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1.
随着社交媒体的快速发展, 社交商务作为电子商务的衍生模式, 凭借其受众广、成本低的优势逐渐成为学界和业界关注的重点。在这样的背景下, 本文对国内外社交商务相关研究文献进行了梳理、归纳和述评。结果表明:社交商务的相关研究从基本内涵界定、模式演化, 到行为机制和影响因素, 已基本形成社交商务的理论分析框架;未来研究将主要集中在社交商务特征、社交商务网站行为等方面。 相似文献
2.
在电子商务时代,泉州中小企业面临着来自线上和线下的竞争,为了更好地生存和发展,泉州中小企业必须深化电子商务的应用,实现企业的转型升级。从区域优势的角度,分析得出泉州中小企业发展电子商务具备地理区位优势、产业集群优势和政策支持优势。研究表明,泉州中小企业电子商务发展已初具规模,但其发展受到资金短缺、人才紧缺、线上线下渠道冲突的制约。提出泉州中小企业应充分发挥区域优势,通过抱团发展、优化人才培养模式、整合线上线下渠道等方式,促进泉州中小企业电子商务的发展。 相似文献
3.
In the modern business era, mobile commerce (m-commerce) is changing the way the business is conducted using the Internet. However, the prominence of m-commerce among small and medium-sized enterprises (SMEs) in the UK is minimal. The purpose of this study is to evaluate the existing literature and to extend the research surrounding the barriers that prevent the adoption of m-commerce amongst SMEs. The study uses an Interpretive Structural Modelling (ISM) and MICMAC approach for guiding and helping managers of SMEs. Data was collected from an expert participant group each of whom had extensive knowledge of m-commerce. The findings represent the unstable nature of variables in the context of their impact on each other, their relationships, and themselves. The listed factors in the proposed framework and the interrelationships between them highlight the multi-dimensional element of m-commerce adoption prevention. This observation proves criticality of analysing data as a collective entity rather than viewing the barriers in isolation. The findings also indicated ‘perceived risk’ being a key barrier that demonstrates how personal opinions of the concept of adoption can have a great significance on the outcome and whether other variables will come into effect. 相似文献
4.
With the prevalence of social media and social networking, social commerce is becoming increasingly popular in both business and research areas. As in other types of e-commerce context, trust is also indispensable in social commerce. In this study, two types of trust have been discussed. This study represents an initial attempt to provide an integrated view of particularized trust in social commerce, including particularized trust antecedents, trust transfer and trust performance, so as to promote trust formation in social commerce. Using data collected from 614 social commerce users, we demonstrate that trust disposition, quality-assured shared information, familiarity and endorsement by other members are four antecedents of particularized trust. The results also indicate particularized trust can be transferred into system trust, and particularized trust only exerts positive effect on social WOM intention while system trust only exerts positive effect on social shopping intention. Furthermore, we prove perceived similarity can strengthen the relationship between trust disposition and particularized trust as well as the relationship between quality-assured shared information and particularized trust. 相似文献
5.
创新型中小企业与外界合作不免陷入“鲨鱼困境”，其社会防御的内涵与机制是本文的核心研究问题。聚焦7家创新型中小企业，结合扎根技术运用探索性多案例研究方法，以制度逻辑为分析视角，细致解析了创新型中小企业社会防御的内涵与机制。研究发现：社会防御是企业利用所嵌入制度环境的规则与规范以实现对关键成员、企业控制权与知识财产的防护与保护的系列措施，社会防御机制由社会防御情境、社会防御措施与社会防御标的构成，蕴含多层次故事线与多重闭环逻辑，统一于规则与规范的制度逻辑框架中，关键成员防护是社会防御机制的核心措施，所有措施共同作用才能全方位实现社会防御效用。 相似文献
6.
This paper aims to contribute to the lack of design knowledge on digital platforms (DPs), by studying the new and specific context of DPs managed by industrial business associations (IBAs) to improve the internationalisation of small and medium enterprises (SMEs). A specific objective is to elicit detailed digital platform’s requirements and features for this particular organisational context. A design science research (DSR) approach is adopted to develop design propositions (the artifact), following the context-intervention-mechanism-outcome logic (CIMO-logic). The design propositions are derived for DPs that can support different types of generative mechanisms of social interaction: information sharing, collaboration, and collective action. The design propositions are obtained by balancing empirical knowledge based on interviews performed with IBAs and SMEs in Portugal and in the UK, with theoretical knowledge from the literature of information systems, DPs and collaborative networks (CNs). The utility of the design propositions is further evaluated by experts and IBAs. The findings are proved to be relevant for practice, mainly for IBAs, SMEs, and digital platform designers to develop more effective collaborative DPs and sociotechnical systems, supporting CNs and the internationalisation needs of SMEs. The knowledge generated in this study brings new design knowledge on DPs, contributing with design propositions translated into tangible and concrete requirements and capabilities, situated in a specific context and empirical setting. 相似文献
7.
《International Journal of Information Management》2017,37(3):190-201
Social commerce, an emerging phenomenon rooted in social media and Web 2.0 technologies, has attracted the attention of many researchers. The number of publications on social commerce has grown exponentially in the past 10 years. Now, social commerce has become a significant emerging research area. In this paper, we first define the boundary of social commerce research and then attempt to review the extant literature in this area comprehensively and systematically. Based on the definition, this study surveyed 1369 peer-reviewed academic publications in the social media, Web 2.0, and other related areas. Following the survey, 418 of the publications were identified as social commerce research. Then, latent semantic analysis (LSA), a text mining approach, was applied to summarize the current state of social commerce research. LSA results show that there are three major research themes in the current social commerce research: organization, advertisement, and word-of-mouth. Each theme discusses topics such as innovation, user-generated content, and reputation, among others. In addition, we identify some interesting trends. The first main trend is that innovation, corporate reputation, and user-generated content remain the major research topics, although they are experiencing a slight decline. The second main trend is that online reviews, trust, and e-word-of-mouth are attracting more attention from researchers. 相似文献
8.
《International Journal of Information Management》2017,37(6):590-600
Although social commerce is an important trend in practice, relatively few research studies have explored the impact of social commerce innovations launched within social networking sites. The deployment of a gift-giving service within a social networking site provides a unique opportunity to study the intersection of technological innovations and social norms and its potential to generate new revenue for ecommerce sites. Using Facebook Gifts as a real-world context for the study, we explore the factor structure of salient user beliefs influencing usage intention, and examine the relationships between beliefs and intention to use the service in a broader nomological network. Instead of adopting constructs from existing models, we started with the elicitation of salient beliefs and proceeded with successive stages of refinement to develop a suitable model. The empirical results show countervailing effects of perceived social utility and perceived convenience of the service on one hand, and low perceived value and privacy concerns on the other. A notable finding is the potential conflict arising between the expectations of effort associated with the procurement of a gift and the common perception of technology as reducing the required effort. The net result is that a technology-mediated gift service in the context of a social networking site runs counter to the social norms associated with traditional gift exchanges. This insight provides evidence of the dual challenge for social commerce initiatives. In order to be successful, new services in this area must leverage the potential of the technology as well as social practices. 相似文献
9.
Increasingly firms are looking to use social media to connect with different stakeholders as plans on building presence on such platforms are becoming part of top-level strategy. The purpose of this study is to identify the factors that would help the Small and Medium Enterprises (SMEs) of India to adopt Social Media Marketing (SMM) mechanisms for improving their business impact. Adoption of SMM by SMEs has considerable impact on the improvement of business outcome of the SMEs. A theoretical model has been developed with the help of theory borrowed from TAM and UTAUT2 with some modifications to explore this impact through business performance, sales, connect with customers, identify customer' needs and creativity of the employees. The theoretical model has been validated empirically using a survey of 310 firms and subsequent analysis have been carried out using structured equation modelling. The results highlight that perceived usefulness, perceived ease of use and compatibility positively affect impact of SMM after adoption by the SMEs. The facilitating conditions have insignificant impact whereas cost has a significant but negative impact on the use of SMM by SMEs. Since there are a few studies in this context, the study contributes to existing literature on the impact of SMM in SMEs in an emerging economy. 相似文献
10.
在文献回顾的基础上,本研究提出了社会资本和竞争优势之间关系的假设模型,并通过对浙江省72家中小企业的问卷调查验证这一模型。研究结果表明:中小企业社会资本对知识共享与创造具有显著的正向影响;中小企业社会资本不仅直接影响智力资本,还通过知识共享与创造间接影响企业智力资本;智力资本在知识共享与创造和竞争优势之间起到了完全中介作用;中小企业社会资本不仅直接影响竞争优势,同时还通过知识共享与创造和智力资本间接地影响竞争优势。研究认为,中小企业要确立竞争优势,必须重视社会资本、智力资本的投入,同时还要营造有利于知识共享与创造的企业氛围。 相似文献
11.
Social commerce refers to an extension of e-commerce sites, integrated with social media and Web 2.0 technology to encourage online purchases and interactions with customers before, during, and after the purchase. As the country with the largest e-commerce market in Southeast Asia and many active social media users, Indonesia has many opportunities to implement successful social commerce. Since customers are the primary focus in social commerce, repurchase and word-of-mouth (WOM) intentions have been considered as significant behavioural intentions after a customer completes a purchase. Thus, this study aims to identify factors that affect customers’ repurchase and WOM intentions. A total of 421 sets of survey data were gathered from social commerce customers in Indonesia and analysed using the partial least squares approach. The results indicate that repurchase and WOM intentions are positively affected by trust and satisfaction, where both trust and satisfaction are positively affected by reputation and information quality. The results provide theoretical and practical implications for future social commerce research and practical implications for social commerce firms. 相似文献
12.
《International Journal of Information Management》2017,37(3):179-189
Social commerce mediated by social media and social network platforms has led to the development of new business models in e-commerce and digitized the consumer decision journey. Social interaction is considered as a prerequisite for successful social commerce since consumers now expect an interactive and social experience while making purchase decisions. Drawing on word of mouth (WOM) and observational learning theories, we conceptualize social interactions in social commerce environments into two forms: WOM communication and observing other consumers’ purchases, and examine their impact on consumer purchase intention and actual purchase behavior. Analyzing primary data (n = 217) collected from surveyed active consumers within social commerce sites at two stages (pre-purchase and post-purchase), we found that positive and negative valence WOM, WOM content, and observing other consumers’ purchases significantly affect consumers’ intention to buy a product, thereby increasing the likelihood of actual buying and sharing product information with others on social commerce sites. 相似文献
13.
《The Journal of High Technology Management Research》2020,31(2):100391
The paper aims to understanding Small and Medium-sized Enterprises (SMEs) performance by combining two theoretical approaches, the resource-based approach and the open innovation approach, which are widely considered separately in the literature. It proposes to investigate the effect of human resources antecedents on open innovation as well as its consequences on firm performance in the specific context of SMEs. More specifically, the study examines a baseline assumption that there is a positive and indirect association between the human capital and the performance through the mediating effect of inbound open innovation. Results revealed that human capital in terms of managerial skills and social networks has an indirect positive influence on degree of innovation and global performance through a perfect mediating role exercised by the degree of openness. In addition, findings showed that the degree of openness of the innovation process always plays a role of partial mediator in the relationship between strategic vision and overall performance. Another important conclusion is that the practices of inbound open innovation strengthen, by a partial mediation effect, the positive impact of internal research and development capacity on the degree of innovation. 相似文献
14.
从在线消费者网络,基于消费者网络的产品扩散、电商变革等方面对在线消费者网络驱动下的产品扩散研究进行述评。认为未来研究应关注消费者网络产品扩散的影响因素,新兴模式及中国情境下的消费者行为,消费者网络行为涌现及供应链协调,以及考虑消费者网络效应下的平台间竞争问题。 相似文献
15.
[目的/意义]社会化商务环境下，由于不确定性和风险的存在，用户的体验较差，这将影响其交易意愿。而社会交互作为社会化商务的显著特征，将有助于缓解信息不对称，改善用户体验。因此，有必要研究社会交互对社会化商务用户体验的影响机理。[方法/过程]研究共收集了287份有效问卷，采用SPSS20和LISREL进行数据分析。[结果/结论]研究结果表明，人机交互（包括感知控制、感知个性化）和人人交互（包括专业度、熟悉度）显著影响流体验，流体验对用户的购买意愿和分享意愿有显著作用。因此，社会化商务平台应采取措施促进社会交互，从而改善用户体验，促进用户的社会化商务行为。 相似文献
16.
以国内中小企业为研究对象，采用模糊集定性比较方法，探讨组织授权氛围、社会资本、组织即兴、人力资本和组织承诺5个前因条件的联动效应对组织复原力的驱动机制。结果表明，存在4种组态导致中小企业高组织复原力，进一步概括为资源依赖型和内部创新型；组织授权氛围在中小企业提高组织复原力中发挥着不可或缺的作用；社会资本缺失和组织承诺缺失在解释非高组织复原力时存在替代作用。 相似文献
17.
企业网络与中小企业成长的关系研究 总被引：1，自引：0，他引：1
企业网络是中小企业获取资源的重要组织模式,该文主要研究不同类型企业网络对中小企业成长的影响,并对不同类型企业网络之间的相互关系进行探讨。首先,该文基于企业网络的资源贡献维度将中小企业网络细分为社交网络、声誉网络、合作竞争网络、营销网络和技术合作网络五类,在此基础上提出一个企业网络与中小企业成长的关系模型。随后,通过对我国东北地区中小企业的实证研究,对该文提出的模型及假设进行验证。结论指出营销网络和技术合作网络是中小企业成长的直接推动力,而声誉网络会降低中小企业的成长性,社交网络和合作竞争网络对中小企业的成长并无直接作用。其中,社交网络和声誉网络会影响其他类型网络的发展,是中小企业网络集形成和发展的基础。 相似文献
18.
《International Journal of Information Management》2016,36(3):333-347
Social commerce, a recent branch of e-commerce, has made the experience of consumers on social commerce platform (SCP) different from other contexts, as the consumers have social interactions with each other. Growing evidence also shows that consumers on these platforms are prone to impulse buying behavior owing to the social interactions. However, existing research on online impulse buying was limited when illustrating the behavior of consumers on SCPs as social relationship constructs were not included. New theoretical developments are needed in regard to fill the research gap. In this research, parasocial interaction (PSI) theory is introduced in this research to examine the influence of social relationship factors on the formation of impulse buying behavior. An empirical research has been conducted on Mogujie (www.mogujie.com), one of the most popular image-sharing SCPs in China. Results indicate that PSI exerts an impact on impulse buying tendency, the social-relevant features of the SCP determine PSI, and perceived usefulness and PSI both significantly affect perceived enjoyment. In addition, consumers’ perceived enjoyment and impulse buying tendencies significantly affect their urge to buy impulsively. The implications, limitations, and discussions are provided. 相似文献
19.
The rise of social media has created a new e-commerce platform called social commerce. In social commerce, e-vendors such as Amazon may integrate social media with their traditional e-commerce sites. Based on self-determination theory and social commerce literature, we develop a model illustrating how social commerce features may impact consumer behaviors and facilitate social commerce benefits from the extrinsic motivation perspective. We identify four types of extrinsic motivation including external motivation, introjected motivation, identified motivation, and integrated motivation; and we examine their influences on consumers’ intention to contribute social commerce information, which in turn leads to their subsequent behaviors and increases the perceived benefit of social commerce. We also consider the moderating effect of gender in the formulation of social commerce benefits. Based on longitudinal survey data from Amazon consumers, we find that 1) consumers’ external and identified motivation has a positive impact on intention to contribute social commerce information; 2) consumers’ intention is positively associated with their future behaviors, which in turn facilitate their perceptions of social commerce benefits; and 3) gender moderates the impact of behavior on social commerce benefits. 相似文献
20.
《Research Policy》2022,51(10):104602
Technology transfer from public research institutes (PRIs) to small and medium enterprises (SMEs) facilitated by intermediary agents such as Research Scientists and Engineers (RSEs) has received limited attention. Similarly, the literature on intermediary agents has overlooked the reverse knowledge flow benefits enjoyed by the RSEs who facilitate technology transfer. Motivated by these gaps, we aim to answer the following research question: What characteristics and conditions of technology transfer determine the intangible benefits attained by technology transfer intermediary agents? To do so, we leverage the unique research context of the Technology Upgrading (T-Up) transfer policy in Singapore that commissions PRIs to impart technology capabilities in SMEs, facilitated by RSEs who move between organizations to carry out the transfer. Supported by an in-depth field study and survey data from multiple stakeholders that participated in the technology transfer, we apply fuzzy sets qualitative comparative analysis (fsQCA) to analyze the configuration of factors influencing the reverse knowledge flow benefits attained by the technology transfer intermediary agents. Our findings on the mutually reinforcing nature of intermediary agent-recipient benefits have important implications for research and practice. 相似文献