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1.
This study explored how media technologies, TV content genres, and demographic and trait individual differences influence the amount of media multitasking while viewing TV, or “second screen viewing,” among college undergraduates. A dual structural and audience factor approach examines influences on multitasking while viewing TV, and a limited capacity theory guides an examination of the effect of TV genre on multitasking while viewing. Survey data reveal that media technology access, sex, age, trait immersive tendency, and multitasking preference predict greater multitasking and that individuals are most likely to multitask during sports content and least likely to during dramatic content.  相似文献   

2.
This study investigates the influence of TV viewing and sensation seeking on adolescents' estimates of smoking prevalence and perceptions about smokers. Analysis of a nationally representative sample of adolescents (N = 6,792) indicates that more TV viewing is associated with higher estimates of smoking prevalence. Heavier TV consumption and higher sensation-seeking tendency both predict more favorable perceptions about smokers. Sensation seeking moderates the relationship between TV viewing and perceptions about smokers such that the relationship holds stronger for high- versus low-sensation seekers.  相似文献   

3.
The present study seeks to extend the extant body of work on media multitasking by examining the impact of second screen use (tweeting while watching television) on transportation into a narrative and enjoyment of a TV sitcom, mediated through affective experiences. In a between-subjects experiment, participants watched a TV show with or without tweeting about it. The findings support the assumption that media multitasking decreases people’s experience of transportation, which then impairs their emotional responses; reduced emotions further decrease enjoyment of the show. However, trait empathy does not moderate the impact of concurrent TV-viewing and tweeting.  相似文献   

4.
By high school, many students have dropped out of the pipeline that will lead to science, technology, engineering, and math (STEM) occupations. We examine the role of vocational anticipatory socialization (VAS)—the types of messages adolescents receive, message sources, and adolescents' frameworks—on youth's educational and vocational interests. Adolescents (37 focus groups, N = 229) reported that they received two types of VAS messages: personal fulfillment (advising students to prioritize their well-being) and career detail (advising students about specific aspects of an occupation). Adolescents used three career frameworks (enjoyment, ability, and goal) that filtered and often magnified VAS messages and experiences. We extend VAS research by identifying two primary purposes of the career advice embedded in VAS messages and three career frameworks. Practical implication are that parents can affect adolescents' beliefs about their abilities and potential enjoyment of STEM careers by supplementing personal fulfillment messages with career detail messages. Individuals in STEM occupations are in the best position to encourage adolescents by offering career detail, discussing how their career can be rewarding and how math and science classes can influence their career attainment.  相似文献   

5.
How does educational stage affect the way people find information? In previous research using the Digital Visitors & Residents (V&R) framework for semi-structured interviews, context was a factor in how individuals behaved. This study of 145 online, open-ended surveys examines the impact that one's V&R educational stage has on the likelihood of attending to digital and human sources across four contexts. These contexts vary according to whether the search was professional or personal and successful or struggled. The impact of educational stage differs based on context. In some contexts, people at higher educational stages are more likely to attend to digital sources and less likely to attend to human sources. In other contexts, there is no statistically significant difference (p < 0.10) among educational stages. These findings provide support for previous V&R research, while also demonstrating that online surveys can be used to supplement and balance the data collected from semi-structured interviews.  相似文献   

6.
Due to the growth in both the number and use of e-books, the question arises as to which factors may influence information professionals and library and information science (LIS) students when considering adopting e-books in their organizations. This study uses the technology acceptance model (TAM), a well-known theory for explaining individuals' technology behaviors, and cognitive appraisal theory as theoretical bases from which to predict factors that may influence information professionals and LIS students in their adoption of e-books in their organizations. This study explored two main themes: whether there are differences between information professionals' and LIS students' perspectives towards e-books, and to what extent the TAM, as well as other personal characteristics such as threat, challenge, and motivation, explain information professionals' and LIS students' perspectives. Researchers used questionnaires to gather data on computer competence, attitudes to ebooks, motivation, and cognitive appraisal. Findings reveal that there are major differences between the two groups concerning computer competence, motivation, and challenge. In addition, the TAM, as well as other personal characteristics, can predict the likelihood of e-book adoption, and highlights the importance of individual characteristics when considering technology acceptance.  相似文献   

7.
Offering an initial test of Nabi and Krcmar's tripartite model of media enjoyment, this study examines how affective, cognitive, and especially behavioral responses to a participatory reality TV program predict program enjoyment, viewing intention, and future program viewing. Responses to Fox's American Idol series suggest that affective, cognitive, and behavioral responses to the program are interrelated. Of particular interest, behavioral engagement (specifically positive or supportive actions) during the viewing experience enhances intention for subsequent program viewing. Viewing intention was also strongly predictive of future viewing behaviors. Implications for the tripartite model and considerations of affect, cognition, and behavior in examining audience gratifications beyond entertainment are addressed.  相似文献   

8.
《图书馆管理杂志》2013,53(1-2):41-48
Abstract

The primary goal of the ELIXIR project was to achieve improvements in the performance of text-retrieval systems by confronting some of the challenges presented by the indexing of full-text documents. We explored two hypotheses involving the use of linguistic analysis to improve the automatic creation of indexes: (1) if it is possible to develop algorithms that index only the words which most closely capture the document's content-not the complete text, as is done in existing sys-tems-the retrieval of irrelevant documents might be minimized; (2) if it is possible to create indexing algorithms that perform a minimal syntactic parse required to capture important phrases, the index may represent the document's content even more accurately, increasing the likelihood that the article can be retrieved by a relevant query.  相似文献   

9.
无论电影还是电视剧都是现实的一面镜子,反映并影响着大众的生活和观念。电影中清心寡欲的徐夕、古板的陈清、胸怀宽广的林少龙、富有涵养的叶星雨,电视剧中温婉善良的于雅琴、热情淳朴的齐叔、认真严肃的文虽不能完全呈现真实生活中图书馆员的职业特征,但影视作品中的图书馆员形象会在一定程度上表现或影响社会对图书馆员的评介。图书馆人应在观影之余,反思自己是否真正领会了图书馆精神,具备了现代图书馆员的知识素养。  相似文献   

10.
A content analysis was conducted of the posts generated by mass media organizations and public opinion leaders on the Chinese social media platform Sina Weibo to investigate the associations between several communication message cues and opinions about people with depression (N = 102). The study revealed that the posts of the influential users were more likely to be stigmatizing when they communicated stereotypes, but less likely to be stigmatizing or more likely to be supportive when they made personal, genetic and medical, and social and environmental cause and responsibility claims. The posts were also more likely to be supportive if the influential users presented treatment and recovery information. In addition to finding out what communication cues activate the influential users' stigmatizing or supportive opinions, the study also examined and found the impact of the influential users' opinions on their followers' opinions on this issue (N = 8261). The findings showed that the public opinion leaders were more likely than the mass media to express support for people with depression. This support then translated into supportive responses among their followers toward those living with the disease.  相似文献   

11.
Due to the increased importance of transnational governance, individual states become increasingly interdependent. This is also reflected in the news media coverage and media attention to foreign affairs. The European Union (EU) represents a case of advanced globalization. This study investigates news media attention to fellow EU member states. The main objective of this study is to explain what factors determine whether EU member states report about each other. The analysis is based on large-scale content analysis data of TV news and newspaper articles of 27 EU member states gathered during the 2009 European Parliament election campaign (N = 19,106) and employs network analysis to explain differences in media attention. The findings show that there are indicators at the national level that are independent of EU governance, as well as factors related to the European integration that determine whether two states report about each other. As such, countries that are neighbors, and where the same language is spoken, are more likely to report about each other. Furthermore, smaller, older, and EU member states that are more supportive of the European integration report more on fellow states.  相似文献   

12.
This study investigates the relationship between adolescents' exposure to news, fictional police/crime shows, and reality police shows and their perceptions of the performance, distributive fairness, and procedural fairness of the police and the link with their overall attitude toward the police. Based on the literature, a hypothetical model of media influence is proposed and tested empirically in a cross-sectional survey of 356 Flemish adolescents. Watching reality shows was negatively related to adolescents' perceptions of how fairly the police exercise their authority. Exposure to the news negatively predicted respondents' perceptions of the distributive fairness of the police. Adolescents' beliefs about police performance were not related to media exposure. Exposure to fictional police shows did not significantly predict police perceptions. The results suggest that news and reality police shows play a small but significant role in adolescents' fairness perceptions of the police.  相似文献   

13.
The tablet computer offers options for streaming TV programming that potentially alters viewing behaviors compared to the traditional television set, yet there is a dearth of research related to this viewing alternative. This study uses a national sample of adult iPad owners to investigate the tablet's role as a TV. The frameworks of continuity-discontinuity, use-diffusion, and attention and absorption to programming are applied to uncover where the tablet fits into the current repertoire of viewing devices, and how individuals are engaging with traditional TV programming through it. Results show that overall, the tablet's functionality as a TV can lead to experiential differences.  相似文献   

14.
Using the issue of genetically modified foods, this study examines how the Internet may affect the spiral of silence phenomenon in South Korea. More specifically, we explore whether the Internet has created a social environment, where people can exchange opinions more freely without being fearful of social isolation. Analyzing data from an online survey, we first examine whether the Internet can play a role as a source of information, from which people assess the climates of public opinion. Also examined is whether the opinions of netizens can comprise another form of opinion climate, exerting pressure on one's willingness to speak out. Finally, we explore whether expressing an opinion on the Internet is subject to the pressure of opinion climates. Findings suggest that the Internet may play an important role in shaping people's perceptions of opinion climates. Perceived opinion congruence with other people were significantly associated with one's willingness to participate in an online forum, indicating that expressing an opinion on the Internet may be subject to the spiral of silence effect. We conclude that the Internet in South Korea may not have helped to diminish the social pressure that keeps citizens from expressing a minority view.  相似文献   

15.
This study explores the ability of an interaction between need for orientation (NFO) and selective exposure to explain citizen's motivations to seek information from specific media sources and the consequences of this behavior for attribute agenda-setting effects. It draws important conceptual distinctions between the two moderate NFO categories, distinguishing active involvement NFO (high relevance and low uncertainty) from passive involvement NFO (low relevance and high uncertainty). The results suggest that in a political context, people with active involvement NFO are more likely to seek ideologically congruent media sources and more likely to adopt the media's attribute agenda. This study implies that at the second-level agenda setting, the salience of issue or object attributes on the media agenda is more likely to strengthen preexisting attitudes for people with high political interest and strong partisan identity.  相似文献   

16.
This study examined how news organizations employed Twitter as a news source, based on information subsidy and gatekeeping perspectives. News content analysis from 7 major media entities in 2010–2011 demonstrated that journalists embraced Twitter as a new channel for information gathering. TV frequently cited Twitter as a sole or a primary source. However, despite active usage of Twitter overall, journalists in both TV and newspapers maintained conventional routines by relying primarily on Twitter accounts of official sources. The popularity of Twitter accounts, as indicated by the number of followers, did not contribute to attracting more attention from journalists.  相似文献   

17.
Examining celebrity influence, participants (N = 594) completed an experiment to see if negative stereotypes toward bipolar disorder could be reduced as a function of mode of disease disclosure from a celebrity (Demi Lovato) diagnosed with the condition. Respondents were randomly assigned to view one of three conditions where the celebrity discusses her battle with bipolar disorder (or a comparison message). Measures assessing parasocial relationship (PSR), level of parasocial interaction (PSI), transportation, social distance towards, and negative stereotypes about people with bipolar disorder were used. Social distance and negative stereotypes toward people with bipolar disorder reduced significantly following exposure to Demi Lovato’s disclosure about the disease via either TV/magazine interview. Implications of results for how celebrity disease disclosures may help reduce stigma toward bipolar condition are discussed.  相似文献   

18.

The current study explored emotional distress and comforting messages from a receiver's perspective. This approach differs from most comforting research, which focuses on the sender's ability to provide comfort. After reading a scenario that depicted a major distressing event or a daily distressing event, subjects selected the Burleson and Samter (1985) comforting strategy that would most alleviate their emotional distress. In an attempt to explain a subject's perceptions of comforting, attachment styles, likelihood of seeking support, and level of emotional discomfort were also assessed. Results indicated that subjects desired a mid‐level comforting response regardless of whether they were distressed over a daily event or major event. This result is counter to the sender oriented comforting research, which suggests that providing higher‐level comforting responses is optimal. Subjects in the death scenario were more upset by the event and more likely to seek social support. Secure attachment subjects desired a significantly higher‐level comforting message than anxious/ambivalent and avoidant individuals. Additionally, females desired a higher level comforting response, were more likely to be upset by the distress, and were more likely to seek support than males.  相似文献   

19.
Mobile TV is a representative product of media convergence. In South Korea, the diffusion of mobile TV has been in high gear, which provides an exemplary case study of mobile-TV adoption. The study examines the relation between the social influence, adopters' individual factors, and the adoption of the 2 different forms of mobile TV: terrestrial and satellite. Factor analysis identified 3 dimensions of social influences, defined respectively as “affiliation,” “positive self-display,” and “perceived popularity.” Results suggest that these 3 social influences differ in degree in relation to the adopters' demographic characteristics and innovativeness. Adoption of terrestrial or satellite mobile TV was predicted by social influence and, in particular, driven by the motivation to maintain a positive self-image. Because of the implications this may have on media management, the article calls for future research on the social construction of new media technology use to assess how individuals become susceptible to social influences and how social influences affect the diffusion of the technology.  相似文献   

20.
Selective attention is a key concept in communication research despite equivocal supporting evidence. This study focuses on methodological concerns in the study of selective attention. Using unobtrusive measures of selective attention to online political content this study found consistent support for the selective attention hypothesis. Three within-subjects quasi experiments were conducted (n = 29, n = 36, and n = 75) that measured subjects' attention to information consistent with and counter to their beliefs. Two other measures of selective attention were also used: (1) whether subjects turned first to consistent or counter information, and (2) how deeply into the material they read.  相似文献   

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