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1.
Despite growing concern over the public’s fatigue toward inundated health messages, communication research has largely neglected such ramifications of prolonged, real-life campaign exposure. This paper offers an initial conceptual and empirical treatment of message fatigue, an important, but understudied, side effect of campaigns. Specifically, it proposes conceptual and operational definitions of the construct and examines psychometric characteristics of a proposed message fatigue scale. The findings from two studies concerning safe sex (N?=?412) and anti-obesity messages (N?=?396) demonstrated solid support for the scale’s unidimensionality. In support of construct validity, the scale exhibited significant associations with message avoidance, annoyance, information seeking, and desensitization. Moreover, in an experimental setting in Study 2, message fatigue negatively predicted attention and message elaboration, while positively predicting counterargument. 相似文献
2.
Tobias Reynolds-Tylus 《Communication Research Reports》2019,36(2):158-169
The current study advances the literature on psychological reactance theory by examining the moderating role of message elaboration on the reactance process. Participants (N = 512) were randomly assigned to a message condition (freedom-threatening vs. non-freedom-threatening language) in a between-subjects quasi-experimental design. Message elaboration was not manipulated but rather varied naturally. Two topics were examined (energy conservation and organ donation). Results demonstrated that freedom-threatening language was positively associated with perceived freedom threat for both topics. No interaction effect of message elaboration and freedom-threatening language on perceived freedom threat was observed for either topic. Findings are discussed in terms of the theoretical and practical contributions of the current study. 相似文献
3.
《Communication monographs》2012,79(3):201-219
This paper expands on the Rogers and Farace relational communication coding system by offering a definition and measure of message control intensity. The measure is based on the implicit intensity continuum which underlies the coding scheme. As a construct, message control intensity meets the face validity criterion for the “experienced” perspective on communication behavior as described by Poole and Folger. Results from exploratory correlational analyses between message intensity and (1) pronoun usage, (2) transactional structures, (3) control maneuvers, and (4) rigidity and stability measures support the measure's utility and thus provide evidence of its construct validity. 相似文献
4.
Elmie Nekmat 《广播与电子媒介杂志》2013,57(2):203-224
Framed within the O-S-R-O-R (Orientations-Stimulus-Reasoning-Orientations-Response) communication mediation framework, this study examines the bi-directional effects of personal message expression on individuals' cognitive elaboration, message learning, and attitudes when exposed to social campaign messages in blogs (anti-drunk driving). Findings from an online-based experiment, expression of personal message (yes and no), and perceived homophily to message audiences (yes and no) revealed that expressing personal messages significantly affects the amount of cognitive effort expended by individuals and message learnt, but only slightly affects their attitudes. The role of perceived homophily varies; significantly affecting cognitive effort but with no significant effects on learning and attitude. Findings show that even though influence on individual attitudes is insignificant, simultaneously receiving and expressing a message online as compared to being mere receivers of messages may impact thinking and learning of the message, at the least. 相似文献
5.
《Mass Communication and Society》2013,16(3):265-281
This experiment investigates the effects of an advertorial message on 4 dimensions of reader involvement. The use of the advertorial format was found to have increased participants' perceived message relevance, attention to written message, message elaboration, and message recall over the use of a standard advertisement format. Responses to labeled and unlabeled versions of the same advertorial did not vary significantly. Although participants perceived both labeled and unlabeled advertorials to be advertisements, rather than editorial material, more than two thirds of the participants who were exposed to a labeled advertorial failed to recall the presence of the label. Our findings indicate that the advertorial format fools readers into greater involvement with the advertising message and that the presence of advertorial labels may not be particularly effective in alerting consumers to the true nature of the message. 相似文献
6.
《Journal of Applied Communication Research》2012,40(5):527-547
ABSTRACTA deliberative democracy is reliant on an informed electorate discussing issues and presenting persuasive arguments. Individuals acquire information from exposure to political messages. Partisan cues, however, undermine learning outcomes. The current study experimentally examines the social cognitive processes that underlie this learning process. Integrating the social identity theory, elaboration likelihood model, and the theory of motivated reasoning to construct the theoretical concept of identity-motivated elaboration, the results indicate that partisan social identities motivate biased processing of new information, which subsequently influences the valence of elaboration. Positively and negatively valenced elaboration are situated as mediating variables in the structural model, which predicts learning from a persuasive political message. The current study extends the partisan social identity hypothesis to the elaborative and learning outcomes of political messages. 相似文献
7.
《Communication monographs》2012,79(3):336-356
ABSTRACTFeeling right or wrong about a message frame can be used as a heuristic to infer one’s motivational state and determine the depth of information processing. Two experiments examined how individuals’ regulatory fit/nonfit response to news headlines interact with their motivation to influence information elaboration and information seeking. Under high motivations, regulatory fit confirmed their state and increased time spent on the news, elaboration, and information seeking. However, under low motivation, regulatory fit decreased elaboration and information seeking. Instead, under low motivational states, nonfit headlines increased elaboration and information seeking. The study fills a gap in the cognitive mechanisms of framing effect by demonstrating that there exists a fast and intuitive framing effect through affective responses such as regulatory fit-ness. 相似文献
8.
As second screening becomes more widespread, this study addresses its mediating role on the impact of TV news in political participation online and offline, and how this impact varies across groups. We expand the existing line of research by assessing the moderating role of support for Donald Trump on the established mediated model. Through a cross-lagged autoregressive panel survey design applied to the communication mediation model, our results support the link between second screening and political participation—but the mediating role of second screening is contingent upon attitudes towards Trump. For those who do not view Trump favorably, second screening during news leads to a decrease in political participation, both online and offline. As such, this article adds to the communication mediation model by suggesting that discussion and elaboration may not always be positive antecedents to political participation. When individuals disagree with the message dominating TV news and social media, deliberation via second screening leads to political disengagement. 相似文献
9.
《Communication monographs》2012,79(3):302-330
In public-health campaign research, 3 prominent theories of persuasion and media effects—elaboration likelihood model (ELM), activation model of information exposure (AMIE), and limited capacity model of motivated mediated message processing (LC4MP)—have been used to predict message effectiveness. Although conceptually overlapping, these theories suggest contradictory predictions about individual-level and message-level factors on persuasion outcomes. In this study, we contrast and test competing predictions of antidrug message effectiveness from 3 recent publications that draw on ELM, AMIE, and LC4MP. We use televised antimarijuana messages, young-adult samples, and a multilevel modeling approach. Significant interactions between individual- and message-level factors were found predicting message effectiveness as theory dictates; these results replicate some, but not all of the findings from the aforementioned publications. 相似文献
10.
Marie-Claude Corbeil 《文物保护研究》2015,60(6):32-38
Key messages to conservation institutions were drafted during the ICCROM Forum 2013 on Conservation Science so they could, in turn, influence the profession. The first message is a general statement of the fact that conservation science is an essential part of conservation. The other messages provide guidance to conservation institutions so that they can achieve maximum impact. Conservation institutions should engage in research and development that anticipate issues, provide sustainable solutions and guidelines, and are conducted in a transdisciplinary way; share resources and expertise to be more efficient, increase access and reduce inequalities; and assume a leadership role, promote conservation, and ensure knowledge is made available. The key messages, five altogether, are reproduced in their entirety in this article, which provides further elaboration and development of each message as well as avenues for making positive changes in strategic areas. 相似文献
11.
《Communication monographs》2012,79(2):133-153
Functional theory defines value-expressive attitudes as attitudes that are formed to aid in the achievement of one's values, and social-adjustive attitudes as attitudes that are formed from the desire to affiliate with others. The current investigation argues that both functions are based in a person's values, with the social-adjustive function being a specific form of a value-expressive attitude. Contemporary approaches to this theory have argued that these attitude functions can be inferred from scores on the self-monitoring scale, thus eliminating the need to measure the values underlying these functions. The current investigation argues that the success of studies using the self-monitoring scale to infer these functions should be due to the covariance of the other-directedness dimension of the scale with the values underlying those attitudes. Overall, the findings of the investigation indicate that the formation of these functional attitudes depends more on the match between the value-content of the persuasive messages and the extent to which the message recipients hold those values than their level of other-directedness. Other-directedness did not covary with the values that underlie value-expressive and social-adjustive attitudes, but did aid in the reception of the social-adjustive message. Thus, the research using the self-monitoring scale to infer functions cannot be fully reconciled with the conceptualizations of value-expressive and social-adjustive attitudes. 相似文献
12.
Amanda J. Holmstrom 《Communication Studies》2013,64(1):77-98
Esteem support is a particular form of social support that is provided with the intent of enhancing how others feel about themselves and their attributes, abilities, and accomplishments. This study examines the association between perceptions of esteem support message helpfulness and (a) characteristics of the esteem support situation, (b) the relationship between provider and recipient, and (c) features of the perceived esteem support message. Participants (N = 55) recalled two esteem-threatening situations, one for which they received helpful esteem support and another for which they received unhelpful esteem support. Messages and features of situations and helpers were coded. Results indicate that features of the esteem support message and the helper are related to perceptions of messages helpfulness. 相似文献
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《Communication methods and measures》2013,7(2):126-145
Narrative media health messages have proven effective in preventing adolescents' substance use, but few measures exist to assess perceptions of them. Without such a measure it is difficult to evaluate the role these messages play in health promotion or to differentiate them from other message forms. In response to this need, a study was conducted to evaluate the Perception of Narrative Performance Scale that assesses perceptions of narrative health messages. A sample of 1,185 fifth graders in public schools at Phoenix, Arizona, completed a questionnaire rating of two videos presenting narrative substance use prevention messages. Confirmatory factor analyses were computed to identify the factor structure of the scale. Consistent with prior studies, results suggest a three-factor structure for the Perception of Narrative Performance Scale: interest, realism, and identification (with characters). In addition, a path analysis was performed to test the predictive power of the scale. The analysis shows that the scale proves useful in predicting intent to use substances. Finally, practical implications and limitations are discussed. 相似文献
15.
A meta-analysis of 37 studies was conducted to investigate the cognitive effects of website interactivity. Study results suggested that interactivity significantly enhanced user involvement, but did not help with message comprehension, elaboration, memory, or knowledge gain. Other findings showed that the cognitive effects of website interactivity did not vary by different operationalizations of interactivity and that high levels of interactivity failed to benefit users’ cognitions. Additional results indicated that for experiential websites, incorporating interactivity facilitated users’ cognitive performances. The same benefit of website interactivity, however, failed to hold true for informational websites. 相似文献
16.
Narrative media health messages have proven effective in preventing adolescents' substance use but as yet few measures exist to assess perceptions of them. Without such a measure it is difficult to evaluate the role these messages play in health promotion or to differentiate them from other message forms. In response to this need, a study was conducted to evaluate the Perception of Narrative Performance Scale that assesses perceptions of narrative health messages. A sample of 1185 fifth graders in public schools at Phoenix, Arizona completed a questionnaire rating of two videos presenting narrative substance use prevention messages. Confirmatory factor analyses were computed to identify the factor structure of the scale. Consistent with prior studies, results suggest a 3 factor structure for the Perception of Narrative Performance Scale: interest, realism, and identification (with characters). In addition, a path analysis was performed to test the predictive power of the scale. The analysis shows that the scale proves useful in predicting intent to use substances. Finally, practical implications and limitations are discussed. 相似文献
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《Communication monographs》2012,79(4):500-517
This article reports two studies designed to develop and test a weak-tie/strong-tie support network preference scale. A theoretical framework for developing the measure and empirical tests of the underlying dimensions in two distinct populations is presented along with an assessment of the scale's validity and reliability, and hypotheses are tested regarding the support network preferences of the two populations. The application and utility of the four subscales comprising the W/STS is discussed along with the scale's implications for the study and advancement of applied research concerning social support networks. 相似文献
19.
Mike Allen Rebecca Bruflat Renée Fucilla Michael Kramer Steve McKellips Daniel J. Ryan 《Communication Research Reports》2013,30(4):331-336
This study provides an experimental test for the conclusions of the Allen and Preiss (1997) meta‐analysis that statistical evidence is more persuasive than narrative evidence. This investigation extends that finding to consider the case where a message combines statistical and narrative evidence to determine if a combination of evidence is more effective than a single form of support. This investigation using 15 messages and 1,270 participants finds that a message combining narrative and statistical evidence is more persuasive than a message using either narrative or statistical evidence alone. 相似文献
20.
This study reports the extent to which four social and message perception abilities predict the use of person‐centered messages in regulative influence situations: construct differentiation, number of prosocial influence goals, awareness of message effects, and positive outcome predictions. Undergraduate students completed several message tasks along with the Role Category Questionnaire to measure interpersonal cognitive complexity. Construct differentiation and the message analysis variables accounted for 45% of the variance in person‐centered regulative messages. Each of the message knowledge and goal variables was a significant predictor of person‐centered regulative messages. Person‐centered regulative messages were more likely to be produced by people with highly differentiated construct systems, people who had prosocial influence goals, and people who had knowledge of and confidence about the effects their messages would have on their message recipients. 相似文献