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1.
Critics of celebrity activism often assume that fans blindly follow celebrities who invite them to support celebrity activism and charity. These fans are often imagined as participating in celebrity activism only because their beloved celebrity asked them to — not out of any kind of rational understanding of a political issue, awareness of a public problem, or commitment to a public issue. We contest this view of celebrity activism. Drawing on scholars like Bennett, Ellcessor, and Chouliaraki, we argue that the case of Ian Somerhalder demonstrates that a commitment to a celebrity may actually be connected to a commitment to a public issue. We trace the ways in which Somerhalder plays with the slippage between television celebrity and his character, arguing that such slippage merges the intimacy fans feel for Damon with the intimacy fans feel for Somerhalder and imbues Somerhalder’s environmental appeals with the values his on-screen character comes to represent in The Vampire Diaries. We argue that Somerhalder deploys themes and ideals from The Vampire Diaries in his communication with fans and in his activist appeals. Ultimately, Somerhalder’s celebrity activism demonstrates how intimacy with celebrities might function to connect fans to public issues in powerful ways. 相似文献
2.
Michael D. Basil 《广播与电子媒介杂志》2013,57(4):478-495
Considerable research has been devoted to the effects of celebrity endorsers on consumer behavior. Most of the research has examined credibility or attractiveness as a determinant of message effectiveness, A review of Burke, Kelman, and Bandura's theories suggests that there may be another critical factor underlying celebrity effects — identification. A review of previous research results suggests that identification may be a viable explanation for the effectiveness of celebrity endorsers. A test of the identification effect was probed by examining people's personal concern, perceived risk, and sexual behaviors a year after Magic Johnson's announcement that he tested positive for HIV. The results of this study indicate that identification mediates message effects. This finding has important implications for media campaigns. It suggests that a spokesperson with whom the audience identifies insures the greatest likelihood of achieving lasting attitude or behavior change. 相似文献
3.
India has a growing rural consumer base that has been largely ignored by advertisers. Today, Indian rural consumers, especially women, are increasingly literate, brand savvy, and possess rising disposable incomes. Considering the nation's love for films and the availability of television broadcasting, celebrity endorsement has become one of the most popular strategies used by advertisers in India. However, its impact on rural consumers has yet to be tested. Using self-categorization as the theoretical framework, the current study examined the influence of endorser types (national celebrity, regional celebrity, and noncelebrity) on advertising attitudes and purchase intention of Indian rural women. In addition, the authors also analyzed the impact of the three dimensions of source credibility. A sample of rural women (N = 167) from the Kudumbashree mission, one of the largest woman empowerment projects in the country, was recruited for the experiment. Findings showed that noncelebrity endorsers were most effective and that trustworthiness was valued more than expertise and attractiveness. Implications for advertisers are discussed. 相似文献
4.
Jennifer Lewallen Brandon Miller Elizabeth Behm-Morawitz 《Mass Communication and Society》2016,19(3):253-274
The present study used cultivation theory to explore the relationships between celebrity media diet and materialism for a sample of 224 emerging adults. Results indicated main effects between both celebrity magazine consumption and celebrity TV news consumption on materialism. Total celebrity media diet was also significantly related to materialism. Findings suggest that a media diet high in celebrity culture and lifestyle has significant impact on emerging adults’ preoccupation with consumerism, particularly for women. This research contributes to a growing body of literature on the effects of a celebrity-saturated media environment and the cultivation of materialistic attitudes. 相似文献
5.
Julianne Treme 《Journal of Media Economics》2013,26(1):5-16
This article examines the relation between box-office performance and celebrity media exposure, as measured by appearances in the celebrity magazine, People. This study employs variables that capture different time periods to test whether People magazine appearances were merely part of a general promotional effort by a studio or whether appearances reflected the popular appeal of the actor. The results indicate that promotional appearances do not significantly affect box-office revenues. In fact, it is the star's popular appeal reflected in appearances prior to the promotional push that significantly affect box-office success. 相似文献
6.
David C. Oh 《Critical Studies in Media Communication》2018,35(4):350-362
Better Late than Never is a remake of a Korean reality T.V. travel show, which aired on N.B.C. in August 2016. The show’s premise features four elder celebrity men – Henry Winkler, William Shatner, Terry Bradshaw, and George Foreman – with their mid-30s companion Jeff Dye as they travel through the “exotic” lands of East Asia. Through the use of two popular narrative tropes, the bromance and the Western journey for self-discovery in Asia, the show argues that the interaction with the Asian other is beneficial primarily in masculine self-discovery and masculine homosocial bonding. Borrowing from Steeves’s use of the hybrid encounter, I argue that B.L.T.N. positions the strange Asian other as valuable only as a reference for becoming reacquainted with the U.S. American self and emotionally connected to his fraternal companions. Thus, B.L.T.N. rejects hybridity and reinforces U.S. American masculinity through the reification of ideologically preferred contact with the other that is shallow and that benefits the Western traveler. 相似文献
7.
Norman C. H. Wong Kathryn L. Lookadoo Gwendelyn S. Nisbett 《Communication Studies》2017,68(3):314-333
Examining celebrity influence, participants (N = 594) completed an experiment to see if negative stereotypes toward bipolar disorder could be reduced as a function of mode of disease disclosure from a celebrity (Demi Lovato) diagnosed with the condition. Respondents were randomly assigned to view one of three conditions where the celebrity discusses her battle with bipolar disorder (or a comparison message). Measures assessing parasocial relationship (PSR), level of parasocial interaction (PSI), transportation, social distance towards, and negative stereotypes about people with bipolar disorder were used. Social distance and negative stereotypes toward people with bipolar disorder reduced significantly following exposure to Demi Lovato’s disclosure about the disease via either TV/magazine interview. Implications of results for how celebrity disease disclosures may help reduce stigma toward bipolar condition are discussed. 相似文献
8.
As a supplement to the standard “Niven list”; (which follows in this issue), the Journal offers here a look at the finances of many of the broadcasting‐film departments detailed by Niven. Based on budgets for the 1971–72 academic year, Bensman and Futrell provide data on four‐year colleges and universities offering broadcasting and/or film degrees. Dr. Marvin Bensman is assistant professor of speech at Memphis State University while James Futrell is a graduate assistant in the same department. 相似文献
9.
Vincent M. Meserko 《广播与电子媒介杂志》2014,58(3):456-469
The podcast has recently emerged as a popular medium for comedians. It would not be accurate to describe the podcast as a wholly new, liberating medium that dispenses of all commercial logic in favor of the truly authentic, but it would be equally disingenuous to discount the feelings of empowerment and personal stability that the podcast medium has initiated for these comedians. Since April 2011, Paul Gilmartin, a stand-up comedian, television show host, and actor has hosted the Mental Illness Happy Hour (MIHH), a self-help podcast for those suffering from depression, anxiety, and frustration. Gilmartin's podcast has attracted over a million listeners since it debuted and has inspired a devoted following, thriving message board, and the sort of unexpected career revival that surprised even Gilmartin himself. While the man behind the microphone might be a comedian, MIHH is sobering, reflective, and unvarnished in its earnestness. I argue that the constitution of audience within this podcast disrupts more conventional understandings of fan–celebrity interaction. It tests previously held assumptions and makes ambiguous the lines between performer and audience, audience, and self-help community. 相似文献
10.
11.
TMZ remains one of the most popular destinations for people searching for news on the Web. Even though the site publishes celebrity news, traditional news organizations may be able to learn something from how TMZ caters to its audience. This study, using textual analysis, examines all stories published on the site during a one-month period (N = 1,002). We illustrate the types of content the site publishes (paparazzi-based content; document-based reporting; sports-themed material; and reader polls), and the results are interpreted through the lens of market theory for news production. 相似文献
12.
Helen Morgan Parmett 《传播与批判/文化研究》2016,13(1):3-22
This paper contends with how postbroadcast television branding subsumes viewers’ affective interactivities with place to produce brand value. Focusing on the HBO series Treme, I argue that Treme engendered HBO's postbroadcast brand mutation by producing “passionate engagement,” where viewers were invited to interact with the show by touring New Orleans, thus adding place to online interactivity and multiscreen engagement as a means of constructing an “authentic” brand identity. The desire for viewers to connect to New Orleans’ culture is thus transformed into a vehicle for profit making for HBO and an assurance to shareholders that the brand still holds value. 相似文献
13.
《Communication Teacher》2013,27(3):136-141
Courses: Communication Theory, Interpersonal Communication, Introduction to Human Communication Objective: Students will apply Uncertainty Reduction Theory to initial relationship development in the film Hitch 相似文献
14.
Kim McNamara & Donald McNeill 《传播与批判/文化研究》2013,10(3):259-278
The article examines the growing interest in political celebrity and urban branding within media and cultural studies. It stresses the significance of narrative strategies in political statecraft, with specific reference to the intimate relationship between mayors and cities. It focuses on the figure of Rudy Giuliani, both in his period as mayor of New York between 1993 and 2001, and in his subsequent political and private lives, paying close attention to how the event of 9/11 acted as a pivot in his political career. After conceptualizing the relationship between mayors and cities through a discussion of public discourse, celebrity, and political scale, the paper then identifies three processes by which Giuliani has personified New York: first, through narrative control and self-projection within the New York political sphere, by considering his use of selected city sites as a form of synecdoche in his media strategies, and his marginalization of those who challenged him politically; second, through his elevated celebrity status and visual representation by the media in the aftermath of 9/11; and third, through the genre of autobiography and branding, via his book Leadership and related commercial activities, whereby he shifted the scale of his narrative beyond New York. 相似文献
15.
Jon C. Giullian 《Slavic & East European Information Resources》2013,14(1):5-11
ABSTRACT. The author answers a reference question on the depiction of a funeral in the 2006 Russian documentary film V poiskakh schast’ia (In Search of Happiness), which takes place in the Jewish Autonomous Region in Siberia. Consultations and reference sources show that what was depicted was not Jewish, but a typical Russian civil funeral procession. Helpful publications included historical and historical‐ethnographic monographs and an ethnographic encyclopedia. 相似文献
16.
Harrod Suarez 《传播与批判/文化研究》2013,10(1):67-84
In this paper, I argue that listening to a film is as significant as watching it; in spite of what seems like a formalist argument, I examine in what ways such an approach intervenes in the production of knowledge around Philippine history and Filipina/o bodies. In Kidlat Tahimik's film, Mababangong Bangungot, an overprivileging of the visual aids and abets the film's masculinist nationalism, despite the best efforts of critics to find a “third term.” That third term just might come from listening to the film, which delivers its own kind of postcolonial and feminist critique, one which impacts how we think about contemporary communication and cultural studies. 相似文献
17.
Meggie Mapes 《Communication Teacher》2019,33(3):207-214
Courses: Storytelling, persuasion, gender and communication, argumentation and debate.Objectives: In this essay, I map a unit-specific activity for an undergraduate class in argumentation and debate. I argue for the integration of a trans-affirming pedagogy as a key rhetorical frame in communication studies courses. Such pedagogical commitments push instructors to integrate a critical communication methodology while challenging structures that continue mitigating trans experiences, embedding critical interrogation of systemic injustice. Borrowing from LeMaster (Discontents of being and becoming fabulous on: Queer criticism in neoliberal times. Women’s Studies in Communication 2015;32:167–186. DOI: 10.1080/07491409.2014.988776), I use trans heuristically, whereby “trans and transgender are not necessarily intended exclusively as identities?… In this way, trans and transgender have two functions: as heuristics and as identities” (p. 169). Thus, as a pedagogical approach, a trans sensibility extends instruction methods to consider, criticize, and analyze binaries of thought, mundane performances of identity, and unlikely communicative phenomena that “get at gender in unsuspecting ways” (LeMaster, B., & Mapes, M. Transing priestly performances: Re-reading gender potentiality in Erdrich’s the last report on the miracles at little no horse. In S. Howard (Ed.), Critical articulations of race, gender, and sexual orientation. Lanham, MD: Lexington, 2014, pp. 161–177). Using an activity from the unit “Argumentation with and as Narrative,” I draw on Enke (Enke responds to Nakamura. In V. Muñoz & E. K. Garrison (Eds), Transpedagogies: A roundtable discussion. Women’s Studies Quarterly 2008;36:288–308. DOI: 10.1353/wsq.0.0093) to ask, “How do we engage with the privileged spaces we occupy as trans and nontrans educators as a way to build alliances that are liberatory rather than oppressive to one another?” (p. 303). 相似文献
18.
Zhuowen Dong 《亚洲交流杂志》2015,25(1):84-101
This study tested the utility of the Elaboration Likelihood Model (ELM) in creating effective public service announcements (PSAs) of nutrition label use. Students (N = 169) from a secondary school in Hong Kong participated in a 2 × 2 × 3 (health consciousness: high vs. low × argument: informational vs. testimonial × source: expert vs. celebrity vs. ordinary person) factorial design experiment. Hypotheses were partially supported. Main effect was located for health consciousness. Adolescents with high health consciousness were more persuaded by the PSAs. There was an interaction effect between health consciousness and source. A dietitian as the source was most persuasive to people with high health consciousness, while low health conscious people were most influenced by a celebrity. The information processing route was biased by the match of argument and source. Informative argument made by an ordinary person was more likely to motivate adolescents to use nutrition label, while testimonial argument made by a celebrity was the most effective. The findings are discussed in light of ELM hypotheses. Recommendations are also offered for public health communication campaigns. 相似文献
19.
Brian Cozen 《Critical Studies in Media Communication》2017,34(4):329-343
In the summer of 2013, the United Nations and NBC began a season-long collaborative campaign involving the primetime television series Revolution (2012–2014), a show about the global loss of electricity, to promote the former’s energy resource campaigns. The two entities collaboratively produced various texts and events encouraging audiences to learn more about United Nations energy initiatives and how people throughout the world lack consistent access to electricity. This essay offers a close, rhetorical reading of the collaboration’s paratexts, examining stated responses from actors, creators, interviewers, and panel participants within this content. In particular, I argue that contact between the paratexts and the “formative” text (that of the show’s narrative) can encourage viewers to think about electricity from the perspective of their own material practices, dependencies, and fears over losing the technological world. I examine how these invested viewers interpreted the United Nations’ efforts through such commitments. Naming a fictive world, and its feared loss, as metonymic of energy politics illustrates how meaning, emotion, and texts circulate, while also implicating the use of celebrity platforms for sociopolitical issues such as energy access. 相似文献
20.
Naomi Schiller 《Mass Communication and Society》2013,16(4):478-502
This article analyzes the circulation and contingent social production of meaning of The Revolution Will Not Be Televised, the documentary film that chronicles the 2002 coup d'état in Venezuela and its dramatic reversal. Drawing on interviews and observations with distributors and activists in New York City in 2004 and ethnographic fieldwork with community media producers in Caracas between 2003 and 2007, I explore how social actors contribute to the ongoing production of Revolution's impact. In this multisited account, I argue that the work of activists and distributors to frame the importance and authenticity of Revolution has been vital in molding debates and facilitating public discussion not only about Venezuelan politics but also about the role of media producers in shaping truth. This article draws attention to the ironies and complexities that filmmakers, distributors, and activists face when they use documentary film to challenge mediated depictions of the historical world. 相似文献