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1.
Julie Cencula Olberding 《Innovative Higher Education》2012,37(2):71-87
Student philanthropy is a teaching strategy designed to engage students actively in the curriculum, increase awareness of
social needs and nonprofit organizations, and teach grant-writing and grant-making skills. This is the first study to examine
long-term effects of student philanthropy by surveying alumni years after their experience with this teaching strategy. A
majority of respondents indicated that student philanthropy had a positive effect on their awareness, learning, beliefs, and
intentions. Further, 86% of student philanthropy alumni had recently made charitable contributions, 71% reported volunteering,
and 15% served on nonprofit boards – all of which are much higher than the national averages for these behaviors. 相似文献
2.
《Journal of Marketing for HIGHER EDUCATION》2013,23(3):21-44
ABSTRACT University administrators have begun to more aggressively adopt many of the techniques associated with relationship marketing. This would seem like a perfect strategy for a university as loyal alumni can do such things as offer personal recommendations to help build enrollments, participate in alumni functions, purchase university-branded products, and enroll in professional education courses. However, there are many unexamined questions regarding the nature and impact of alumni relationships with the university. This paper explores the impacts of the alumni-university relationship and alumni assessments of their college experiences on important expressions of loyalty. A sample of alumni who had graduated three to eight years prior to the study completed a telephone survey. The results provide support for the impact of these variables on current behavior and behavioral intentions. Implications of these findings for university marketers are discussed. 相似文献
3.
高校校友在促进大学生就业中的作用 总被引：2，自引：0，他引：2
王亚宜 《四川教育学院学报》2009,25(8):7-8
校友资源是高校重要的信息资源、财富资源、公共关系资源,与当前大学生就业密切相关。整合校友资源,促进大学生就业,可在以下几个方面做好相应的工作：与校友合作建立大学生实习基地;定期邀请校友回母校做报告;定期举办校友单位专场招聘会。 相似文献
4.
邓娅 《北京大学教育评论》2012,10(1):139-150,191,192
筹措雄厚的办学资源是创办世界一流大学的重要战略基础,而加强校友工作则是这一基础工作的重要支柱之一。本文从美国大学的筹款情况(包括筹款总额、校友参与率、校友贡献率等方面)分析了校友在筹款中的作用,并以斯坦福大学为案例详细分析了该校的校友工作和筹资工作的体制与运行机制。目前我国校友工作和筹资工作正处于迅速发展时期,只要我们密切结合中国的国情,善于借鉴国际经验,进一步强化校友工作体制,必将能开创大学筹款的新局面。 相似文献
5.
安德鲁·卡内基的《财富的福音》被认为是奠定美国现代公益事业思想理论的经典之作。书中他反对“滥施布施”,认为泛泛地施舍救济既不能改良个人、也不能改良人类,富人应该慎重选择捐助领域和捐助对象,提出捐助的最佳领域之一就是创造和资助大学。从而通过阅读深入思考教育为什么是慈善事业捐赠的最佳领域、卡内基一生对教育事业做出了哪些贡献、美国慈善事业捐赠教育的现状如何等问题。 相似文献
6.
Ilda Maria Pedro Luis Nobre Pereira Hélder Brito Carrasqueira 《Journal of Marketing for HIGHER EDUCATION》2018,28(1):128-152
This study aims to find determinants for the commitment relationship between alumni and alma mater. Based on the literature, satisfaction and image are proposed as drivers of commitment. A survey applied to 2544 alumni in a Portuguese university provides data analyzed through a structural equation modeling technique. The results present ‘image of education’, ‘image of communication’ and ‘satisfaction with social and academic environment’ as determinants of the commitment relationship, which provide important clues for the marketers’ decision-making process when developing activities geared towards alumni. This process should emphasize aspects relating to their willingness to give back, academic and relationship quality, and institutional values. Within the Higher Education market, this study underscores the need to maintain and reinforce the relationship with alumni, and contributes to the scarce Portuguese literature on alumni matters. 相似文献
7.
J. Travis McDearmon 《Research in higher education》2013,54(3):283-302
With the decline in state and federal support for higher education continuing to plague colleges and universities across the U.S., many institutions are looking to increase the levels of support annually received from alumni and other constituencies. Research on alumni relations in American colleges and universities has historically focused on different factors related to charitable giving. Although this study has resulted in some valuable information for institutions to use for alumni involvement purposes, most of the research has not been able to produce a meaningful look into how alumni identify with their college or university after graduation. The purpose of this study is to assess how college and university alumni view their role with these institutions after graduation and how that perception relates to behaviors of support. An online survey was constructed to assess three dimensions of alumni role identity based upon previous research on the identification process of blood donation. This study took place through the alumni association at a large, public research university in the Midwest and found that those who displayed increased alumni role identity were more likely to support the university through joining the alumni association, attending university sponsored events and charitable giving. This study breaks ground for a new method of measuring the role of alumni within colleges and universities in efforts to increase support and ease the financial pressures of today’s institutions. 相似文献
8.
Private institutions of higher education are highly dependent on alumni support to cover operating expenses, fund endowments and fuel large capital campaigns. For example, in 2004, alumni at private liberal arts colleges generated nearly 43% of total voluntary support and funded 21.5% of total institutional expenditures. This paper uses 15 years of detailed data on alumni donations to a private liberal arts college to explore a full range of potential determinants of giving. Results suggest that wealthy alumni who live in states that allow charitable tax deductions are more generous than otherwise similar alumni in states without such subsidies. Alumni contributions also increase in years when the college has achieved greater athletic prestige but fall when academic prestige rises. Furthermore, recent alumni are more influenced by institutional prestige than older graduates. With regard to other determinants, females tend to be more generous, as do alumni living in wealthier neighborhoods within 250 miles of the college. Alumni who have close alumni relatives tend to give more as do alumni who participated in campus activities during their college years. Undergraduate major and occupational sector are also strong predictors of giving behavior. 相似文献
9.
Many international scholarships aim for national development outcomes, including reforms in government—an institution central to catalyzing social change on a national level. This paper examines alumni trajectories from one program whose graduates were expected to advance social justice at home. Focusing on Ghana and Nigeria, this research compares (a) alumni perceptions of home country governance and government employment and (b) its influence on alumni pathways. Results emphasize the importance of specific contextual factors identified by alumni, such as perceptions of government efficacy and workplace conditions, that influence their decisions to pursue government employment. Findings inform governments and scholarship funders, especially those aiming for government capacity building or social justice reform. 相似文献
10.
Alumni giving at a small liberal arts college: evidence from consistent and occasional donors 总被引：1，自引：0，他引：1
This study observed the financial giving of alumni at a small, private liberal arts college covering a 23 year period of consistent (longitudinal) and occasional donors. After observing historical characteristics of donors, college officials have a greater probability of accurately predicting future alumni gifts. Key determinants of alumni giving for both consistent and occasional donors are as follows: volunteering for the college, major in a social science division, language school attendance, residence in states with alumni chapters, and employment within the financial sector. Additionally, alumni with relatives who have attended the college, and alumni who have played a varsity sport during college, are two groups very likely to donate. Our study suggests that Alumni Offices may benefit from rating donors' giving potential (and subsequently focusing on these individuals), extensively publicizing reunions, and by targeting those who volunteered during their college years. Among occasional donors, Alumni Offices may want to target males, fraternity/sorority members, and alumni who are close to retirement. 相似文献
11.
伴随着我国经济持续、健康发展,我国高校校友捐赠数额快速增长,已逐渐成为高校办学经费的重要资金来源.文章从改善高校财务状况、促进高校学术自由和增强校友凝聚力等三个方面,分析了校友捐赠对高校发展的积极作用;从校友、学校、社会环境与文化背景、政策与法律制度等四个角度,分析了影响高校校友捐赠的因素.作为校友捐赠的受益主体,高校应加强校友会组织与管理工作,健全和创新校友会的组织体系,加大校友捐赠的宣传力度,营造校友捐赠文化氛围,以吸引更多的校友捐赠. 相似文献
12.
This paper presents research from a small-scale study analysing how graduates and alumni feature in the strategic plans of all Irish universities (n?=?7). The data suggest that the word ‘graduate’ is used to describe the work of the university as an enabler for the graduate, to prepare for the employment to acquire key skills, towards a foundation of ‘graduateness’ such as reflective thinking, moral reasoning and lifelong learning aligning with the institution’s key performance indicators. In contrast, ‘alumni’ are featured related to alumnus/alumna success. Irish Higher Education Institutions view alumni as a key enabler to contribute to the university’s mission and vision: through giving, both of their time and philanthropic donations. Based on the strategic plan discourse, the role of alumni in Irish universities suggests a similar trend, relying on alumni as an internal stakeholder with an external ability to offer value to the institution. 相似文献
13.
Victor M. H. Borden Genevieve G. Shaker Brittany L. Kienker 《Research in higher education》2014,55(2):196-217
This study explores the association between propensity toward giving and personal and positional characteristics of faculty and staff across 3 years within a large, public, multi-campus higher education institution. Informed by the literatures on organizational identity and commitment, faculty and staff giving, and the higher education workforce, the study employs a hurdle analysis to estimate the predictors of likelihood of donating (the hurdle) and the amount given among those who donate. Following up on earlier research by the authors that demonstrated that academic employees and employees who are institutional alumni are more likely to give, the present study explores the interaction between these roles and offers a more powerful model for predicting the amount given. The results of this study have implications for understanding how organizational commitment and identification may be relevant in addressing giving, for institutional fundraising, and for building institutional loyalties. 相似文献
14.
《Critical Studies in Education》2013,54(2):241-258
This article focuses on the increased power of venture philanthropy to shape education in urban communities of color in the USA. The author situates venture philanthropy’s expanded influence in urban school districts in the nexus of urban disinvestment, neoliberal governance, wealth concentration, and economic crisis. The author argues that billionaire philanthropists are using the fiscal crisis of the state to shape education policy and governance, operating as part of the ‘shadow state’. Capitalizing on austerity politics and their philanthropies’ embeddedness in the state and advocacy organizations, venture capitalists deploy their enormous wealth and political influence to restructure urban school districts that predominantly serve low-income African American, Latino, and other students of color. The goal of their neoliberal agenda is to restructure education to serve economic competitiveness and to open up the public education sector to capital accumulation. The fusion of the state and capital, through the interrelation of venture philanthropy and government at all scales, to impose policies of disenfranchisement, public school closings, privatization, and appropriation of Black urban space, constitutes a new colonialism. The article illustrates this dynamic through case studies of Detroit, Philadelphia, and Chicago. 相似文献
15.
This study investigated the propensity of Business School alumni to donate cash to the alma mater. A logit regression model was fitted to the survey response data from the 1955/56–1990/91 alumni of a large, Carnegie-classified, Doctoral University I public higher educational institution. The marginal probability of giving was found to be significantly related to factors such as time since graduation, major area of degree, willingness to recommend the university to others, household attributes and family ties to the alma mater, the number of other voluntary donors known, and the availability of matching gift accounts where alumni are employed. The logit estimates can be used to predict the likelihood of giving and for selecting fund-raising prospects more efficiently. Potentially rich future research directions are explored. 相似文献
16.
This research extends recent efforts that have introduced and empirically tested a conceptual model of brand community in the context of higher education. This emerging literature has indicated that brand community provides a framework that can inform and guide marketing investments in ways that lead to affinity and stronger loyalty to the brand and institution. This paper presents the results of a national survey that examines the potential impact that institutional size may have on the relationships of an alumni brand community. This paper also explores the implications of the size of the educational institution on relevant and desired marketing outcomes that include the willingness to recommend the university to friends and family and a desire to purchase licensed apparel. 相似文献
17.
A reexamination of the effect of big-time football and basketball success on graduation rates and alumni giving rates 总被引：1，自引：0，他引：1
To determine the impact on the academic mission, the models in this study test whether there is statistical evidence that student graduation rates or alumni giving rates are influenced by pigskin or hoop success for major universities after adjustment for key academic variables. Using a sample of big-time sports universities and models comparable to other research, the evidence presented in this article indicates that having a highly successful football team has a positive impact on both the overall graduation rate and the alumni giving rate. In contrast, a successful basketball team has no significant effect on either of these key measures of academic success. 相似文献
18.
We investigate how undergraduates’ financial aid packages affect their subsequent donative behavior as alumni. We analyze micro data on alumni giving at an anonymous research university, and focus on three types of financial aid, scholarships, loans, and campus jobs. Consistent with the view of some professional fundraisers, we allow the receipt of a given form of aid per se to affect alumni giving. 相似文献
19.
在美国院校研究中,校友分为学位校友、非学位校友、朋友(或准校友)三个群体.美国校友研究最初将校友视作学校服务的“消费者”,而后随着社会的发展,开始将其视为学校的“供给者”.校友研究产生于20世纪30年代,新公共管理运动后进入快速发展阶段,由主要关注学校内部公众,转为更多关注外部公众.近年来校友研究的主要内容是校友产出、参与及能力发展、校友捐赠.校友研究主要应用于经费筹集,招生就业,提高学校声誉,为政策制定提供信息,改善与政府、市场和社会的关系等方面. 相似文献
20.
校友是学校的宝贵财富,是学校凝聚资源、传承文脉、扩大交流、增强合力、促进发展的重要力量。作为首批国家示范性高职院校建设单位,浙江金融职业学院积极创新校友工作,致力培育校友文化,着力构建＂行业、校友、集团＂共生态办学模式和＂诚信文化、金融文化、校友文化＂的＂三维文化育人体系＂,使校友品牌建设成为高职教育文化的闪亮品牌,有力地推进了学院各项事业的跨越式发展。 相似文献