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1.
Although mobile-related technologies are widely accepted in today's society, mobile payment in Virtual Social Networks (VSN) is not among the most widely used mobile services. This paper analyzes users’ acceptance of mobile payment in VSN. In order to analyze the level of acceptance of this technology, as well as the factors that determine its use by consumers, we have introduced a modification of the classical technological acceptance models (TRA and TAM). Thus, the study proposes and tests an integrated theoretical model, which establishes the relative importance of the key factors (external influences, ease of use, usefulness, attitude, trust and risk) in terms of the acceptance of the mobile payment system in VSN. It also analyzes the eventual moderating effect of users’ experience with similar tools. The empirical results show that the proposed behavioral model (named MPAM-VSN) is accordingly adjusted, thus showing that previous experience increases intention of use. Finally, the results obtained in this study reveal interesting implications for the diffusion of mobile payment systems in VSN.  相似文献   

2.
This study seeks to examine consumers’ self-disclosure in mobile payment (MP) applications by highlight the value of personal and proxy control enhancing mechanisms: perceived effectiveness of privacy setting and perceived effectiveness of privacy policy. To empirically validate the model, we conducted two quantitative survey studies in the same research inquiry. The empirical results suggest that perceived benefits, perceived effectiveness of privacy setting, perceived effectiveness of privacy policy, and perceived risks together predict perceived value and psychological comfort, which further determine consumers’ self-disclosure in MP applications. This study contributes to the information privacy literature by highlighting personal and proxy control enhancing mechanisms to promote consumers’ self-disclosure in MP applications.  相似文献   

3.
Rapid advances in mobile technologies and devices have made mobile banking increasingly important in mobile commerce and financial services. Using innovation diffusion theory and knowledge-based trust literature, this study develops a research model to examine the effect of innovation attributes (perceived relative advantage, ease of use and compatibility) and knowledge-based trust (perceived competence, benevolence and integrity) on attitude and behavioral intention about adopting (or continuing to use) mobile banking across potential and repeat customers. Based on a survey of 368 participants (177 for potential customers and 191 for repeat customers), this study uses a structural equation modeling approach to investigate the research model. The results indicate that perceived relative advantage, ease of use, compatibility, competence and integrity significantly influence attitude, which in turn lead to behavioral intention to adopt (or continue-to-use) mobile banking. Additionally, by using multi-group analysis with t-statistics, the results found that the antecedents of attitude toward mobile banking differ between potential and repeat customers. The implications for research and practice and future research directions are discussed.  相似文献   

4.
Potential for the use of mobile wallet is enormous and it is drawing attention as an alternative mode of payment worldwide. The present research aims to provide important insights into the TAM (Technology Acceptance Model) and UTAUT2 (Unified Theory of Acceptance and Use of Technology) models. This study develops a conceptual model to determine the most significant factors influencing user's intention, perceived satisfaction and recommendation to use mobile wallet. The research model included 206 responses from an online and manual survey in India. Our study tested the moderating effect of innovativeness, stress to use and social influence on user's perceived satisfaction and recommendation to use mobile wallet services. We found that ease of use, usefulness, perceived risk, attitude, to have significant effect on user's intention, which further influenced user's perceived satisfaction and recommendation to use mobile wallet services. We also determined the significant moderating effect of stress to use and social influence on user's perceived satisfaction and recommendation to mobile wallet services. This study provides an integrated framework for academicians to measure the moderating effect of psychological, social and risk factors on technology acceptance. It can also help practitioners by identifying important factors affecting user's decision, which further affects user's perceived satisfaction and recommendation to use mobile wallet services.  相似文献   

5.
The global spread and use of internet and mobile contributed to the development of digital payments and baking. There is a lack of research which provides comprehensive synthesis and analysis of factors affecting the use and adoption of digital banking and payment methods in GCC countries. Thus, the aim of this paper is to provide a comprehensive literature review and perform weight and meta-analysis. By reviewing 46 studies, it was found that best predictors for digital payment and banking adoption in GCC countries are trust, perceived security and perceived usefulness. Based on the extensive literature review, the conceptual of factors affecting adoption digital banking and payment methods in Gulf countries model was proposed, which will set agenda for future research. Practitioners will be able to use the findings from this study to improve adoption and quality of digital banking and payment services  相似文献   

6.
朱多刚 《现代情报》2019,39(4):76-85
[目的/意义]本研究以期望-确认理论(ECT)和技术接受模型(TAM)为理论基础,同时引入IT自我效能和电子服务质量因素,提出一个整合的模型用以解释和预测用户对社会化阅读服务的持续使用行为。[方法/过程]采用问卷方式共收到有效样本589份,使用结构方程模型(SEM)对理论模型中的变量关系进行假设检验。[结果/结论]结果发现:1)整合的模型能够分别解释用户满意度和持续使用意向52%和45%的方差变异量。2)感知有用性、感知易用性和满意度是用户持续使用意向的决定性因素。3) IT自我效能通过感知易用性对用户持续使用意向产生间接影响。4)此外,电子服务质量中的效率、信息质量和隐私安全等外生因素分别对用户的确认程度产生显著正向影响,进而影响用户满意度。  相似文献   

7.
With the proliferation of online content service industry, understanding the factors affecting consumer intention to purchase online content services has become an important issue for academics and practitioners. While previous research has suggested that consumers’ perceived value and moral judgment are two main factors influencing behavioral intention to purchase online content services, few studies have explored what drives perceived value and if customers’ ethical self-efficacy will moderate the effect of perceived value on purchase intention. Thus, based on the value-based adoption model and previous literature, this study explores the antecedents of perceived value and the moderating effect of ethical self-efficacy for online piracy (ESEOP) on the relationship between perceived value and purchase intention in the context of online content services. Data collected from 124 respondents in Taiwan are tested against the research model using the partial least squares (PLS) approach. The results indicate that perceived enjoyment, perceived usefulness, perceived fee, and ESEOP have a significant influence on perceived value and that ESEOP can enhance the positive effect of perceived value on purchase intention. The findings of this study provide several important theoretical and practical implications for consumer online content purchase behaviors.  相似文献   

8.
段培  刘润  陈绳栋  李敏 《资源科学》2022,44(4):833-846
使用农业节水灌溉服务是生态脆弱区农户生计发展的重要手段之一,因此农户的节水灌溉服务支付决策影响着农户的收入。本文基于2018年12月对新疆昌吉州和巴州的7个县(市)613户农户的抽样调查,采用多元线性回归、Heckman两阶段模型和Ordered Probit模型,实证分析了农户节水灌溉服务支付决策对农业收入、非农收入和收入感知的影响,利用工具变量法处理支付决策存在的内生性,并采用分组模型分析服务供给的调节作用。实证结果表明:①农户支付决策中,意愿和行为存在“悖离”,但均对农户收入有显著正向影响。②生态脆弱区农户以种植业为主,务工所得非农收入相对较少,但生态脆弱性越严重时,农户越倾向于通过非农务工获得家庭收入。③支付意愿和支付行为均对收入感知水平产生显著正向影响,节水灌溉服务供给在农户支付意愿和支付行为对收入感知的影响中存在调节作用。本文拓宽了农业服务外包在节水灌溉方面的理论和实践探索,为国内外干旱半干旱等生态脆弱区基于农户收入效应的视角推广节水灌溉服务,提供借鉴和参考。  相似文献   

9.
以信任、感知风险和创新开放度理论为基础,构建影响中小企业科技服务购买意愿的概念框架并提出研究假设予以论证。以324家宁波中小企业为样本进行实证研究,结果表明:供应商信任(认知信任、情感信任)对企业科技服务购买意愿具有显著正向影响,而感知风险对企业科技服务购买意愿产生显著负向影响;供应商信任与科技服务感知风险之间具有显著负相关关系,且情感信任维度相关性更高;创新开放度对供应商情感信任、感知风险与企业科技服务购买意愿关系的调节作用显著。  相似文献   

10.
周涛  檀齐 《现代情报》2017,37(11):46-50
知识付费平台(如知乎、得到、罗辑思维等)作为一种新兴移动互联网模式,得到了快速发展。但由于知识质量不高、同质化严重等问题,用户往往缺乏付费的意愿,这将影响其成功实施。基于社会资本理论,本文研究了知识付费用户行为机理,考察了影响用户付费的显著因素。研究收集了411份有效问卷,采用结构方程模型进行分析。结果发现,社会交互连接、共同愿景和信任显著影响用户为知识付费的意向,其中信任的作用最大。研究结果启示知识付费平台应重视社会资本构建和发展,从而促进用户付费意愿和行为。  相似文献   

11.
This study theorizes two information systems (IS) use behaviors associated with individuals’ behavioral intention of mobile health (mHealth) services. Emergency use refers to individuals’ use of IS in emergency situations. Routine use refers to individuals’ use of IS on a basis. We adopt motivation theory as our overarching theoretical lens through which we investigate the influence of individuals’ different motivation incentives on their emergency and routine use intentions of mHealth services. We also investigate the influences of technological and psychological antecedents on extrinsic and intrinsic motivations. Based on data collected from 241 participants, we find that perceived usefulness enhances people’s emergency and routine use intentions of mHealth services and that perceived enjoyment positively influences routine use intention. In addition, we find that perceived source credibility, perceived service availability, and perceived diagnosticity influence perceived usefulness (extrinsic motivation), whereas perceived autonomy, perceived competence, perceived relatedness, and curiosity affect perceived enjoyment (intrinsic motivation). This research offers insights for IS literature regarding mHealth emergency and routine use behaviors.  相似文献   

12.
丁振民  姚顺波 《资源科学》2019,41(12):2182-2192
本文以环境正义理论为基础通过构建土地利用转移几率比与生态系统服务价值之间的函数关系,以解决小尺度下社会经济统计数据缺失无法进行生态补偿测算的问题。研究结果表明:①本文设计的区域生态补偿理论模型可以有效地解决小尺度下社会经济数据缺失导致区域生态补偿无法进行测算的问题;并且该模型划分的湖北省生态补偿区与生态受偿区分别与重点开发区、重点生态功能区的空间格局保持一致,验证了小尺度下区域生态补偿理论模型的可靠性。②湖北省整体生态环境水平存在恶化的趋势。2000—2015年湖北省生态补偿乡镇数量和总金额整体呈现上升的趋势,而生态受偿乡镇数量和总金额整体呈现下降的趋势。2015年湖北省乡镇生态补偿总额为17.25亿元,生态受偿总金额为29.54亿元,相比2000年分别增长了19.96%、-6.99%;另外,生态补偿与生态受偿空间格局基本保持不变,但局部地区略有变动。本文设计的生态补偿理论模型可以为小尺度下空间生态失衡提供解决思路与方案。  相似文献   

13.
Mobile payments are the future as we move towards a cashless society. In some markets, cash is already being replaced by digital transactions, but consumers of many developing countries are slower in transition towards digital payments. This study aims to identify major determinants of consumer mobile payment adoption in India the country with second largest mobile subscribers in the world. Existing mobile payments adoption studies have predominantly utilised Technology Acceptance Model (TAM), which was primarily developed in organisational context and criticised for having deterministic approach without much consideration for users’ individual characteristics. Therefore, this study adapted meta-UTAUT model with individual difference variable attitude as core construct and extended the model with consumer related constructs such as personal innovativeness, anxiety, trust, and grievance redressal. Empirical examination of the model among 491 Indian consumers revealed performance expectancy, intention to use, and grievance redressal as significant positive predictor of consumer use behaviour towards mobile payment. Moreover, intention to use was significantly influenced by attitude, social influence, and facilitating conditions. The major contribution of this study includes re-affirming the central role of attitude in consumer adoption studies and examining usage behaviour in contrast to most existing studies, which examine only behavioural intention.  相似文献   

14.
As cloud computing has spread from the enterprise sector to individuals, there has been a growing need for research on the adoption of cloud computing at the individual level. However, relatively little research has investigated the differences and similarities between users and nonusers regarding the individual-level technology acceptance. To fill this gap, this study explored the differences and similarities between users and nonusers in the context of public cloud storage services of South Korea. Data (users = 210; nonusers = 187) were analyzed using structural equation modeling. For social influence, there was a significant difference between users and nonusers. For users, social influence was not a determinant for positive intention to use PCSS, whereas it was a determinant for nonusers. For other factors, there were no significant differences between the two groups, but each showed meaningful similarities: habit was the strongest predictor of the intention to use for both users and nonusers, whereas hedonic motivation was not an important concern for both; performance expectancy was a determinant for positive intention to use PCSS for both groups. Effort expectancy was a determinant for positive intention to use PCSS for users, whereas it was not a determinant for nonusers. These results can provide academic researchers and businesses with insights into individual-level adoption of cloud computing.  相似文献   

15.
薛永基  白雪珊  胡煜晗 《软科学》2016,(11):131-135
在计划行为理论研究基础上,加入感知价值、预期后悔两个变量对理论模型进行扩展,并运用结构方程模型方法对消费者绿色食品购买意向进行实证研究。研究结果表明:消费者感知绿色食品的价值对其购买态度和主观规范有正向影响;消费者对放弃购买绿色食品的消极心理预期与其购买态度和主观规范正相关;TPB模型能够有效解释消费者绿色食品购买意向。此外,行为态度和主观规范在感知价值与行为意向、预期后悔与行为意向间起部分中介作用。依据研究结论提出影响绿色食品消费意向的"三因素模型"。  相似文献   

16.
Freemium has become de facto business model for games and many other online services. We investigate how consumers' perceived value is associated with their intention to use freemium services and to purchase premium content. We employ data gathered through an online survey (N=869) among players of freemium/free-to-play games. Firstly, we find support for the "Demand Through Inconvenience" -hypothesis proposed in this study, indicating that the higher the enjoyment of the freemium service, the lower the intentions to purchase premium content but higher intention to use the service overall. Secondly, social value is found to positively affect freemium use and premium purchases. Thirdly, the quality of the freemium service does not seem to be associated with premium purchases although it has a positive association with freemium use. Fourthly, the economic value of freemium services is positively associated with freemium service use and via increased use also has a positive effect on premium purchases. The findings of the present study highlight the peculiarity of the freemium business model: increasing perceived value of the freemium service (i.e. enjoyment) may both add to and retract from future profitability via increased retention on one hand, reduced monetization on the other.  相似文献   

17.
张蓓佳 《现代情报》2017,37(5):98-104
遵循"前因-过程-结果"的分析思路,在整合使用和满足理论与技术可接受模型的基础上,构建了企业微信公众号的用户使用意愿影响机理模型,运用结构模型方法进行了实证检验。研究结果表明:信息需求、社交需求、便利需求和经济需求能够通过感知有用性正向影响企业微信公众号的用户使用意愿;而娱乐需求和便利需求则可以通过感知易用性对企业微信公众号的用户使用意愿产生正向影响;以上5个维度的心理需求变量对企业微信公众号的用户使用意愿的总影响效用从大到小依次为信息需求、便利需求、经济需求、社交需求及娱乐需求。  相似文献   

18.
During a crisis such as COVID-19, governments ask citizens to adopt various precautionary behaviours, such as using a voluntary proximity tracing application (PTA) for smartphones. However, the willingness of individual citizens to use such an app is crucial. Crisis decision theory can be used to better understand how individuals assess the severity of the crisis and how they decide whether or not to adopt the precautionary behaviour. We propose a research model to examine the direct influence of perceived crisis severity on intention to use the technology, as well as the indirect impact via PTAs’ benefits for citizens. Exploratory and confirmatory factor analyses confirm the two dimensions of the benefits, namely personal and societal benefits. We used PLS-MGA to evaluate our research model. The results confirm the influence of the perceived severity of COVID-19 on the intention to use the PTA, as well as the mediating effects of personal and societal benefits on this relationship. Our findings contribute to the technology adoption literature and showcase the use of crisis decision theory in the field of information systems.  相似文献   

19.
People are increasingly searching for information in social Q&A communities, especially through a new form of paid knowledge product, namely, live course. Such course provides a way for users to interact synchronously with content creators online. However, how this knowledge product is accepted and why users pay for it deserve attention from researchers. In this study, a research model was developed based on information foraging theory (IFT) and social information foraging (SIF) theory to analyze users’ information processing and evaluation when making payment decisions. Our research model was validated by collecting subjective and objective data from a Chinese social Q&A community that has been successful in offering live course services. We found that perceived quality of free content, perceived credibility of content creators, and perceived quantity of participants positively influence users’ willingness to pay, and thus, positively affects users’ payment behavior. Unexpectedly, social endorsement negatively moderates the relationship between willingness to pay and payment behavior. This study enhances the theoretical understanding of the drivers of users’ payment for live courses in social Q&A communities. For IS practice, our findings provide unique insights for community managers and content creators on how to operate paid knowledge products appropriately and effectively.  相似文献   

20.
越来越多的消费者认可并接受网上支付,影响消费者网上支付的因素也非常多。本文在对相关文献进行回顾的基础上,结合中国电子商务市场的实际情况,提出了确定影响消费者网上支付采用的7个因素,并基于信度分析、效度分析及回归分析和对消费者使用网上支付平台的影响因素进行了实证研究。  相似文献   

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