique by claiming that products will be more marketable to consumers if they are made with ingredients designed to provide specific health benefits and to comply with federally mandated product labeling regulations. As such, we find that these business-to-business advertisements mediate between imagined demands and pragmatic constraints while serving as a conduit for the influence of social movements on industry practices and products.  相似文献   

14.
The central argument in this paper is that actor-network theory (ANT) does not do ‘cultural economy’ symmetrically: it has had a lot to say about economy but much less to say about culture. This rejection of culture is ontological and epistemological: culture appears in ANT largely as an artefact of modernist thought rather than as an empirical aspect of agents' performances. And yet if ‘economy’ can be critiqued and reinstated as performative, so too can ‘culture’. To explore this, we focus on objects of concern that – unlike the financial markets that have formed the core of ANT-inspired thinking about the economy – are assembled by actors in and through what they themselves understand to be cultural materials, cultural calculations, cultural processes, cultural institutions. In such examples, ‘culture’ is continuously invoked and enacted by actors in constructing their actions, whatever critical sociologists might have to say about its ontological status. It seems paradoxical that a theoretical approach that makes sacrosanct the associations constructed by agents who assemble their own world, generally discusses ‘culture’ only from the point of view of critical epistemology. Bearing all this in mind, we argue that it is time for us to ‘reassemble’ the cultural.  相似文献   

15.
Abstract

Though it is generally acknowledged that there is a relationship between racist discourse and the figure of the non-human animal, this relationship is almost always assumed to be analogical: oppressed groups are compared with or treated as non-human animals. But the recent dogfighting case against NFL Quarterback Michael Vick and the attendant suspicion of ‘pit bulls’ suggests that racism today has a more complex relationship with (certain types of) animals than the analogy would capture. An analysis of this discourse both calls for and revises Foucault's notion of ‘the dangerous individual’ as an explanatory concept for contemporary racism. The concomitant revulsion toward both dogfighting and ‘pit bulls’ suggests an expression of fear of a perceived threat to normative whiteness, insofar as these ‘dangerous’ dogs are figured as carriers of the contagion of racial abnormality.  相似文献   

16.
In a digital society, we are frequently invited to communicate our present affective state via interfaces. These include smart-phone apps which allow users to track their mood in ‘real-time’, plus touchpads in organisations and public spaces which seek rapid feedback on whether an experience is positive or negative. In contrast to the use of surveys as tools of valuation, these technologies seek to capture experience in ‘real-time’, which can then be viewed and evaluated critically at a later time. Based on study of a number of mood-monitoring technologies, this paper highlights some of the ways in which they challenge conventional accounts of (e)valuation. In particular, rather than inviting individuals to represent their feelings towards the past numerically, they invite them to make uncritical expressions of positive or negative mood in the present. The central question of value is no longer how much is something valued, but whether or not it is valued. Quantitative and calculated analysis of positive and negative emotions occurs subsequently.  相似文献   

17.
ABSTRACT

One of the under-theorised aspects of Catherine Malabou’s What Should We Do With Our Brain? is the overtly political project that underpins her discussion of a renewed conception of subjectivity. Malabou's political project is framed in radical and emancipatory terms, and yet the possibilities and limitations that stem from of a neurobiological account of politics have been left under-explored. Can we really locate in the brain a progressive politics, especially in the context of debates around mental illness, when so many groups and individuals are resistant to understanding themselves as their brains? Or is this affirmation of scientific materialism at risk of obscuring the realities and complexities of the materiality of cultural practice? In order to pursue the political consequences of her work, this paper looks to stage an encounter between Malabou's account of neuroplasticity and Lauren Berlant's notion of cruel optimism. This is done in order to ask: do Malabou’s own critiques of neoliberal flexibility run the risk of embracing a neuro-liberalism, in which an optimism regarding plasticity, individual liberty, and compromise between the humanities and life-sciences obscures the political limitations of neuroscience as a site for political-philosophy?  相似文献   

18.
Abstract

This article rethinks the notion of articulation as formulated in the ‘studies‐discourse’: cultural studies, gender studies, science studies. I analyse the inner workings of the concept of articulation against the background of Luis Buñuel’s film Tristana. Using the language of Spanish cultural practices, Buñuel offers the negative story of an oppressive society. The film foregrounds the role of a primordial asymmetry between the sexes in obliging articulation. This is suggestive of how articulation is interwoven with, and undone by, a radical refusal which unveils the ongoing incommensurability and inevitable disparity between the world in which we dwell and a world which remains unvoiced in the ‘studies‐discourse’: World 2, an imperceptible world which questions the fantasy of an overall and limitless emancipation inherent in the mythology of liberalism.  相似文献   

19.
How one copy of a film or a single is made illegal, while its identical twin is treated as legitimate? By drawing from the material collected in Russia on the illegal copying and distribution of video and musical contents, this paper moves beyond the definition of media piracy in legal terms, and instead examines practices of copying, the properties of copies, and the motivations that drive their circulation, color laws and their continuous application. It approaches the copy not as an isolated, individual unit but part of an assemblage, and demonstrates the existence of a specific culture of circulation which brings together its diverse components as one ‘catchment’. In Russia, the legal and pirate media markets do not stand in opposition to one another but co-exist and even enable each other. Media goods have social value that extends beyond commercial, and which is strongly associated with the cultural reproduction of audiences who are cosmopolitan in character and partake in the transnational circuits of culture. Finally, the very definition of what is ‘legal’ in Russian is an outcome of the unstable process of authentication in which experts test, guess and create material trails of evidence to stabilize elusive digital substances. On the basis of these findings, the paper problematizes the social imaginary around the digital copy and with it, the widely circulating notion of ‘piracy’.  相似文献   

20.
Abstract

The essay approaches recent discussions of ‘life’ and biopolitics from the historical context of early 20th century German vitalist thought. By closely analysing the concept of the ‘drive’ in art historian Wilhelm Worringer's Abstraction and Empathy (1908) and Sigmund Freud's Beyond the Pleasure Principle (1920), the essay shows how the paradoxes of those texts prefigure and contribute to the contemporary problematic of ‘life’ in theoretical discourse across the humanities. In Worringer and Freud, the drive is an ‘elastic’ concept stretching beyond – and yet constitutive of – the epistemological object (‘life’) that it is called upon to describe. The distortion of the drive in each author's thought – from an impulse of organic vitality to a principle of inorganic primordiality – manifests the contradictory ‘life’ of vitalist concepts themselves in their elastic potential for transformation, regression and contradiction.  相似文献   

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