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1.
The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students 总被引：3，自引：3，他引：0
Sergio W. Carvalho Márcio de Oliveira Mota 《Journal of Marketing for HIGHER EDUCATION》2013,23(1):145-165
The globalization of educational services and the increasing competition coming from the private sector have forced higher education institutions to market their programs more aggressively and to look at student loyalty as the key for future success. Student loyalty to higher education institutions represents not only a more stable financial basis for such institutions but also continuing support for them after graduation. The present research examines the relational exchange process between higher education institutions and their students. Specifically, it explores the process by which trust is first developed and then translated into students' perceived value of the higher education institutions, ultimately leading to the development of student loyalty toward those institutions. The identification of the components and the outcomes of student trust are presented on the basis of Sirdeshmukh, Singh, and Sabol's trust–value–loyalty framework. 相似文献
2.
Sex doesn't matter: the role of gender in the formation of student-university relationships 总被引：1，自引：1，他引：0
As competition intensifies, higher education providers are facing ever more complex challenges in attracting and retaining students. These new marketing challenges have necessitated a need to more comprehensively understand the factors that lead to positive perceptions of the institutions services, as well as positive referral of the brand. This research focuses on students' perceptions of the importance of satisfaction, trust, and commitment in the development of student loyalty. In particular this research examines whether or not these antecedents differ for male versus female students. A structural equation modelling approach was adopted using a sample of 447 students. Despite literature which characterises males as task oriented, and females as relationship oriented, gender did not influence the salience of the antecedents to loyalty. These results show that first and foremost both gender groups seek to form affective and emotional bonds with their institution and hence a sense of psychological closeness to it. Student satisfaction was found to be the second most important driver of loyalty across both genders. Conclusions, implications and opportunities for future research are presented. From a managerial perspective, it is expected that uncovering the importance of key relationship marketing constructs between genders will enable higher education institutions to develop more targeted relationship marketing programs. 相似文献
3.
We aim to examine the international student perceived service quality of Business Schools located in Thailand to link it with their intentions to remain loyal. The survey based approach is adopted to collect data from 300 international students enrolled in various business schools in Thailand. All the dimensions of PAKSERV except Personalization are found to positively contribute to student satisfaction, which strongly leads to their loyalty to business schools. This is the first study which validates the PAKSERV scale in a business school context while collecting data from international students – investigating their perceptions of service quality to link it to their loyalty to business schools. The findings call for investment in faculty and process development to improve the international student perceptions of business schools located in Thailand. The findings will help Thai higher education policymakers specifically to improve student perceived service quality in order to attract and retain international students. 相似文献
4.
The quality assessment agency higher education review noted that assessment and feedback in higher education still remains an area of concern for students. Despite this, very little research has been carried out to assess students’ experience of assessments. The evidence for what factors within assessments actually contribute to student engagement is not fully understood and more research is required. This research was a qualitative study comprising of three focus groups. The student participants were 4 male and 19 female undergraduate psychology students. The data was analysed using experiential inductive thematic analysis. Two themes were identified as effecting student learning. The first was teaching factors which included two subthemes: timeliness and type of assessment. The second theme was student factors which included two subthemes: academic maturity and emotions. These themes were found to be mediated by the relationship between tutors and students. The outcome relates to previous research while also providing a better understanding into the role personal qualities and emotional factors have on learner engagement. Strategies to promote academic maturity and reduce stress and fear in students could foster a more constructive approach to learning. 相似文献
5.
Esperanza Garza Salgado 《Journal of Marketing for HIGHER EDUCATION》2019,29(1):102-120
The growing competitive environment in which Higher Education Institutions (HEIs) are immersed has caused them to be constantly focused on implementing new strategies that allow them to consolidate student loyalty. Among the strategies are those related to the use of social media, virtual brand communities and Brand Fan Pages (BFPs). This research aims to show the HEIs some new ways to increase brand loyalty through their BFP. Both qualitative techniques, 2 focus group sessions with students from public and private universities, and quantitative techniques, 200 interviews with young university students aged 18–23, were used to develop this research. Partial Least Squares (PLS) analysis was utilized to determine the relationship between variables. The main findings of the analysis indicate that it is possible for a higher education institution to increase student loyalty by generating positive experiences on their Brand Fan Page and generating greater platform use intensity. 相似文献
6.
Jennifer M. Case 《高等教育研究与发展》2015,34(5):841-852
Contemporary critiques of student learning research call for new theoretical and methodological approaches. This article proposes a social realist approach to this research, using the morphogenetic theory of sociologist Margaret Archer. The applicability of this approach is demonstrated by reference to an empirical study of engineering students at a South African university, using narrative analysis. In the article itself, two narratives are given in some detail, illustrating the key outlines of the analysis. Students’ emerging personal identities are shown to be highly dependent on their social backgrounds, yet when in the university the possibilities for the morphogenesis of student agency are very constrained. A critical interrogation of these findings proposes that a true higher education should facilitate the development of an enlarged sense of agency for students. 相似文献
7.
This article evaluates the relationship between social-economic factors, students’ factors, student academic goals and performance of students. The study adopts a cross-sectional survey, with largely quantitative approaches. A sample of 950 students was randomly and proportionately drawn from undergraduates in four institutions of higher learning. A response rate of 61% was recorded. We observed significant positive relationships between student factors (except competence in quantitative subjects and grades earned in high school) and student performance, as well as student learning goals and student academic performance. We did not observe a significant relationship between socio-economic factors and student performance at higher institutions. The model was significant, and explained 47% of the variation in student performance. The study recommends that higher institutions should place considerable emphasis on inculcating a reading/preparation culture among students, enforce attendance at lectures and encourage students to set learning goals, if they are to improve the performance of their students. 相似文献
8.
学校对中小学生校园伤害的责任探析 总被引：3，自引：0，他引：3
罗了一 《陕西理工学院学报(社会科学版)》2001,19(1):86-89
中小学和学生的关系是一种由教育法规定的教育管理关系 ,学校对学生的教育管理责任是学校对校园发生的学生人身伤害案件承担法律责任的法律依据。学校不是也不能成为学生的监护人 ,对学生没有监护责任。学校在履行教育管理职责中的过失使在校学生遭到人身伤害 ,学校应当承担责任。反之 ,在学生及其监护人有过错的情况下 ,应当减轻或免除学校的责任 相似文献
9.
This article investigates students’ understanding and students’ experiences of access and success at a Higher Education Institution. There is a growing discourse around how students at Higher Education Institutions experience access and success. These discussions are imperative so that educational practices, university systems and processes as well as educational development initiatives can be tailored to meet the needs of all students. This specifically relates to issues of how students access the university, both epistemically and culturally and what their stories of success are in their path to and through the university. Qualitative research methodologies have been used for data collection and analysis. This article describes a six-month pilot study, which falls under the Siyaphumelela (‘we succeed’) student success project. In this pilot, forty-five interviews were conducted with undergraduate students. This article is underpinned by Tinto’s theory of integration. Moving away from the discourse of unprepared and underprepared students, our approach advocates that institutions prepare better for students who have not had the advantage of acquiring the necessary skills and knowledges that would assist them to be successful in their higher education journey. This study has found that the institution is already providing services which are much needed by students for their success. However, an extension of these systems needs to take place so they reach the entire student population. Our approach in this project is holistic because we understand that how students experience access, success and student centeredness is intricately linked to becoming university students. 相似文献
10.
Gail Crimmins Gregory Nash Marama Liebergreen Janet Turley Richard Bond 《Assessment & Evaluation in Higher Education》2016,41(1):141-153
In response to the shortcomings of current assessment feedback practice, this paper presents the results of a study designed to examine students’ and teachers’ experience of engaging in a written, reflective and dialogic feedback (WRDF) strategy. The strategy was designed to enhance the learning experience of students undertaking a large first-year core course at a regional Australian university in semester 2, 2012. The evaluation consisted of three components: student surveys pre- and post-WRDF; a student focus group post-WRDF; and a teacher survey post-WRDF. Participating students’ and teachers’ perceptions of the WRDF assessment feedback suggested that students value feedback highly, and show a preference for feedback combining written, reflective and dialogic processes. The research findings suggest that the WRDF framework can be utilised to address the immediate, practical problem of students’ and teachers’ dissatisfaction with the practice of assessment feedback. Thus, WRDF may be used to nurture teacher/student relationships and enhance the learning process. Although a relatively intensive process, the WRDF strategy can serve an integral role in enhancing feedback practices and supporting students. 相似文献
11.
Ganesh Mohanty John Gretes Claudia Flowers Bob Algozzine Fred Spooner 《Journal of Personnel Evaluation in Education》2005,18(2):139-151
Student evaluation of instruction in college and university courses has been a routine and mandatory part of undergraduate and graduate education for some time. A major shortcoming of the process is that it often relies exclusively on the opinions or qualitative judgments of students rather than the learning or transfer of knowledge that takes place in the classroom. To develop a more objective system of assessment, this research focused on a learning-centered approach to course work and teaching evaluation. Standardized testing tools were developed suitable for measuring the content knowledge of students in a representative group of undergraduate courses. Course evaluations were conducted using two systems of assessment: the traditional student questionnaire feedback system and one based on the learning-centered approach using a computer-based question bank and on-line testing. Significant performance differences were evident in pretest/posttest comparisons of student learning. Favorable ratings of instruction are reflected in opinions on student questionnaires. No relationship was demonstrated between learning and traditional course evaluation outcomes. Our hypothesis that the learning-centered approach provides information that is not available using the traditional student feedback system was supported.Support for this research was provided in part by Grant No. P116B981224-00 from the U.S. Department of Education, Fund for the Improvement of Post-Secondary Programs awarded to the University of North Carolina at Charlotte. The opinions expressed do not necessarily reflect the position or policy of the Department of Education, and no official endorsement should be inferred. 相似文献
12.
Sophie Arkoudis Kim Watty Chi Baik Xin Yu Helen Borland Shanton Chang 《Teaching in Higher Education》2013,18(3):222-235
A feature of Australian Higher Education over the last 10 years has been the increased numbers of international students. This feature has been perceived to have great potential for enhanced learning for all students – both international and domestic. Yet, student surveys and research clearly indicate that there is very little interaction occurring between domestic and international students. This article reports on a study that investigated the extent to which university teaching can promote interaction between students from diverse cultural and linguistic background. Using an innovative video-analysis methodology, the research found that academics engage in a variety of activities to encourage interaction between student groups. In order to assist academics in planning interaction, one of the main findings of the study was the development of ‘The Interaction for Learning Framework (ILF)’, that identifies key dimensions for curriculum design that can be used by academics to inform ways that they can enhance interaction between diverse student groups within teaching and learning contexts. 相似文献
13.
生态系统发展观认为在教育生态系统中,教师和学生是教学活动的主体,他们互为对方的外部环境,双方是相互依存、彼此影响的,要达到师生的均衡发展就必须改变以教师为中心的传统师生关系,建立民主平等、和谐信任、以学生为中心、有情感交流的新型师生关系,这种新型的关系能为师生双方提供和谐融洽的氛围,促进身心良好的发展。 相似文献
14.
付明明 《黑龙江教育学院学报》2014,(2):71-72
随着我国社会的发展,基础教育领域课程改革的不断深化,在素质教育背景下,不论是国家、社会、教育自身都对学辅资源从品质到功能提出了新的要求,呼吁学辅资源在学生发展中发挥其应有的作用,呼吁在加强理论研究与实践总结的基础上,将学辅资源的研发和使用推到一个新阶段,从而推进素质教育的实施,更好地促进学生的全面发展。 相似文献
15.
朱桂琴 《信阳师范学院学报(哲学社会科学版)》2002,22(2):14-16
学校与学生的法律关系是委托监护关系，这是学生被保护的需要，也是学校和教师职责所决定的。但是学校对学生的监护是在特定时间和空间负有部分监护职责，对学校事故民事责任的承担，学校与监护人的责任有根本不同。 相似文献
16.
在大学生中不断弘扬和培育民族精神,具有非常重要的时代意义。民族音乐是民族文化的重要组成部分,高等学校作为人才成长的园地和人类文化传承与创造的重要阵地,应积极探索运用民族音乐教育的途径和方式,充分发挥民族音乐在启迪学生智慧、塑造学生人格、陶冶学生情操、激励学生进取中的价值作用。 相似文献
17.
方元山 《集美大学学报(教育科学版》2005,6(2):82-85
师生关系的状况如何与课堂教学氛围的营造有着直接的密切的关系,新型的师生关系应是平等的朋友关系。教师既是学生的“教师”,也是学生的“朋友”,要尊重理解学生,注重与学生的沟通与交流,努力营造互动的教学氛围、宽松的发展空间。 相似文献
18.
Alexander Serenko 《Assessment & Evaluation in Higher Education》2011,36(3):281-299
The purpose of this project is to empirically investigate several antecedents and consequences of student satisfaction (SS) with Canadian university music programmes as well as to measure students’ level of programme satisfaction. For this, the American Customer Satisfaction Model was tested through a survey of 276 current Canadian music students. The results indicate that customer satisfaction is strongly affected by programme quality, is slightly impacted by its perceived value but is not influenced by prior student expectations. Satisfaction strongly increases programme loyalty and positive word‐of‐mouth, marginally raises tuition change loyalty, and slightly decreases complaining behaviour. Contrary to expectations, tuition‐related constructs play only a minor role in the model. Therefore, money is a marginal factor in the educational environment; this empirically demonstrates the flaws underlying the premises of the students‐as‐customers metaphor. The resulting satisfaction index may facilitate the comparison among institutions. It was also found that the level of SS with Canadian music programmes was somewhat lower than those with services in other industries. 相似文献
19.
叶文梓 《深圳职业技术学院学报》2005,4(4):67-71
交往与学生发展的关系是教育的基本关系。本文主要探讨了交往在学生发展中的位置和作用，以及如何才能以健康的交往促使学生的健康发展等基本问题。作者认为，交往是学生重要的存在方式，是不可或缺的教育内容；在学生发展中，交往是学生知识学习的重要途径，是理性成长的根本动力，是个性健康成长的必要条件；当前促使学生交往的健康成长，必须促使教育向生活世界回归，大力实施交往教育，努力促使语言的合理化化发展。 相似文献
20.
Higher Education Institutions: Satisfaction and Loyalty among International Students 总被引：2，自引：2，他引：0
This study empirically investigates the relationship between satisfaction with educational service augmenters and consumer loyalty within the context of the international student market. An enhanced state of consumer satisfaction, also labeled as delight, is captured by focusing on service augmenters that fall outside the domain of the core educational service. The results indicate that while satisfaction with the augmenters does determine consumer loyalty, the augmenters that enhance the delivery of the core seem to have the strongest impact on consumer loyalty. Apart from research implications, the findings have interesting managerial implications, especially for administrators in educational institutions and policy makers associated with U.S. higher education. 相似文献