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1.
Focusing mainly on the roles of media exposure and thin-ideal internalization, this study attempts to extend the findings of previous studies conducted in other countries. A structural equation model with maximum likelihood estimation was performed to test the hypothesized path model. The fit indices indicated that the path model provided an acceptable fit. The results revealed that the influence of fashion magazine reading on the drive for thinness is mediated via thin-ideal internalization. Thus, heavier readers of fashion magazines were more likely to exhibit a greater drive for thinness via internalization of the thin ideal. The results were generally consistent with findings from previous studies conducted in other countries, confirming the cross-cultural importance of the process of thin-ideal internalization in the study of the drive for thinness among young women.  相似文献   

2.
This article examines the relation between box-office performance and celebrity media exposure, as measured by appearances in the celebrity magazine, People. This study employs variables that capture different time periods to test whether People magazine appearances were merely part of a general promotional effort by a studio or whether appearances reflected the popular appeal of the actor. The results indicate that promotional appearances do not significantly affect box-office revenues. In fact, it is the star's popular appeal reflected in appearances prior to the promotional push that significantly affect box-office success.  相似文献   

3.
This three-wave e-mail/Web-based survey examined current perceptions of media sales representatives. Media departments from small, medium, and large advertising agencies across the United States answered questions related to the general perception, influence, and role of media sales representatives across media types. Overall, the findings suggested a favorable opinion about media sales representatives with magazine representatives rated as most influential. Trust emerged as a critical component in the buyer–seller relationship. In addition, providers of reliable knowledge and information were found to be critical roles of media sales representatives. The findings are noteworthy and emphasize the importance of educating industry sales representatives regarding the value of relationship building in the media sales process.  相似文献   

4.
Findings indicated that the mass media exposure significantly associated with body image dissatisfaction [Chen & Jackson, 2012. Gender and age group differences in mass media and interpersonal influences on body dissatisfaction among Chinese adolescents. Sex Roles, 66(1-2), 3–20; Field et al., 2005. Exposure to the mass media, body shape concerns, and use of supplements to improve weight and shape among male and female adolescents. Pediatrics, 116(2), e214–e220]. However, limited studies have examined the effect of social media on body image concerns. In regard to this, this paper aims to explore how appearance presentation and appearance interaction on social networking sites influence young adults’ body image dissatisfaction in the Chinese patriarchal society. It proposes that internalization, social comparison and body surveillance may be potential mediators of SNS influences from appearance presentation and appearance interaction on female’s and male’s body dissatisfaction. A survey of 181 males and 203 females indicated that online appearance interaction was significantly associated with female’s body dissatisfaction. In addition, its effect was partially mediated by body surveillance. Besides, body surveillance also mediated the effect of appearance presentation on female’s body dissatisfaction. In male’s case, the influence of online appearance interaction on body dissatisfaction was mediated by internalization and social comparison.  相似文献   

5.
OUT-ing AIDS     
Little is known about the relationship between the Irish gay press and the AIDS crisis during the 1980s. This article aims to fill this gap by presenting the findings of a study dealing with the AIDS epidemic in Ireland and how it was confronted through the alternative media platform of OUT magazine. Using issues of OUT, it argues that alternative media in Ireland were pivotal in generating vital public health information for the gay community, particularly when the mainstream press and Irish government were not providing the necessary resources. This article also highlights the activist potential of alternative media such as OUT, as it engaged with public bodies in an attempt to hold them accountable for their response, or lack thereof, to the epidemic. The Irish gay press is thus an important example of how alternative media are critical when mainstream society ignores a particular group’s public health needs.  相似文献   

6.
This study examines the relationship between Singaporean college students'attitude toward Americans and their exposure to U.S. exported entertainment media.

The 328 Singaporean college student participants expressed relatively neutral attitudes toward Americans and reported high consumption of U.S. entertainment media (movies, television shows, magazines, music). Exposure to American media was found to correlate positively with student attitudes toward Americans.

In contrast to some media critics' contention that exposure to U.S. media fosters negative attitudes among citizens of other countries, this study suggests that U.S. entertainment may influence attitude toward Americans in a positive direction.  相似文献   

7.
In light of the media industry’s growing focus on audience engagement, this article explores how online and offline forms of engagement unfold within journalism, based on a comparative case study of two American public media newsrooms. This study addresses gaps in the literature by (1) examining what engagement means for public media and (2) applying the concept of reciprocal journalism to evaluate the nature of reciprocity (direct, indirect, or sustained) in the give-and-take between journalists and their communities. Drawing on direct observation and in-depth interviews, this article shows how this emerging focus on engagement is driven by public media journalists’ desire to make their relationship with the public more enduring and mutually beneficial. We find that such journalists privilege offline modes of engagement (e.g., listening sessions and partnerships with local organizations) in hopes of building trust and strengthening ties with their community, more so than digital modes of engagement (e.g., social media) that are more directly tied to news publishing. Moreover, this case study reveals that public media organizations, in and through their engagement efforts, are distinguishing between the communities they cover in their reporting and the audiences they reach with their reporting.  相似文献   

8.
Despite a large body of literature documenting factors influencing general political participation, research has lagged in understanding what motivates participation regarding specific issues. Our research fills this gap by examining the interplay of perceptions of media bias, trust in government, and political efficacy on individuals' levels of general and issue-specific political participation. Using survey data with indicators related to general political participation, our results demonstrate that perceptions of media bias overall are negatively related to general political participation. Moreover, this relationship is an indirect one, mediated by trust in government and political efficacy. Using survey data with indicators of issue-specific political participation in the context of stem cell research, our results show that—contrary to the relationship found for general political participation—perceptions of media bias are directly and positively associated with issue-specific participation. Implications for political participation and media bias theories are discussed.  相似文献   

9.
Social media activism has become very relevant for many student activist groups. How can political use of social media be motivated? The concept of Social Media Political Efficacy was proposed to resolve inconsistencies in prior theories of social media activism. A survey (n = 222) of members of 3 student activist groups showed that social media political efficacy was positively related to successful experiences using social media for activism. The relationship between social media political efficacy and social media activism was stronger than that between the concept of political efficacy employed in prior research and social media activism. Theory and social media activism implications are discussed.  相似文献   

10.
Using cross-sectional data from the 2008 National Annenberg Election Survey, this study tests 2 models that explicate the relationship between politically likeminded media use and political polarization and participation. The knowledge model suggests that the effects of exposure to likeminded media on individuals’ attitudinal polarization and political participation are mediated by knowledge of candidate issue stances. The belief model proposes that likeminded media use indirectly influences political polarization and participation via political beliefs. The results provide evidence that individuals’ beliefs mediate the influence of likeminded media consumption on attitudinal polarization and participation, but there was no support for the knowledge model. These findings indicate that individuals who consume politically likeminded news tend to develop polarized attitudes and are motivated to participate in political activities by forming biased beliefs associated with candidates rather than by gaining factual issue knowledge.  相似文献   

11.
The growing reliance on social media as news platforms may lead to more passive news consumption but also offers greater potential for engaging in news. This study investigates the role of engagement with news content on Facebook and Twitter between news exposure and current events knowledge. An online survey (N = 400) tests the relationships between social media news seeking, incidental exposure to news on social media, engagement in shared news content, cognitive elaboration, and current events knowledge. The results show that both active seeking of and incidental exposure to news on both sites are linked to engagement, which is linked to greater cognitive elaboration about the content. Furthermore, engagement mediates the relationship between both types of news exposure and cognitive elaboration. However, engagement and elaboration are not related to knowledge. These results indicate that the key role of social media in news content is not knowledge gain but the ability to engage users who may be passively receiving news on these sites. This study extends the cognitive mediation model of learning from the news in the context of current social media, with updated news consumption norms such as engagement with news on these sites, and incidental news exposure.  相似文献   

12.
For experience goods, such as motion pictures, consumers rely on third-party endorsements as quality signals. Often, other media are used to disseminate such endorsements. As a result, their impact on a consumer is likely to depend on the consumer's type and frequency of media choices—that is, his or her media portfolio. This article argues that viewers who prefer literary genre motion pictures have distinct media portfolios that make them more responsive to professional reviews. The article demonstrates this effect through an analysis of the impact of professional reviews on box office receipts for the 750 leading titles released in the United States between 2004 and 2008.  相似文献   

13.
Previous studies have identified relationships between romantic media consumption and users’ romantic beliefs, but romantic video games (RVGs; i.e., games in which players attempt to foster a romantic relationship with a chosen game character, also called dating games or dating simulators) remain understudied. Using a cultivation framework, we conducted an online survey of female Chinese players to determine their consumption of the RVG genre, identification with their avatars, and parasocial relationships with the romantic targets they pursue in the game, as well as their beliefs about romantic relationships. Although the amount of time spent playing RVGs did not directly predict idealized beliefs about romantic relationships, the hypothesized mediation model revealed that it indirectly predicted romantic beliefs through identification with avatars and parasocial relationships with video game characters. We discuss the implications for studying romantic media, dating simulations, interactive narratives, and other video game genres.  相似文献   

14.
The present study used cultivation theory to explore the relationships between celebrity media diet and materialism for a sample of 224 emerging adults. Results indicated main effects between both celebrity magazine consumption and celebrity TV news consumption on materialism. Total celebrity media diet was also significantly related to materialism. Findings suggest that a media diet high in celebrity culture and lifestyle has significant impact on emerging adults’ preoccupation with consumerism, particularly for women. This research contributes to a growing body of literature on the effects of a celebrity-saturated media environment and the cultivation of materialistic attitudes.  相似文献   

15.
Despite considerable evidence of an association between mass communication efforts and HIV testing behavior, the mechanisms through which this association may be established have been less extensively studied. Drawing on the integrative model of behavioral prediction, this study assessed the relationship between exposure to HIV/AIDS-related media content, individual intention to be tested for HIV, and the psychosocial variables mediating the relationship among 986 urban and rural residents of northwest Ethiopia. Structural equation modeling revealed that the relationship between exposure to HIV/AIDS-related media content and HIV testing intention was partially mediated by the three psychosocial variables associated with the integrative model (attitude, normative, and self-efficacy beliefs). However, whereas exposure to HIV/AIDS media content was found to be associated most substantially with attitudes toward HIV testing, intention to be tested was found mainly to be influenced by normative beliefs, which suggests that there is a possible mismatch between mass media programming and the prevailing psychosocial processes within the study population. The relationship between exposure to HIV/AIDS-related media content and HIV testing intention was also found to be mediated differently across urban and rural groups. Thus, it appears that the two groups may require different types of intervention to promote the desired behavior.  相似文献   

16.
Latina magazine is a bilingual women’s magazine that was launched in 1996 for a target audience of bicultural college-educated Latinas between the ages of 18 and 45. In an attempt to reach such a wide range of Latinas, the magazine makes an appeal to familial forms of identification, often presenting discourses of familial allegiances alongside calls for panethnic solidarity. This article presents a case study of the construction of Latinidad through a textual analysis of Latina articles on entertainment and romance and through interviews with the magazine’s editorial staff. Latina oscillates between celebrating the inclusion of Latina/os in the U.S. entertainment industry and speaking out against the criminalization of Latino men and the hypersexualization of Latina/os. This study situates the creation of Latino media in relation to theories of panethnic identification and research on the ideological function of popular culture and the marketing of ethnicity.  相似文献   

17.
ABSTRACT

This article—co-authored by a transdisciplinary team of social scientists and journalists in the United States—traces changes to the news landscape in recent decades, and asks: How are legacy media producers grappling with these new realities? As part of a four-year collaboration on young adult news consumption, we take a participatory action research approach to this question, tacking back and forth between newsroom concepts and anthropological ones in pursuit of a synthesis that strengthens both. Starting from anthropological frameworks of participation, the authors argue that broadcast videos typically position their audiences as overhearers rather than interlocutors, while the reverse is true for social media, and that these tendencies shape audience expectations. We find that many audiences have what we call poetic motivations: they are drawn to stories that exemplify their genre. For example, the participatory nature of social media genres translates well to a more candid style that can incorporate live questions and other direct participation. The study reported here focuses on STEM news, but many of the findings apply to news production in general. Our reflective methods can also be applied more widely in the field of journalism to synthesize perspectives from theory and practice.  相似文献   

18.
In recent years beauty companies have produced advertising campaigns purporting to make women feel better about their bodies and reverse the damage of thin-ideal media (e.g., The Dove Campaign for Real Beauty). Despite being celebrated in the popular press for the effort, little is known about how effective these advertisements are at healing issues of poor body image. In addition, little work has been done to explore the relationship between discrete emotions and body image. The present study was an experiment aimed at capturing the different discrete emotions experienced in a body-positive advertisement compared to traditional beauty ad. Findings assert that participants reported experiencing positive (e.g., elevation and hope) and negative (e.g., guilt and pride) discrete emotions significantly more than their counterparts in the traditional beauty ad condition. Results also show no significant difference in postexposure thin-ideal internalization between the two conditions.  相似文献   

19.

Forty-five Israeli gay men unfolded their life stories in order to delve into their media reception patterns. Overall, they prefer to disengage themselves from a discourse that symbolically annihilates them or negatively constructs their representations. Absence from the mediated reality as well as social invisibility are perceived to reduce ontologically the gay individual. On the other hand, these narrators exhibited intentional consumption of texts that refer to gay issues and figures. The gay individual who regularly senses that his self is being negated attributes great value to images that can validate his existence, and hence allocates resources in their consumption. Both patterns of reception complement each other and shed light on the complex dialectics between marginally situated, muted co-culture members and the public sphere.  相似文献   

20.
This article reports the findings from a national survey of self-transcendent (or inspiring) media audience members in the United States. Exposure to self-transcendent content is socially significant because, theoretically, it can orient users toward matters beyond themselves, ultimately promoting connections with others and altruistic behaviors. However, to date, little is known about the daily audiences for such fare. Four primary questions guided the investigation: (a) What are the media sources and contents identified as “inspiring” by the audience? (b) Who makes up the current U.S. audience for self-transcendent media content? (c) What personality traits and viewer characteristics are associated with self-transcendent media consumption? and (d) What prosocial and altruistic behaviors are associated with self-transcendent media consumption? To address these questions, a nationally representative survey (n = 3,006) was conducted. The findings are discussed in relation to the growing body of scholarship on positive media psychology.  相似文献   

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